In this episode of the AI in Marketing podcast, Dave Davies chats with Mobile SEO expert Cindy Krum about "Fraggles" and how it relates to Google's latest advancements in AI and search, like MUM (Multitask Unified Model). They delve into:

• What Fraggles are and how they impact SEO.
• How passage indexing and Fraggles work together.
• The role of JavaScript and single-page applications in the new SEO landscape.
• The connection between Fraggles, MUM, and future generative experiences like Bard and Gemini.
• The increasing importance of voice search and its impact on content creation.
• The (potentially high) cost of generating content for Google and how MUM helps.

Cindy also discusses her recent talk on MUM and how it unifies data and user journeys within entities. They explore the potential implications of MUM for user behavior modeling and ad targeting.