107: Perceived Value
“Maybe I should lower my prices?” 
NO!
That’s the lazy loser approach.
If people are not buying from you it’s because you either
a) Haven’t built enough trust
b) Haven’t sold them the value
c) Haven’t targeted the right clients
You need to …
RAISE your VALUE
BUILD your SELF BELIEF
INCREASE your AUTHORITY
TARGET your IDEAL CLIENTS
FOCUS on your UNIQUE OFFER
Don’t let doubts get in your way of success.
The ONLY reason you feel the need to lower your rates is because you got sold.
You were sold by others that you weren’t valuable enough.
Stop buying other people’s BS!
Raise your game and raise your rates.
REMEMBER: You are either selling or being sold.
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