Shownotes
Business Building Insights
- Cultivate the ability to listen to your gut instincts and trust yourself.
- By creating a story around your product, you’ll provide the media a reason to share your message to their audience.
- When you are featured in traditional media, trust and credibility are established.
- Traditional media allows you to leverage audiences that other people have cultivated so you can bust out from that word of mouth bubble.
- Develop a list where you want to be featured. Look at your local newspapers, radio and television stations and also your own media habits.
- The stakes are really very low when you pitch the media. It’s definitely worth the effort.
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Thanks! Sue
Transcripts
Gift biz unwrapped episode 201 intuition and our gut feelings and
Speaker:reactions, pure wisdom,
Speaker:Attention, gifters,
Speaker:bakers, crafters and makers pursuing your dream can be fun.
Speaker:Whether you have an established business or looking to start one
Speaker:now you are in the right place.
Speaker:This is give to biz unwrapped,
Speaker:helping you turn your skill into a flourishing business.
Speaker:Join us for an episode packed full of invaluable guidance,
Speaker:resources and the support you need to grow your gift biz.
Speaker:Here is your host gift biz gal,
Speaker:Sue moon Heights.
Speaker:Hi there,
Speaker:it's Sue and thank you So much for joining me here
Speaker:today. I want to start off by doing something a little
Speaker:bit differently.
Speaker:I've talked to some other hosts of podcasts and they're sharing
Speaker:with me how much their listeners enjoy when they get some
Speaker:of their reviews read.
Speaker:I think it's just fun to have your name highlighted online
Speaker:and it also means then that you get a little bit
Speaker:of exposure for your business.
Speaker:I don't know.
Speaker:I kind of felt like it was a little self serving,
Speaker:but in talking with some other people,
Speaker:maybe I should be thinking of this differently.
Speaker:So I'm going to do this for a while.
Speaker:I'm going to pull up some reviews and share them with
Speaker:you. Today's review comes from Annie of natural Annie essentials.
Speaker:She says,
Speaker:love listening while pouring my candles.
Speaker:Thank you for your amazing show,
Speaker:Sue. I've been a long time listener and I love the
Speaker:show. It just keeps getting better and better always tuned in.
Speaker:Thank you so much Annie.
Speaker:I so appreciate it.
Speaker:It's so helpful for me too to get feedback that you
Speaker:guys are enjoying the show.
Speaker:Plus, as I've mentioned before,
Speaker:that helps us get more visibility.
Speaker:So if you're interested in doing a rating and review,
Speaker:your name too might be highlighted at the start of the
Speaker:podcast. Now let's dive into what we're going to be talking
Speaker:about today.
Speaker:The biggest thing when I ask about challenges in a business
Speaker:that's already established is how do I get more customers?
Speaker:How do I get eyes on my business?
Speaker:And towards that end I have Amanda here who's talking about
Speaker:something different than the obvious thing that everyone goes to today.
Speaker:It's always now social media,
Speaker:Facebook, Instagram stories,
Speaker:all of that.
Speaker:A lot of us were forgetting that some of the traditional
Speaker:PR methods still can be very powerful for your business.
Speaker:So I've brought on the expert.
Speaker:Amanda's going to talk to us about whether your business is
Speaker:in a position and is ready for media placement,
Speaker:how you proactively pursue opportunities,
Speaker:who you approach and what you should put in your pitch
Speaker:when you are representing yourself to all different outlets,
Speaker:whether it's a magazine,
Speaker:radio or,
Speaker:and finally at the end she has a lot of free
Speaker:resources that you'll be able to access that will bring you
Speaker:deeper over and above what she's going to talk about today.
Speaker:So without any more delay,
Speaker:let's get on to the interview.
Speaker:Thrilled to introduce you to Amanda Berlin.
Speaker:After more than a decade in the New York city public
Speaker:relations world,
Speaker:Amanda now uses her pitch powers for good.
Speaker:She helps entrepreneurs step into their presence.
Speaker:Create a story that inspires others and spread their message in
Speaker:the media.
Speaker:Amanda and her clients have been featured in all types of
Speaker:media, from business insider to entrepreneur on fire and from w
Speaker:N Y w Fox five to bustle.com.
Speaker:She's also the host of the empowered publicity podcast and loves
Speaker:army and soul powered business owners with the ideas and skillset
Speaker:they need to go from hidden industry gem to recognized trusted
Speaker:expert. Amanda,
Speaker:welcome to the gift biz unwrapped podcast.
Speaker:Hi Sue.
Speaker:Thank you so much for having me.
Speaker:I am so excited to have this conversation for our listeners,
Speaker:but also a little secret also for me.
Speaker:I'm excited to be with you and this is a twist
Speaker:on the work that I do and those kind of twists,
Speaker:keep things interesting and definitely helped me get super creative,
Speaker:so I'm excited to dive in.
Speaker:Wonderful. Well,
Speaker:we start this off in a little bit of a different
Speaker:way because as I was describing to you,
Speaker:we have an audience of creators and makers here,
Speaker:so I'm going to make you do like the inner Amanda
Speaker:creator right now and that is to define what a motivational
Speaker:candle would look like if it speaks all about you.
Speaker:So what color would it be and what would be a
Speaker:quote on your candle?
Speaker:Thank you.
Speaker:Yeah, so my motivational candle casts a pure white glowing light.
Speaker:And the reason why I chose that was because I really
Speaker:think of like intuition and our gut feelings and reactions as
Speaker:like pure wisdom.
Speaker:And I think of that motivational candle as being a reflection
Speaker:of that true wisdom.
Speaker:And if we cultivate the ability to listen to our gut
Speaker:instincts and to trust ourselves,
Speaker:even when it comes to like an idea that we might
Speaker:have before we discounted and say,
Speaker:Oh, that could never happen for me or I'm not big
Speaker:enough to pitch myself there or that person would never want
Speaker:to collaborate with me or whatever.
Speaker:If we pay attention to those kinds of gut base reactions
Speaker:and go with it and trust it,
Speaker:then I think it really can't steer us wrong.
Speaker:And there's,
Speaker:even if it doesn't end up working out the way that
Speaker:we thought it might,
Speaker:there's something comes out of pursuing that idea.
Speaker:So my candle is this pure white to represent this kind
Speaker:of, I don't really,
Speaker:I'm not a religious person,
Speaker:but I was prompted to use the word divine.
Speaker:This like kind of like guided intuitive process that we could
Speaker:learn to trust.
Speaker:Well I think it's a deep message here anyway because with
Speaker:us being makers so often we think that because it's something
Speaker:that comes easily to us,
Speaker:number one and that we've made ourselves,
Speaker:it's less than what other people could possibly do.
Speaker:So you talking about an inner glow and listening to the
Speaker:message of yourself and also the creative powers within ourselves is
Speaker:really powerful for us here.
Speaker:So I love that.
Speaker:Great start.
Speaker:Thank you.
Speaker:Loving the candle so far.
Speaker:And what's the quote?
Speaker:So the quote that I would put on my candle is
Speaker:by Maya Angelou and I've actually seen it attributed to a
Speaker:couple of different people,
Speaker:but I believe that it is hers.
Speaker:People will forget what you said.
Speaker:People will forget what you did,
Speaker:but people will never forget how you made them feel.
Speaker:And that is so meaningful to me on so many levels,
Speaker:not the least of which being that I had it tacked
Speaker:up in my cubicle when I worked in the corporate world
Speaker:and it really served as a reminder to me that even
Speaker:in this corporate environment where the morale was low and people
Speaker:could be rude and the culture didn't resonate with me,
Speaker:that it really mattered how I showed up for myself because
Speaker:I wanted to be proud of myself.
Speaker:At the end of the day,
Speaker:I wanted to be proud of how I acted and I
Speaker:also realized that I could have a positive impact in the
Speaker:midst of all of the negativity and sometimes vitriol in the
Speaker:corporate world.
Speaker:I could actually have a positive impact simply by showing up
Speaker:as a pleasant person.
Speaker:Yeah, like a real life person who has emotions and let's
Speaker:face it,
Speaker:relationships really in the end when you strip away everything else,
Speaker:it's all about relationships.
Speaker:Yes, absolutely.
Speaker:Okay, so let's spin off this.
Speaker:This is perfect because what I'd like to do is start
Speaker:by talking a little bit about your corporate world and how
Speaker:you got to where you are here today.
Speaker:Absolutely. So I started out as a publicity strategist and really
Speaker:a publicist in the very beginning of my career,
Speaker:I worked in celebrity publicity and I wasn't that challenging most
Speaker:of the time to get our client's attention because they were
Speaker:doing creative projects that were super fun and they were famous.
Speaker:Yeah. So everyone wanted them probably Exactly.
Speaker:Most of the time.
Speaker:Sometimes we had authors or B or C or D level
Speaker:celebrities that were more of a sell,
Speaker:and that was where the work came in.
Speaker:But that was where I started and it was really fun.
Speaker:But eventually I moved over to a more traditional agency role
Speaker:where my job was getting our clients electronic publicity.
Speaker:So the team that I worked on didn't specialize in print
Speaker:publicity as much as we specialized in television and radio at
Speaker:the time.
Speaker:And then I worked my way up to become the editorial
Speaker:director at a small firm that specialized exclusively in radio and
Speaker:television and it was incumbent upon me to meet with our
Speaker:clients and gather all of their messages for the new product
Speaker:that they were launching or the new pharmaceutical that they just
Speaker:got approved or the new initiative that their nonprofit was launching
Speaker:and take those messages and pair them with a spokesperson who
Speaker:would deliver those messages in an interview and then create a
Speaker:story that was going to be interesting to the media.
Speaker:And that was what I did day in and day out.
Speaker:I wrote pitches and conferred with our clients on what they
Speaker:would think is an acceptable delivery of their message while also
Speaker:balancing the needs of our media contact out there in the
Speaker:world. Because the media,
Speaker:and we'll probably dive more into this,
Speaker:the media is not going to just talk about your product.
Speaker:You need to create a story around your product so that
Speaker:the media has a reason to give you the platform to
Speaker:deliver your message to their audience.
Speaker:So that was what my job was,
Speaker:was helping my clients understand the story that we needed to
Speaker:tell about their product or about their new initiative or whatever
Speaker:it was.
Speaker:So at that point,
Speaker:I had been editorial director for about six years,
Speaker:and the last three years of that time I really knew
Speaker:that I needed to do something else.
Speaker:I was saying before that the culture was not aligned for
Speaker:me. The work didn't feel like it was making the world
Speaker:a better place.
Speaker:I felt a real pull to do something that had more
Speaker:of a positive impact and I really was burning out.
Speaker:I was burning out on all the writing that I had
Speaker:to do.
Speaker:I remember my boss at the time when I started that
Speaker:job, she said,
Speaker:you're going to burn out because it's a writing job and
Speaker:writers burnout.
Speaker:And I didn't really know what a burnout was even at
Speaker:that point,
Speaker:but I definitely was getting there further into those years.
Speaker:So I was burning out and really looking back on it
Speaker:in hindsight,
Speaker:it was the culture that was killing me.
Speaker:It was killing my soul.
Speaker:So for three years I really felt like I needed to
Speaker:move on and do something.
Speaker:I just didn't know what that was and I wasn't about
Speaker:to leave my well paying corporate job to go like figure
Speaker:it out.
Speaker:I lived in Manhattan,
Speaker:I owned an apartment,
Speaker:I had responsibilities.
Speaker:It was never my style to just be like,
Speaker:Oh well figure it out.
Speaker:But ultimately that did become what I did because I got
Speaker:let go from that job.
Speaker:They downsized and eventually went out of business during the tail
Speaker:end of the great recession.
Speaker:I got downsized And got let go in early 2012 actually
Speaker:around the time that we're recording this,
Speaker:it's early 2019 or coming up on next week is my
Speaker:seven year anniversary of being let go from that job and
Speaker:for the first year I really kind of dabbled and that
Speaker:was like my,
Speaker:I'll figure it out kind of moment because I allowed myself
Speaker:the time to sort of not in a,
Speaker:I wasn't that generous with myself,
Speaker:not in a like,
Speaker:Oh you'll figure it out kind of way.
Speaker:It was more like,
Speaker:why haven't you figured this out yet?
Speaker:Well it has to be stressful.
Speaker:I mean I'm with you.
Speaker:I agree with you that having to do it that way,
Speaker:if it was your own choice wouldn't be the way to
Speaker:go. And I'm an advocate because we have a lot of
Speaker:people listening here who are working a nine to five job
Speaker:and starting to build their business on the side and maybe
Speaker:it's only going to be on the side.
Speaker:Maybe that's what they want.
Speaker:But I do hear a lot of people who had the
Speaker:inner rumblings like you did that you're stain,
Speaker:but there could be something better for you and then you
Speaker:kind of get pushed into doing it.
Speaker:So probably the best thing ever.
Speaker:Absolutely, and it is really hard I think because I did
Speaker:want to start my own business for so many years and
Speaker:I didn't,
Speaker:not that I didn't do it,
Speaker:I tried,
Speaker:I actually did a lot of freelancing on the side and
Speaker:a lot of different things on the side,
Speaker:but really it's my belief and it really is just my
Speaker:belief. I haven't sorted this out via science in any sense
Speaker:of the word,
Speaker:but I believe that we kind of need to not have
Speaker:that safety net if we're going to make it an actual
Speaker:full time business.
Speaker:I feel like it's hard to have that plan be sort
Speaker:of like lingering there if you really want to go all
Speaker:in in your business.
Speaker:It's a good point because you're not as tempted then to
Speaker:go outside of what feels comfortable and safe for you.
Speaker:But if you need to,
Speaker:if you almost don't have a choice,
Speaker:then you take those more.
Speaker:What I would say risky actions,
Speaker:even though they're not really risky,
Speaker:it's probably more risky just to stay doing what you're doing
Speaker:cause you're not making any progress.
Speaker:Yeah. Actually I love that point when you said it's not
Speaker:really that risky.
Speaker:It does feel very risky.
Speaker:Everything feels like it's risky.
Speaker:But I think that it's important for us to remember to
Speaker:your point that the stakes are really very low in all
Speaker:of this.
Speaker:Like the worst.
Speaker:I actually remember thinking that in my first year or two
Speaker:of business when things were really tight and I was just
Speaker:getting things off the ground.
Speaker:It took me a year to go back to the timeline.
Speaker:It took me a year to find my footing and to
Speaker:really find what my business was going to be.
Speaker:And I remembered thinking in that first year or two you're
Speaker:not going to die.
Speaker:Like that would be the worst case scenario.
Speaker:And so if that's not going to happen,
Speaker:then the stakes are low.
Speaker:It will be okay.
Speaker:Right. Well,
Speaker:and there's also the point that you're not going to land
Speaker:it necessarily.
Speaker:The very first thing that you try,
Speaker:you get out there,
Speaker:you take action,
Speaker:then you tweak a little bit and eventually you get to
Speaker:a path that you know you start to get traction and
Speaker:it feels solid and then you can start really taking off.
Speaker:I do have a question for you,
Speaker:and this is more just curiosity so we don't have to
Speaker:spend a lot of time on this,
Speaker:but back in your editorial director days was what you did
Speaker:successful if you got placements for your client or did they
Speaker:need to then also sell or do something that was more
Speaker:tangible and monetized within their business?
Speaker:Our success was reflected in the placements that we got.
Speaker:They knew coming to us that they were going to get
Speaker:placed on local television across the country and local radio.
Speaker:That was the goal and it really is a publicity effort
Speaker:and I think that you and I will dive maybe more
Speaker:deeply into the benefits of television and radio specifically,
Speaker:but for most businesses,
Speaker:television and radio is really a visibility effort.
Speaker:It definitely could be defined by an assessment of return on
Speaker:investment because you can quantify a television placement,
Speaker:a three to five minute interview with what it would cost
Speaker:to buy ad time there.
Speaker:And so that would be like the return on investment.
Speaker:But it's actually really hard to quantify sales from television and
Speaker:radio in particular unless you're going to ask your customers where
Speaker:they heard from you.
Speaker:And on the large scale,
Speaker:like our clients were pharmaceutical companies and consumer products like Johnson
Speaker:and Johnson and Brawny and things like that,
Speaker:they're not asking their customers where they heard of them,
Speaker:so they weren't going to necessarily be able to track sales.
Speaker:When we're talking to gifters bakers,
Speaker:crafters makers though,
Speaker:it's much smaller scale.
Speaker:So we would be able to track return on investment in
Speaker:quantifiable sales probably.
Speaker:Right. But it's,
Speaker:I don't want to say a secondary result of placement.
Speaker:Maybe you could say it that way,
Speaker:but it's part of a whole marketing strategy.
Speaker:One element of the mix I guess.
Speaker:Yup. And you can really see that very much so when
Speaker:you're looking at those massive companies that are doing many different
Speaker:things in order to get the word out and get their
Speaker:product into the hands of their consumer.
Speaker:We just need to do it on a much pared down
Speaker:level, but we still need to be doing a lot of
Speaker:different things.
Speaker:Right. While you were doing that,
Speaker:at the same time,
Speaker:I was doing very highly targeted,
Speaker:direct mail marketing campaigns to similar clients you just talked about,
Speaker:so that's really interesting.
Speaker:So Proctor and gamble,
Speaker:you know all of that.
Speaker:Oh, interesting.
Speaker:Yeah. Let's start talking a little bit about what we really
Speaker:came here to talk about,
Speaker:which was getting visibility in that manner and you do know
Speaker:visibility is my word this year.
Speaker:Amanda, I know.
Speaker:So And give biz listeners,
Speaker:we've been starting to talk about what your word is if
Speaker:you're following me on social media.
Speaker:So a lot of you are acquainted with what we're talking
Speaker:about here,
Speaker:but I want to start by saying that I think a
Speaker:lot of us who are following the trends,
Speaker:listening to everything that's going on,
Speaker:have gotten sucked into the all powerful social media edge,
Speaker:Facebook live and posting and all of that,
Speaker:which I'm not discounting.
Speaker:It definitely has its place,
Speaker:but I think what has happened is we've forgotten about traditional
Speaker:media a little bit.
Speaker:So I'd like to start with why is traditional media still
Speaker:important with all the other options that are available now?
Speaker:It is so,
Speaker:so, so,
Speaker:so, so important because social media allows you to talk to
Speaker:your existing audience.
Speaker:A traditional media or even new media like podcasts and online
Speaker:media allows you to leverage audiences that other people have cultivated
Speaker:so you can bust out of that word of mouth bubble
Speaker:of the audience that you've already created.
Speaker:You're getting out of the echo chamber of your audience and
Speaker:reaching new people by utilizing the media.
Speaker:That's one contrast between social media and regular media.
Speaker:The other thing is that media,
Speaker:when your customer sees like you have the initial exposure and
Speaker:the initial woo lightning strike of being featured,
Speaker:of being interviewed,
Speaker:being written up somewhere,
Speaker:there's an immediate result or catalyst that mobilizes customers based off
Speaker:of that,
Speaker:but then when people see that you've been featured in media
Speaker:that they trust,
Speaker:whether it's a podcast or a magazine or a local news
Speaker:station or something,
Speaker:when they go to your website because they've heard of you
Speaker:somewhere or they saw your social media posts,
Speaker:they go to your website and they see you've been featured
Speaker:on all of these places.
Speaker:It really establishes trust and it inspires credibility and inspires them
Speaker:to really believe that you've got the goods that you're endorsed
Speaker:and the media is really the only way that the consumer
Speaker:is going to come to that place of trusting you because
Speaker:they trust that media outlet.
Speaker:The trust is transferred.
Speaker:Got it.
Speaker:Would you suggest then that it shortens the sale?
Speaker:That was the other part that I was going to say.
Speaker:It's a really is a fast track to that trust factor
Speaker:because again,
Speaker:they trust the media outlet.
Speaker:They trust the podcast or that has introduced them to you,
Speaker:especially with podcasts.
Speaker:I'll just like do a tiny tangent about podcasts for a
Speaker:second. The audiences that listen to podcasts,
Speaker:obviously you're listening to this podcast.
Speaker:The audiences that listen to podcasts are really loyal and they
Speaker:trust their podcast or to introduce them to people and ideas
Speaker:that are relevant to them and that are high quality.
Speaker:So that trust transfer is really evident when you're talking about
Speaker:podcasts, but shortening the sale?
Speaker:Absolutely, because we've really believe in the media.
Speaker:We really believe if a product is featured in the media,
Speaker:if a person is featured in the media,
Speaker:we trust that we trust that they have earned that opportunity
Speaker:and that they are worth that feature or that interview.
Speaker:So some of our listeners are just starting out.
Speaker:They might have a product,
Speaker:they're just going to craft shows and some of course are
Speaker:more established.
Speaker:Maybe they have multi location,
Speaker:brick and mortar shops,
Speaker:or very solid online presence.
Speaker:Is there a certain point in your business development where you
Speaker:could start engaging traditional PR for visibility?
Speaker:Yeah, I think you can start as soon as you have
Speaker:an established business,
Speaker:so I don't think you need to have a certain level
Speaker:of revenue or a certain number of locations or a certain
Speaker:number of sales or anything.
Speaker:I think you can start as soon as you have your
Speaker:idea and infrastructure in place and I would say one of
Speaker:the great places to start for your audience in particular,
Speaker:gifters bakers,
Speaker:crafters makers,
Speaker:whether they are just starting out or they have multiple brick
Speaker:and mortar locations would be with local media.
Speaker:And I would say there's a scale in terms of where
Speaker:you are in this journey.
Speaker:If you're just starting out,
Speaker:I would say that maybe a feature in your local community
Speaker:magazine might be something that would be a good showcase for
Speaker:you if you have a product or a multiple brick and
Speaker:mortar locations.
Speaker:I would say you are an established business and you were
Speaker:making an impact in the community and you could be on
Speaker:your local television station doing a quick segment about something relevant
Speaker:to your business.
Speaker:So I think that,
Speaker:I don't know.
Speaker:Those are the two ideas that come to mind for me
Speaker:in terms of where this community can begin.
Speaker:Okay. And I'm almost thinking too,
Speaker:and I know I'm an old,
Speaker:let you really talk about this in detail,
Speaker:but a grand opening,
Speaker:someone who's a local business owner or has been a local
Speaker:residents of a community and now starting a business of their
Speaker:own could be a great story also for local.
Speaker:So even just getting started could be good.
Speaker:Absolutely. And also I'll just note that that's news.
Speaker:When you say grand opening or something,
Speaker:that's time sensitive like that,
Speaker:that is news.
Speaker:But we don't think of it that way.
Speaker:You know,
Speaker:you're so busy with everything else that's going on with that
Speaker:event. All right.
Speaker:So there's lots of businesses out there,
Speaker:there's lots of people doing great things and I think we've
Speaker:always kind of felt like the media should come to us.
Speaker:So let's talk through that fallacy,
Speaker:that thinking.
Speaker:What would you say to all of that?
Speaker:Absolutely. That is a common,
Speaker:I don't want to say misconception.
Speaker:I think it's a common road we go down that really
Speaker:keeps us safe from putting ourselves out there and being vulnerable
Speaker:because this whole effort of being visible is very vulnerable.
Speaker:And just to reiterate,
Speaker:I want to remind you the stakes are very low.
Speaker:I love that no one is going to and like yell
Speaker:at you or embarrass you or anything.
Speaker:But the fact is it is vulnerable.
Speaker:So believing that the media has to come to you is,
Speaker:it would be nice,
Speaker:right? It would be so nice.
Speaker:And it happens sometimes,
Speaker:right? Of course,
Speaker:of course,
Speaker:yeah. That's wonderful.
Speaker:And that's called reactive PR where you respond to inquiries and
Speaker:you take advantage of opportunities that are offered to you and
Speaker:that's absolutely a valid way and should be a part of
Speaker:your always part of your effort.
Speaker:You should have a wave,
Speaker:a method for fielding those kinds of inquiries when it comes
Speaker:to the reality is that that could and very well may
Speaker:happen to many of us,
Speaker:but the fact is you want to,
Speaker:I think that we really want to take control of this
Speaker:effort. We want to be featured in the places that are
Speaker:going to cast us in the best possible light that are
Speaker:going to put us in front of the correct audience and
Speaker:that are going to make the biggest impact on our business.
Speaker:And the only way for us to really target that media
Speaker:and be strategic about it is to be proactive and to
Speaker:actually get out there and make the ask Ourselves.
Speaker:Okay. That makes total sense because we know best the type
Speaker:of customer we already have and where we're feeling,
Speaker:especially within our local communities,
Speaker:what the placements should be that will best serve us.
Speaker:So then the big question,
Speaker:it's just one,
Speaker:three letter word.
Speaker:How Right.
Speaker:Well, so for someone starting out,
Speaker:I think the biggest thing to remember is that you have
Speaker:to create a story.
Speaker:Like I was saying before with my journey and the work
Speaker:that I did in the corporate world and the work that
Speaker:I still do with my clients is that we create a
Speaker:story that's going to ignite the imagination of the decision maker
Speaker:on the other end of that email or that phone call
Speaker:and really show them that you have something that's really interesting,
Speaker:unique and insightful to offer to their audience and it may
Speaker:be centered around a product,
Speaker:but the idea is that you really want to showcase your
Speaker:product in a way that is showing that it's something innovative.
Speaker:It's going to help the audience do something more easily or
Speaker:more quickly or for less money or something like that.
Speaker:The other kind of story is the story of you and
Speaker:your journey to create this which Sue,
Speaker:I know that you talk to some really inspiring entrepreneurs and
Speaker:gifters bakers,
Speaker:crafters and makers in your community and every one of these
Speaker:stories is so amazing.
Speaker:They're fascinating.
Speaker:Yeah, absolutely.
Speaker:I want to see them in print.
Speaker:I want to hear them interviewed.
Speaker:I want to see them showcased in their local media market,
Speaker:doing a kind of like,
Speaker:here's a business owner from our community who's doing something new
Speaker:and innovative or interesting or and supporting the community,
Speaker:supporting their family.
Speaker:This is a valid story idea,
Speaker:particularly for local media and for podcasts as your journey story.
Speaker:So the first thing to do is figure out what your
Speaker:stories are.
Speaker:Okay, so that's perfect because a story is not,
Speaker:I have a new product and it's on sale for this
Speaker:price. That may be a story for you,
Speaker:but it's not a story for media for sure.
Speaker:Right. So you are saying,
Speaker:if I can summarize again just to make sure we're driving
Speaker:it down.
Speaker:The point is if you're focusing on a product,
Speaker:there has to be a deeper interest level for why people
Speaker:who are watching that show reading the paper or whatever it
Speaker:is, how it could integrate in and be useful to whoever
Speaker:the audience is.
Speaker:Yeah, absolutely.
Speaker:So that would be one way or how would unique or
Speaker:different, or maybe there's a super fun story about the product
Speaker:and a customer who used it or something,
Speaker:but there has to be some story.
Speaker:Exactly. And then also one of the stories could be you.
Speaker:Yup, absolutely.
Speaker:And I'll also add in there the story of the product
Speaker:could also be about a trend and how your product is
Speaker:at the forefront of a trend that they haven't reported on
Speaker:yet or something like that.
Speaker:Got it.
Speaker:Okay. Wonderful.
Speaker:Perfect. Or it's something useful that could apply to a certain
Speaker:time of the year,
Speaker:for example.
Speaker:Yup, exactly.
Speaker:Like maybe you have a tax filing system or your product
Speaker:can be used for that type of thing as you're coming
Speaker:into taxes,
Speaker:something like that.
Speaker:But there's gotta be an angle.
Speaker:Right? That's a big word in the Indus PR industry.
Speaker:Right angle.
Speaker:Yup. Exactly.
Speaker:You're very savvy,
Speaker:Sue. Well,
Speaker:I don't know.
Speaker:I'm trying hard.
Speaker:Okay, so first thing we have to do is figure out
Speaker:that what the story or the angle is.
Speaker:Right? Exactly.
Speaker:So then what do we do Then?
Speaker:I would suggest that you start to make your list of
Speaker:media where you want to be featured.
Speaker:And this is another huge question that often comes up with
Speaker:my clients is like,
Speaker:okay, where like I have no idea where to begin and
Speaker:it's actually much easier than you might think.
Speaker:There's a couple of key ways to start researching your media
Speaker:opportunities. And the first I would say would be,
Speaker:especially for this community,
Speaker:it would be to look at your local media opportunities.
Speaker:So what local television stations do segments with local business owners,
Speaker:what local magazines do features on local business owners?
Speaker:What local radio stations have some kind of a segment that
Speaker:you could contribute to?
Speaker:So look at your local media.
Speaker:Then I would also suggest looking at your own media habits.
Speaker:What do you love to listen to?
Speaker:Where do you get your information and write down all of
Speaker:those outlets and then finally look at people who are a
Speaker:little bit further down the road then you and see where
Speaker:they've been featured,
Speaker:where have they been able to place a story or tell
Speaker:their story or offer their and write down those media outlets.
Speaker:And I offer templates and materials to do all of this
Speaker:with my clients,
Speaker:but I have a lot of free resources on my website
Speaker:too, including templates and things like that.
Speaker:Oh, perfect.
Speaker:So tell us your website since we're talking about it right
Speaker:this minute.
Speaker:It's Amanda berlin.com
Speaker:and if anyone listening,
Speaker:I actually don't have a free download of the media list
Speaker:template. That is something that I give to my clients when
Speaker:they start working with me.
Speaker:But I will give you one,
Speaker:I'll give you a link to it.
Speaker:If you want it,
Speaker:email me and ask me for it.
Speaker:amanda@amandaberlin.com Oh,
Speaker:that's so nice.
Speaker:Thank you Amanda.
Speaker:I appreciate that.
Speaker:Sure. I think what I've gotten out of what you just
Speaker:talked about is that once you're researching who's even there,
Speaker:like who's available for you even as potential,
Speaker:then you want to see how they run their shows and
Speaker:see if what you would be offering slips into the natural
Speaker:themes of their show.
Speaker:Exactly. If they don't do local interviews or product highlights or
Speaker:something like that,
Speaker:it's all straight 100% news.
Speaker:You probably want to look for something else.
Speaker:Yup. That's a really good point.
Speaker:You want to look for formats that will be conducive to
Speaker:you offering your story idea,
Speaker:but the other way to go about it too is let's
Speaker:say you find a media outlet that seems like it would
Speaker:be a great fit for you,
Speaker:but your story idea maybe isn't exactly right.
Speaker:Try to figure out how you could contribute.
Speaker:I often tell my clients,
Speaker:ask yourself,
Speaker:what does this audience need to hear from me?
Speaker:What can I teach to this audience?
Speaker:Something like that.
Speaker:That makes sense.
Speaker:Yeah. You don't have to PEM yourself in by those two
Speaker:story ideas or story angles.
Speaker:You can always create new story angles as long as it
Speaker:feels like it's serving your goal,
Speaker:Right? Your goal.
Speaker:But really it's your goal and what you have that you
Speaker:can provide.
Speaker:But in the end it's all the value to their audience,
Speaker:right? So that's the wave.
Speaker:You got to circle it back,
Speaker:I guess to look at that.
Speaker:Okay, so guess what?
Speaker:We have three places that we think could be really good
Speaker:opportunities. We know the story,
Speaker:we know the fit,
Speaker:but now we're stuck now.
Speaker:So what I suggest is kind of warming up the contact,
Speaker:warming up the lead.
Speaker:So I would reach out to the decision maker.
Speaker:That may be the podcaster,
Speaker:it may be the editor of a particular section of a
Speaker:magazine, it may be a TV news producer,
Speaker:it may be a radio producer.
Speaker:Reach out to the contact and just give them a Pat
Speaker:on the back or high five virtual high five for the
Speaker:work that they're doing that resonates with you.
Speaker:So in a very genuine,
Speaker:honest way,
Speaker:I would love to see my clients reaching out and saying,
Speaker:thank you so much for your segment.
Speaker:On XYZ.
Speaker:I thought it was really helpful.
Speaker:It resonated with me because of ABC and keep up the
Speaker:good work.
Speaker:Something like that.
Speaker:Very simple,
Speaker:straightforward. I call it the unasked ask where you're just kind
Speaker:of putting something out there that is good will but also
Speaker:may start a conversation and may also eventually lead to some
Speaker:name recognition if you reach out again with an actual pitch.
Speaker:So that would be the first thing that I would suggest
Speaker:and I really think that the most personal media is podcasts,
Speaker:and I know that as a podcast or,
Speaker:and I'm sure Sue,
Speaker:you would agree,
Speaker:when you get an email from a listener,
Speaker:it's like,
Speaker:thank you.
Speaker:That's all awesome.
Speaker:It never gets old,
Speaker:but you don't think that media people have been pitched so
Speaker:much that they'll see this for what it is?
Speaker:No, I don't think so because I really do want it
Speaker:to be genuine.
Speaker:I really want anyone who adopt this strategy to reach out
Speaker:in a real genuine way because you actually really do have
Speaker:to be a fan of the media that you're pitching because
Speaker:you need to have consumed it first of all,
Speaker:in order to know what kind of idea you can offer
Speaker:that will be resonant with their audience.
Speaker:So you've already been a consumer of that media and I
Speaker:want you to get really excited about it,
Speaker:get excited about the opportunity or the possibility that you could
Speaker:contribute there.
Speaker:So I just really do want that to feel super genuine
Speaker:and not like smarmy in any way.
Speaker:Right. And I think there's something else that you and I
Speaker:have talked about a little bit too,
Speaker:and that is,
Speaker:it's really a two way street because they also need to
Speaker:find things to feature.
Speaker:Exactly. So if you can slip in and make it easier
Speaker:for them,
Speaker:that would be great.
Speaker:Absolutely. Okay,
Speaker:so we're warming them up.
Speaker:Well, obviously that means we've found their email or somehow to
Speaker:reach out to them,
Speaker:which gift biz listeners could also be a lot of the
Speaker:local newspapers.
Speaker:And even television,
Speaker:somewhat cable,
Speaker:but mostly other TV too might be part of your chamber
Speaker:of commerce or other networking groups that you're in.
Speaker:So that's another place to source and find the right contact.
Speaker:Good point.
Speaker:Yep. So we found out how to reach out to them
Speaker:and we've warmed them up and then now we're ready to
Speaker:present an idea,
Speaker:which is what you call the pitch,
Speaker:right? Exactly.
Speaker:Yes. So there's a couple of different ways to go about
Speaker:it. For the bold among us,
Speaker:sometimes a phone call is really valuable,
Speaker:but more so to traditional media.
Speaker:If you were to say,
Speaker:can we hop on the phone?
Speaker:I have some ways I think I could contribute to the
Speaker:show. Maybe we could talk about it and have some ideas
Speaker:in your back pocket,
Speaker:but then also just listen to what they might be looking
Speaker:for. That's a possibility.
Speaker:And you also can always call the assignment desk of any
Speaker:television station and ask for the right person to talk to
Speaker:once you've identified the show,
Speaker:that might be the right fit for you.
Speaker:So you can call and say,
Speaker:who's the producer?
Speaker:For good morning Austin or whatever it may be and they
Speaker:will connect you because again,
Speaker:like Sue said,
Speaker:they need you.
Speaker:They need the to be offering ideas and tips.
Speaker:They are meant to be talking to you.
Speaker:That's why there is a phone number.
Speaker:That's why they sit at the assignment desk because they field
Speaker:tips and then they assign them to reporters or producers.
Speaker:So for television station that might be a way to go
Speaker:about it.
Speaker:A more traditional way to go about it would be to
Speaker:write your pitch.
Speaker:And again,
Speaker:on my website at the bottom of the homepage,
Speaker:I have a template download for writing a pitch and really
Speaker:it's very straightforward.
Speaker:You want to keep it as simple as possible and a
Speaker:lot of it also has to do with the subject line.
Speaker:So I would put interview idea or segment idea or guest
Speaker:idea or something like that right there in the subject line
Speaker:with then a headline.
Speaker:So guest idea how gifters makers,
Speaker:crafters and makers can publicize their businesses.
Speaker:That could be potentially,
Speaker:if I was pitching Sue,
Speaker:that might be what I would,
Speaker:maybe a version of what I might put in the subject
Speaker:line. So start with the great subject line that actually indicates
Speaker:what it is that they're going to find within the email.
Speaker:So an idea they're going to find a guest idea or
Speaker:a segment idea or whatever and then the headline that you
Speaker:imagine maybe they would even use on the air or in
Speaker:their podcast episode or something like that.
Speaker:The idea being that you just want to make it as
Speaker:easy for them as possible to use your idea and if
Speaker:they could see it immediately working in the context of their
Speaker:show, then that's plus one in your column.
Speaker:So from there you want to again make the connection like
Speaker:thank you so much for your work on XYZ.
Speaker:I loved this and this and this.
Speaker:Thanks for the work that you're doing.
Speaker:I wanted to see if you would be interested in an
Speaker:idea on and then you can put your headline and then
Speaker:you want to distill your segment idea into three T's bullet
Speaker:points that speak to what you imagine talking about in that
Speaker:interview. If we're talking about an interview here,
Speaker:so you would tease the points that you would make save
Speaker:to come up with your talking points.
Speaker:It does require some by advanced either research or just jotting
Speaker:down of ideas so that you have a really fully fleshed
Speaker:out story ideas because you're going to want to include the
Speaker:points that you will make in that interview in the pitch.
Speaker:And then following those bullet points you will put a short
Speaker:version of your bio.
Speaker:So again,
Speaker:writing your media bio is something you can get on my
Speaker:website in the free resources.
Speaker:So it's like a three to five line bio that speaks
Speaker:to why you are perfect to be delivering this segment idea
Speaker:or this interview idea.
Speaker:And if you have any other media clips,
Speaker:be sure to include those in that bio.
Speaker:Like I've been featured here,
Speaker:here, and here.
Speaker:I've talked on this topic here,
Speaker:here and here.
Speaker:If you don't have any media clips,
Speaker:I always say do not worry about it.
Speaker:I don't want that to be a deterrent to actually doing
Speaker:outreach. So it's only a must include if you have them
Speaker:And someone started,
Speaker:someone who has references now and has been seen places at
Speaker:one point didn't cause that's why they now have that.
Speaker:Right. So it's okay.
Speaker:Exactly. Yup.
Speaker:So the last thing is just issue a call to action.
Speaker:So it could be as simple as,
Speaker:please respond to this email and let me know if you
Speaker:like this idea or if we can book a time for
Speaker:an interview or something like that.
Speaker:And that's it.
Speaker:What I was thinking as you were going through all of
Speaker:this is two things.
Speaker:Number one,
Speaker:it's pretty concise because if you make an email that's way
Speaker:super long,
Speaker:it'll probably get tossed.
Speaker:No one has time for that.
Speaker:Yeah. And then also you're doing a lot of the work
Speaker:early on.
Speaker:So as things progressed,
Speaker:it's been established and most likely,
Speaker:unless they switch it up,
Speaker:but a lot of the work,
Speaker:so I'm thinking you're putting in the work early so it's
Speaker:not time wasted because then it's already done once you get
Speaker:the booking and you're going for the interview.
Speaker:Yup, exactly.
Speaker:We are in a positive mode here,
Speaker:so we're assuming that everything has gone well.
Speaker:They get a call back and they're interested,
Speaker:they're completely interested.
Speaker:They want to do the interview.
Speaker:And I'm sure there's steps that have to be taken and
Speaker:every organization's different in terms of what the procedure is.
Speaker:But how does someone,
Speaker:once they're actually going to do the interview,
Speaker:how do they set themselves up to present themselves in the
Speaker:best light possible?
Speaker:Absolutely. So I would make sure that,
Speaker:so we call this media training,
Speaker:right? You want to be prepared with what your talking points
Speaker:are, what your key messages are,
Speaker:and really how you're going to present your story and your
Speaker:idea. You really need to prepare.
Speaker:You can't go in and wing it.
Speaker:Plus you don't have a lot of time.
Speaker:Right. Especially for local television segment,
Speaker:right? It's three to five minutes And will they tell you
Speaker:how much time you get?
Speaker:Yeah. Okay.
Speaker:They would tell you.
Speaker:But yeah,
Speaker:so you want to determine what your key messages are and
Speaker:what your talking points are.
Speaker:But then I also would suggest letting all of that go
Speaker:at the last second you've prepared and then it's time.
Speaker:I know.
Speaker:So you did an episode recently about affirmations.
Speaker:Then it's time to bring in your affirmation,
Speaker:your media mantra,
Speaker:which mine is,
Speaker:I know my stuff and remind yourself that you were made
Speaker:to do this.
Speaker:You have been working on your craft for as long as
Speaker:you have.
Speaker:You know your story,
Speaker:you know your stuff,
Speaker:you've prepared and it's just time to take a breath and
Speaker:walk in there with confidence because the camera picks up all
Speaker:the little ticks and twitches that we might have.
Speaker:It's really important to sort of be composed and confident when
Speaker:you walk onto that set.
Speaker:The other thing about it though,
Speaker:another piece of media training that I offer my clients is
Speaker:that it's okay to name what's happening.
Speaker:So like if you do feel nervous,
Speaker:sometimes it really lightens the nerves.
Speaker:It lightens the mood.
Speaker:If you say like,
Speaker:Oh, I'm sorry,
Speaker:I'm just so excited to be here.
Speaker:I'm a little nervous.
Speaker:Something like that.
Speaker:If you were to name it,
Speaker:you obviously cannot take up a lot of time,
Speaker:but even if you say it before you go live,
Speaker:sometimes it lessens the burden of carrying that in silence.
Speaker:I think also to the point of just you give up
Speaker:all of what you were thinking,
Speaker:all of your prepping because you want to come out and
Speaker:represent your personality because that's again how you're different from other
Speaker:people. So you've already got the knowledge,
Speaker:you've already made the pitch,
Speaker:you've already perfected your bullet points as you're saying now,
Speaker:just walk out and be you.
Speaker:Yep, exactly.
Speaker:Way easier said than done though,
Speaker:right? Yeah.
Speaker:It's not a bad thing to be running on adrenaline in
Speaker:those moments.
Speaker:It's okay and you want to be present and you want
Speaker:to be genuine and you want to be in the moment.
Speaker:So that's another reason to set aside those notes and just
Speaker:go in and stake your ground.
Speaker:Perfect. All right,
Speaker:so guess what?
Speaker:We did it.
Speaker:It was great.
Speaker:We're so proud and family thought friends saw it,
Speaker:customer saw it,
Speaker:et cetera.
Speaker:How do you capture the clips then that you could use
Speaker:and can you just use them?
Speaker:How does the backend work?
Speaker:Yes, absolutely.
Speaker:Yes, you can.
Speaker:They've aired on the television show or they've aired on the
Speaker:podcast. You absolutely can.
Speaker:I don't think there's a way to like download the video
Speaker:and put it on your own site,
Speaker:but even so it will be,
Speaker:you know,
Speaker:it'll have what they call the bug from the television station,
Speaker:so it will be identified as having come from that station.
Speaker:The little thing in the corner that says like news seven
Speaker:or whatever,
Speaker:so it'll have their logo so you could post it if
Speaker:it's on YouTube or something like that.
Speaker:You could absolutely post it on your website because they've made
Speaker:it public.
Speaker:You should absolutely have links to your media placements on your
Speaker:website, on a press page or some best practices in web
Speaker:design actually indicate that you should have some of your best
Speaker:press clips right under the header on your homepage.
Speaker:So you can do like an as seen in kind of
Speaker:montage or collage or whatever it might be called.
Speaker:And are those be clickable links or just the logos or
Speaker:Those could be just the logos.
Speaker:But on your press page you want to include links.
Speaker:Got it.
Speaker:Will a television station give you a file?
Speaker:I don't know.
Speaker:You could ask.
Speaker:There's no harm in asking.
Speaker:That's the kind of thing that actually you do want to
Speaker:keep the conversation going.
Speaker:You want to create a relationship with that television producer or
Speaker:whomever it is.
Speaker:So you should not feel weird about asking any question you
Speaker:might have or offering a new idea or anything like that.
Speaker:So remember that they are not up there on some pedestal
Speaker:with looking down on you.
Speaker:They do have a lot to do and you don't want
Speaker:to make their job any more difficult,
Speaker:which is actually my only reservation in asking them for a
Speaker:file is that it may just be annoying for them so
Speaker:you could ask for a link to the show or something
Speaker:like that or you could look for it yourself,
Speaker:but you want to honor their time and honor any extra
Speaker:effort that they put in getting you the opportunity or helping
Speaker:you capitalize on the opportunity.
Speaker:But I would say for anything that you're going to do,
Speaker:like on your own site,
Speaker:I would try to do as much of that on your
Speaker:own as you can.
Speaker:Got it.
Speaker:And as you're talking,
Speaker:it also brings to mind that this shouldn't be,
Speaker:I guess in our minds a one and done thing like
Speaker:you're on a show and then that's it.
Speaker:Now you go onto the next one.
Speaker:If you can continue the relationship,
Speaker:you may put yourself in a position to be the trusted
Speaker:advisor about chocolate and then maybe they're going to reach out
Speaker:to you when they need a segment because Valentine's day is
Speaker:coming up.
Speaker:Absolutely. So it's,
Speaker:it's just the start of a relationship.
Speaker:It's not just for one,
Speaker:a one time thing.
Speaker:Potentially. If you're lucky.
Speaker:Exactly. Well,
Speaker:it's also up to you to nurture that relationship as well.
Speaker:Offer them a new idea.
Speaker:If they don't come to you with that Valentine's idea,
Speaker:then you can offer it to them.
Speaker:There you go.
Speaker:And obviously we didn't say this,
Speaker:but I think we all know to do this.
Speaker:A follow up a thank you when something's gone well,
Speaker:so that's something.
Speaker:Yeah, and that could be looking forward to featuring this on
Speaker:my website.
Speaker:Really appreciate it.
Speaker:Enjoyed it so much.
Speaker:No know whatever it is.
Speaker:Whatever you say.
Speaker:Yeah, just normal,
Speaker:regular cordial wording I guess I'd say.
Speaker:So gift biz listeners.
Speaker:Isn't this exciting?
Speaker:Amanda's talking about something that I don't think we think about
Speaker:often. As I was saying in the beginning,
Speaker:it's always social media.
Speaker:How do I post more?
Speaker:How do I get more followers?
Speaker:All of this type of thing,
Speaker:the followers and everything,
Speaker:and this is something that now sounds so doable,
Speaker:even though it sounds a little bit scary and risky,
Speaker:it's really much more low risk than we think.
Speaker:That was great,
Speaker:Amanda, that you talked about that because I think we get
Speaker:so fearful because we think that,
Speaker:Oh, if they aren't interested,
Speaker:the whole world's going to know in reality only we know.
Speaker:Right? Or whoever you choose to tell.
Speaker:Exactly, and it has been fabulous how you've listed all of
Speaker:the things to do because any of us could get started
Speaker:right now,
Speaker:like as soon as we're done with this show,
Speaker:you could start taking some of these steps and working yourself
Speaker:toward having a spot on your local TV show become a
Speaker:reality for you.
Speaker:Absolutely. I want you to start right now.
Speaker:Yes. Empower them.
Speaker:Amanda, what do you say to somebody who's thinking,
Speaker:okay, this all sounds good,
Speaker:but I'm not sure We said this throughout the course of
Speaker:this interview.
Speaker:They need you.
Speaker:They need your ideas.
Speaker:It's not like you're going out there and begging in vain
Speaker:for some exposure because of vanity.
Speaker:I mean I don't mean in vain.
Speaker:I mean for your own vanity,
Speaker:you are putting yourself out there because you think you have
Speaker:something valuable to offer to this audience and even if your
Speaker:motivation really is to grow your business and support your family
Speaker:and do this thing that you love,
Speaker:I think that is a positive enough intention to this ball
Speaker:rolling and someone out there is going to be inspired by
Speaker:what you are putting out there so you owe it to
Speaker:them as well.
Speaker:If you don't find the intrinsic motivation within yourself to start
Speaker:doing this,
Speaker:then think about the people out there who are waiting to
Speaker:hear from someone like you.
Speaker:The people out there who are going to experience the positive
Speaker:ripple effect of your courage and putting yourself out there.
Speaker:I love that because I want to learn how to chocolate
Speaker:dipped strawberries properly.
Speaker:I want to learn how to make a gift basket that
Speaker:I can give to my mother for her birthday.
Speaker:Or I've always thought about knitting a scarf but don't know
Speaker:how or the right colors.
Speaker:Like there are so many ways we can take our creative
Speaker:works and spin them to be a value to an audience.
Speaker:Yep, absolutely.
Speaker:So just you have to think a little differently than what
Speaker:we normally think of as business owners.
Speaker:Love this.
Speaker:Thank you so,
Speaker:so much Amanda.
Speaker:These have been just a whole package of great gifts for
Speaker:us to take with and move forward and take action.
Speaker:It's my pleasure.
Speaker:And now Amanda,
Speaker:I'd like to present you with a virtual gift.
Speaker:I'd like to invite you to dare to dream.
Speaker:So this virtual gift is a magical box containing unlimited possibilities
Speaker:for your future.
Speaker:So this is your dream or your goal of almost unreachable
Speaker:Heights that you would wish to obtain except this gift.
Speaker:On behalf of myself and my listeners and we'd like to
Speaker:know what's inside your box.
Speaker:Oh Sue,
Speaker:thank you.
Speaker:And everyone out there.
Speaker:Thank you so much for the gift.
Speaker:This was so thoughtful.
Speaker:Inside. This box for me is really a business that is
Speaker:filled with integrity,
Speaker:with positive intentions and really massive abundance,
Speaker:but built on the intention that I'm helping other women in
Speaker:particular raise their voices and be heard and seen for the
Speaker:powerful creative forces that we are,
Speaker:and I do this in really an honor of my own
Speaker:daughter. I have a five-year-old,
Speaker:I'm a single mom,
Speaker:and I really want her to see all of us out
Speaker:there doing this work and being seen and being creative and
Speaker:creating something that no one else could possibly have created simply
Speaker:because it has emanated from our unique being.
Speaker:So that's my wild though.
Speaker:I think attainable dream.
Speaker:I love it.
Speaker:Taking responsibility and driving our future,
Speaker:not letting things happen to us.
Speaker:Yes, I loved your gift because it goes both ways.
Speaker:You give to us and then we give back to you,
Speaker:so
one more time.
Speaker:How can our listeners get in touch with you?
Speaker:Please come find me@amandaberlin.com
Speaker:I was going to give my email address again,
Speaker:which I can also do.
Speaker:amanda@amandaberlin.com if you have any questions about this whole process,
Speaker:I know that it's overwhelming and you're probably super motivated to
Speaker:get, but inevitably it's like,
Speaker:I ha what am I supposed to do now?
Speaker:So please feel free to reach out to me and if
Speaker:you go to the resources page on my website,
Speaker:you'll find lots of free downloads that can help you with
Speaker:this effort.
Speaker:Beautiful. Thank you so much.
Speaker:I am thrilled that you had time to come on the
Speaker:show, share all of this information with us and I think
Speaker:gift biz listeners,
Speaker:you're going to have to report back to us when you
Speaker:start getting media placements.
Speaker:We want to know.
Speaker:That would be great.
Speaker:Thanks again,
Speaker:Amanda. Thank you so much.
Speaker:So. So I'm usually pretty good at keeping secrets,
Speaker:but I'm spilling the beans.
Speaker:I can't help it.
Speaker:I'm so excited.
Speaker:I just want to tell you guys what I've been working
Speaker:on over the last few months.
Speaker:It's been a little bit of a secret project because I
Speaker:wasn't sure exactly what the timing was going to look like
Speaker:on it,
Speaker:but I can't,
Speaker:wait. I have to share with you my secret.
Speaker:Many of you have been following me for a while.
Speaker:Know that I wrote a book that came out last may.
Speaker:It's called maker to master,
Speaker:but that's not what this is about.
Speaker:Although it spins off a similar concept.
Speaker:When I was getting serious about writing that book,
Speaker:there were actually two books that I had in my mind.
Speaker:One was maker to master and that truth be told was
Speaker:the harder one to do,
Speaker:but I also was really interested in writing a book that
Speaker:was an inspirational book kind of inspiration a day.
Speaker:I know you've seen those out there where it's 365 inspiring
Speaker:thoughts for your year or something like that.
Speaker:I think very often we get defeated by our own self-talk
Speaker:and we also sway away from core solid business growth values
Speaker:because there's a new social media site that it's available or
Speaker:other things come up that take our mind off of the
Speaker:really important things that we need to grow our business.
Speaker:As things happen.
Speaker:My idea continued to evolve and I came up with the
Speaker:idea of instead of doing a 365 inspiring tips type book,
Speaker:it would be way more helpful for you if it was
Speaker:included in some type of a planner so that every day
Speaker:when you're planning out your day,
Speaker:you'd also then see a tip.
Speaker:If I look at how I work with things,
Speaker:I don't know if I would have a book on the
Speaker:side of my desk and every day look at one day's
Speaker:inspiration and then other days,
Speaker:inspiration, way better to have everything in one place.
Speaker:Consequently, I have created a planner.
Speaker:It's called inspired a daily planner specifically for you,
Speaker:our wonderful community of gifters,
Speaker:bakers, crafters and makers.
Speaker:I'll be sharing more in the upcoming days,
Speaker:but let me give you a few highlights here.
Speaker:One of the cool things about this planner is you can
Speaker:start any month of the year.
Speaker:Have you ever been like me?
Speaker:Where all of a sudden in may you decide I want
Speaker:to start doing things different.
Speaker:I want to get myself really organized,
Speaker:but then you go to find a planner and they either
Speaker:start in September going into the next year or you have
Speaker:to buy a year and all the prior months of the
Speaker:year are useless for you because you're already in may with
Speaker:this planner.
Speaker:You can start any time.
Speaker:If you're listening to this announcement in January,
Speaker:you can start it right away.
Speaker:If you're hearing this in may,
Speaker:you can use this planner starting in may.
Speaker:It has monthly and daily layout,
Speaker:so you'll be able to keep yourself really organized and special
Speaker:life enhancing sections.
Speaker:More on that later also includes what I've been talking about
Speaker:earlier and the reason I changed this from a book to
Speaker:a planner and that is daily inspiration.
Speaker:Things that you need to be telling yourself,
Speaker:affirmations to get in the right mindset as the owner of
Speaker:your business.
Speaker:Also, business tips and ideas.
Speaker:Some of them you're going to read and you're like,
Speaker:yep, got it,
Speaker:it's covered and then others might give you some pause ideas
Speaker:of things you might want to implement into your business to
Speaker:further either solidify or grow what you already have going.
Speaker:That's all I'm going to share with you right now,
Speaker:but I will tell you that we are just weeks away
Speaker:from getting this out to you.
Speaker:I'm going to do a limited first run and if you
Speaker:want to be one of the first ones to know when
Speaker:it's available,
Speaker:jump over to give biz unwrapped.com
Speaker:forward slash add me and you'll get an email when the
Speaker:planner is ready.
Speaker:That link again is gift biz unwrapped.com
Speaker:forward slash add me there is no time like the present
Speaker:to take the next step on solidifying the dream you have
Speaker:for your business.
Speaker:The new inspired planner could be just the ticket to making
Speaker:sure that that actually happens for you this year.
Speaker:Thanks again for joining me today and I want to make
Speaker:sure that you subscribe to the show because you do not
Speaker:want to miss what I have coming in your way next
Speaker:week to little bit of Self reflection for you.
Speaker:You might walk away learning a little bit more about yourself,
Speaker:feeling really good about some of the things that you're doing
Speaker:for your business and understanding why some other things you do
Speaker:are just so uncomfortable,
Speaker:they don't feel like a really good fit and then what
Speaker:to do about that.
Speaker:Have I peaked your curiosity?
Speaker:I found this really,
Speaker:really helpful to me and interesting just to understand myself better
Speaker:and why react to things in business that I do and
Speaker:that's all coming your way next week on gift biz unwrapped.
