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Hello there and welcome back to another
episode of the Podcasting with me, Verity.
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I am feeling very lazy, very apt for the
podcast title because I'm actually lying
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down on the floor recording this episode,
but If you listened to two episodes ago, I
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explained to you my new podcasting setup.
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I'm currently batch recording for May.
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It's the 5th of May and I'm currently
batch recording for episodes
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throughout the month of May.
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And as I said, I've currently
lost my podcasting studio and I
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haven't had got a new setup yet.
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So I'm just in the corner of the Bedroom,
but I don't have the computer on a
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desk or anything and I was holding the
microphone and my back was just getting
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sore So now I'm lying on the floor but
it proves the point that you can podcast
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from anywhere you do not need a Fancy
setup or anything like that in order to
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have a quote unquote successful podcast
Do I think my podcast is successful?
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Actually, I'm going to be big headed
and say yes because You of the amount
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of people who contact me and say
that the podcast has really helped
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them on their podcasting journey or
it's given them a fresh perspective
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on a particular podcasting topic.
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So for me, that is success.
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And we do work very well in different
charts, particularly good pods.
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Today we are talking about how
to get multiple podcast episodes
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from one guest interview.
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So what you may have noticed, and
I'm going to link all of the episodes
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that I talk about down in the show
notes for you to check them out.
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But I have had Adam Shibley from
podcasting business school supposedly
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on this podcast four times.
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And what I mean by that is because
I have had four episodes that have
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featured Adam on this podcast.
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And as I said, I'm going to have those
all linked down below so you can go
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back and listen to those episodes.
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But the interesting thing is I
only hung out with Adam for one
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hour, one interview, and that
turned into four podcast episodes.
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Because essentially we covered four
key topics when I was interviewing him.
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Now, bear in mind, my
episodes are normally, like,
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what, 10 to 15 minutes long?
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So, I wanted to be able to break
the interview I had with him down to
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respect those timings, and also to make
sure that you guys, my audience, were
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getting exactly what I was promising
from the episode titles and notes.
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Because we all know there's nothing
worse than listening to a podcast episode
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which promises one thing in a title.
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And then you have to get like halfway
through the episode before it actually
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gets to that point or within five
minutes, it's covered that point.
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And then it's all just filler and
I don't know, nonsense or whatever.
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People like to know that they are getting
what they're signing up for, for a show.
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Otherwise you just click off and people
aren't interested in the show and they
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don't come back for another episode,
which is just devastating in my opinion.
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So yes, when Adam and I talked,
when I interviewed Adam.
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As I said, we covered four podcasting
topics, which I felt broke down really,
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really nicely in 10 to 15 minute segments
that I then divided up into four episodes.
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First of all, I got four episodes
worth of content out of one
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hour's worth of recording.
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And then for Adam, not that he
needs the additional exposure, but
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for Adam, he then got four episodes
worth of promotion out of my podcast.
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For him and more promotion for him as
well, because all of his links were
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still in the show notes, regardless
of whether or not we spoke about
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them in that particular episode.
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So that was great for me because
it was so much content and I split
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it up how I put it out there.
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I didn't have it all go out in
same month or in one hit all in the
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same day, which you could do if you
wanted to, but I just, I broke it up.
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So that was great for me and similar.
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Back in April, I had Sarah from CopyHop,
who I did two episodes with her.
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Again, it was one interview.
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Now, I'd got a little bit wiser to
the fact of doing this technique of
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multiple episodes from one interview
from doing Adam's interview.
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And I actually said to Sarah when I first
went on, I was like, look, I know that we
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want to talk about these two things, but
before I hit record, would it be okay with
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you if we said hi and did all that thing,
we talked about this one topic, and then
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we kind of signed off, and then we take
a couple of breaths, and then we go into
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another quote unquote episode, and You
then get two episodes out of it, I get two
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episodes out of it, double the promotion
for you, double the content for me.
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I said it will be a little bit strange
because I will be saying bye to you,
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and then about 30 seconds later I'll
be saying hey, welcome back to the
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show, it's great to have you on again.
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But she was so great and she was
like, yeah, that's so, that's great.
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Let's just maximize our time together.
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And she was grateful because as I said,
it was two lots of promotion for her.
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I got two lots of content.
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We covered two amazing topics that just
wouldn't have made much sense for me.
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I don't think to be putting into.
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into just one episode
or not breaking them up.
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So I think that that's a way that
if you know that you want to talk
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to a guest about topics, which, you
know, they obviously have a crossover
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because otherwise, why would you be
talking to them for your podcast?
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But maybe they are different
topics in the scheme of things.
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So, um, You could approach them and say,
you know, is that okay if I either just
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record as one massive long conversation
But I am gonna chop it up into multiple
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episodes or as I did with Sarah because we
knew that we were going to talk about two
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very different topics actually recording
them as separate episodes, but on the
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same interview, then why not go for that?
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I think sometimes we make things
really difficult for ourselves by
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being like, oh, I'll get back in touch
because I'd love to have you on the
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podcast to talk about that exact thing.
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If you've got that person there, why
not just talk about it there and then?
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Now if your episodes are an hour,
hour and a half long, then maybe
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recording back to back episodes, that
could actually be quite traumatic
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almost for everybody involved.
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So obviously, this is really going to
factor into how long your episodes are.
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But even if your episodes are
like, what, 20, 30 minutes long, or
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Even if they are 40 minutes long,
book out an hour of your time.
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Maybe do slightly shorter episodes
with, with that individual.
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Two 30 minute episodes, or a 40
minute and a 20 minute episode.
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Because you think, once somebody's
already introduced themselves once,
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they don't really need to do that
again for a follow up episode.
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So get clever with the time that you
have with a guest, particularly if
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you know what you would want them
on a subsequent episode for, just
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maximize that time as much as possible.
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Now, you don't have to do that,
and sometimes it wouldn't make
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sense to do that, so I did an
interview Matt from the life shift
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then Chris from Podtastic Audio.
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I interviewed them both back in
December of:
2023
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For and their episodes, I
didn't cut up those episodes.
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I did put out as the full 40.
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I think there were nearly 40 minute
interviews, maybe 20 between there was
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somewhere between 20 and 40 minutes
that those interviews went out.
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Now, the reason I didn't chop those up was
because we didn't jump around the topic
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so much and we kept much more on topic.
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the same conversation.
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And also, at the time, I was just
experimenting with longer episodes.
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I wanted to see whether or not
having longer episodes made any
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effect to my download numbers.
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Alert.
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It did.
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didn't.
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It made no impact to my
download numbers at all.
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I didn't see an increase, didn't
see a decrease, which was good.
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And I wanted to see if my listeners
were turned off by a couple of longer
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episodes, you know, whether or not my
retention for the episodes was better.
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So like how long people listened
for, or if it was worse.
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And again, spoiler alert,
I found no difference.
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I found that people stuck around
for the information, even though
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the episode was longer than they
might be used to from this podcast,
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because the information was valuable.
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So they still stuck around and
listened to the longer episodes,
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which was great feedback for me.
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And also thank you to everyone
who listened to the episodes.
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Again, all be linked
down in the show notes.
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But after those two longer interviews, I
wanted to go back to some shorter episodes
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and stick closer to the ethos of this
podcast of 10 to 15 minutes interviews.
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That's exactly what I did.
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So, It's almost similar to what
I was talking about a couple of
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episodes ago about are you killing
your episode's own growth by not
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experimenting with different things?
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And this is a definite experiment.
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So, you know, could you be chopping
up your interviews into multiple
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episodes to maximize your time?
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with that individual.
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And like I said, I think that's brilliant
because if I was, if I gave somebody a one
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hour interview, even 40 minute interview,
and then they split that up into even
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just two episodes, that's twice as much
coverage for me because each time they
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promote one of those episodes, that's me
getting that promotion and that coverage,
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which I think is fantastic opportunity.
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If you do want to experiment with
longer interviews, again, why not?
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But I hope that you have got
something that you can take away
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from this episode about multiple
episodes from one interview.
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Definitely have a go and see whether
or not it's a format or a strategy
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that is going to work for your show.
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Otherwise, I'm Verity.
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This has been The Lazy
Girl's Guide to Podcasting.
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Please share this episode with a fellow
podcaster if you think they'll find it
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helpful and I will see you next episode.
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Happy podcasting.
