Creating and selling online courses can be a great way to monetize your expertise. Often portrayed as the ‘holy grail’ of online passive income. There’s no doubt it’s a great way to help people, share your expertise and generate an income. But, how do you go about creating your own online course? Can you repurpose content in order to create a course? Can you repurpose your courses?!
Thankfully, my guest on the podcast, Teresa Heath-Wareing, was able to spill the beans on how she repurposes content for her online courses. Teresa is an award-winning International speaker, TEDx speaker, trainer, podcaster, author and business owner. She’s noted as one of the UK's top Marketing Influencers and has worked with international brands such as Land Rover, Jaguar, Rightmove and Leadpages as well as having her online membership - The Marketing that Converts Academy - where she repurposes content to create online courses.
How to repurpose content to create an online course
Why it’s important to start small and focus on solving one problem for your audience
Reasons why it’s okay to repurpose free content into paid content
Ways in which online courses can be repurposed for lead generation