In this episode, Christina discusses:

• Business in the context of legal services
• What is required to survive and thrive in law
• Truths/misconceptions of business development
• Maximizing ROI

Key Takeaways:

• The law of supply and demand tips heavily in the favor of buyers
• Fact: business development is marketing and isn’t fluff
• Standing still in this day and age means that you’re falling behind
• Relationships make the difference between one great lawyer getting business vs. another

“There’s been an unrealistic expectation that our profession (law) would escape global economic condition, unscathed.” – Christina Martini

Connect with Tina Martini:

Twitter: @TinaMartini10

Website: www.paradigmshiftshow.com

DLA Piper: https://www.dlapiper.com/en/us/people/m/martini-christina-l/

LinkedIn: Christina Martini

Email: christinamartini.paradigmshift@gmail.com

Show Notes by Show Producer: Anna Nygren

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