OB Rawls is an accomplished senior-level executive with phenomenal success in FinTech payments and banking. He previously served as CEO of global payment processing for Paysafe and CEO and President of iPayment. His career of more than 30 years also includes senior-level executive roles with First Data now Fiserv, Hypercom, and Bank of America.
OB will be taking us on the twists and turns of his journey, including his most recent move, joining the firm of Wellesley Hills Financial as partner and executive director. And of course, along the way, he will be sharing with us a few insightful, actionable takeaways. So stay with us.
You're listening to Bridges to Excellence.
2
:Inspired leadership in
payments and fintech.
3
:Show today, payments legend o.
4
:Track 1: we limit our, um, our capacity
as salespeople when we sell on price.
5
:And there's still a lot of agents
in the marketplace saying, let me
6
:see your statements and let me tell
you how I can save you some money.
7
:So I think salespeople have to be
smarter, have to be more forthright,
8
:have to be focused on verticals and
what all the needs of that vertical are
9
:and how they can, um, solve multiple
problems for the merchant at one time.
10
:Welcome to Bridges to Excellence Podcast.
11
:Inspired leadership in
payments and fintech.
12
:Bringing you conversations
with payments most fascinating
13
:people on top of their game.
14
:Leaders, influencers,
experts, and innovators.
15
:Each weekly episode turns our
guests wisdom into practical advice.
16
:Their personal journey starts now.
17
:are meant to inspire and challenge
you to explore your possibilities.
18
:Here's your host, Desmond Nicholson.
19
:OB
20
:.
Rawls is an accomplished senior-level executive with phenomenal success
21
:in FinTech payments and banking.
22
:He previously served as CEO of
global payment processing for Paysafe
23
:and CEO and President of iPayment.
24
:His career of more than 30
years also includes senior-level
25
:executive roles with First Data.
26
:Now Fiserv Hypercom and Bank of America.
27
:OB will be taking us on the twists
and turns of his journey, including
28
:his most recent move, joining the
firm of Wellesley Hills Financial
29
:as partner and executive director.
30
:And of course, along the way,
he will be sharing with us a few
31
:insightful, actionable takeaways.
32
:So stay with us.
33
:Desmond Nicholson: Obi,
welcome to the show.
34
:Track 1: Desmond, thanks for having me.
35
:it's really nice to be here and it's
nice to, um, connect with you after all
36
:these years back from our First Data.
37
:For me, it's a privilege having you
on the Bridges to Excellence podcast.
38
:There's no question in the fact
that you are among the most
39
:respected and admired professionals
in the payments industry today,
40
:especially within the ISO community.
41
:So again, thanks for being here.
42
:Now I understand in 2020 you attempted
to retire and failed miserably.
43
:Is that true?
44
:Track 1: That's true.
45
:And I really, was not very good at
retirement, but I would give people who
46
:are following my footsteps and thinking
about retirement, this advice never
47
:to retire in the middle of a pandemic.
48
:you can't travel, you can't,
49
:Desmond Nicholson: well taken.
50
:Track 1: you know, it's, and so, I quickly
kinda, wrapped myself up and work again.
51
:Pleasantly though, very pleasantly.
52
:Desmond Nicholson: coming out of Covid
Pandemic, you started the consultancy
53
:firm of Jeroboam Advisory Services,
since then, a few months ago, you joined
54
:forces with Wellesley Hills Financial
as partner and Executive Director.
55
:So I guess there's no slowing you down.
56
:Is there.
57
:Track 1: you know, I worked for a
guy named Joe Plumer one time and he
58
:said, look, I can rest when I'm dead.
59
:That was his.
60
:Desmond Nicholson: Sage,
Sage advice indeed.
61
:Track 1: Yeah,
62
:Desmond Nicholson: Of course, uh, OBE.
63
:A bit later we will get into what
Wellesley Hills Financial is all about,
64
:and of course talk about their go-to
market proposition and also pry into what
65
:attracted you to them in the first place.
66
:first, let's start with your backstory.
67
:Shall we
68
:Track 1: sure.
69
:Desmond Nicholson: us back to your earlier
life, where you grew up and what your
70
:life was like while you were growing up.
71
:Track 1: So Desmond, I, grew up in
the east of North Carolina, 90 miles
72
:east of Raleigh, right on the coast
of the interbank in a little town
73
:called Washington, North Carolina.
74
:very small town population
of under:
75
:it was in agricultural fishing.
76
:Town, and I grew up on
a farm outside of town.
77
:It was a, great way to
grow up, in the country.
78
:we didn't have a lot of money, but my
parents seemed to manage our lifestyle,
79
:so I never knew I was poor until I
was grown, during that time growing up
80
:and a good life, it was sort of like.
81
:The book, Hillary Clinton wrote that
it takes a village to raise a child.
82
:I had,
83
:Desmond Nicholson: Mm-Hmm.
84
:Track 1: uncles and aunts around
us and so I had, 10 sets of parents
85
:growing up, and it was a fantastic
way to grow up a lot of fun
86
:Desmond Nicholson: No
chance of going wrong.
87
:Track 1: where you were
caught every time you did so.
88
:Desmond Nicholson: Uh, now
where did you, go to school?
89
:Track 1: I, went to school.
90
:I got my undergraduate degree
at East Carolina University
91
:in Greenville, North Carolina.
92
:And, it always surprises people
when I tell 'em my undergraduate
93
:degree was in social work.
94
:And so I actually worked for
two years as a parole officer.
95
:and I found out that, government
work was just not for me.
96
:I seemed to have too much
ambition, to fit in with, the
97
:slower pace of, state government.
98
:Work.
99
:And then, I went to work for, bank
of America and while I was there
100
:I went to, college on the weekends
at Queens University in Charlotte.
101
:And that's where, I got my MBA.
102
:Desmond Nicholson: so you are
now with, Bank of America.
103
:Should I assume that's where
your payment, career started?
104
:Track 1: I worked for the bank for 18
years, Desmond, and spent, did a lot of
105
:different things, in inside the company.
106
:Lived in, six different cities in
the 18 years that I worked there.
107
:we were growing and we had sort
of a go to grow mentality inside.
108
:And my last assignment
at the bank was running.
109
:I was living in Norfolk, Virginia,
running the, the credit card acquiring.
110
:Business for the bank.
111
:And, we had a, crisis inside the
bank, and needed to raise cash.
112
:So I was tasked with finding a partner
to finding someone, either be a partner
113
:with us in merchant acquiring or, to sell
the firm to, and we ended up negotiating
114
:a joint venture with First Data.
115
:And we created, a 50 50 venture
called Unified Merchant Services.
116
:And, that's how I moved from bank
acquiring into, the enterprise.
117
:And, learned really a lot about payments
back then, Unified Merchant Services.
118
:We were the fourth largest
acquirer in the US back then.
119
:So it was, a lot of fun.
120
:We had a lot of, small business
accounts and, some large accounts.
121
:We acquired a couple of big airlines,
including American back then.
122
:So a really good education early
on in my career about acquiring.
123
:Desmond Nicholson: So UMS was
among the first, alliance partners
124
:that First Data had then right.
125
:Track 1: It was, we were, number two.
126
:Wells Fargo was first, Deborah
Rossi created the first joint
127
:venture with Roger Pierce.
128
:Desmond Nicholson: Your career with
First Data was I guess, a maze of
129
:twists and turns, So can you walk us
through the highlights, those milestones
130
:of that period the roles you played?
131
:Track 1: Well, yeah, it
was, very interesting.
132
:Back then, because the payment space
was primarily manual, Desmond, it
133
:was a paper-based transactions.
134
:Merchants, at the end of their
business day carried their drafts
135
:to the bank, paper drafts that were
deposited into their banking accounts.
136
:And, we were, switching from,
137
:Paper to electronic processing.
138
:It was also a time where there was
a lot of growth in, processing.
139
:and so business was expanding rapidly.
140
:We were educating the marketplace
on not only, taking credit card
141
:transactions, but taking credit
card transactions electronically.
142
:And, it was really exciting
because we got, to help a lot of
143
:merchants, discount rates then
were fairly high compared to now.
144
:And, merchants were very
resisting to taking credit cards.
145
:They, thought it was an added expense
to their business and they didn't
146
:understand that, the more options
you have for, Clients to pay with
147
:the more your businesses grow.
148
:And we sold a lot back then on the,
value of credit increases, the average
149
:ticket size and therefore more profits
for the merchants if you take cards.
150
:Desmond Nicholson: So you
were with, the UMS Alliance.
151
:I think it was from about 1993 to 1995,
152
:Track 1: that's right.
153
:Desmond Nicholson: the
president of that alliance.
154
:Track 1: I was,
155
:Desmond Nicholson: Okay.
156
:Track 1: and then,
157
:Desmond Nicholson: Then from there,
you moved on, I think, to Nations
158
:Track 1: no, I was at Nations before.
159
:I call it Bank of America now because
not many people remember the Nations Bank
160
:Desmond Nicholson: you.
161
:Track 1: name.
162
:But when, I left there, I went to
the UK and built the, Lloyd's Bank
163
:joint venture for First Data, and
I was the first General Manager.
164
:of, that,
165
:Desmond Nicholson: Now,
that was about:
166
:Track 1: Yeah.
167
:There was a, there was a
really interesting period
168
:of time when I was with UMS.
169
:we won the bid to process
for the:
170
:In Atlanta.
171
:And, that was an exciting time.
172
:We actually did one of the
first smart card pilots at the
173
:time for the 96 Olympics using,
Hypercom terminals and Visa cards.
174
:It was a lot of work
and we had okay results.
175
:we were, a little ahead of our time
in the US hoping to use, smart cards,
176
:but it was a good, learning field.
177
:Desmond Nicholson: Can you elaborate
on your experience with, Lloyds Bank?
178
:And that's the Lloyd Bank, TSB
In Basildon on the outskirt of,
179
:Track 1: That's right.
180
:Desmond Nicholson: London.
181
:Track 1: Lloyd's bank was
much like, other banks.
182
:in the growing credit card business,
they, just like Wells Fargo and just
183
:like, Bank One and PNC and other
banks that became, Alliances of First
184
:Data in the acquiring process figured
out that as a bank their costs were
185
:too high to be in the competitive.
186
:Merchant acquiring business.
187
:And so by outsourcing their
infrastructure, creating an external sales
188
:force that weren't bank employees, the
alliances were able to compete in the,
189
:in the selling process, uh, much better.
190
:If you remember around, I guess 92.
191
:And on, that was the beginning
of the era of ISO creation.
192
:And so
193
:Desmond Nicholson: Sure.
194
:Track 1: these organizations that were
just really good at selling and were good
195
:at, buying wholesale services from . Uh,
the major processors changed the market.
196
:They were very competitive in the
marketplace, and banks with their
197
:existing infrastructure at the
time, just weren't competitive.
198
:And so it was a, very,
opportune time for Fiserv.
199
:If, remember Roger Pierce and Linda
Mock, and Scott Lofted this as
200
:they created the acquiring program.
201
:And, we just took what we built in
the US over to the UK with the Lloyds
202
:Bank joint venture and that joint
venture is still in existence today.
203
:Desmond Nicholson: Wow.
204
:it occurred to me as you're
talking that was the last
205
:meeting I think you and I had.
206
:I'd gone over to London to
Lloyd's, to help set the stage.
207
:For bringing their, sales folks
over to the United States at
208
:our sales training academy.
209
:And I remember the day when we
sat down in the meeting, you were
210
:there, you gave it your blessings,
and you had to leave for a meeting.
211
:And that was in 1999.
212
:that was the last time you and
I were in a meeting together.
213
:Um, where did you go after there?
214
:Track 1: Well, I came back to the States.
215
:I spent, three years in healthcare.
216
:and that was an, interesting time.
217
:And I'll tell you, Desmond, I ran just as
fast as I could back to the payment world.
218
:, it was a nice experiment and I learned
a lot, but it just wasn't home.
219
:So after, I left the, healthcare arena, I
went to, Hypercom in, Phoenix, and there
220
:I ran global sales and operations for
Hypercom I guess on all around the world.
221
:So I, went back to London,
spent a lot of time.
222
:There again, rebuilding the
distribution networks in Europe
223
:and Asia, and Latin America.
224
:But during this time, not but excitedly
during this time, the electronification
225
:of payments was growing significantly.
226
:People were understanding the
value of using, what was called a
227
:credit card terminal at that time.
228
:For card acceptance.
229
:And it was an exciting time.
230
:The world was, rapidly going to
electronic payments and, consumers were
231
:more comfortable in using credit cards.
232
:And if you remember back during this
time, the whole economy of Europe
233
:was changing in the Reagan years.
234
:The Iron Curtain came down
and but all throughout Europe.
235
:There was the creation of
middle classes that hadn't been
236
:there in the communist world.
237
:And so consumerism was
growing unbelievably,
238
:But with that consumerism
growth came the growth of credit
239
:card sales and processing.
240
:In the beginning, especially if you look
through Slovenia, Slovakia, Hungary, the
241
:Czech Republic and that whole world, that
was the eastern side of the Soviet block.
242
:They were hungry for consumer appliances,
washing machines, and dryers and
243
:refrigerators, and most of those
were processed using credit cards.
244
:During that timeframe, just
an amazing period of, growth.
245
:Desmond Nicholson: I remember the,
Hypercom all in one terminal.
246
:Track 1: Yeah.
247
:. Yeah.
248
:Desmond Nicholson: were the days
249
:Track 1: Oh yeah.
250
:Well, after Hyper, mI actually
went back to First Data I.
251
:And I spent some time with First
Data right as we went, private.
252
:And so, I came back and I ran Tasq
which was the hardware sales arm
253
:Desmond Nicholson: Okay.
254
:Track 1: First Data.
255
:And, from Tasq, I did a lot of
different things inside the company
256
:in that nine-year period of time.
257
:I had a lot of the sales force for, large
merchant services, so accounts from Sears,
258
:Walmart, Kmart was still around then,
McDonald's and so large national and
259
:global retailers, uh, petroleum companies.
260
:And then, we had new business
development and we had relationship
261
:management for those companies.
262
:I had the, the ISO channel, the
bank channel at one time, and my
263
:last job there was running, . The
third party distribution business
264
:or the ISO channel as we know it.
265
:So in the nine years I stayed
there, I probably had seven
266
:different roles in the nine years.
267
:And the value of that Desmond is you
just pick up so many different tools
268
:that you can put in your toolbox and
things you learn along the way that,
269
:Hopefully make you smarter and
wiser and more balanced in your
270
:approach to the marketplace.
271
:Desmond Nicholson: Absolutely.
272
:So that's, Tasq.
273
:Now, where did you go from there?
274
:Track 1: when I left First Data, I went
to I payment when we went, when we did
275
:our transactional, we went, public again.
276
:I I had to stay around six months
after we, filed, and so then I took
277
:over the largest ISO in the world.
278
:Our payment.
279
:At that time, and we
were a troubled asset.
280
:We had more, debt than we had in revenue.
281
:We had, maturing bond portfolio.
282
:and so we had to quickly refinance
the company, uh, and build it up.
283
:But, our payment itself, Desmond,
was a really, really good.
284
:asset, good people, good processes.
285
:It just had poor leadership and, poor
management of the, resources that we had.
286
:but we were able to turn it around
and we sold it to, Paysafe for
287
:960 some million dollars and.
288
:That was a really good win for
the employees and the shareholders
289
:And then I stayed with
Paysafe for a couple of years.
290
:Retired at the end of 2020.
291
:Since that time I've been, working
as an advisor, a consultant.
292
:I have, some board seats and we've
done a couple of investments in small
293
:FinTech companies along the way.
294
:Desmond Nicholson: Now tell us more
about, Paysafe, your function there.
295
:Track 1: At, Paysafe.
296
:I ran global acquiring for Paysafe.
297
:it was primarily, a North
American and a European business.
298
:We had no business in
Asia or Latin America.
299
:we were solely in the North
American continent and, Europe.
300
:during that time I had small business
acquiring large, you know, merchant
301
:acquiring, e-commerce, gaming.
302
:Um, so it was a, broader role.
303
:And again, I put a few more
tools in the toolbox, Desmond.
304
:Desmond Nicholson: How would you
describe your leadership style?
305
:Track 1: I think I'm a, team builder.
306
:Uh, I'm a, communicator.
307
:I like to gather information.
308
:I like to solicit advice Of the people
that are below or above me in the chains.
309
:And then, I recognize that with all
of that input as a leader, it's my
310
:responsibility to make the decision.
311
:So I'm not a consensus builder in
that terms, I try to understand.
312
:What I'm charged with as a leader.
313
:So I gather a lot of information,
hear what people have to say, listen
314
:to opinions that differ from mine and
others, and then, make a decision.
315
:But you can't leave anybody behind.
316
:we're all on the same team together.
317
:So we move forward as a group,
we win together and, if we lose,
318
:we lose together as a team.
319
:Desmond Nicholson: Okay,
now we've come full circle.
320
:It's now 2023.
321
:What are you doing now?
322
:Track 1: So, about almost six months
ago now, I knew the guys at Wellesley
323
:Hills Financial, and I had the
opportunity to make an investment in
324
:the firm and to join, as a partner
and, as the Executive Director of the
325
:firm, and I'm really having probably
more fun than I've had in a long time.
326
:Desmond in this role, Wellesly
Hills is a, uh, boutique investment
327
:bank headquartered in Boston.
328
:We, focus primarily on buy
and sell side activities, so
329
:we help, people buy and sell.
330
:their businesses and
we have, three focuses.
331
:We do traditional payment deals, sales
of iso sales of small payment companies.
332
:but we also, have a specialty in
the, FinTech market for, fintechs
333
:that have some type of enabling
technology that help them,
334
:Stand out that helped them be different,
and differentiated in the marketplace.
335
:And then we focus on fintechs that
have some type of, software play or
336
:in the B2B space or a SaaS model.
337
:So we have three areas of focus,
fintechs with, technology fintechs
338
:that are software or SaaS driven.
339
:Traditional payment deals.
340
:Desmond Nicholson: what
attracted you to the.
341
:Firm in the first place and,
what is your day-to-Day role?
342
:Track 1: Smart.
343
:So my, day-to-day role with the firm
is, primarily, rainmaking, you know,
344
:creating, paths to, opportunities for us.
345
:And then deal management, in the process.
346
:But yeah, primarily rainmaking, We've,
significantly increased the pipeline
347
:since I've come on board and, um, we've
changed the focus of the firm a little bit
348
:to be more focused in these three areas.
349
:But we're really primarily
a sell side investment bank.
350
:we eat what we kill, we generate fees
from the sales of our properties and,
351
:we, don't exist unless we, create the
transactions that help them be successful.
352
:Desmond Nicholson: okay.
353
:over the years, CEOs and leaders shared
their thoughts on the phrase Work life
354
:balance, what does that mean to you
and would you phrase it differently?
355
:Track 1: I would call
it work life imbalance.
356
:it's a little, at least for me,
Desmond, I, I don't know if I'm a
357
:workaholic, but I know that, over
the years that my family suffered.
358
:from traveling, I've got over 5
million, well, four and a half
359
:million air miles on Delta and a
bunch of miles on other airlines.
360
:And so I missed a lot of birthdays.
361
:I missed a lot of family gatherings,
and, if I were doing this all
362
:over again, I think I would
spend a little more time at home.
363
:Desmond Nicholson: Mm-Hmm.
364
:Track 1: I should have found a
way to do that along the way.
365
:So, I wasn't very good
at work life balance
366
:Desmond Nicholson: Hard
work doesn't build wealth.
367
:True or false?
368
:And why?
369
:Track 1: No.
370
:It, doesn't build wealth.
371
:I learned to say it a long time ago.
372
:Plan your work and work your plan, and so
373
:Desmond Nicholson: Mm-Hmm.
374
:Track 1: have to plan who you want to
be and where you want to go, and then
375
:you have to set goals, and you have
to, um, understand what it takes to,
376
:achieve those goals and how to win.
377
:And so I know a lot of people that work
hard every day, but they don't have,
378
:they don't have the right mix
of ambition, timing, fortune.
379
:Fortune plays into a lot of
wealth building it in itself.
380
:So it's always nice to be good at
what you do and to have the wind
381
:at your back to push you forward.
382
:So, unfortunately hard work
does, not, create wealth
383
:hard work's just one part of
the combination to success.
384
:Desmond Nicholson: Got you.
385
:what was a low point in your
journey, what was that like yeah.
386
:Everybody has low points in their
careers and in their journeys, and
387
:in my case, I kinda lost the way
388
:I.
389
:Track 1: in thinking about how I treated
teams, how I, planned for success.
390
:And I had a period where
I was more autocratic.
391
:I wasn't listening I wasn't being the type
of person that made me happy as a leader.
392
:And, when you come to that realization,
you realize that you changed.
393
:You're not who you thought you
were or who you wanted to be.
394
:And so I really had to work to get
back to a point of more balance in
395
:my life and, to be a better person.
396
:And when I did that, I was happier.
397
:I, I worked better, more
efficiently and had better results.
398
:So balance to me is the driving, force
behind our success and our happiness.
399
:And, it's in business terms.
400
:You have three entities
you have to support.
401
:You have your shareholders, you have your
clients, and you have your, employees.
402
:You, have to figure out how to solve
and to serve all of their needs.
403
:And if you let either one of those
overpower the other, then the wheel
404
:gets wobbly, runs off the tracks
and you don't perform as well.
405
:So to me,
406
:Desmond Nicholson: So it
407
:Track 1: balance,
408
:Desmond Nicholson: balanced.
409
:Track 1: balance is the key to success.
410
:Desmond Nicholson: Great.
411
:Now, what emergent technology
has caught your eye that holds
412
:great potential for the payment
FinTech ecosystem, and why is that?
413
:I.
414
:Track 1: I know it's the buzzword
of, today, but I really believe that
415
:AI that artificial intelligence.
416
:Used in the right way is going
to change the way we use data
417
:to drive our decisioning.
418
:And, machine learning can calculate and
provide, um, opportunities and solutions
419
:to us faster than we can as people.
420
:It's a tool.
421
:it's not the end.
422
:We have to treat it as a
tool and use it as a tool.
423
:And, we shouldn't be scared of AI.
424
:But, if you think about some of the
algorithms that are used today for
425
:embedded finance and embedded, lending
and embedded banking, they tell us so
426
:much information about our clients.
427
:And so if you're, a company that
has, um, embedded, banking services.
428
:by having the checking account
of the merchant, you get to
429
:see how they spend their money.
430
:Right.
431
:And knowing that and understanding
it and analyzing it, allows you to
432
:build a whole host of services and
insurance and finance and lending and,
433
:Payroll in company management techniques,
and you can create an offering
434
:of products and services to, your
client base that we don't see today.
435
:I've always thought that the best way
to keep a merchant happy was to be
436
:able to sell him a lot of products
and services, but our distribution
437
:system's not set up for that.
438
:if you think about most of the
new merchant sales still come from
439
:third parties in the marketplace,
and they're singularly focused.
440
:They're, I'm going to sell
this merchant account.
441
:The merchant needs to buy payroll,
he needs to buy insurance, he needs
442
:to finance his pizza oven, and he
needs to do a lot of things, but
443
:we can't sell it to 'em that way.
444
:Through implementation
of AI and then through.
445
:Other embedded tools, then we can offer
solutions that these small businesses want
446
:and it helps them stay in business longer.
447
:And if they do, guess what?
448
:We stay in business longer.
449
:So to give you a good example, I
think Square's use of, cash app
450
:of deposit services, of software
services, they've been one of the best
451
:at offering products and services.
452
:To their small business clients.
453
:So AI is a tool for me.
454
:Desmond Nicholson: Okay.
455
:a decade ago, the CEO of a
top acquirer predicted that.
456
:Transformation within the industry
would bring about the demise of ISOs
457
:and MLS sooner rather than later.
458
:Do you think this prediction will
eventually become true, or do you see a
459
:strong future for the feet on the street?
460
:And, what can agents do to
help ensure their survival in
461
:the coming year and beyond?
462
:Track 1: You know, honestly, I think that
463
:agents could be endangered
species, Desmond, in the
464
:marketplace, but not, anytime soon.
465
:the world is becoming
increasingly focused on verticals.
466
:I.
467
:How to service those verticals better.
468
:most of the agents in the
field are, generalist, and so
469
:they're, going to have to change.
470
:people still like to buy from people, so
the last mile still exists in all types
471
:of selling, but we've got to, be more
focused on what the merchant's needs are.
472
:More focused on how we can help 'em solve
those needs instead of just saying, Hey,
473
:I got a product for you and you need to
buy this because I can save you 10 cents.
474
:Or I can offer you, cash discounting
and you can process for free.
475
:It's bigger than that.
476
:we've gotta become more professional.
477
:we have to become more broad-minded,
and we have to have, Other
478
:products and services that
merchants want to buy to exist.
479
:and I really believe that there is a
continuation of the sales model if we get
480
:better at what we do and if we focus on
merchant success instead of agent success.
481
:Desmond Nicholson: What do you see
as the, greatest challenge facing the
482
:payments and FinTech space right now?
483
:Track 1: This is a naive answer,
but I think it's selling on price.
484
:I still, I think
485
:Desmond Nicholson: Hmm.
486
:Track 1: we limit our capacity as
salespeople when we sell on price.
487
:And there's still a lot of agents
in the marketplace saying, let me
488
:see your statements and let me tell
you how I can save you some money.
489
:So I think salespeople have to be
smarter, have to be more forthright,
490
:have to be focused on verticals and
what all the needs of that vertical
491
:are and how they can, solve multiple
problems for the merchant at one time.
492
:That's not going to be easy.
493
:Desmond Nicholson: OB, with such a
rich tapestry of career accomplishments
494
:over the years, what would you
most like to be remembered for?
495
:Track 1: You know,
desmond that's a question.
496
:I've never, it was one that's,
I've never been asked that before.
497
:I.
498
:And two is, I'm not really sure.
499
:I think in the business world, I
want to be remembered for being
500
:fair, being progressive, being
successful, you know, as you say, as
501
:we talked earlier about leadership,
you know, wrapping our arms around.
502
:The team and all of us,
celebrating success together.
503
:So to me, fairness, the ethical
treatment of employees, of the
504
:ethical treatment, of clients and
customers and providing returns to
505
:shareholders that are fair is important.
506
:So I just,
507
:I still don't, I haven't
answered your question.
508
:I don't know how.
509
:I just did the best I could.
510
:Desmond Nicholson: That's, a good attempt.
511
:Now we move into our final round.
512
:The lightning round bridges to
excellence, inspired leadership
513
:in payments and fintech.
514
:Desmond Nicholson: Okay, OB, in this
segment I pose a question and you respond
515
:with a single word or one sentence.
516
:Shall we begin?
517
:Track 1: Yeah, let's try it.
518
:I'll try to be nice.
519
:Desmond Nicholson: Okay.
520
:The road not traveled.
521
:Track 1: I wish I could
have been a public company.
522
:CEO.
523
:Desmond Nicholson: What
does success mean to you?
524
:Track 1: Absolute happiness.
525
:Desmond Nicholson: What is the
best advice you ever received?
526
:I.
527
:Track 1: You need to take
off that lead life jacket.
528
:Son,
529
:Desmond Nicholson: What one book would
you recommend to our listeners and why?
530
:Track 1: It is a little old fashioned and
out of, favor today, but I would recommend
531
:that more of us should read the Bibles
of our faith a little more and understand
532
:the principles in the, teachings.
533
:Desmond Nicholson: Good.
534
:What is your favorite quote in leadership
or otherwise that inspires you?
535
:Track 1: That was a, that was a tough
one, but treat others with respect.
536
:Treat everybody with respect.
537
:Desmond Nicholson: Who is your
hero of all times and why?
538
:Track 1: You know, Desmond, I've never
picked a hero there's so many good
539
:examples of leadership out there.
540
:I had a really good mentor one
time, a gentleman named Lowell
541
:Thomas when I worked for the bank.
542
:Lowell was a tough boss.
543
:I mean, he was really a tough,
hard boss, but he was thoughtful.
544
:He was sharing and he wanted
to train the people that worked
545
:for him, but he was tough.
546
:And you had to be hard you had to.
547
:Understand his style, but he was one
of the best bosses I've ever had.
548
:Taught me a lot, good things and bad
things about who I want to be and who
549
:I should be and how I should work.
550
:Desmond Nicholson: Okay.
551
:What is one thing the
people you work with?
552
:Would be surprised to learn.
553
:Track 1: I'm a softy.
554
:Yeah,
555
:Desmond Nicholson: Okay.
556
:got you Wine or bourbon.
557
:What's your favorite?
558
:Track 1: wine, but I like both
559
:Desmond Nicholson: What
is one thing like both
560
:Track 1: I.
561
:Desmond Nicholson: What is one thing
that has you fired up right now?
562
:Track 1: this is a quasi
political statement.
563
:I just wish, Desmond, that our
country was not so divided.
564
:I wish we could on both sides of
the fence, find something that would
565
:unify us together to move forward.
566
:We're a powerful country and I
just wish we could, Learn how
567
:to get along and work together.
568
:Desmond Nicholson: Obie, it's been fun.
569
:taking us on your journey from your
backstory to your new partnership
570
:at Wesley Hills Financial, all
while sharing along the way
571
:nuggets of insightful wisdom.
572
:And of course for that we're grateful.
573
:cheers to you, my friend,
574
:Track 1: Thank you, Desmond.
575
:Desmond Nicholson: and best
wishes for continued success.
576
:A legend in payments indeed.
577
:Now any parting thoughts to share
or comments before we wrap up?
578
:Track 1: Yeah, I've
touched on this briefly.
579
:Um, I, suggest to, people,
um, be true to yourself.
580
:Um, have a, have some type of,
or some set of guiding principles
581
:that drive you forward every day.
582
:Some anthem that you can sing,
to yourself, and then be good,
583
:be kind, be fair in the process.
584
:Being a boss doesn't mean you have to be.
585
:A hard person who doesn't care, that
is not concerned with the people
586
:they work with, but have your set of
guiding principles and follow those.
587
:Desmond Nicholson: OB thanks
for being on our show.
588
:And to our listeners, as always,
you for your time and never
589
:forget the more you expect from
yourself, the more you will excel.
590
:You've been listening to Bridges
to Excellence podcast, inspired
591
:leadership and payments and fintech.
592
:Be sure to join us next time for more
conversations with another of your
593
:colleagues in payments and fintech.
594
:Insightful conversations in their
journey to excellence for transcripts
595
:and other materials covered on the show.
596
:Visit us at DesmondNicholson.
597
:com.