The Agonomics team welcome their boss David Swales to discuss beef price elasticity and what it means for consumers and processors. They also catch up with their even bigger former boss, departing CEO Graham Wilkinson, to chat about his time at AHDB.

Plus, what do milk price indicators AMPE, MCVE and MMV mean?

And find out who had a memorable (for all the wrong reasons) experience after landing in Chicago.

Back to the useful stuff talked about on the show:

Predicting beef demand as retail prices rise | AHDB

Rising prices for beef in dining-out market forecast to impact consumer demand | AHDB

AMPE and MCVE calculator | AHDB

If you want to get in touch with the Agonomics team, please email: agonomics@ahdb.org.uk

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