What if I told you that you don't have to wait until licensure to start a private therapy practice? In today’s episode, Annie shares her remarkable story about starting a private therapy practice as an associate therapist, something nearly everyone told her was impossible. Annie went from juggling part-time nanny work and struggling to keep two or three clients, to receiving 8–9 inquiries a month and building a nearly full caseload at her highest fee…all before getting licensed.

In our conversation, she reveals the exact strategies that worked: redesigning her website using StoryBrand messaging to actually speak to her ideal clients, running Google Ads successfully when "everyone" said they wouldn't work, and learning to trust herself instead of all the external doubt and noise.

If you're an associate therapist feeling scared, underpaid, or convinced that starting a private therapy practice isn't realistic for you right now, this episode is proof that with the right strategy and support, it absolutely is.

More about Annie Patyk:

Annie Patyk is an associate marriage and family therapist based in San Francisco, CA. She specializes in helping high-achieving women break cycles of anxiety, perfectionism, and self-doubt to build lives that feel authentic and aligned. Annie is passionate about helping her clients stay connected to their ambition while cultivating self-trust and honoring their deepest desires.

Topics covered on How to Start a Private Therapy Practice:

1. How Annie went from struggling with 2-3 clients she couldn't keep to getting 8-9 inquiries a month and building a nearly full caseload
2. How redesigning her website using the StoryBrand framework became the foundation for successfully running Google Ads
3. The biggest shift she made in her consultation calls
4. Everyone told her she'd never make enough money as an associate, but she decided to start a private therapy practice anyway and quit her nanny job in less than a year
5. The difference between fear-based noise and the quiet knowing that comes from real intuition
6. The financial reality of starting a private therapy practice - what client acquisition actually costs and how quickly you recoup your investment

Connect with Felicia:

1. Get my freebie & join the email list: The Magic Sheets
2. Instagram: @the_bad_therapist
3. Website: www.thebadtherapist.coach

Connect with Annie:

1. Website: anniepatyk.com
2. Email: [email protected]

Resources from this episode:

1. Liberated Business: www.thebadtherapist.coach/liberatedbusiness

Related episodes:

1. Handling Fee Objections: What to Say When a Therapy Client Says Your Fee Is Too Expensive [Ep 152]
2. Therapist Consult Call: The Simple Fix to Boost Your Client Conversion Rates [Ep 89]

Quote:

“The main mediator between people who are successful and people who are not, is that they're able to be in that space of frustration and not knowing for long periods of time, and just keep going.” Annie Patyk