The AG Show is hitting its half-year mark, and we’re kicking things off with the BUCS Super Rugby Milk Championships - where student athletes are getting a proper look at why dairy still earns its place on the team sheet. Turns out, milk’s doing a lot more than just filling your tea mug.

We also break down what an Advertising Standards Authority ruling means for AHDB’s Let’s Eat Balanced campaign - and why it’s sticking around.

And we’re back with part two of our chat with Cornish beef and sheep farmer Will Whiting, as he shares what it’s really been like taking on the 200-acre farm next door. Missed the first half? Go and catch up in the revious episode - trust us, it’s worth it.

SOME USEFUL BITS (FROM AHDB & BEYOND)

Milk Every Moment | AHDB

BUCS British Universities & Colleges Sport (BUCS)

Home - Let's Eat Balanced

Fursdon Farming - YouTube

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Six months on from our first episode of The AG Show and we are lost for words.

It's been six months already.

It has. How long does it feel for you? Years.

We've come a long way in the last six months, I think.

Have we not regressed?

Well, we've lost Tom. You could argue if that's an improvement or not.

That was just natural selection, though. That is you get rid of the week.

I was about to say he was probably the brains of the operation.

What do we do when we're not recording the Ag show or watching the news?

We think about recording. We eat, sleep and breathe it.

To be fair, I was. As I went to bed last night, I was thinking about what we can put into this week's show.

You didn't script the what we're gonna say now very well, did you?

I just thought something will come to mind. Six months with pros.

Hello, I'm Charlotte Forkes-Rees.

I'm Hannah Clarke. And welcome back to The AG Show.

On this week's episode, we have some big top topics vying for your attention. You could even describe it as a battle of the wills because all of.

Our guests are called Will.

Will number one.

Will Roberts from British Universities and Colleges Sports on the successful partnership aligning milk with elite student athletes.

It's the close affinity and understanding of the athletes with the value of milk to their recovery in particular from what's a really, really physical sport. Highly demanding.

Will number two.

Cashier number two, please. Yeah, Will Jackson, this time from HDB on why we've welcomed the conclusion of an Advertising Standards Authority investigation into the let's Eat balanced campaign.

It's kind of enabled us to kind of put a little bit of scrutiny on what we do, and I think the main reason that most of it's not been upheld is the fact that everything we've done has been really rooted in evidence.

And will he, won't he? It's Will number three.

Our old friend Will Whiting with more on the Cornish farmer's 200-acre gamble.

I do enjoy making the videos because I'm quite a nosy person. I like seeing what everyone else is doing and I thought if I'm seeing what everyone else is doing, maybe I should, like, show what I'm doing.

A reminder, new episodes of the Ag show drop every Wednesday at midday. Available wherever you get your podcasts with.

Audio and video versions available for every show. Just subscribe to make sure you don't miss an episode.

And if you've always wanted to get in touch with us, please do we? Don't bite. We'd love to hear from you. Comment on any of our social posts.

Or email agshowdb.org UK Happy anniversary, Hannah.

I know. What number episode is this now?

27. We're halfway through this whole six months.

I feel we've learned so much doing this. We've had a great time. Here's to the next six months and the rest. And the rest.

Can you remember who the first guest we ever had on the Ag show was?

Ooh, testing now, was it Eden?

It was Eden Hill from Lancashire Lamb Boxes because we did a whole piece about trusting farmers and just how she obviously sells direct to consumers. Now, she did hint that changes were on the way. This was her talking six months ago with a bit of an exclusive on the Ag show.

I don't say it, but I'm going.

To including a name change, which is terribly scary.

I think we've outgrown Lancashire Land Boxes.

And six months on Eden Hill has changed the name so it is no longer Lancashire Lamb Boxes. It is. Well, I'll let Eden tell you herself.

We are the Meat Box Family. We had to change the name and the Meat Box Family felt quite appropriate.

We are a family of people that are in our family, but also you guys as our community as well.

And then meat boxes instead of lamb boxes because, well, we don't just sell lamb and it was confusing people and we don't just sell in Lancashire as well.

So there we go, it's finally happened. They are the Meat Box Family. And yeah, she had hinted about that six months ago.

But I think you can testify, Hannah, to attest to the fact that it's sometimes a little bit hard when you have a change of name. You keep getting it wrong with the Agrnomics podcast, the Ag Show.

Yeah, you keep forgetting we haven't been Agonomics for quite some time.

Quite some time. But if anyone ever watches our bloopers, you'll know that's pretty much it. Hannah's feedback. Anyway, on with the show now.

Rugby and farming seemingly go hand in hand. Plenty of grassroots clubs are backed by farmers and some top players like Gareth Davies, Ben Youngs and Emily Skerritt have grown up on farms.

Tough graft, teamwork and a bit of mud feels right at home in both worlds.

Last month, some of the elite in student rugby gathered in Wales to take part in the Super Rugby Milk Championships organised by the British Universities and colleges, SP or Bucks for short. It's all part of HDB's award winning milk Every Moment Marketing campaign that's now in its second year.

Following the event at Rodney Parade in Newport, we caught up with the Bucs chief executive Will Roberts, who told us a bit more about their flagship competition.

So the BUCS Super Rugby Milk Championships is the final stage of our top tier of rugby union competition within university sport across the whole of the uk, featuring many of, if you like, the big names of university sports such as Loughborough, Nottingham, Bath, Brunel, et cetera, et cetera.

So the students competing in book Super Rugby for men and for women compete on a Wednesday afternoon throughout the whole season and there's a regular season that finished about a month ago and they then go into a seeded bracket of quarter finals, semi finals and then the finals which took place at the Rodney Parade Stadium, the home of the Dragons Welsh top tier team. Why should British dairy farmers care about Buck Super Rugby?

Well, we know that the farming community has a close affinity with rugby union to start with. There's a real symbiotic relationship there.

We also know that a lot of the ag colleges and the universities that agriculture students and future farmers go to are entrenched in rugby union culture within higher education. So that's a real cause for wanting to engage.

But I think more clearly it's the close affinity and understanding of the athletes with the value of milk to their recovery in particular from what's a really, really physical sport, highly demanding, you know, Bucs Super Rugby players are what we would call student athletes as opposed to students who do a bit of sport. You know, they're training every day of the week, they're effectively in a professional sports environment.

And our data tells us they absolutely understand the value of milk. And I think they are great advocates for dairy farmers and the great work that they do as part of the kind British agricultural industry.

The Milk Every Moment campaign is one that we at BUCS are really, really proud of.

And we activate that campaign across a whole range of our different sports and events, ranging from the BUCS Nationals which is a multi sport event over one weekend and this year featured a couple of thousand athletes taking part across six different sports. Also events like Big Wednesday with another big finals event, but also then at events like cross country.

What the campaign tells us is that students absolutely understand the value of milk as part of a balanced diet. So how do I know that?

Well, when we do our student surveys that we put out there to both participant and non participant students, we know that almost 9 out of 10 students report that they regularly drink cow's milk. We know that 75% of them recognise the benefit of milk for their sports nutrition.

And when we quiz them on stuff like, you know, what are the seven essential vitamins and minerals that are in milk that help them to be a good sports person and athlete? Remarkably, they know, they know to an incredible level of depth. There's really great data on how engaged they are.

So what I would say is there's a really close relationship in terms of understanding the value of what our British farming community do in terms of their daily life. And there is a clear line between students wanting to be able to perform at their best.

So understanding the nutrition they want to put in their body and their association with milk, that, that is a really, really strong connection, which is really great news. Yeah, a great story coming out of Bucks Super Rugby Milk Championship Finals was part of our commentary team.

So the game was on live streamed on YouTube and will have had a live stream audience of around 30,000 for the match, which is really great news.

In addition to the spectators in the stadium and the most valuable player from last year's women's final, Savannah, she has been playing for Wales under 20s in the under 26 nations. She got the most Valuable Player award at last year's final and revealed that she, after that got a milk bottle tattoo.

So pleased was she with getting the most valuable player in the Milk Championship final. So an indelible mark of the value of the Milk Every Moment campaign and the support of rugby union.

So at Bucks, we're really proud of,.

Proud of our relationship with ahdb, with British farmers and of the Milk Every Moment campaign. Just for a bit of context of the scale of the campaign and of what we're trying to do for students more broadly.

We know that this campaign last year had over 16 million impressions on social media and that they reached over 8.9 million individual people, which is hugely, hugely significant.

There is great content on our Instagram and TikTok channels, which, if listeners are into those social platforms, they'd be able to see and, like, very genuine see students engaging with some really great activations. But I think this is just the start. You know, we're in the second year of a partnership that has huge scope to evolve.

We at BUCS are really ambitious in terms of the impact that we want to have on the health and happiness of the nation's students. There are remarkably.

There's almost 3 million people involved in higher education in the UK, ranging from undergrad students, age 18, having just finished their A levels, through to mature students, medical students, whole range of different students, but there's 3 million in total. They're a really active population, they're really ambitious population and, you know, they're really bright and engaging in this kind of content.

And we know that our members, the universities, play a really active role in getting students active.

That's partly because our sports product is really well respected and people want to watch it and want to see it and that gives reach.

But we have a real opportunity, evolution wise, to go from a really intensive reach and impact with those students that are in our core sporting program, which is well over 100,000 students, to grow that over time and get the message about the value of milk and of its nutritional value and of the great work of British dairy farmers over to a whole cohort of new students. So I'm hopeful that we'll grow and evolve our partnership over the next five or six years.

That's the book's chief exec, Will Roberts. And there's more on our Milk Every Moment campaign on the AHDB website. So that's one wheel down.

Two more to go on the Ag show, including Cornish farmer Will Whiting with more about his 200 acre gamble. You're listening to the Ag show with Charlotte Hallett and producer Martin Button.

Please get in touch with us if you've got any comments, questions, things you'd like us to cover. Email is agshowdb.orguk but now it's time for our picks of the news. Charlotte, what have you been reading this week?

So that's nearly quadrupling the pace of food inflation.

Now, we've mentioned on the show several times about some of the products which have seen some of the steepest rises and those are the everyday staples of butter, milk, beef, chocolate and coffee. And actually they are now driving much of this ongoing pressure on the food inflation.

So these prices for these products are rising more than four times faster than for other food and drink. Now, we do know that these increases are being linked to a combination of factors.

So we've got climate driven extreme weather, persistently high energy and fertiliser costs and continued disruption across global supply chain.

But I think the thing that we also need to be considering is actually quite how severe this knock on effect is and what it is having on household budgets.

So there's some analysis from the Food foundation and that was suggesting that to afford a government recommended healthy diet, the most deprived fifth of households would need to spend around 45% of their disposable income on food. And actually if you've got kids, this would rise to as much as 70%.

So things very much getting tough for consumers out there. And we know food is one of the most unavoidable household costs and sustained pricing pressure is going to be expected to continue.

And this is having that rippling effect through the entire food system. So both from the production side, but also on the consumer.

So an area that is one to watch and certainly something that I think we need to be looking at a little bit more at ahdb. Hannah, what have you been reading about this week?

Well, you talk about market intelligence work and I've got another one from our very own department this week. And this piece is looking at the question of what influence could the rise of GLP1 weight loss drugs.

So the likes of Ozempic, for example, what impact could they have on the red meat industry? Now we did a piece on the dairy sector a little while ago and we've talked about GLP quite a few times on the podcast already.

So I thought it was worth flagging this new article from the team. So these drugs are, we kind of know what they're for.

They were originally designed to treat type 2 diabetes and obesity, but they're becoming a household name for more general weight loss support.

So the side effects of these drugs are appetite suppression and that really leads people to eating smaller meals, fewer snacks and lower consumption of higher fats, more processed foods.

There's potentially quite a few implications for the red meat sector and data would suggest that use of GLP1 drugs is growing and that this market of this new type of consumer is forecast to grow. So Recent data from IGD suggests that around 5% of UK consumers have already used these drugs. While the potential is for this to increase.

So HDB and YouGov consumer tracking indicates that around 14% of people, which equates to around 7 and a half million in the UK, would consider using them in the future.

So it's a potentially quite a rapidly growing area and I suppose at first glance you may think, well, people eating less, that potentially poses a risk to red meat demand. But I think it's probably more nuanced than that.

HGB data with YouGov suggests that while the majority of GLP1 users, so I think it's about 85% in the survey, say they're eating less, overall about 40%, so just under half are actually increasing their intake of protein and protein rich foods. So obviously meat, fish, dairy has a, has a role to play here. Protein is a, is a huge health trend, particularly around young, with young men.

And high protein diets are also appealing to GLP1 users because you know, they support weight loss, they maintain muscle mass and they help with metabolic health.

So consumers on these drugs are sort of leaning towards more nutrient dense, leaner options and they're really focused on health, on quality and portion control is kind of a part of that. So I think there's challenges and opportunities with this trend.

It's about adapting the product offer and how to tailor messaging to a more selective and health driven consumer. But I'll stop there. No more spoilers. This piece is available in full on the website.

We'll link to it in the show notes and you can go and read more on the website. And talking of the news now this is something hot off the press.

HDB has welcomed the conclusion, and I've got to say this correctly, of an Advertising Standards Authority investigation into the let's Eat Balance campaign that you may have seen across various media. Now, the investigation conclusion reaffirms our role to inform consumers about the benefits of red meat and dairy as part of a healthy balanced diet.

The complaint submitted by the TV presenter Chris Packham initially covered four issues spanning 18 individual AD, of which 16 haven't been upheld, including those shown on national television.

Earlier, Charlotte and I caught up with our director of communications and market Development, Will Jackson, who told us what was seen as cause of the initial complaint.

The complaint focused around whether the let's Eat Balance campaign was presenting information in a balanced and transparent way that it wasn't been misleading and that was particularly around the areas of kind of environmental impact and the way that farming is portrayed. As you say, it covered a wide range Range of things from TV adverts, through digital, through press and through various areas.

So that was the crux of the complaint.

And why wasn't most of the complaint upheld?

Well, it's been a really long process, this. So this has been going on for over a year.

And in a way, it's been a really good process to go through because it's kind of enabled us to kind of put a little bit of scrutiny on what we do. And I think the main reason that most of it's not been upheld is the fact that everything we've done has been really rooted in evidence.

So as part of the process, we've had to keep submitting evidence, scientific evidence, and explanations about how we go about putting our adverts together and how we ensure that they are honest and not misleading. And what we've been able to do is show that we're really robust in that and that we've been able to knock the complaints and the challenges back.

And that's been taken on board by the sa, who have found that we have been doing the right thing and we've been really robust in the way that we've been putting together our marketing campaigns, which is brilliant from our point of view, because it shows that all the work that goes on behind to make sure that we are doing things in the right way has kind of been justified.

And there were two points which were upheld. What were they?

Yeah, so there were a couple of points that were upheld from the complaint and it wasn't to do with the basis of the evidence that sits behind them, it was to do with the way that they were phrased. So it was about.

It was a couple of adverts where in the small print we had talked about, the evidence we presented around common footprint had been from cradles, so from birth through to production, rather than from cradle to disposal.

What that meant was that the ASA construed that as consumers would have thought that we were talking about it to disposal rather than to when people were consuming the food. So they've said to us that they feel that that should have been clarified in a slightly different way.

Now, we've done some additional research into these adverts, haven't we?

Yeah. So we did. So kind of on the back of that, we wanted to get a bit of a picture about what consumers actually thought.

So we went out and did some consumer research on this and we were quite heartened.

And now this hasn't been taken in retrospectively into the ruling, but we kind of almost, for our own purposes, wanted to understand as well, actually. Was that right? And did consumers think that it was to disposal rather than to kind of point of consumption?

And actually, most consumers came back and said they thought it was to the point of consumption and it wasn't to disposal. So from our point of view, that gave us a real positive in the fact that we felt that we were still doing the right thing.

Now we take on board the ASA's decision and we'll make adjustments in the future in terms of the way that we talk about it and the way we describe things. I think the key thing was there was no question of the underpinning evidence. It was more around the way it was presented and perceived.

And will let seat balance be returning.

Absolutely. So it's going to return in later this year. I think September's when we kick off again.

And I mean, that's the real important thing for me here is that we've built a brilliant campaign. And, you know, the campaign is let's Eat Balanced.

So it is about trying to make sure that we are getting the best nutrition and advice forward to consumers. So we'll be back out with that later this year. So keep your eyes peeled for it.

And, you know, and I'm just pleased that it underpins all the work that we do to make sure that we present ourselves in the right way. So, yeah, let's Eat Balanced will return.

Thanks, Will.

You're listening to the Ag Show.

Let's hear more now from Will Whiting, a sheep and beef farmer we introduced to you last week after he decided to buy the farm next door in an area of Cornwall. I actually know quite well a little town called Lisgard. I used to live there when I was on placement from Harper.

Why do I feel like you may have frequented more pubs and be more familiar with the nightlife perhaps than anything else there?

I hope I don't offend any Lisgardian, but I think nightlife is probably quite a strong phrase to use. So I was in Lisgard Young Farmers at the time. I lived above a Himalayan restaurant. I think it was.

I don't know if it's still there, opposite or very near to one of the pubs in Lisgaard called the Elliot Hotel. We used to meet there. Maybe Lisgard Young Farmers still do, but we had some great times in Lisgard. I really liked.

It was a great little town, but living above an Indian restaurant. I don't know if anyone's done that lived above a takeaway. But my God, you come back to the smell of curry every night.

And it was difficult to stay away, let's put it that way.

So what you're saying is your cooking skills did not improve within that placement year one job?

The temptation was always there and I'm a brummy, I mean, so I. I love a good curry.

Anyway, let's get back on track. So the 200 acre gamble. I started off by asking Will how long the project had been up and running.

Well, we agreed to sail in August of last year and then it took from August till I think it went through middle of February, like February 21st maybe. So it took that long to actually do all the paperwork, do all the solicitors this, that and other.

So then as soon as we got it, we started work and started putting planning in for the sheds. And now we're in May, so that's three months, I think we're in. And yeah, we've done a fair bit of work. And note the sheds are going up next week.

I think that's the bit that always surprises me is just how long things take. You think, oh, it should be simple to. I'll just go, I'll just go and buy another farm and it will just happen. But it does seem to take time.

And then I think the other bits that take time, planning, you know, has there been anything that's really surprised you or, you know, proved to be more difficult than you were anticipating?

Where the sheds are going? There's a mains electric cable going there, but there was no plans or drawings. They was there and we didn't go through it, but we nearly did.

Yeah. That could have been a bit awkward, couldn't it? You would have definitely needed your gumbo boots on for that one. Oh, dear.

So how do you find, like pivoting, navigating around these challenges when they come up? How has that been?

It's not been too bad to be fair. We just. I don't know.

You're very chilled.

It'd be boring if nothing went wrong. So it's just a bit more excitement, I guess.

Yeah.

I was gonna say, my impression of you, if you don't mind me saying, is you are very chilled, very relaxed and if I was doing this project, I think my husband probably would have divorced me by now. I would've been an absolute wreck and very stressed. But how are you finding it, juggling?

Cause obviously you've already got a relatively large enterprise anyway. How are you finding juggling? Just doing that day work, own, then thinking and having the space to do anything else.

Yeah, it's been challenging this last month because I've been busy lambing and I've had someone help or a couple people help me lamb in. And then everyone else was Jocelyn and Mum. They've been doing the calves and dad's been doing all the cattle work and arable work.

So we basically got a digger driver in and said there's the project, go ahead.

So outsourcing is a good way of doing it where you can. Can.

Yeah, yeah. Because we don't hire any full time staff here. It's just me, my parents and Jocelyn. So we just have people come in when we get busy.

And have you had any pleasant surprises? Obviously we had the not so nice surprise of that mains electric cable. But anything that's been nice that's happened along the way.

Yeah, like where we've done a bit of digging, we've, you know, like the granite mushroom tops. We found about 20 of them.

You could make a fortune on those.

We found that then with the stalks that hold them up for the old like hay ricks or whatever they were called called. We found a load of them and that was quite a nice surprise.

Well, you can have a driveway filled with them then.

Yeah. Each side all the way down the ideal.

Yeah, yeah. Some people have hedging, don't they? You can have ones that, you know, granite. That is a nice surprise. Definitely.

And I think you are anticipating that you might be having some deliveries coming through today. So you may end up disappearing off if there's a phone call.

Have you found that there's been any hold ups or any issues with getting stuff coming through?

The worst thing was with the sheds we had to make the decision pretty quick. Once we got the quote. Because of the Iran war, the price of steel was going up about 20 overnight.

So we got the phone call on Monday saying, can you make a decision pretty quick? Because by Tuesday they've just had to order loading more steel in and the price was going up about 20.

And so we had to make that decision pretty quick.

Yeah, I was gonna say. Well, it sort of forces your hand then, doesn't it? But if it means you get a bit better deal, you can't be too indecisive about what things are.

No, no, you can't. You had to just give a yes or no straight away.

Yeah, no, that would definitely in some ways make things easier because you can't think too much.

No, you can't.

No.

Multi generation farmer. We'll go with that one. What have you sort of found from that?

Do you Find that there's, like, a lot of pressure around this is what's expected of me, or actually, are your family really supportive and really progressive and open to trying these things?

I wouldn't say it was too much pressure because every generation's been different. Like, so my dad's more into, like, arable and tractor driving, and then his father was more into, like, pigs and milking.

But then I'm the first person in all those generations to keep sheep, so it's complete new enterprise. So I'm not, like, following anyone's footsteps or you've got to do it this way, you've got to do it that way. Way.

I'm just going at it and making it all up as I go along, basically. So there's no pressure behind it because no one's ever done it before. So no one can say you're doing this wrong because they don't know.

Yeah, I was gonna say, how did that go down?

Because usually, and I might be completely speaking out of turn and Martin might start telling me off for saying this, but we either have people love sheep or they hate them when it comes to farming. And it's obviously a bold choice for you going, I don't like tractors. I'm not interested in driving the tractors, so I want some sheep.

How did that go down? Down?

I think it went down pretty well, to be fair, because if I didn't, I have three older sisters and none of them were interested in farming. And, like, if my parents wanted someone to take on the farm, they had to just accept it, I guess.

So then as soon as I said, I want some sheep, they were probably like, oh, he's actually getting involved in the farming now. So they're probably happy, you know.

Yeah. Even if it's not what they choose.

Yeah. We used to do about five, five plus acres of arable, and now we do about 200 acres. And the rest is all for sheep.

Quite the change.

Yeah, it is. It is quite the change.

So how do you think, obviously, you're thinking about building this legacy. You know, what would you be kind of hoping for the future of your farm?

And would you have any expectations yourself if someone decides, you know, down the line, I want to keep goats, I'm going to be a goat farmer, or, you know, something like that?

No, I would support. Because obviously my parents never kept sheep, supported me the whole way to actually change the farm business and go towards sheep.

So if someone wanted to do that, I would support them. And if none of my generations wanted to go farming, just Think of the farm sale, that's what I say.

There'd be quite a lot of kit, wouldn't there?

Yeah, I go to a lot of farm sales and there's a whole life work there and there's not much there. Whereas at least I think in my farm sale it'd be a, it'd be a big one, you know, it'd be.

The kind of one you'd want to go to.

Yeah, it would, it would.

And I suppose the other part that's I'm gonna say is part of your business because for some it can be really lucrative is around social media now. How important do you find that for yourself? And actually how did you get into it?

We started in August, basically when we bought the farm. I basically copied the sheep game because obviously he just bought his farm off the back of social media. So I thought maybe I could do the same.

I had all these, how much we have to pay back my month. I was like, oh, maybe if I start social media I can pay for this farm.

It will certainly help paying towards things.

But no, no, I, I do enjoy making the videos because I'm quite a nosy person. I like seeing what everyone else is doing and I thought if I'm seeing what everyone else is doing, maybe I should like show what I'm doing.

Yeah.

So that's basically a men for off it. Like I now Kawaka were a brand ambassador for Kawaka.

I've always worn that gear and like when they said they want to work with I was like, be my guest. Like I get all new stuff now and I don't have to hold on to it for like five, 10 years and it's all wreck and ruin.

At least now I can get like new stuff all the time. So I enjoy that side of it. Getting sent free stuff as you say,.

Anything that like that is always going to be a bonus, isn't it? Because you'd been buying it anyway. So if you can get it for.

Free, why not get it for free? It's deal.

And how much time do you find that you end up dedicating to social media? Because it doesn't sound like you've got an awful lot of free time with everything you've got going on.

No, like tick tock and Instagram's easy because you can just take a quick video, takes a minute, post it, whereas YouTube. I haven't actually done a video in about three weeks because I just haven't had any time to edit because that takes a couple hours to edit.

Yeah, and do you have a favorite platform?

Probably say, like, TikTok is my favorite one to post on because I feel like a lot of the people that watch it are farmers.

Farmers.

Whereas Instagram. A lot of the comments I get are. I don't say townies, but people that.

Not involved in farming but, like, don't really understand it, if that makes sense.

So how do you find dealing with, like, comments and things?

Do you ever get anything where you're like, oh, I don't like how, you know, they've responded to this video, or is it generally, you know, just kind of water up a duck's back?

Yeah, like, I don't really take much notice of it, to be fair. Like, if I get a hate comment, I always try and reply with, like, huge humor because that's just, like, who I am.

Like, I don't take anything to heart. I just, like, reply about humor.

Just because people would give hate comments, they want a reaction, whereas it makes them more mad when you give them, like, a funny reaction.

Yeah, and I suppose you probably haven't got anything to hide either, if you're just showing what you're doing. You know, it's not that you're trying to cover anything up, so. No, it's more on them, isn't it?

I like. I like showing the bad side of it as well. Because when you post it, you realize, guys, it happens to everyone.

I was going to say it's more a case that, you know, it's not all just the beautiful bucolic countryside when it comes to food and, you know, animal rearing and all of that. It is the real side that comes with it and keeping that sort of clarity, isn't it?

Yeah, it is, definitely.

I really want to say Will.

Will.

Will. That's the end of that episode.

Hannah, I think. I think your puns are getting to be as bad. On par with producer Martins.

I was gonna say. You've almost stolen my thunder. You know, you've done the joke about the podcast with three wheels in it and mine.

One would be the story about three holes. Have you ever heard the story about three holes?

Is it podcast safe, suitable?

Well, well, well.

Literally the same joke.

And considering we didn't have anything to talk about right at the start of the show, you've not done too badly.

Coming up, next episode, you can expect more frivolity with Hannah Martin and I, and hopefully no guests called Will. But we live to be surprised, don't we?

If your name's Will, get in touch.

Yeah, Sa.