Shownotes
Self awareness is a trait or skill or genetic advantage we all need to beg or borrow. (No stealing) Fernando has it and wait until you hear what it did for him! Very smart guy, who offers tons of value and knowledge almost immediately. Imagine if you focused on your business like Fernando did (does)? What could you gain from it? More importantly what you lose may be the best thing that happens to you!
Mentioned:
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Transcript: (note- this is a new tool I am trying out so it is not perfect- it does seem to be getting better)
Fernando: [00:00:00] We also are, are really good at vetting like people that, that we know will bring value and improve the company from where it is today.
Cool voice guy: [00:00:11] Welcome to the ECOMMERCE guys. Will we focused on the people, the products and the process of newcomers selling today? Here’s your host. Steven Peterson.
Stephen: [00:00:25] Yeah. This is going to be a good episode. Hey, just wanted to jump in with a couple of things. There’s a couple notes about some things going on with Andy and myself at our warehouse. Some opportunities to work with us. I’m going to get them in a second, but first up, man, I’m, I’ve kind of mentioned something. I hope you’ve saw this. Um, one of my sponsors, seller labs was recently honored as one of the top companies, the top fastest growing companies in the United States and they looked at the top 5,000 and these guys didn’t make, you know, number 4,000 or 3000 or 2000 or 1000 or 800, 500. Now they’ve made the 148, I think it was. I mean, just imagine that what’s it take to be number 148 out of 5,000 that were recognized and you know, it’s just an honor to be recognized now to be 148.
Stephen: [00:01:16] It’s a big deal and you know, I know, yes, they pay me and all that kind of jazz, but again, you hear me talk about consistency over time and when you see a company that’s doing these kinds of things, it takes really strong leadership. When you, when you hire services and we all pay for service, I’ve got a lot of them and when I recommend a these companies that I recommend, it’s because I use their services right over time. What I love is this, as you go to an event and there’s jeff or tyler, one of them are always our ed are always at the event because you can go and give them feedback, right? Feedback. Genius gets better because you give them feedback and they help improve the product. They’re always at every event and they’re willing to talk with you. They’re there to talk to you.
Stephen: [00:01:57] How many companies do that? You know, it’s easy to, I get these companies all the time, hey, you know, would you let me promote, I got one right now, would you let me promote and will want to sponsor it and that mom, no, I don’t know you, I’m sorry, and your new then maybe you do have the best company, but again, I’m looking at it over time and again for similar labs to be recognized across the country and that just to make the list of $5,000 a huge deal, but to be on number 148, that’s a really big deal. So, you know, Jeff Cohen, a Brendan check hurts, um, and uh, uh, Hank, sorry guys. Um, it’s just so exciting for me. The leadership that you guys have put together for this company. It’s phenomenal. And it just said something about you. So I 100 percent salute out.
Stephen: [00:02:41] So I just don’t want to miss that. That is such a big deal. Um, that’s why I think you should be with sellerlabs. Look at all the product scope, right? Ignite, take a look at a feedback genius. All those products that they have, right, they’re doing advertising, all that stuff is there to help you, but again, they’re going to be there next year and I think that’s the thing. You want to remember how many companies have we seen come in and go out because they moved onto the next thing, cryptocurrency and all the rest of the, you know, and I don’t fault him, but that’s not the kind of company you want to be with. You want to be with a company that’s going to be here for the long haul that’s going to help build that brand that we’re all trying to build and that help you take it to the next level.
Stephen: [00:03:15] So, so her labs, well done. I applaud you. Very, very cool. Um, another big one with one of my sponsors is Gaye Li group. You’ve heard me talk about it’s q four is coming up, all that kind of stuff. But what’s very cool is she’s now given me a special two week free trial were the only ones who have it. You get a free trial if you’re interested in a sourcing group, daily product find. Um, and I’m going to have an announcement in the next week or two with a special bonus thing that you get if you joined, but try sign up for two weeks, try it and then sit back and say, is my business petrol off? Am I in a better position for q four? And my theory is this, have a strong q four to get the cashflow. So you can build next year’s business.
Stephen: [00:03:58] You should be building next year’s business. How are you going to do that? You need the money. Use this as an opportunity. I just think it’s phenomenal. So it’s you go to amazing freedom.com, forward slash momentum, hyphen arbitrage. Yes. It’s a mouthful. Amazing freedom.com, forward slash momentum, hyphen arbitrage. And you get that two weeks free. It’s phenomenal. And last but not least, I don’t want to Miss Karen lockers solution for ECOMMERCE. She’s doing listings for me this week for all these new private label products we have going up. And it’s unbelievable. You know, I just send them to her with some information and boom, they do it, they test it. Now here’s a better example, there was a listing, it’s a wholesale account that we have and I said, hey, could you get these four or five photos added on now I need to with Karen idea with some of her team members, which I have my own, you know, assigned person for my team, which is phenomenal.
Stephen: [00:04:52] And she was like, Hey Steve, I’m having trouble. I’m waiting for them to link or whatever. She followed through and then eventually she said, oh state, go take a look. They’re up. That kind of service is what I’m looking for and that’s what I get from Karen’s lockers team. It’s solutions four ecommerce solutions, four ecommerce, a forward slash momentum and you’re going to save 50 bucks and which is great and it’s 50 bucks every month from there on out. Okay. And so consider that, and if you have any questions, whatever message me or message Karen, but solutions the number for ecommerce forward slash momentum. And Man, I just love, love, love the service. So back to andy and myself. So what we’re doing at the warehouse, we have a couple things going on. So we have, we have our fifth client coming on board now. We’re not a fulfillment company, we’re not in that world, we just have some storage space and some relatively lower cost.
Stephen: [00:05:41] And the good news is we’re only an hour from Avp, so if you send a lot of material, the APP, it’s very convenient here, um, because it’ll check in usually that day or the next day. Um, but we have a loading dock so we can hit pallets and we ship out by the pilot. That’s the way we prefer to do it. Um, but we have a couple openings if you’re interested in working with us. We’re not interested in doing any ra or away just be, can we just not, we don’t live at that warehouse, right? Um, but we can work especially for pallets, containers and stuff like that. Um, and we have a couple of wholesale clients but mostly private label. If you’re interested in joining us, you want to message Andy, Andy Salmon’s a private, message him on facebook and start the conversation and that eventually we’ll get into it if you’re interested in that.
Stephen: [00:06:25] Second thing we’re doing is we are actually going to hold the summit, we’re gonna hold a summit in September 22nd, I believe the date is, and he’s going to talk more about that, but if you’ve been interested in finding out what it takes to run a successful full time or part time, I mean, I’m part time so I’m, I’m pretty good example of part time. But uh, how about an Ra business doing over 3 million? I think it is. 10 Wentworth is joining us for this summit and Andy’s going to be bringing in his private label, his wholesale and is already. Remember Andy used to do Ra and we’re going to bring this whole thing into a conversation. Very, very limited group. I’m not very large, but it’s a workshop type of deal. It’s in our warehouse. We’re actually going to let you see behind the curtains. Um, who else is willing to do that? So if you’re interested in that message and about summit, you want to get on that list and find out some more information. He’s going to be talking about it over the next few weeks, but I just wanted to get that there. Now let’s really get into the podcast.
New Speaker: [00:07:25] Welcome back to the ECOMMERCE momentum podcast. This is episode 332, Fernando Cruz. Then, Oh man, these young guys gets smarter and smarter or I’m just getting older and dumber. I’m just so cool to see guys figure out. They know their lane. They know they are self aware as Gary v always preaches, right? They’re self aware of what they have. It’s not an ego thing. And I said that to them because it, it’s not like he’s an ego. He’s a very nice, genuine person, but he understands what he knows, that confidence. I’m a healthy confidence. Like that humble, healthy confidence is so powerful. It’s such a cool thing. And so you can build on that and his, he gives sage advice here. I mean, here he is, young guy. He gives sage advice. Um, but it’s because he’s investing in himself, you know, he’ll, he’ll eventually tell you how many hours a week he spends on himself in learning and growing.
New Speaker: [00:08:23] I think a lot of us Steve misses that, you know, I always say I’m going to go to my office, I’m going to read it. My Office, I’m looking at about 50 books that I haven’t picked up in my office and yet here I am saying we should be doing this and here I am not doing it. So guilty as charged. Well, Fernando was like, yeah, that’s great. Although side distractions, let’s get rid of that. Let’s outsource some of that stuff so it’ll give you. Because his advice about calculating how much five minutes is times five years. We’ll give you some real perspective. Those of us who don’t have time listened to it and you’ll be like, oh, that hurts because he’s right. Very, very cool story. Very cool perspective. Very cool on how they’re building out a very large business and a very smart approach and just a great story.
New Speaker: [00:09:08] Let’s get into the podcast. Alright, welcome back to the ECOMMERCE momentum podcast. We’re excited about today’s guest because I think, uh, for a young guy, he’s got a lot to offer and teach us because I think his experiences in life, which we all have to go back and drawn, he understands the value that they brought him and I think to be so young to understand that is a big, big competitive advantage. And as a dad, I hope by boys get as much confidence in their knowledge as Fernando Cruz does. Welcome Fernando. Thanks so much for having me, Stephen. Really appreciate it. I mean what I said, I mean the fact that you know, you know, and it’s not an ego thing. I mean that’s the real world and I think today you have to be able to tell me what value can you bring me in and, and, and I’m not asking for anything but it’s true to stand out. Do you get what I mean? I think that that’s, that’s so, so important to be so self aware, especially as a young guy like yourself.
Fernando: [00:10:05] Yeah. I couldn’t agree more. Yeah. It’s um, there’s just so much information now. Some people like with social media that you can connect with and it kind of, you know, figuring out your story and your identity and kind of being treated that is ever more important now and like 2018,
New Speaker: [00:10:25] do you find it hard to stay on track with it? Because I’m sure you know when you, when you have capacity or you have abilities, you know, I’m sure the shiny object thing affects you like every other guy, right?
Fernando: [00:10:39] Yeah. I mean it’s, it’s uh, it’s difficult. I mean, um, I think it’s definitely transitioned as we’ve grown as a company and we’ve become probably more disciplined as entrepreneurs, but in the beginning it was really hard. You know, like in the Amazon space there’s, you know, a retail arbitrage and private label and wholesale and just in that. And that’s, if you don’t build a shopify and go into retail and all that kind of stuff in it, it’s always really difficult to really stay focused because, you know, you’re like wanting to diversify and um, yeah, I mean it’s always a challenge, but now that we have more people, uh, we can take more bets. Like now we have a team of over 50 people, which helps a lot. Um, but it’s still like, you know, making sure that everybody’s aligned and working towards the same goals is definitely always. Um, it’s something that we’re always working
New Speaker: [00:11:37] for. Sure. I think when you, when you describe a group of 50 people, it’s, it’s worth noting what type of people it. Because if they were all type a entrepreneur people, it’d be like herding cats, right? Trying to catch them all. When you’re looking to build out that team, you’re looking for different types of individuals for that. And has that helped him stay in that lane? Is that, is that kind of fair?
New Speaker: