SEASON: 2 EPISODE: 28
Episode Overview:
In today's digital age, effective communication is key to success, particularly in the business world. With video taking center stage in remote work and virtual meetings, it's essential to understand how to use this medium to its full potential. That's why I'm thrilled to introduce my guest, Alicia Berruti, an expert in Video and Human Centered Communication.
In this conversation, Alicia will share her insights on how to leverage video to enhance your business communication, build stronger relationships, and improve customer engagement. Join me now for an insightful conversation with Alicia Berruti.
Guest Bio:
Alicia finds her joy in empowering, inspiring, and educating sales professionals, and this passion for thought leadership is what’s landed her on stages all over the US and Canada. As the National Speaker at BombBomb, she’s spent nearly a decade building her reputation as a thought leader on topics like video, trust building, social media, effective marketing, leadership, and working through the fear and awkwardness of being on camera.
Following a less traditional career trajectory, Alicia originally came into a sales role at BombBomb with 20+ years of experience as a professional actor, and over a decade of experience in massage therapy, which included running her own business and building strong customer relationships. In her “free” time, you can find Alicia chasing adventure with her three teenagers and traveling the world in search of good music and good food.
Resource Links:
Insight Gold Timestamps:
02:10 Human connection is really the most powerful thing we have
04:47 The reason why it's so powerful
06:30 We were able to reduce the amount of touches required to get a response from a lead from 10 touches down to 3 touches
07:55 Three high level questions that you can always ask yourself
09:10 Empathy. Value. Call to action
10:26 Asynchronous video
11:59 An email does not communicate empathy or humanity in any way
15:05 If there is the word 'video' in a subject line….
17:03 The familiarity effect
19:27 Mass sending
20:45 The formula is: the amount of value + personalization ÷ by the depth of the relationship
23:41 Apple has done such a good job of brand loyalty
26:30 A great way for a leader to maintain some of that face-to-face
27:54 We all are our own worst critics
29:16 The videos that are more human, perform better than videos that are perfect and polished
30:46 Some of the components that a video should include
31:52 Best practices
35:55 If you're gonna start incorporating video into your sales process….
38:54 It's called Human-Centered Communication
Connect Socially:
LinkedIn: https://www.linkedin.com/in/aliciaberruti/
YouTube: https://www.youtube.com/@BombBomb
Instagram: https://www.instagram.com/al_berruti/
Email: alicia@bombbomb.com
Sponsors:
Rainmaker Digital Solutions: https://www.rainmakerdigitalsolutions.com/
Resources: https://becomingpreferred-podcast.com/resources/
Next Episode: Inspiring Hope & Courage: Personal Empowerment with Dr Nothabo Ncube!
