A question facing every event organizer, sponsor and exhibitor is what will trade shows and events look like post-pandemic? And will we be able to survive all the new protocols within our budget? Today we discuss these topics with industry veteran Maggie Ellison!
Maggie Ellison is the Vice President at Creative Marketing Strategies, an experiential engagement agency that has been providing marketing solutions for 40 years. Her previous positions with the Columbus Zoo & Aquarium and Cedar Fair Entertainment were excellent precursors to her role overseeing sponsorship implementation for the Ohio State Fair and the Jazz & Rib Fest and leading creative strategy for hundreds of Fortune 1000 companies.
How have events changed since the start of the pandemic?
What types of events will be successful in a post-pandemic world?
How did the pandemic impact event marketing budgets?
Maggie's top Take-Aways...
Face-to-face, despite a 2-year hiatus from it, is not going away.
Creative strategies and unique and memorable connections with audiences will continue to be important marketing strategies for event marketers.
Many have asked, "Is there an easier way to find the episodes and topics I need?"
Now there is!!!
Happy to launch our Episode Guide! It's like your curriculum for Event Success and ROI! Every episode easily searchable and sorted into 19 Categories like Marketing, Staffing, Technology, Tips & Tools, and if you’re new, check out Trade show basics!
19 Categories include:
-- Trade Show Basics
-- Expert Interviews
-- Fitness & Nutrition
-- Mindset & Motivation
-- Networking & Engagement
-- Promo Items
-- Social Media & Web
-- Speaking & Presenting
-- Tips & Tools
-- Virtual & Hybrid Events
-- Various (topics that are more unique)