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Prosperous Partnerships through Protein: Fonterra's B2B Success Story in Japan with Bryn Rowdon
Sales in Japan Episode 7022nd November 2025 • Jandals in Japan • Jayne Nakata & Catherine O'Connell
00:00:00 00:46:31

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Bryn Rowdon is the Corporate Communications General Manager for Fonterra's North Asia region. We uncover the fascinating story of how New Zealand's iconic dairy cooperative is not only a leading B2B supplier in one of the world's most discerning markets but also helping local dairy farmers to create more sustainable and profitable farms. 

New Zealand dairy products and ingredients are now part of Japanese bento, coffee creamers, cheeses and morning toast to name a few, listen in to hear more about Fonterra and how they are doing business in Japan. 

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If you enjoyed this episode and it inspired you in some way, we’d love to hear about it and know your biggest takeaway. Head over to Apple Podcasts to leave a review and we’d love it if you would come and say hi (or Kia Ora or Konnichi Wa!) over on @jandalsinjapan on Instagram.

In this episode you’ll hear:

  • How Bryn’s bumpy road on the Japanese learning journey turned into a career in Japan
  • How Fonterra operates as a B2B company in Japan and the surprising products that contain Fonterra ingredients
  • The transformation happening in Japanese dairy farming and how Fonterra is helping to lead the charge
  • The critical importance of patience and local partnerships when entering the market in Japan

About Bryn

Bryn Rowdon is the Corporate Communications General Manager for Fonterra’s North Asia region (Japan & South Korea).

 He is responsible for the implementation of the region’s sustainability Global Road map, managing stakeholder relations to effectively promote Fonterra's sustainability proposition to North Asia's customers and consumers. His team also manages Legal, Compliance, CSR and Corporate Affairs.

His previous roles have included Corporate Planning GM, responsible for managing Strategic and Integrated Business Planning and Corporate Affairs as well as North Asia Operations GM, where he managed the Logistics & Sales Operations teams.

Links

Fonterra Japan Instagram: https://www.instagram.com/fonterra.jp/ 

Alex Kane’s Movember Fundraising page: https://movember.com/m/14341735?mc=1 

Jandals in Japan is brought to you by Catherine O’Connell Law and PodLaunch with Jayne

Connect with Jayne and Catherine

Linked In: https://www.linkedin.com/company/jandals-in-japan-podcast/ 

Instagram: https://www.instagram.com/jandalsinjapan/ 

Facebook: https://www.facebook.com/jandalsinjapan 

Youtube: https://www.youtube.com/@jandalsinjapan

Mentioned in this episode:

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