Branding expert and strategist Pia Silva delves into the topic of revamping a company’s image on this episode of “Smashing the Plateau,” with some wisdom thrown in about how to run a business when your partner is also your spouse.

Topics include…

• What branding really means (and why it matters)
• Why the best brands always evolve
• How to get out of the pricing game
• How branding supports your sales
• Getting rid of assumptions between partners

Pia Silva is a Founding Partner and Brand Strategist at Worstofall Design, a boutique branding company whose mission is to pair deep, emotional connections with strategic business thinking.

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