Dayparting on Amazon is a fancy term for running your ads during specific times of the day, on a schedule. For example, if you have a limited budget, you might only want to run your ads during specific times you think there will be increased traffic.
In this episode, Abe Chomali joins us to talk through dayparting on Amazon, and if it's an efficient strategy you should be utilizing for your brand. If not, what other things can you be focusing on to optimize your campaigns that will make a much bigger impact in the long run? We cover all of this and more in this week's episode of The Ad Project podcast.