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The Future Of Podcasting Needs Your Help
Episode 112th July 2021 • Podcast Pontifications • Evo Terra
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Evo Terra:

If we're to advance podcasting, we have to lose the

Evo Terra:

"been there, done that" mentality.

Evo Terra:

A reimagining of what podcasting can be is underway, and it needs the help of

Evo Terra:

podcasters like you, if it's to succeed.

Evo Terra:

Today's episode is brought to you by the Advancing Podcasting

Evo Terra:

community at advancingpodcasting.xyz.

Evo Terra:

Because why would I do anything normal?

Evo Terra:

It's a special community just for listeners and readers of

Evo Terra:

Podcast Pontifications and it's populated by like-minded working

Evo Terra:

podcasters just like you who also want to make podcasting better.

Evo Terra:

You're already listening to the show.

Evo Terra:

So why not extend the conversation and your influence

Evo Terra:

on the future of podcasting?

Evo Terra:

Join us today at advancingpodcasting.xyz.

Evo Terra:

Welcome to Season Four of Podcast Pontifications.

Evo Terra:

Thanks for letting me take a few weeks off.

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Let's jump right into things.

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We've dropped the ball.

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I mean, collectively, all of us who've been involved in podcasting

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since the beginning beyond just simply hosting a podcast.

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We've all done this.

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We all got blind-sided by a big company some fifteen years

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ago, way at the beginning.

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And we ceded our future to the suits that run that company.

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Sure, we had exceptions to that rule, but by and large, we in the podcasting

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back end system, we all adopted a stance of, "Well, you know, if Apple

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is not going to adopt some change, it's never going to go mainstream.

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So why should we even try to take bold, innovative steps?"

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So instead, we innovated the way very big companies like Apple innovate,

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making small, incremental changes that have limited impact across the

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broader spectrum of podcasting and what podcasting can actually be.

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And that's why it is that every podcast hosting company

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does basically the same thing.

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They all look the same.

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It's why every podcast listening app looks the same, basically does the same

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thing with differences just on the edges.

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But basically homogenization has taken over all of podcasting.

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That's good.

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That's bad.

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That's what it is.

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You know, any truly innovative ideas that were put into practice

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were probably beyond their time.

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And so they were either abandoned - all of them were abandoned basically.

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And also assumed toxic and labeled with the, "Yeah, we tried that and

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it failed, so it'll never work."

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And we all collectively bought into this idea for years.

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It took a global pandemic and the re-emergence of Adam Curry

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to show us a different path that he's calling Podcasting 2.0.

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And still, not surprisingly this time, we're collectively resisting.

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Now, part of that is due to politics.

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You may not buy into the - or perhaps even understand some of

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the extreme edges that get pushed in the Podcasting 2.0 movement.

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I know that describes me.

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I don't buy into a lot of that.

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And I don't get some of that either.

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However, the work that they're doing on the namespace, which extends RSS

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feeds, the lifeblood of podcasting, the work they're doing there will allow us

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podcasters, you podcaster, to do so much more with your audience and it's working.

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It's a slow rollout.

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But I promise you it's working, it's being used.

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So finally for the first time, in more than fifteen years, we're seeing

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the bedrock of podcasting shift.

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And it's not by Apple.

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And it's not happening on Spotify.

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And probably not even any of the apps that you have and I currently have listed

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on the podcasting page of your website.

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Maybe not even supported by your podcast hosting company, who may be

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and probably is taking a wait-and-see approach because they too are waiting

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for Apple, Spotify, Google, some other big directory and/or app to come

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along and implement those changes.

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But those big directories and apps aren't going to come along.

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Not unless they have to.

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Remember, they only jumped into the podcasting bandwagon, I guess, onto the

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podcasting bandwagon when the space was looking interesting to them, something

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that they thought they could exploit.

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So it's up to us to make this space look interesting.

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Now look, if you're not techie, there's probably not much you can do today with

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Podcasting 2.0 and the podcastindex.org.

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There's not much you can do right now except for pressure those who can.

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And that's your podcast hosting company.

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Pressure them to support these new namespace tags that are coming out.

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Email them, hit them up on social media.

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If you can't, if they won't do that, then you can switch.

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It's easy to switch podcast hosting companies, easier than ever.

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Switch to a podcast hosting company that takes a more forward-looking stance and

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is working hard to adapt and adopt as many of these new namespace tags as they can.

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You can also go to newpodcastapps.com and test drive some new listening apps.

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You are using right now to listen to podcasts, try something new and see which

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ones are supporting these new tags and how those new tags might impact you as

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a podcaster, which again, encourages you to go to your podcast host and

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say I want to be able to do this too.

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Now look, I recognize that many, if not most, podcasters just want to sit back,

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produce the best show they possibly can, and not worry about all this techie stuff,

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but I don't think that describes you.

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If it did, you probably wouldn't be listening to Podcast Pontifications.

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Apple, having dropped the ball since April, 2021 is a gift.

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Anchor/Spotify making RSS feeds optional now is a gift.

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It's up to us, it's up to you and to me, and the companies we pay to host our

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content to take advantage of that gift and push podcasting to the next level.

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So, as I've said for years on this program, please spread

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this idea with other podcasters.

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Get them as excited about the future as you are.

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Share a link to this episode or this article with them so that

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they can take that step toward the future and help all of us.

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And if you love this idea and you want to support me, please

Evo Terra:

go to buymeacoffee.com/EvoTerra.

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That's it.

Evo Terra:

I shall be back tomorrow with yet another Podcast Pontifications.

Evo Terra:

Cheers!

Evo Terra:

Podcast Pontifications is written and narrated by Evo Terra.

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He's on a mission to make podcasting better.

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Links to everything mentioned in today's episode are in the notes

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section of your podcast listening app.

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A written-to-be-read article based on today's episode is available at

Evo Terra:

podcastpontifications.com, where you'll also find a video version and a corrected

Evo Terra:

transcript, both created by Allie Press.

Evo Terra:

Podcast Pontifications is a production of Simpler Media.