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Internet and Social Media Playlist from Business Confidential Now Business Confidential Now with Hanna Hasl-Kelchner - Business Confidential Now with Hanna Hasl-Kelchner EPISODE 2, 12th January 2017
How to Easily Add Social Selling to Your Social Media Marketing Mix
00:00:00 00:27:33

How to Easily Add Social Selling to Your Social Media Marketing Mix

Is social selling a reliable part of your sales and marketing plan?

If your business is engaged in some social media because you think you’re supposed to, but you’re not getting much traction, you’re going to love today’s guest, social selling expert, Jennifer Dubow.

WHAT YOU’LL DISCOVER ABOUT SOCIAL SELLING: 

  • How to start creating your social selling plan.
  • How to figure out who influences your customer segment.
  • How even small businesses and startups can engage in social selling.
  • How to determine the most effective social media platform for social selling.
  • How to develop your social selling content strategy.
  • The key to success in social selling.
  • And MUCH more.


GUEST:

Jennifer D. Dubow is an award-winning Marketer and thought leader in social selling. She started her career as a consultant in Organizational Change Management for Andersen Consulting (now Accenture) in the US and UK. She’s continued to serve as a change agent in all of her subsequent roles.

While at IBM, Jennifer held several global roles in B2B enterprise software product and industry Marketing. As Social Business Transformation Leader of IBM Digital Sales, for example, she pioneered several first-of-a-kind global programs that increased sales and helped accelerate the adoption of social selling across 44 international sales centers.

As a matter of fact her program’s success was validated in an academic research partnership with Rutgers University. It was also featured in several books including The Social Employee: How Great Companies Make Social Media Work and Next Era Selling.

The depth and breadth of Jennifer’s consulting and marketing experience extends beyond big business. It includes organizations of all sizes and complexity, including a local B2C startup, Dognition, where she serves as Director of Marketing, and to industries ranging from Electric & Gas Utilities, Telecom, Food Service, and the Pet Industry.

In a nutshell, Jennifer enjoys influencer marketing and helping people effectively harness the power of internal and external networks of social influence to support their business objectives.

RELATED RESOURCES:

Connect with Jennifer on LinkedIn and Twitter

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