After 20 years of successful traditional marketing my guest Mary Barnett launched a mobile campaign that drove 93,000 new customers to her client Kawasaki’s dealerships countrywide and hasn’t looked back since.

…after her Kawasaki success in 2009 she dropped everything she knew and went all in on mobile marketing.

Known today as “Mobile Mary” in the industry of marketing and social media management she uses her expertise to help business owners and restaurants use social media to grow a database that they OWN.

Through learning how to reach their best customers offline, giving them what they want instantly and on-demand to increase sales and brand loyalty Mary’s current clients are seeing quantum business growth.

If you are ready to take your business to the next quantum revenue expansion with an email list of both potential and current clients YOU OWN then you will not want to miss out on this week’s episode.

Listen in as we talk about all things from motherhood, health, successes and failures and the business expansion we are all seeking.

Ursula’s Takeaways:

Intro (00:00)

How It All Started (8:33)

Text Marketing (14:15)

Don’t Challenge Me (18:52)

Get Back To Business (22:20)

Stuff Happens ( 26:15)

Helping Companies Grow (33:57)

Another Brilliant Idea (38:36)

About Mary Barnett

Mary Barnett also known also known as ”Mobile Mary” in the industry, is a text marketing and social media expert…and her company “another Brilliant Idea, Inc helps business owners and restaurants use social media to grow a database that they OWN so they can reach their best customers offline, giving them what they want instantly and on-demand to increase sales and brand loyalty.

Connect with Mary

Website: https://anotherbrilliantidea.com/mobilemary-speaks

Facebook: https://www.facebook.com/TheMobileMary/

Facebook: https://www.facebook.com/mary.barnett1

Twitter: https://twitter.com/TheMobileMary

Instagram: https://www.instagram.com/mobilemary/

LinkedIn: https://www.linkedin.com/in/marybarnett1/

FREE GIFT:

Mobile Marketing Mastery - https://anotherbrilliantidea.com/

About Ursula Mentjes 

Ursula Mentjes is an award-winning Entrepreneur and Sales Expert. She will transform the way you think about selling so you can reach your revenue goals with less anxiety and less effort! Ursula specializes in Neuro-Linguistic Programming and other performance modalities to help clients double and triple their sales fast.  

Honing her skills at an international technical training company, where she began her career in her early twenties, Ursula increased sales by 90% in just one year. Just 5 years later, when the company’s annual revenue was in the tens of millions, Ursula advanced to the position of President at just 27.  Sales guru Brian Tracy endorsed her first book, Selling with Intention, saying, “This powerful, practical book shows you how to connect with customers by fully understanding the sales process from the inside out. It really works!” Ursula is also the author of One Great Goal, Selling with Synchronicity and The Belief Zone, which received the Beverly Hills President’s Choice award.  Her Podcast, Double Your Sales NOW, is available on iTunes, iHeartRadio and other outlets. 

Ursula also serves as Past Statewide Chairperson of the NAWBO-CA Education Fund and Past President of NAWBO-CA. She is the recipient of the SBA’s Women in Business Champion and a recipient of the Willow Tree’s Extraordinary Example and Extraordinary Entrepreneur Awards, the NAWBO-IE ANITA Award, chosen as PDP’s Extraordinary Speaker, PDP’s Business Woman of the Year, the Spirit of the Entrepreneur Awards Finalist and the President’s Lifetime Achievement Award from two Presidents.  She has shared the stage with bestselling author Loral Langemeier, Les Brown, Tom Antion, Lisa Nichols, Giuliana Rancic and many others!  Her clients include Aflac, Ebenezer and Fairview Hospitals, New York Life, Paychex and more!  She holds a B.A. in Psychology and Communication from St. Olaf College and an M.S. in Counseling Psychology from California Baptist University.

Social Links:

LinkedIn: https://www.linkedin.com/in/ursulamentjessalescoach/

Facebook: https://www.facebook.com/UrsulaSalesCoach

Instagram: @ursulaincorporated!

Twitter: @ursulamentjes

Join Quantum Revenue Expansion Private Facebook Group: www.facebook.com/groups/quantumrevenueexpansion/

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Hi, everyone, and welcome back to quantum revenue

expansion, the podcast, super excited to have all of you back

today. And we're hanging out with one of my dear friends, one

of my soul sisters from california mobile, Mary Mary

Barnett and today we're going to talk about how to make money

with your phone. Doesn't that sound fun? And there's been

doing this for a while. So she, she's one of the experts in this

space. And I have a lot of questions for Mary because I

feel like the world has shifted and like, what are people doing

with their phones or their reading their tax? Yes, they

are. We'll talk about that. So Mary, I just want to say first,

welcome quantum

you. This is awesome. I know we we have so many stories we

probably can't tell on air. of all our adventures on the

speaking circuit. And yes, this good time. So it's good times

and everyone loves your podcast knows that you're an amazing

person. But I can attest behind the scenes behind the curtain.

She is and I made it but yeah, so I love you. And I'm so

excited to be on your show.

embarrassing me This is blushing. Thank you. And I feel

same about you. And I was saying like, we kind of were like

Thelma and Louise. When we took that road trip to Las Vegas.

Remember that? That was fun. And

remember the bathroom without stalls?

Yes. We were scared. Escaped. We survived. That was a

that was pretty math.

Oh my gosh, sorry. That's okay. That's, you know, and that's one

things I love about you, we're gonna have fun. And you know,

the world needs more fun. I feel like as a world, we forgotten

how to have fun, we forgotten how to laugh. So we're gonna

bring some lightness to everyone today.

That's definitely like a short baby. Let's do it.

So before we do that, really quickly, some my team always

wants me to do the housekeeping stuff. So if you haven't yet, go

to Ursula inc.co, the homepage, and you'll find our course

quantum revenue expansion, the masterclass, it's recorded, it's

ready to go. There's three parts. Number one, we talked

about how to how do you create a quantum revenue goal? Number

two, we talk about how to get your marketing and your packages

and all the things in alignment with your quantum revenue goal.

Because I think now we're talking about marketing day, but

I feel like people try to do so much in marketing, when you'd be

well served to do a couple key things with that. And then

finally, at the end of it, we talk about how to collapse time

and get there even faster. How do you take a quantum leap? Like

if you really wanted to extra sales? What would that look

like? And we've been helping clients do that, even during the

pandemic? I know some of our clients are like, you're never

gonna believe this and have a best year ever during this

interesting time. And we want that for everyone. So it's free.

Just go to Ursa inc.co, grab the masterclass and enjoy. alright

with that, let me tell you about the amazing the very cool, very

smart with Mary knows about a lot of stuff. Mary burnout

Barnett, also known as mobile Mary, in the industry, is a text

marketing and social media expert. And her company. Another

brilliant idea incorporated helps business owners and

restaurants use social media to grow a database that they own,

so that they can reach their best customers offline, as well

as online, giving them what they want instantly and on demand to

increase sales and brand loyalty. I think there's a lot

of misconceptions about this whole space. But anyway, before

we get there, I would love to hear hear your story. Just like

I knew, and you know, you and your maybe people don't know,

like you and your husband do the business together, you lead the

business, you're the CEO, what was the story that brought you

to starting your own business and staying in this crazy

entrepreneurial world?

Right. Kind of crazy, right? That when we're entrepreneurs,

there's some kind of like unbridled enthusiasm of

unrequited love of independence that keeps you going. When

Normally, you'd be like, just give it up, you know, like, no,

it's gonna be great. So back in 88, actually, back in the, in

the last century, when dinosaurs roamed the earth. I was actually

a loan executive the United Way. And I was running all their like

fundraising for you know, as part of a team of loan

executives. And I just loved it. I loved like creating promotions

and and, you know, organizing events and and helping the

market then get, you know, mate, raise more money, obviously, if

you're not away. And one of my clients at the end of that

program said, Well, hey, what do you do full time? Because

obviously, I'll learn exactly what kind of loan for their

companies and I work for Beckman instruments and, you know, very,

very glamorous job, you know, marketing assistant, and I said,

Well, why what do you need? And she's like, well, we have to

take Bureau conference coming up, and I thought maybe like,

you could be a consultant for it. I'm like, I am 24 years old.

I have no idea what I'm doing. I'm like, Oh, well, um, let me

check my calendar, and I'll get back to you. So the elevator

doors close. I like jumping up and down. I'm like, Oh my God.

It's like I drive home he and Steve were married, I think not

even a year. I certainly just, she's asking me to do. He's

like, don't call right away. Like, make her make him look

like you're busy. Yes. He's so funny. He's like, seriously like

what? And we had bought each other a Mac Plus for our wedding

gift to each other because we're still in college. And you know,

that's, you know, that's a romantic right? You didn't have

a hard drive you had a floppy disk and uh, you know,

programming switching back and forth you know, so I take took

those two hours and I made letterhead like, let's come up

with a company name, you know, my maiden name was Alexander and

his name was Barnett and I was had a degree in communication so

as Alexander Burnett, communications ABC, that sounds

good. Like I just made it up like, Oh my god. So they called

on like, you know what, I think I could move a few things around

and squeeze you in and they're like, great if he's $1,000 Which

I thought was a million dollars I'm like you know like trying to

breathe and she's like and just bring you know cuz I still had

to give notice the Beckman. So So she says, okay, and you know,

when you're available, bring a contract and a PO and we'll get

started. I'm like, that's what the heck is a PL, like, I didn't

want to ask you that was like, I had to be like, all super fancy,

right? I'm going oh, super successful businesswoman

already. I'm 24 years old. Right? And, and I'm like, okay,

you know, so I had to drive down to the library there was no

mister No uncle Google available. So I drove that I

literally want remember to this day walking up to the library

and Lady and I'm like, Hi. Would you use P O in a sentence? Like

bring up p O to Anna contracts use like, purchase order. I'm

like, Are you sure cuz it could be something else? It could be.

You know, are they mad at me? Po I got it. She's like, No. So

like she went into like the dusty K, you'll get the book and

they literally put on the mimeograph machine. Run your 10

cents. And then I literally taped to the wall and copied it

word for word. And that's how I started my business. My favorite

line, okay. So yeah, so I thought it was all hot. You

know, my big shoulder pads, my hair and a bond. You know, my

little bow tie? 98? Yeah. Hello. Miss TRW. Here is my contract.

And here is my PR. She's like, fine stamp stamp. Your office is

over there. I'm like.

Okay. So yeah, so that's how we started our business. So we did

like event marketing, it was all based on, you know, conferences

and trade shows and service awards. And we did that for

basically 20 years all traditional marketing, direct

mail, Bolton, billboards, like everything you'd normally do.

And then in 2007, the iPhone came out. And I was one of my

clients was Kawasaki at the time, the other people haven't

made motorcycles whose clients happen to be mobile, by the way.

So it was after like a dealer meeting and are aware, I'll

admit, I was a little sassy, because we'd had a few drinks.

And they were popping off saying, Oh, the dealers don't

even appreciate what we do for them. And they're complaining

that we don't bring enough clients to them. And they're

all. So I'm like, Well, how do you bring clients to them? And

they're like, no, oh, you know, they're just popping off our

agencies. Do you know this? And this and this? I'm like, no,

like, oh, we even are using the new service called e mail. Like,

whoo, e mail. That's exciting. You know, I said, but your

clients are mobile. Why don't you marketing them on the mobile

device? Like they're carrying it in their pocket? Why? I'm like,

yeah. You know, like a flip phone. Everyone has a flip

phone, and they're literally mobile. Like, you could send

somebody a text to them. I was making it up, because I'd read

some little article and oppo dung industry rag that said,

this little company was doing like, in a gas station, like,

sounds like wow, I don't see why couldn't happen nationwide,

right? Yeah. So long story short call, the company said, Hey, can

I hire you to help me build something to do a nationwide

campaign? They're like, Sure. So it's a two years of the agencies

telling me you can't do this. You can't do that. You can't.

I'm like, You're not the boss of me. Like, I wouldn't say it out

loud. But you know, maybe a six. So I'll get off the bottom

eight. So I would come up. I'm like, Okay, now we have to make

it. So it does this and this. So after two years 2009 We launched

a campaign and drove over 93,000 new customers, to their

dealerships across the country. And I'm like, This is it. Like I

had never gotten that kind of results in 20 years of doing

traditional marketing. So I dropped everything and went all

in on mobile. And that's how we got into mobile.

And yeah, the rest is history. Right? So So you've been

crushing it ever since. The beginning of your story, you're

like, you know, you're talking about the business and the

business name. And you and Steve sitting there and you know that

he's 20 Something year olds, and you're like, we just made it up

and I just I wanted to, I want to highlight that because that's

all we do. That's all we do all day long as entrepreneurs

because we make it out and But this is so true. Like, I'm not

sure what we're gonna do, like, well, you just get to make it

up. So if you could make it up any way you wanted it to, right,

well, how would you pick it up? And that's, that's super

powerful. So, so 93,000 customers, I, you know, I knew

you during this time, I remember you working on this and working

on it and working on it. And you know, cheers to you for

perseverance at a time when that was a new thing. How so? I'm

curious. We're kind of jumping ahead. I'm gonna jump around

today because I have so many questions for you. How has

mobile changed from 2007? Till now? Or how?

Well the difference is when I used to get up on stages,

people, you know, tuck their head to the side of the RCA dog

that's dating me, but they will and they'd be like, what? Like,

I leave my phone at home for emergency. Or we have a family

phone. We leave plugged into the car. I'm like, Okay, I said

there will be a day that you won't leave your house without

your cell phone, your keys, your wall and your cell phone like

that's, and people literally be like, no, no, no. So they're

lured. So I so when you said we it blew up? No, it did it. Like

in 2007. Like I said, it took two years. In the middle of

that. My doctor told me I had cancer. I had major surgery in

2008. The market dropped out. We just built a new house, we

almost lost our house. Like, there was so many struggles, and

God opened doors. And we like one of them was a friend of mine

worked for a company that said the military. And he said we're

donating the service because literally we were almost paying

people to use our software like please, please use it so we

could prove it works every you know. And so he saw we donated a

little theatre company. Our kids were involved. And he was we

were backstage and he said, you know, do you think he would be

saying I could use it to drive Marines into a mess hall? Yes,

yes, we can. And again, he just it opened the door. But it took

two years to convince them this and work right. So that started

off the military contracts. And then that credibility gave us

the ability to get you know, corporations and restaurants,

retail stores, associations, things like that. So it's been a

rough go because people thought the mobile phone was a fad for

some reason. At the time. Am I okay, I'll see in five years.

Thank you. Good night. You know what those days? Yeah. But today

the difference with your question, is that now like, it's

almost embarrassing, like our phones actually in tell us even

on the phone. Seven hours today, like, go see your family. Like

it literally is like this is embarrassing for you. Like stop

looking at your phone, you know? So I'm like, Alright, you're

right. I even got an ad from Instagram today, like a little

new thing and stories that literally told me to set an

alarm to take a break. And it's like this, I was showing it to

Steve and he's laughing. He goes, Oh, my God, are they

hypnotizing you? Because I think it's right. They want you to

stay on it. But they're telling you to take a break.

Right? It's a trick, Steve. Steve's onto them. So you find

that everybody?

Yes, yeah, he's got it. But yeah, but that's the thing. So

we now literally, I don't walk downstairs that my phone, I

don't walk upstairs. I don't walk out to the mailbox, on my

phone. But God forbid, I miss a thing, or a buzz or whatever.

And that's ridiculous. I mean, I'm, I'm now telling people

please leave. Leave your phone at home. Please take a break,

like enjoy your life like seriously. But the whole point

of text marketing is that you're getting people instantly and on

demand. And unlike email, which is great for long form

information and background, like for newsletters, things like

that email is awesome. And you need to have that email list.

But if you want something taken care of quickly, you want that

94 Instant open rate you want somebody to get the 90% response

rate. Yeah, you send a text because people see their tax and

they want to clear that out it doesn't you know get obnoxious

like all the spam and and the government actually create the

FCC created at the can spam act. After you know, email was turned

into this nightmare of remember all those joke emails we used to

get oh my lord. I finally did tell my brother, please stop

sending this if it was just like, you know, and you see,

like millions of people on these I'm like, Oh my God. But it

created this spam. And so we build now this trusted email

Well, FCC said, Well, we're not going to have that for mobile

phones, they put high restriction. So if you you can

legally upload a list of mobile numbers. People have to opt in

by permission. And that's so you want you don't want to waste

your money on people who don't want what you have. Right?

Right. You want people who know like and trust you who want more

of what you offer and provide value to them. And nurture that

relationship and that's cool thing is like normal cheers.

Again, dating myself. You want people to feel loved. You want

this device to be able to say hey, or slack, you know, looks

like you know, you're probably ready for that. Those red bottom

shoes, you deserve it. Alright, here's a link to buy today, the

little coupon for 10% off. Because we love you. Yeah, it's

like, Oh, yeah.

So true. I mean, there's there are certain companies that I

just I love getting their tax and I feel loved by them and

they're really good at it. And, and I know you help clients get

really good at that. And I have more questions about the

textbook before we get there. You said something that struck

me you're like, it didn't blow up right away that Kawasaki

thing blew up for you. But then it was like, no one else was

getting it as quickly. And then I remember you got cancer 2008.

For all of us who were in the Inland Empire, it was like a

bulldozer came through and just plowed us all underground. It

was a tough time, right? Someone that lost a business lost a

house lost all their real estate, like all the things,

remember,

I remember standing in Peggy's backyard. Remember that

beautiful helmet, she had that beautiful, lush, your trees, and

you telling me that whole story? And you're right in the middle

of it in 2008? Like, yeah, that was a it was a nightmare. But

you also persevere you pivoted. And I think that's the key. I

mean, your shows about entrepreneurship. It's it's

taking the time to step back and say it's okay. Yeah, to take a

different direction. And as you said, Make something up. You

know, we throw things against the wall, see if it sticks. And

if it doesn't, I don't know. You know, you learn more through

failure than you do through success. Yeah, no. So yeah,

well, 2009. This is interesting in the timeline, it was, that's

when sales camp was born, selling within the selling with

intention intensive was born because Tim and I had to pay six

mortgages in one month, and we weren't sure how to do it. And

so it was like it was born out of necessity. So I look back at

all the things that shifted, because of that very interesting

time. But and by the way, if anyone wants to read about it,

it's in selling with synchronicity, I tell all the

stories of being on my knees and like praying to God, like what

are you supposed to be doing? And one of things that Tim and I

said to each other was like, we just got to get back on purpose,

like, what are we both supposed to be doing? Where are our

gifts? Where are we supposed to be? And, you know, we went, we

went back, we knew we were getting pulled back to

Minnesota, we just knew it wasn't gonna happen right away.

And then of course, God's like, Well, I'm gonna give you a baby.

And then you're gonna like, No, you have to go back. So it's,

it's interesting, like, looking back being in it was painful.

And so what kept you going? Like, you had all the personal

things, you had health challenges you had the recession

happening? Like, what was the thing? I mean, I know you have

great faith. And you must have had some kind of vision where

the company could still go.

Well, I never think there's another option.

There we go. Okay. Talk about that. Yeah.

Like, I've had to, like, before that. So that night when Haley

was, yeah, so Haley was one, we did a massive event, like a

public event, because I was all in the sponsorship marketing,

and like, flew to Chicago. And all these people do like the

Olympics and the world capitals. And I learned how to do all this

stuff. And so I was doing local events, like public events. I

was like, We should do it for ourselves, you know. And I was

very ballsy. And I remember I was 29 years old, walking into a

big corporation saying, I'm going to do this event is called

Family Fest, and you're going to sponsor, it's going to be

awesome. You know, I remember Chrysler said to me, Well, it

sounds like a great concept. It's right in our target, like

you're hitting exactly we want to meet with, but we really

can't work with you until you're the size of a convention center.

So I was like, huh, don't challenge me, you know, I

remember coming home and we were like, gonna have it like at some

community college gym, like, we're just gonna have like

tradeshow booths, or whatever, you know. And I said, See, I

think we need to run some convention centers, or at least

one. And he's like, why? I said, Yeah, and do the math. Like, if

we could sell one tradeshow booth at one Convention Center.

If we sold them to more like a package of three, we could make

three times as much money, it'd be so great. So he like did the

math, whatever. And he's like, okay, like, he's just so sweet

just goes along, you know, Merry to figure it out where I, you

know, he was anonymous making that so I was like, Okay, let's

do that. So I remember walking back into Chrysler, and saying,

Okay, you got you asked what, you got what you asked for you

got it? And he's like, What do you mean? I'm like, Well, you

said you would work with us when we had a convention center. We

have three, Anaheim, Los Angeles and Long Beach. They're all

within six weeks of each other, and I need you to be a sponsor

and go and give us a car. And he's like, what? And I'm like,

yeah, so it's gonna be great. You know, like so finally like,

you know, he's like, okay, fine, you got yourself a guy so

believe me, we now have three convention centers. So do you

think we should give a bumper out of the first one the car

doors at the second in the trunk on the third or maybe she gave

us three cars? I think it'd probably be better let's do

three cars. And he's like he was just so shocked that yeah, that

I was like, anyway, see this like agreed to get me out of his

office. Whatever. So we did this massive event. Well, it was

like, cut to the end. And I did a su talk on this, by the way, I

bombed. I mean, the event was awesome. The client, the people

were there loved it. But we lost everything. Like we went

bankrupt, we had to move like I was taking care of my

grandmother at the time, because we couldn't afford to live in a

house. It's just one thing after that, boom, boom, boom, you

know, it's like guys, like slam, slam, slam slam, you know. And

so at that time, like, I had no way of, we couldn't restart.

Like, I literally were living in Long Beach in my grandmother's

little house, she had just passed away in my arms. I had no

like, so I had to go get a job is my point. But I remember,

Steve stayed home with Grace Haley, she was this she's now

27. He said, um, I cried every day, having to go to work.

Because I had to leave her for eight hours. And I'm just

remember sobbing, and so we moved to close. And I remember

somebody said, we were looking for a house. And because we had

a bankruptcy. I remember one person said to me, we don't rent

to people like you, ah, oh, oh, I was like, Oh, I'm like, I'm a

good person, I

worked really hard. You know, it's all like, it took 10 years,

we paid everybody back, you know, it's like, but I remember

working this job, and I was like, I'm miserable. I miss my

own business, like, whatever. So when I got pregnant with

Cameron, who's now 23. I remember calling all my old

clients because I, you know, I went through a depression

because I was a big fat loser, right? Because I lost

everything. And I couldn't hold together. And you know, even

though we're paying everybody back, I still in my head, you

know, that's a psychological thing. But I remember saying, I

have to get back to my office, like I was keeping a couple

clients, like on the side, like work weekends or nights,

whatever, just so I could keep my business going. I said, I

have come back full time, I have a new baby coming, I can't do

this. I can't please, I'll scrub your toilets. Like, I'll do

whatever it takes to get back to doing my business. And my, I'm

surrounded by angels all the time. And, you know, they're

like, Oh, my God, let me refer you, Billy, oh, people are

picking up phone calls. I started getting these accounts,

and boom, we're back in business. But that's the thing.

I even though like, I had a job, it didn't seem like that was my

path. Like, I always had my business. The job was just some

ends to a means to the end, or whatever you say. So I didn't

ever think there was another option and having my own

business. Like it wasn't it was like, what like, Yeah, but it's

in the blood. It's in the blood. Yeah. And I remember being

shocked that they would pay me. You know, I like every two

weeks, I get a check without, you know, really? That's crazy.

Like you just give money out. Right? His way. Anyways, I went

off on a tangent. But the thing is, that's I don't really talk

about this stuff very much is that in my head, it was kind of

surreal, having a job because I was a business owner. Right.

But you knew in your heart of hearts and in your mind that the

business you you'd have a business again, and you held on

to that. And I think what entrepreneurs it's like, we're

just a different breed. And we know, we know even if we, if

things fall apart, and we go and we have a job for a while. It's

temporary. And and then we're back.

And it's okay, if those ages. Yeah, like I had to feed my

family. Right. And then like, halfway through it, Haley was

old enough to go to Montessori school. So we put her in that

and he got a job. And we were both miserable. Because we love

being creative and making stuff up. And then clients saying,

Heck, yeah, that sounds great. Figure it out, you know, you

know, and then that's what we did. And so when we still work

together, like Steve started a year after I started a business,

he joined me in 89. You know, and it's, I can't imagine not

working with him, like, you know, to bounce things off of

and you know,

you're pretty cool. Married couple. That's not for everyone.

But for some people, you guys make it look easy. And yours.

Oh, boy.

Well, we definitely have our fights like because I'm a little

I don't know if you can tell I'm a little bossy. And I'm lucky to

marry a man who's like even keel and happy wife happy life. So

I'm lucky that way. So if he had a big personality, I don't think

it would work.

Yeah, well, we marry our balance. So. So I want to just

put a put, like, I think part of the message in this, especially

during this very interesting time in the world is there,

there's no shame in like, if you're going to be an

entrepreneur, there's gonna be times when you're either gonna

go bankrupt, you're gonna lose everything, you're gonna lose a

lot of money. Like there's gonna be times when things are hard.

And that's where you get to make a decision. And sometimes the

decision is I'm gonna get a job for a little bit and then I'm

gonna come back or sometimes, like, we're just gonna eat ramen

noodle for two years and figure this out and get through it. And

there's always a way through it. And also, like, I want to ask

you this, and then we'll talk about God talking about mobile

marketing. What were the what were the gifts in going through

that with the business? What were the gifts or what did you

learn or what was different? After it that maybe you wouldn't

have changed or shifted, had you not gone through the hard pieces

of that,

right? I'm realizing that everything would be okay. I

think sometimes we think, you know, it just gets in front of

us, we have this like fear, and it makes us stop. But it's like

if you realize that you know what stuff happens and happens

to everybody. And that's where like reading inspirational books

and, you know, talking to other people who might have been in

the same situation, or people who like you, like you're a

coach, or you're like, Oh, my God, I went through this, and,

you know, I persevered, it's gonna be okay, just having that

hope that it's going to be okay. And you know what, like, might

be hard, but anything that's worth it is hard. But if it was

easy, everybody would do it. Right. And, and it's, and when

it's harder, it's almost sweeter. Because then the

victory I remember coming out of this depression that I didn't

realize I was in, because again, big fat loser memory. That was

my favorite crown. Because in my head I was wearing, I remember,

we, we moved to Corona, we were, I quit the job started, you

know, back in business full time. Just had my baby. He was

like three months old in my arms. And I was showing my

friend a house that my father helped us, he helped us a down

payment. So we could buy a little house. And I remember

going oh my gosh, and I was showing her the rooms and like,

like, just little teeny little house. And, like 1200 square

feet. And, and she goes, Oh, my God, your back. And I was like,

What do you mean back? Like, we just drove up together? Like, it

was like such a weird thing. She goes, No, you're back. She goes,

you've been gone for like, two years. And I was like, I see you

every week. And she's like, No, sweetie. She says that spark was

gone. Like you were saying it was sad. Like we just held on to

you. And cap, you know, and you're, you know, it was like,

in that moment, I was like, oh, like, and then I remember going

and talking to people like, Have I been weird. There's something

wrong, and they're like, Yeah, but it's okay. It's, we knew

you'd get through it like, but I had people around me that were

encouraging and, and telling me that you know what, everything's

gonna be fine. This is just a little hiccup on the road. And

God's got you and everything's gonna be you know, it's like,

and, yeah, we ate Top Ramen. I had boxes of food delivered from

churches, you know. And that's great food, by the way. And so

now like, it's important to me to pay for it, pay it forward,

right? People who bless me, like how can I help someone who may

be just starting out or is looking for an opportunity? And,

you know, like, Well, we did, I was telling a little bit about

PFLAG. It's like, How can I help someone else, get the leg up, or

continue to have the hope like, I'd have restaurants texting me

saying I can't make payroll. And we would, you know, would have

donations from the community to be able to pay them so they

could deliver food to our frontline heroes, please fire

hospital workers, senior care centers. And it was such a joy

to be able to give them something just to hang on one

more week, to get over that hump, right. And it's like that,

those are the kinds of things that bring you joy. So like, you

can work for anything you want. Everybody has to have a why. But

when you you know, think of how you can serve others and lift

others up brightly. The rising tide lifts all boats, just

brings you so much joy that you almost forget, it's like

childbirth, right? It hurts a lot. But you don't remember when

you have that baby in your arms, like God, like takes away the

pain. So the same thing when you start paying forward and, and

really getting to that why like, you forget all the garbage that

you went through in the Top Ramen you ate, you know, well

worth it.

That's the best, right? We have so many of our clients who it

really is about writing the big fat checks, but you can't write

the checks if you don't grow your revenue. So quantum revenue

expansion with our phones, we're talking about how to make money

with fun. I want to make sure we do that. And then I know you

have something for our clients. But

I need to do today. I'm like, No, that's what happens on the

show.

Like we go there. How do we make money with our phones right now?

And what are let's start with this. What are some of the

myths, some of the lies some of the misinformation out there

about mobile marketing that you wish everyone would just let go

up? Let's start there.

Um, well, I don't hear it as much anymore. But I used to say,

Well, I'm really worried about bugging my customers.

I'm sure that that's still a little bit. So.

Yeah. So because mobile marketing is if you use a

reputable company, like really mobile messaging, you literally

can't do that. I mean, you're, I mean, again, you could send him

a text every day. And if they think they're only getting two

messages, you send them 300 But obviously not gonna like that,

but they're opting in to get what you have. So you know, if

it's a consumer based product, like frozen yogurt or pizza or

something like that, obviously it's natural. Or if you're a

coach and you want To use it for accountability. I always tell

the story of this psychologist that came to me he was a brain

trauma therapist. And his challenge was, he was getting

frustrated because it was hard to move the needle. Because when

he would do therapy with someone, they their brain

trauma, so they couldn't remember to do. It's almost like

PT for the brain. Right? Yeah. So he always felt like he was

starting this process over every time. And on the other side, the

insurance companies needed to have some kind of proof that he

was actually doing something to move the needle to get them

better. And so he was like, I said, have only set up a we call

them text funnels, but he like a sequence of messages based on

the prognosis, there's going to be different exercises, right?

And so literally, he would put a new customer into the system.

And then on day one, day three, day five, day 12, day 15,

whatever it is his prescription they needed, they would get the

same messages, right? And so then he would we would then

clone that sequence if they had a different kind and tweak a

couple things. But it basically sir, I mean, as simple as they

had a text to say, go outside and look to the sky and say

something out loud that you're grateful for, and click on this

link and tell me what it was. Wow, right. And then the next

day was like, now it's time to read this article and give me a

so there was accountability, there was just a refresher, you

know, some days was just you're beautiful inside and out. So

that's it. But they would get this thing I noticed that he was

seeing those patients were actually getting better. And

then he had proof for it to get paid by the insurance he should

they see that these are the messages are going out. This is

the links that have recollect this amount of time they're

spending on these assignments, this is their prognosis now,

blah, blah. So I mean, it was a really cool thing. So coaches

have been coming to me saying, Hey, I just want to be able to

let people know like when they need to check in for, you know,

seminars, or masterclasses or accountability calls or

whatever. And so we use it for that. But it's like, there's so

many different ways to use mobile. And the difference is

that it's just something that gets through the clutter. Yeah.

And it's appreciated. Yeah. So I love it. So

what you're saying is, we use it for marketing, which is don't

talk about and you can use it to stay in touch with your current

clients or current customers in a really beautiful way, or in

coaching or for therapists to even have that as part of their

process. Right. So then thank you, that's a that's a cool

story in the fact that they start to get better even faster,

I'm sure from an accountability perspective that that makes so

much sense since we live on these phones. From a marketing

perspective, like what's one of your favorite success stories? I

heard Kawasaki back in the day when you were first going, like

more recently, what? What's your favorite stories about putting a

mobile marketing? What's the word on that program, mobile

marketing campaign, you can pay? There's the word thank you in

place and some of the results that maybe your client

got? Yeah, well, we have a little Mexican restaurant that

when they first started with a there, they probably had seven

or eight little that one vote, one sit down store, and then

like six fast food, now they're up to like 22. So they started

with this probably five or six years ago, and they've grown

their list to 70. I think they have 78,000 people on their list

all segmented by store. So when they're about to open a new

store, we have like geo fencing, which is just basically

technology saying where people are when they get a message. So

we could actually send out a message to this people who had

opted into the stores in a five mile radius around this new

location, sending them basically to a location with a bribe of a

free burrito, which cost them you know, 25 cents or whatever.

So they slowly grew. And they have, like I said, very

segmented markets based on and there's other things we can do.

So we know who likes burritos and who likes tacos Morton who

likes Insha Allah, which is all really the same food just mix up

differently. You think about it, right? I don't know if you've

missed California Mexican food. Yeah, I'm getting hungry right

now. Yeah, yeah. So anyways, but what was cool is during COVID,

they didn't miss a beat. Because they had this list, they were

able to say we're open, we're clean, we deliver. Here's a

mobile menu, you know, boom, boom, boom, where a lot of the

other restaurants who didn't have that benefit. They were

scrambling. They didn't know like, let people know whatever.

And they were of course suffering because of it. And

that's why we started flag but it was it brought so much joy to

me that we could help this company grow and flourish and

then during COVID literally make more of a profit because they

were the one saying we're open where other people weren't. So

they got the lion's share of the business. So that was kind of a

cool thing that happened and they it and when Facebook went

down, I think the date is October 13 or something for five

hours. You're losing their minds. I'm I remember back

that day that was so great. Yeah. Oh, you

got Oh, that's awesome. Yeah, I spent the full five hours

sending out emails and texting. Yeah, so people were actually

texting me saying thank you, Mary for making, you know, cuz

I, you know, sometimes I'll be like, you're not using it once I

don't know if it was you or another coach once told me like,

it bothers me when people don't use our software like they buy

it, they're paying for it. I want them to use it, because I

know it will bless them, and they'll make the money. So when

they're not using it, I'm like, so remember, a coach was told me

Mary, do you think Bill Gates it's up at night and worries

that you're not using word enough? I'm like to point. A

good point. Yeah. So yeah, anyways, but you will text me

saying thank you for encouraging me to grow my list and do all

the things and and so that was nice, because it was down. And

somebody was basically saying, you know, use social and that's

the other service we provide, we provide social media to promote

your mobile number. So you can build that list because we don't

own social media, even though we think it'll always be there no

matter what. We have no control over it. And if somebody shuts

it down, I mean, it's probably going to come back. But you

never know. You have to be able to own the list. So if you ever

want to sell your business, and you say, you know, here's a

business a that has all these wonderful things, but no way to

kind of contact their customers. And this business who has 5000

customers who are eager to buy the minute you send out a text,

this one might be worth a little bit more, you know, so I'm

always like, look down the road as an exit strategy. Build your

list of people who know like and trust you so you can offer it as

a asset in the sale anyways.

No, it's a great a huge, huge point that you just made for our

listeners all over the world. Having a text, a mobile

empowered list that people have opted into, is really what you

could sell. That would be an asset, where people be like, oh,

yeah, you can actually sell your company now. So people worry

about like, what are the assets? So? Well, Mary, we, you and I

could chat all day, we've already we've already had the

pre show before the pre show for the show. And like we just good

to see you and be in your energy I, I know you have some things

for our listeners. So two things if you have a free gift, and

then if someone's like, oh my gosh, like I have a restaurant,

I need to talk to Mary like what, what are the next step is

to connect with you?

Well, then go to our corporate website, which is another

brilliant idea.com Because everyone needs another brilliant

idea. And there is a report that you can download, it's top 10

tips for texting successors. And basically do this don't do that,

which gives a little insight even if you don't use our

service. And if you want a free account, and we actually give

away a free demo 30 days, you don't have to put your credit

card in for the software to set it up. You can go to brilliant

mobile comm you can also find it through the link at another

brilliant idea, of course, but brilliant mobile COMM And, and

you don't have to have a restaurant, any business can

start it we have a DIY program, which is basically $47 a month,

so inexpensive, we just really want people to put their toe in

the water and start because eventually they'll realize,

dang, I make a lot of money with this. We want people to make a

lot of money. And then we also have a done for you program

called texting funnels, where we set everything up, it comes with

like 10,000 tax credits, and we do all the work and you

basically just have to look beautiful and show up and people

buy from me. So that's another program that we have. And then

something I'm going to be launching in 2022, which I just

thought of, and we talked about this before, is that with all

the pivoting that people are doing, you know, businesses,

maybe they don't want to go back when they want to start their

own business, maybe they have an agency but are looking for

something else to offer. We're gonna start reselling our

software like as white label. And we're coming up with a

course called Mobile Marketing Mastery, where we're going to

basically teach you how to get customers how to use our

software, how to promote and how to do different things. And

it'll come with the ability to either you could sell really

mobile as that title, or you could name it for your own

business and have it be, you know, quantum texting or

whatever, but it would be yours. And so this software has blessed

us so much in the last 13 years paying us we have customers who

pay is anywhere from 47 to $6,000 a month because of the

volume of text they send out. So that's something that people who

decide who want to buy the service are offered the service,

I should say they can have that same blessing a monthly income

that would help you know their business. So we just wanted to

pay that forward as well. So we're excited to launch that

again in 2022. I just am like I just need to do it. I've been

talking about it. This is

the this is the place for accountability. So there you go.

We're gonna hold you to play we're gonna send it out all over

the world on YouTube and all the places so valuable. People have

heard you say it so we'll hold you to that. If someone wanted

for example, the texting funnels and they use a special code like

Ursula and they emailed you directly Could they get a little

special? Some? Yes,

yes, I will make that happen. I will definitely give them like a

20 25% off. Just for you

said here, I will put that in. I don't get anything for that just

everyone knows, but we'll put it the show notes. We just want to

take care of people. And you know if this is something you've

been wanting to try Mary, Mary's the person to deal with. So,

Mary, thank you, mobile, Mary, love you. Thanks for being here.

Thanks for hanging out. It was so good. Like, we're so funny.

Like we if people could have heard our front end conversation

we talked so fast. I think we covered like 3000 topics, from

kids to the world to the pandemic in about 30 minutes.

So, so good to see you. Thanks for being

so good to see your face seriously. It just brings me so

much joy to see your face and you know, I love you.

I love you too. And you bet you are such an inspiration. I know

this, you know, not only as a business owner, but as a mom

like watching you with your kiddos and Steve on

on Facebook and knowing you guys and just all the things so thank

you for being a great model of parents and you know, husband

and wife.

I just screwed him up too bad. So that's

you taught me that it's okay to be to be Oh, like just be who we

are and everything's gonna work out. So that's

yeah, I always tell them I wasn't saving for college just

saving for therapy. So no.

Awesome. love it so much and for our listeners all over the

world. I hope you enjoyed the show today and got some laughs

and some inspiration and some information that'll help you

grow your business next year. Thanks for being here. We'll see