Your Creator and Influencer of FitPro Heroes Co-Host Today:
AJ Rivera grew up in Chicago always interested in the fitness industry. After being a personal fitness trainer he went on to owning multiple studios himself. As a result of helping numerous clients, he developed a repeatable system that he now teaches to personal trainers and studio owners. Now fitness business mentor, AJ helps his clients scale their business and life and become the FitPro Heroes of their own story.
You have to be willing to take the pain that comes with all of the rewards. ~ AJ Rivera
On This Episode You Will Hear:
[spp-timestamp time="01:30"] Getting to know your AJ Rivera the FITPRO and talking Bulletproof Coffee.
[spp-timestamp time="02:00"] Bulletproof Cafe and now a Lab in Santa Monica, CA?!
[spp-timestamp time="04:30"] Featured in Success Magazine, The Huffington Post, and Entrepreneur Magazine.
[spp-timestamp time="06:08"] As a fitness professional, nothing prepares you for being a business owner.
[spp-timestamp time="08:25"] In fitness your psychological obsessions at times can become worse.
[spp-timestamp time="09:35"] Getting caught up in the scarcity.
[spp-timestamp time="13:35"] Fitness professionals have to be willing to seek and take the advice to succeed with their businesses.
[spp-timestamp time="14:15"] Hamster wheels and the definition of insanity of "doing the same sh*t over and over again, expecting something different".
[spp-timestamp time="15:00"] CrossFit not supporting box owners and licensed business owners in the CrossFit space for business coaching and teaching proper entrepreneurship.
I'm trying to help FitPro's become the superhero versions of themselves. I want our network, our services, and our community to give that lightning bolt to turn somebody into a Superhero.
To any fitness professional or business owner out there, make sure you're willing to go through the pain required for achieving the goals you want. The fastest way to get anywhere is to get directions from someone who's been there before. Not only can they tell you where to go, they can tell you what to expect.