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Inside the Funnel - DAC EPISODE 1, 6th October 2020
That’s the way the cookie crumbles
00:00:00 00:32:41

That’s the way the cookie crumbles

Cookies are helpful. But they're also the source of all digital evil... Or are they? There's a lot of misinformation floating around, but Jenna, Dan, and Nasser are here to set the record straight—and define exactly what marketing decision-makers need to know. Along the way, they cover: 

  • Cookies 101: A timely refresher 
  • Why are third-party cookies going away? 
  • Google's search for a "suitable alternative" 
  • Consumer cookies: Consent, clarity, and control 
  • The "that guy" anecdote 
  • Personalization pipe dreams 
  • Chicken and egg, or horse and cart? 

LINKS: www.dacgroup.com | ATTRIBUTIONS: "radio band.wav" by Paper Jam of Freesound.org