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The Internet Is Educating Your Customers…Shouldn’t You? – Keith Benline [AW 131]
Episode 13112th November 2022 • Remarkable Results Radio Podcast • Carm Capriotto, AAP
00:00:00 00:26:15

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Guest host and shop tour with Keith Benline, A+ Autocare, Poway, CA. The internet is educating your customer faster than ever. How are you educating your customers? Keith Benline, A+ Autocare, Poway, CA. Keith's previous episodes HERE

Key Talking Points 

  • Getting into EVs- don’t wait to get into EVs 
  • “The internet is educating your customer”- reeducation of customers. Listen to your customer, and they will tell you what they have researched
  • The internet is non-threatening environment, and they will trust it above the customer bringing their car into the shop
  • Transparency of pricing on the website
  • “To be a successful owner, you must think like a customer”

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Dorman gives people greater freedom to fix vehicles by constantly developing new repair solutions that put owners and technicians first. Take the Dorman Virtual Tour at