What’s the one thing you can do to understand your email subscribers better and make your list more profitable? Well, it’s segmentation of course!

Segmentation is the email marketing trick that we all know we should be doing but we aren’t all doing it nearly as well as we could be, which means people are falling through the cracks and receiving irrelevant emails, which means one thing – they lose interest!

You might be thinking that segmenting your email subscribers is complicated and time-consuming, but we’ve got a few techniques to share with you that will make it a doddle…