It’s no secret that in order to effectively grow your products business you need to promote your products and get them in front of people. That’s why it’s useful to learn about the world of PR and how it can give your business the boost it needs.
In this episode I speak to Jessica Morgan, founder of Carnsight Communications, a PR and communications agency for small and creative businesses and people. Jessica shares why and how to use PR to help people find (and buy!) your products.
Listen in to hear Jess share:
An introduction to herself and what she does (1:45)
What PR is - in super simple terms (2:20)
The benefits of PR and why it’s worth spending (even a little) time and money (3:12)
Why you don’t need a big budget to see results (08:25)
What a PR agency can do for you (10:16)
How much time and effort you need to put into your PR (13:22)
The stage at which you need to start talking about your new product. Hint - it’s earlier think you think! (16:46)
Reasons people can be nervous about publicising their business or product and her reassuring response (18:06)
Why storytelling is so important - and why the most compelling story might not be what you think it is! (25:04)
Is all PR good PR? (27:11)
The basics you need to have in place before thinking about starting your PR (29:44)