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Elisa Roenkae with Siemens
5th October 2022 • The Industrial Talk Podcast with Scott MacKenzie • The Industrial Talk Podcast with Scott MacKenzie
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On this week's Industrial Talk we're talking to Elisa Roenkae, Global Head of SaaS Sales - Digital Building at Siemens about "Digital Trends in the Building Industry". Get the answers to your "Building X" questions along with Elisa's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!


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Industrial Talk is brought to you by Armis. Yes, you were in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The Armis platform delivers complete asset intelligence, you know what that means, insights into your connected assets, you're in the digital transformation game, you have to have that insights into what is connected, go to Find out more, you will not be disappointed. Also Industry IoT Consortium. At Industrial Talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the Industry IoT Consortium, go out to Find out more again, you will not be disappointed, you're just going to be happy.


Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots. And let's get


around once again, thank you very much for joining industrial talk a platform that is completely dedicated to you, industry professionals all around the world because your story needs to be told. And you are bold, yes, brave. Yes, you dare greatly. You're solving problems, you collaborate, you're making lives better, you're making communities better, and therefore you are making the world a better place. That's why we celebrate you. That's why you are heroes on this particular platform, right? Elisa Roenkae with Siemens is in the house, SaaS. She is the Global Head of SaaS sales. And we're talking building, we're talking Building X, we're talking all of the great things that are taking place at Siemens, to truly change the world. Let's get cracking. So, so because I've been in this sort of role, have been doing this, what's been great, is just being a part of the journey, right? And you're a part of the journey. If you're on industrial talk, you're part of the journey. But the journey has been so exciting. And this whole digital transformation, what a company is doing, how do you create a business that is resilient, I mean, it never ends. And companies like Siemens, and others are doing everything they can to be able to make sure that the future is bright. you're leveraging the innovation, you're leveraging the technology that's available out there. And it just is going like crazy. And it's a lot of fun. Now, one of the things that we were talking about Elisa and I were, you know, chirping about, and that is just buildings, right? How many buildings are out there in the world? Nope, I don't either. Not I have no clue. I'm sure I'm sure Siemens does. But I have no clue. And I have no clue of the square meters or the square footage. what that represents. I don't, Siemens probably does. And I have no idea of how the level of inefficiencies that exist out there. So if you're in this world of sustainability, if you're saying as God, we need to be more sustainable, don't you think the low hanging fruit in this particular solution outside of all the other stuff, our buildings, and being able to make buildings more efficient? I, I think it's a no brainer. And that is a technology and that see, it's a collaboration challenge. And it is a technology challenge. But I think it's more of a collaboration and, and the owners of these buildings and whatever it might be, I mean, different categories across the board. Don't get me wrong. But there, there are incredible opportunities to definitely make it better. Also, here's a cool, here's a cool stat. So you know, Siemens has been around for a long time. You know, how long? 175 years 175 years when I found that out? I just said holy cow. How about a company that has really truly transformed the world? Siemens right, their 175 years started in 1847. Right? They're celebrating at 47 with 10 employees and look what they are today. Yeah, yeah, you can go out there you can find the financials 62 point 3 billion euros per year on monster, but what's incorrect Trouble about Siemens is a simple fact that they are big, they are transformative. They, but they're able to sort of bring in the the, the collaboration, sort of spirit into this big, they're nimble. And that's what just fascinates the heck out of me is the fact that here's this big company doing who knows how much and and they're still retained that sort of entrepreneurial, nimble spirit within that organization. Kudos to them. Congratulations on 175 years. Okay, one last thing, okay,


we've got events, we're going to Fabtech, we're going to be there at Fabtech, we're going to be broadcasting from Fabtech go out there, and it's going to be at Atlanta, this is the first part of November. And again, we're going to be highlighting great technology, great innovation, great people that are just passionate about that. The other thing that we're doing here at industrial talk is we're, we're and if you've ever been through this, you know, there's some challenges, however, we are doing a are lifting up a new website. So we're going through all that process. So be on the lookout, you're gonna get a broadcast communication out there and say, Hey, new new website, and then again, it is a website that is truly, truly elevates and highlights and amplifies what what everybody in industry is doing. And it is really about the human side. And the technology, the innovation and the community involvement. It's an it's all about, let's just be candid, it's all about entertainment. And because of that, personally, me, I am just absolutely dazzled and happy about what's going on what we're going to be doing at the new industrial website. So check that out. Get involved, reach out, say Scott, I want to be a part of it. So that's it, industrial talk new website, so that we can do a better job at amplifying the great messages like Alisa is going to be bringing to you in just a few seconds. So we're talking buildings, we're talking buildings, building X, they have this accelerator at Siemens. And it is all focused on that that digital approach to assets to solutions. So building acts, Elisa brings to the lumber incredible conversation. Enjoy. Alisa, welcome to industrial talk. Thank you very much for finding time in your busy schedule to talk to the best listeners in the world. How you doing?


Thanks for having me, Scott. I'm doing fine. How are you today?


Thank you very much. I'm doing well. I like it when people ask me how I'm doing. All right. We're gonna be talking Digital Trends, building industry, which is interesting, which I think is pretty cool, FYI. And then. But before we get into that topic, at least give us a little 411 Or sorry, you're from? You're from Finland. It's not 411. There. It's 411 here for the information. Anyway, some background it to you, Elisa.


Yeah, sure. So I work for Siemens Smart Infrastructure and the digital buildings, segment of the building products unit, we're a complex organization, as you can hear, and I lead this sauce sales globally. So I'm very much deep diving into what digital buildings are all about, and especially how we can create value with them. So not only happening about technology, but actually hyping about that value for users and for businesses.


See, and that's interesting, because there are a lot of buildings around the world. And and, and I would imagine there's a lot of inefficiencies that can you can make them more efficient and gain value out of those assets. How long have you been with Siemens?


So I've been with Siemens for 10 years now, I never thought I would last this long. But here I am on going strong. So let's see how long ago so yeah,


there's just a lot going on with Siemens. I mean, there is every time I speak about Siemens or talk to somebody at Siemens, there, you're definitely moving and shaking and constantly moving forward, which is really a it's exciting for me who someone who can't maintain attention worth a lick. So it's always exciting to talk to somebody from Siemens. Now let's let's dive into this this whole smart infrastructure defined find for the listeners that What do you mean by that? There's a building there's a hotel, there's a parking garage, what is a smart infrastructure?


So smart infrastructure spans actually further than just building buildings are of course a big big part. I mean, if we look around look outside of the window, chances are you see a lot of buildings, right. So it's a big contributor to to all the different values that we can create in society as a whole but at side of that also we look at the electrification, the grid connectivity, you know, how can we ensure that also all of that ties together? So even beyond individual buildings, how can we actually create Smart Cities even going forward? So infrastructure really goes further than just buildings. But what I like to hype about is definitely the building side.


See, I don't know how, and when you start talking about smart infrastructure, the ability to be able to have all of these assets communicating in such a way that, that you're gaining efficiencies that I always struggle with, where do I start? Like, that's like, what's the value? Where do I start with that said, Why is this important? Why why is this whole SaaS thing important?


Yeah, I mean, it's important, because in the end, you know, we have a, as I said, a lot of buildings, and they are not very efficient. They are big contributors to co2, unfortunately, still today. And they aren't really catering for the users within either. So you know, we really need to look at at buildings, and how can we become more efficient, more sustainable, more user centric? And I believe that will result in a happier society as a whole. So this is this is why we have to look at it. And then to answer your question on where to start. I mean, if you look at look at it, from the digitalization perspective, it's really all about connectivity. How can you actually connect these buildings? Because a lot of them are old, I mean, even decades old? How can you create that connectivity that you can actually harvest data, and then with that data, to actually create some value and some some useful out of it, potentially in a sauce model in which I represent that. But overall, if you don't have the connectivity, all good intentions basically fall flat.


So if I was, and because of my utility background, I really liked that smart grid and that conversation. And it's easy, FYI, it's easy for me to get overwhelmed. And I would imagine there's a lot of there's a human component to this, and which is absolutely part of it. How do you take? How do you begin the journey? How do you look at all of these communities around the world? Yes. Where do you even begin, like, help us on that journey?


Yeah, so I mean, I think the first thing is just to create transparency on the status quo, because if you want to, you know, increase efficiency, or increase user Centricity or sustainability targets and meet those better, you need to know where you stand, and even that is sometimes are very often lacking. So how can you create that, that status quo today, and then you can start defining measures and where to go and you can use optimization measures then to get where you need to be but But how, how do you know what to do if you don't know where you are. And I think that is where we need to get started. And again, I get back to that point of connectivity. Because if you don't connect and get that data, you will not know where you actually stand today. And you will not know how to improve and where to go.


See the owners of the assets, whatever they might be, it could be Tillet ease, it could be business, you know, a building owners, whatever, they have to have that desire to do that. Is it. How do we educate these entities to say, yes, it's important. Yes, we can get a baseline which we need. And therefore we can then improve upon that. What how do we how do we begin that conversation?


Yeah, I think there are many ways. So first of all, Money talks. So if you can reduce costs, you usually get people to listen that it's very, very, you know, effective. So that's, of course, one way to look at it, like operational efficiency, definitely cost is a factor. If we talk about sustainability as a value, then of course, regulatory pressure more and more, especially here in Europe, we see a lot of regulatory regulatory pressure on having to report co2 emissions and also then reduce. And then if we look at user centricity, which is kind of the third bucket of values in the built environment, I mean, there it's you know, people vote with their feet, if you look at a hospital is that an efficient hospital for healing, if you look at a office, is that actually a productive office for creating more business? You know, you people actually start to vote in terms of what they choose as a building to do whatever it is that they are meant to do in that building. So So I think there are, you know, different pressures. But in the end, I mean, cost is a huge driver. Let's, let's be honest.


So, to recap, those are great points, and you're absolutely we have, does it put money in my pocket? Does it save money, does it does it benefit my business financially, then there's the regulatory component, and that varies from state to state on our end, country by country so that has a really interest same dynamic to it. And then of course, there's the are the users. So with that, let's sort of dive into the costs. So if I'm a business, right, you can, can you just from like, hey, owner, you got this building, and I hate to just I, let's just keep it at the building, I don't want to go anywhere beyond the building, you have this building, we know that you have these type of units, H. H backs, and this, that and the other all of the components associated with it. We think you can save X, if you do this, right. Can you do something like that for a building? Owner?


Yes, of course, we have a lot of those conversations. It might be in terms of maintenance, so asset maintenance, fault detection topics, that how much could you potentially save there? Or it could be about the energy consumption? How much could you potentially save on that side, if that was optimized? If you find anomalies, or detect anomalies and are able to act upon those, these kind of topics, we definitely talk a lot with building owners and occupiers as well about and then what can be done, and how much could potentially be saved. And it's actually quite interesting, how much can be saved when you start looking into whether the systems are functioning as they should. And whether you are doing the maintenance in a way that is most efficient. So it's, it's really an interesting, interesting conversations. Yeah,


I love the conversation...