Shownotes
In this episode, Tara breaks down a common challenge that course creators have when they are creating courses and what to do instead. This will literally change the way your program helps people, which is good for you, your learners, and your business.
About Me:
Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results.
I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business.
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Mentioned in this episode:
https://taralbryan.com/step/15-learn-to-scale-call
Transcripts
Hey everybody, it's Tara Bryan and you are listening to the
Speaker:course building secrets podcast. Whether you're a coach or a CEO,
Speaker:the success of your team and clients is based on your ability
Speaker:to deliver a consistent experience and guide them on the
Speaker:fastest path to results. This podcast will give you practical
Speaker:real life tips that you can use today to build your online
Speaker:experiences that get results and create raving fans. Why? So you
Speaker:can monetize your expertise and serve more people without adding
Speaker:more time or team to your business. If you're looking to
Speaker:uncover your million dollar framework, package it and use it
Speaker:to scale you're in the right place. Let's dive in.
Speaker:Welcome to today's episode of the course building secrets
Speaker:podcast, I am so happy that you are here. Hey, in this episode,
Speaker:I want to talk about something that I run across a lot. I am in
Speaker:a position where I hire a lot of instructional designers or
Speaker:learning experience designers and a lot of course creators.
Speaker:And here is the thing is that I want to dispel a popular myth
Speaker:around course creation today. So whether you are an instructional
Speaker:designer, or a course creator, doesn't really matter who you
Speaker:kind of like what realm you're coming from, there are two
Speaker:different ways to think about building your online program or
Speaker:any program in and of itself is number one, you look at it from
Speaker:the realm or the perspective of education, where you're teaching
Speaker:knowledge, you're teaching information that people are
Speaker:going to use to apply to something in the future, right,
Speaker:or you use sort of the professional development model,
Speaker:which is you are teaching somebody how to do something so
Speaker:they can apply it to their work, or their career, or whatever it
Speaker:is. And it has a very specific outcome, and a very specific
Speaker:path to get them that outcome. Okay, so two totally different
Speaker:realms, and you need to be thinking about which realm
Speaker:you're in. Unfortunately, a lot of times teachers and and even
Speaker:students who have gone through traditional education programs
Speaker:are under the impression that the fastest and best way to get
Speaker:people results is to give them a lot of knowledge, give them a
Speaker:lot of information. So they use words like what they want them
Speaker:to understand. They want them to acquire knowledge, they want
Speaker:them to get information. Those are the words that if you hear
Speaker:yourself saying them, or you're working with somebody who's
Speaker:seeing them, what the problem is with that model is that it
Speaker:implies that you're going to learn something to use and apply
Speaker:to something else, right. So it's a sort of a slow track to
Speaker:the building on top of building knowledge on top of each other.
Speaker:So eventually, you can apply it in the real world. And there's
Speaker:so many flaws with that model, because what it's not doing is
Speaker:teaching you exactly how to do something in the fastest way
Speaker:possible. So you can get results. So that's why people
Speaker:who are creating online courses, online programs, certification
Speaker:programs, who are focused on how to help somebody take the right
Speaker:steps to get to an outcome are the ones who are actually
Speaker:successful. And so I want to dig into that a little bit. Because
Speaker:it's a number one thing that I hear when I'm interviewing
Speaker:people or working with course creators who want to create a
Speaker:course, is this tendency to want to just give them information to
Speaker:give them just facts and figures and historical information, and
Speaker:just all the things so they get a well rounded look at all of
Speaker:the facts and figures that are important around a topic versus
Speaker:how do you help somebody go from where they are today to where
Speaker:they want to be and get a results result?
Speaker:And what are the steps that they need to take to get there. You
Speaker:can see just even in the description, it's very
Speaker:different, right one is very sort of circular and we're going
Speaker:to give you all the things and eventually we're going to get to
Speaker:an outcome. Maybe not even until years down the road when you've
Speaker:finished your sort of fact finding rights like a big fact
Speaker:finding mission. When the second way is your your job as a course
Speaker:creator, Instructional Designer, learning experience designer,
Speaker:whoever you are, I don't care is to help somebody get a result.
Speaker:Help them change their performance, change their
Speaker:behavior, learn a skill, think a different way, whatever the
Speaker:outcome is that they're looking for. Your job is to help them
Speaker:get there in the fastest way possible. And so your work isn't
Speaker:to gather expertise. It's not to gather More information, it is
Speaker:to distill everything that you know, into actionable steps that
Speaker:are in the right order to help somebody go from point A to
Speaker:point B, right? That is, that's your whole job. And all of the
Speaker:rest of it all the information or the knowledge or the fact
Speaker:finding all of that is only useful as it relates to how
Speaker:somebody goes step by step through a process. So when
Speaker:you're sitting down to create your course, or you're sitting
Speaker:down to create a course for somebody else, the only way to
Speaker:think about it is what is the process that they need to take
Speaker:to get from where they are today to where they want to go to
Speaker:ultimately get to that result, right? Improve a skill, change
Speaker:their behavior, do something differently than they're doing
Speaker:today. That is the question. And the answer is this the success
Speaker:path or the framework that you create to help them go from
Speaker:point A to point B. So if you are watching this, and you are
Speaker:trying to get into a space where you're moving out of education,
Speaker:you're moving out of creating courses that don't actually help
Speaker:somebody get a result. And you want to help them actually
Speaker:achieve the goal that they're looking for. The first thing
Speaker:that you need to do is map out what are the steps that they
Speaker:need to take to get to that outcome. And that is where you
Speaker:focus your time and energy, that's when you put them in
Speaker:action, have them do what they need to do in that step to keep
Speaker:moving forward. And so hopefully, this helps just to
Speaker:dispel a couple of myths, because I tell you, I am in a
Speaker:interviewing sprint right now. And everyone I talk to is
Speaker:confusing this. They think that knowledge equals action,
Speaker:knowledge equals success. And knowledge just gives you tools
Speaker:to apply what you need to improve that skill or do
Speaker:whatever, right, it's not the core. It's not what you focus
Speaker:on, what you focus on are the steps or the framework or the
Speaker:process, whatever you want to call it, I don't care what you
Speaker:call it. But what are the things that they need to do to get to
Speaker:the to achieve that result. One of the best ways that I help
Speaker:people do this is just to grab post it notes. If you grab thing
Speaker:a post it notes and you write down the steps in like,
Speaker:literally, here's the starting point, here's the ending point.
Speaker:And here are the steps that they need to take to get from there
Speaker:to here, write them out in your post it notes, put them up, and
Speaker:then look at what you ended up with. And try and get down to a
Speaker:manageable amount of steps. My guess is it's much easier to
Speaker:look at it from that viewpoint and start organizing it than it
Speaker:is just to try and get all of the information that you know,
Speaker:you know down into the details and organize that into a module.
Speaker:So the next time that you are looking to either interview for
Speaker:a job in a social design or look at how to put your course
Speaker:together. That is what I recommend that you do. If you
Speaker:have questions about this, let me know because this is what we
Speaker:specialize here is to help people actually get that all
Speaker:that expertise out of their head in a way that helps people get
Speaker:results. Because at the end of the day, that's all that
Speaker:matters. If you are teaching, if you are creating something, if
Speaker:you are a coach, or a consultant, the goal is to get
Speaker:your people the results that they want. And you have to then
Speaker:be very clear and how you do that when you get them results
Speaker:because giving them some knowledge giving them some
Speaker:information that you can get on the Google is not actually going
Speaker:to give them the fastest path to those results. Alright, there
