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How To Add Legs To Your Content With Podcasting
Episode 213th July 2021 • Podcast Pontifications • Evo Terra
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Evo Terra:

For many, podcasting is an end goal.

Evo Terra:

But many creators are using podcasting as a way to reach more

Evo Terra:

people - people who prefer listening to podcasts - by reformatting

Evo Terra:

their previously created content.

Evo Terra:

Um,

Evo Terra:

Today's episode is brought to you by the Advancing Podcastingcommunity

Evo Terra:

at advancingpodcasting.xyz.

Evo Terra:

Because why would I do anything normal?

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It's a special community just for listeners and readers of

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Podcast Pontifications and it's populated by like-minded working

Evo Terra:

podcasters, just like you, who also want to make podcasting better.

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You're already listening to the show.

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So why not extend the conversation and your influence

Evo Terra:

on the future of podcasting?

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Join us today at advancingpodcasting.xyz.

Evo Terra:

Hello, and welcome to another Podcast Pontifications with me, Evo Terra.

Evo Terra:

Black widow killed it at the Boston box office last week.

Evo Terra:

No big surprise.

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There it's a Marvel movie, but what is surprising is that it also killed it in

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streaming as a very expensive 30 bucks.

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Ad-on for Disney plus subscribers of which I am.

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And to add onto that surprise, just the sheer number of illicit

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copies of black widow available.

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As soon as it came out on various various torrent servers, basically.

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If you wanted to watch that movie, you could buy a ticket to your local theater.

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You could stream it for free sorta on your home, whether you paid

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for it or did not pay for it.

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And you can even download a copy.

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You can do all those things.

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And people did two crazy degrees.

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As I mentioned, it's killing it in all of those places.

Evo Terra:

And once all those have to do with podcasting, while I draw your

Evo Terra:

attention to something I noticed last.

Evo Terra:

And that is that Macmillan publishing big book publisher.

Evo Terra:

What they're doing with their repurposed stories from the stars podcast, feed

Evo Terra:

McMillan is currently releasing full audio book versions of some of their

Evo Terra:

most popular titles on that feed.

Evo Terra:

But they're doing it one chapter at a time in serialized podcasts.

Evo Terra:

Now, if that sounds familiar to those of you, who've known

Evo Terra:

me for more than a decade.

Evo Terra:

Yeah.

Evo Terra:

Yeah.

Evo Terra:

This is a familiar thing with new life.

Evo Terra:

You see, back in the day I helped, oh, let's say a few hundred

Evo Terra:

or under published authors.

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We'll call them do that.

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Same thing way back in 2005, someone got started when we launched a company called

Evo Terra:

patio books.com, which is now folded into another company, but a few authors like

Evo Terra:

Scott Sigler and Cory Doctorow and Paul E.

Evo Terra:

Cooley.

Evo Terra:

They're still doing this same thing today.

Evo Terra:

Releasing the full version of their books in audio form in

Evo Terra:

podcast form for the listeners.

Evo Terra:

McMillan is just the first, at least the first I can think of immediately

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a big publisher to adopt this model.

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Now they're currently releasing three body problem, which is amazing.

Evo Terra:

One of the best stories I've actually read a few years back and yes,

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as I am actually listening to the professionally produced audio book

Evo Terra:

and the serialized form on that fee.

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Now what these two examples, black widows massive release, even though

Evo Terra:

it was available in lots of different places, as well as what McMillan is

Evo Terra:

doing right now with their stories from the stars, feed what these two

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examples show us is a, basically a drum I've been beating for years now.

Evo Terra:

And it's this, the container often matters as much as the content.

Evo Terra:

People will naturally gravitate towards the container that fits

Evo Terra:

their needs best at that time.

Evo Terra:

They may also, and oftentimes we'll also select another container, a container

Evo Terra:

that contains the same content at a different time when their needs change.

Evo Terra:

People my age, remember watching movies they'd already watched in

Evo Terra:

the theaters when those movies were shown on TV broadcast TV, and we'd

Evo Terra:

sit through the commercials and we'd deal with the edited for TV changes

Evo Terra:

they made, we listened to audio books.

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We've already read in print book form.

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We'll watch stage movie, and I guess television series adaptations of content.

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We've already consumed.

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Partly because we love the content, but also partly because we want to see, and

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in some cases hear someone else's take on that same content as they put it in

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a new container and digital containers.

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It's been proven time and time again in Blackwood.

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I just proved it this last weekend.

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Aren't cannibalistic to other forms of content.

Evo Terra:

So here's what that means to you, podcaster that has

Evo Terra:

more than just a podcast.

Evo Terra:

Put your courses online, do a video series where you walk people through

Evo Terra:

the exact same content that you have in another forum, but you do it with a

Evo Terra:

video or make a podcast version of it.

Evo Terra:

Same thing, except now it's not requiring the visual element and works in the

Evo Terra:

podcast form, which you know how to create beyond that record versions of

Evo Terra:

you doing your podcast for things like Tik TOK and YouTube and live videos,

Evo Terra:

do whatever you can do, whatever you're able to do to get and let your

Evo Terra:

content spread is why did you possibly.

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Because you're much more than just a podcaster.

Evo Terra:

Hey, if you want to be the rationale for just doing the podcasting thing.

Evo Terra:

But I think what we're seeing is a growing trend because it's been 17 years

Evo Terra:

or 20 years, depending on how you count a growing trend of using podcasting as

Evo Terra:

a vehicle, but not the only vehicle.

Evo Terra:

Now I'd love to get some more examples of podcasts, repurposed.

Evo Terra:

So come on over to the Advancing Podcastingcommunity, advancing

Evo Terra:

podcasting.xyz and share any that you might know of.

Evo Terra:

And if you love the content I had to say, please go to buy me a coffee.com/eva.

Evo Terra:

I shall be back tomorrow with yet another podcast on cheers

Evo Terra:

podcasts pontifications is written and narrated by Evo Terra.

Evo Terra:

He's on a mission to make podcasting better.

Evo Terra:

Links to everything mentioned in today's episode are in the

Evo Terra:

notes section of your podcast.

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Listening map, a written to be read article based on today's episode is

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available@podcastpontifications.com, where you'll also find a

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video version and a correct.

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Both created by Allie press Podcast Pontifications is a

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production of simpler media.