Shownotes
Great discussion with CJ about what he is seeing the most and how to prevent some of them from happening first. There is a balance of taking chances and ensuring a going concern when it comes to getting the most from your business. I suggest introducing yourself to CJ at your next conference so if the need arises, you are familiar with him, and you can get right down to business.
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Transcript: (note- this is a new tool I am trying out so it is not perfect- it does seem to be getting better)
CJ: [00:00] Exactly, because you’re buying it and reselling it to consumers getting the same thing so your sale is legally protected under the first sale doctrine. It’s a body of law that we have here in the states, but the brand doesn’t recognize who you are, so that’s exactly the scenario we were talking about earlier where that brand, then we’ll try knock you off by saying you’re not an authorized distributor or they have distribution agreements. Amazon ignores them and that person for the brand gets frustrated then claims that you’re selling counterfeit products and that’s one of the things that we’re addressing more often these days than we were even just two or three months ago where we have, we have to reach out to them and say, you asserted a counterfeit complaint that you knew was false and now you’re costing 5,000, 10,000, $20,000 a month in sales to be lost and you’re responsible for that. And we’re 100 percent right. Uh, but that’s exactly the scenario that the sellers are facing more and more.
Cool voice guy: [00:55] Welcome to the. We focus on the people, the products, and the process of incomers selling today. Here’s your host, Steven Peterson.
Stephen: [01:09] He wanted to talk a few moments about some sponsors scope from several labs. Um, when’s the last time you created a listing? Right? And when you create that listing, you’ve got to come up with the keywords, right? It’s all key word dependent. I don’t care if it’s a private label or wholesale. You’ve got to get it right. Well, what’s the best way to get it right? And if you’re selling a similar product that’s really successful, you go and you take and use their keywords and that’s what scope does for you. So phenomenal tool brought to you again by seller labs. The leaders in technology when it comes to Amazon, right now, they are just crushing it with all their products, but scope allows you to get that listing right. Get ranked for those key words as fast as possible. Therefore you get the sales. So go to sellerlabs.com, forward slash scope.
Stephen: [01:58] Use the code word momentum. Save a little bit of money, get some free key words to test, try it out and see if you see an improvement. If you don’t adjust, what’s cool about what I love about a seller labs is that you then message and say, Hey, I didn’t get this right tyler, hey jeff, this isn’t working right. What am I doing wrong? And Boom, you’re going to get the help you need and that’s what you’re going to get from seller Lamson. And it’s a very special group. Had been very. I’ve been very fortunate to be connected with them. And again, I look over time they’ve delivered every single time, you know, same thing I can say for Karen from solutions for ecommerce. I mean, she’s been carrying my account for a couple years now, um, and our account, my wife and I, and she really does handle things for us.
Stephen: [02:39] Um, I mentioned, uh, just last week we created a new listing with, I forget how many variations, but again, all the flat files uploaded done as I needed. I pop in, so she’ll send me a template, I pop in some information and then boom, it’s handled, await. These pictures weren’t done right, blah, blah, blah. This UPC, Nita poom modified adjusted. And again, the communication been phenomenal too. I get an email back saying, hey, this was done or this, you’re missing this, Steve. Hey, you got to do this. So you know, we have those challenges too. And that’s why I like working with somebody who’s been doing it. I’ve been doing it for a long time to do, you know Karen also does listings for Ebay. Yep. Lots of them. So if you want to build out that channel, which of course you should, it’s q four. You should be selling everywhere you can.
Stephen: [03:24] Karen can help you with that too. So you gotTa tell her I’ve sent you. So you’re going to go to solutions four ecommerce forward slash momentum. You’re going to save 50 bucks every single month. You’ve got to save that $50. But more importantly you’re going to get an inventory health report. Um, did you just get hit with monthly longterm storage fees? Well guess what? If you haven’t, they’re coming. You want to get that inventory right? And she can help you with that. You gotta tell her I sent you again solutions the number for ecommerce forward slash momentum will get you into that. Save the 50 bucks, get that inventory health report though. That’s really, really important. Get that going right away and I don’t want to miss my coach when it comes to retail arbor online or when I have a question and I do not that we don’t, we don’t really do much of it anymore, but when I do have a question, I go to Gaye Lisby. Because why?
Stephen: [04:08] Because she’s really. She is a coach. I mean, she’s really phenomenal, but she also puts out a daily list and you’re going to get that list five days a week. You’re going to get tons of leads, the number of, uh, agreed to amount that you’re supposed to get. She at least she usually gets to those in the four days. And then the fifth day seems to be a bonus most of the time. Phenomenal Group, small amount of buyers where this list is going to. And the best thing is the nuggets that you learn. Hey, why is the red one better than the blue? One? Gaye can help you with those questions. I saw, hey, I got, um, I got to the dreaded letter about a brand. Here’s the, here’s the way you approach it. Hey, receipts, how do you, what’s the best practice? I saw her leading instructions, teaching me the accountant how to do a better job with it.
Stephen: [04:53] And it’s phenomenal. So it’s Gaye Lisby. He’s made a million dollars selling. Um, I’ll have the link in here. You’ve got to use the, my, my link and it does help me. I don’t want to say it that way, but um, it’s part of amazing freedom with Andy Slam, Iran Hirsch corn and nate’s lamins. So you know, you can trust. Okay, so come back to the website, take a look at it and you will get a savings and you can get two weeks free right now. Only through my link. You get two weeks free. Try it. You don’t like it? I get it back off. But right now is the time to make money. Get cashflow going right now. And so join you. Get two weeks free. The only way you’re gonna get the two weeks free is if you use my link. It’s on this episode. Come on out and give it a try. You will not be disappointed again. You’re going to see me in there. So reach out if I can help you too. Let’s get into the podcast.
Stephen: [05:40] Welcome back to the ECOMMERCE momentum podcast. This is episode 359. Cj Rosenbaum. Now Cj was on the show a year and a half ago, um, episode one 71 in back in February of 2017. You want to go back and listen to that. We spoke quite a bit about reinstatement back then because he was really into reinstatement. I’m still is, and he’s expanded his team and we really get into some details that are really, really neat that this, this, um, this advice is available to us almost 24 slash seven almost. That’s his goal. But what I asked them to do is really to help us prevent, you know, what can we do to prevent. And so what he’s done is he’s says, okay, I’ve had a bunch of these, and so here are the things that people who got suspended here are things they could have done upfront to prevent some of that.
Stephen: [06:32] And it’s real sound advice. Some of it is extra steps taken. Photos of your products going in, right as you’re sending them in. Well guess what? You know, if you got all your money tied up, thinking about right now, right? We’ve got a huge amount of Christmas inventory still sitting in our warehouse, right? It’s because we’re dripping it in. If that got frozen at this point, oh my goodness, you know, of the bills do we actually paid for it already? So now you know that cash isn’t going to come back. So those are the kinds of things that you got to start thinking about, especially as you scale up. Well, he gives you some really great advice for free on what you can do to prevent. Now present is not guaranteed. You can help hopefully stave off some of these challenges that are out there.
Stephen: [07:14] And we also get into why he stays in this industry and why he’s expanded so much. I think it’s really interesting because when you see him at a conference, it’s hard to get his time because everybody’s up there. Second is energy and you know, I mean, he’s not the typical lawyer charging you for all that stuff. They’re giving people free advice because it’s a long game and he wants a relationship. So it’s very, very cool to see. And probably the coolest thing is at the end he hits me with a, which I didn’t know that there is a charity that he’s involved with, um, and he’s asking for the Amazon smile. If you’re going to choose a charity he offers. One is a title Louis Campbell Foundation, Tui Louis l o U I s Campbell, c a, m P, b e l l foundation on Amazon. So if you’re going to buy presents, you’re going to buy.
Stephen: [07:59] I’m going to buy something as soon as I done with this. And I can choose the Amazon smile. And then chooses foundation. They benefit doesn’t cost anybody else any other money other than Amazon helps donate that money. So if you don’t have one chosen, this can be a great one. Tie Louis Campbell Foundation. I’m really great strong update and again, really going to help grow your business. Let’s get into the podcast. Alright, welcome back to the ECOMMERCE momentum podcast. We’re excited about today’s guest, three return guests. Um, and I think the time of year, I think the time is now for us to sharpen, uh, sharpen our businesses and really pay attention if you’re selling on Amazon, on what it takes to make sure that you can, um, if you do get suspended, you get reinstated, but then you know what you can do preventively. Um, and I think a CJ Rosenbaum is a great expert. I’m an attorney that’s been on episode one 71. Go back and listen to his story, how he got into this crazy business episode one 71. Um, back in February of 2017. Can you believe it’s been that long? Cj?
CJ: [09:07] Time flies, but like it was yesterday.
Stephen: [09:09] It does, it really does. When I saw you was like, we’ve never stopped the conversation. You know, it’s funny, every year we see each other around the country at different events in the conversation never stops. It’s just like a continuation. It’s like, oh yeah, we like, we never like, we never finish a paragraph. It just rolls right in. So tell me, uh, what is going on? So last time we talked we talked about reinstatement. That was what it was and, and how to get reinstated and all that kind of jazz is pretty much that. Still the same way. I mean, is there, has there been a lot of changes or adjustments to that?
CJ: [09:42] You know, I wouldn’t say it’s a lot of comes in waves. So certain aspects of the suspensions and certain aspects of intellectual property rights complaints or rights owner complaints, they come in waves. Like there was a wave of hacking problems. It was a wave of safety issues. There were waves of certain categories, suffering, suspensions. So I wouldn’t call it like drastic changes, just kind of roll in his waves for a couple of months. There’ll be big problems in something in an Amazon must go and focus on something else. So the algorithm changes to something else. Um, I’d say the big major changes what I’m seeing, our sellers are more likely to attack other sellers than we’ve seen in than we’ve seen ever before.
Stephen: [10:21] Now, do people understand that that’s illegal. I mean, I, I mean in theory, I mean if they get caught and all the rest of the judge. But this is serious. This is serious legal implication. Am I correct?
CJ: [10:32] It could. But to enforce your legal rights would mean taking the seller to court and Seller Verse Seller Litigation is certainly on the increase, but it’s also very unpalatable. Like no one wants to race to court. So do you. Does, does this seller create a risk by asserting baseless complaints against you? A hundred percent. They’re liable for every dollar that’s lost. Um, and we’ve been very successful with the larger brands who do that. Um, but again, to, to enforce your rights, to recover your damages means going to court when it’s seller, verse, seller.
Stephen: