Often when we look at scaling our business, we think about getting it to the top. When the reality a lot of times scaling means tearing down, redoing or shifting what we are already doing.
Scaling is whatever it takes to get our business to where it needs to go.
For those of us that have been in business for a while or, we know; if we are not getting the results that we want, we may need to stop doing some things, start doing others, and maybe come at things from a different perspective or angle.
Now don't disqualify yourself, if you're listening to this, and you're trying to start a business or even if you've been in business and feel like your business is comfortable right now; scaling is always part of the game.
It's not the destination for your business but more an action that's happening all the time in your business.
In this 2 part series Rebekah and I will share our top secrets for team building, time saving, marketing, sales, systems, mindset, and the quantum energy that envelops all of them.
So grab your pen and paper and get ready to take a book’s worth of notes. This episode is everything you need to know for scaling your business to its next level.
Ursula’s Takeaways:
Intro (00:00)
Scaling Means Tearing Down (5:37)
Team Concept (8:07)
Financial Bloat (12:21)
Never Enough Time To Hire (17:28)
Being Present When Not Working (24:10)
Nurture To The Sale (28:05)
Our FREE gift for you! The Quantum Revenue Expansion Masterclass: https://www.ursulainc.co/quantum-revenue-expansion/
Ready to turn your annual revenue into your monthly revenue? Apply for the 2X Intensive here: https://www.ursulainc.co/apply
About Rebekah Hall
Rebekah is a veteran business coach with over 10 years of experience and has worked with over 2500 companies. She is the former Director of Organizational Development and Leadership Coaching for a $100 million dollar tech company in Arizona. Her specialty areas are operations, systems, sales, marketing strategies, product development, leadership, revenue modeling, and even management of private aircraft.
FREE GIFT: scale27.com
About Ursula Mentjes
Ursula Mentjes is an award-winning Entrepreneur and Sales Expert. She will transform the way you think about selling so you can reach your revenue goals with less anxiety and less effort! Ursula specializes in Neuro-Linguistic Programming and other performance modalities to help clients double and triple their sales fast.
Honing her skills at an international technical training company, where she began her career in her early twenties, Ursula increased sales by 90% in just one year. Just 5 years later, when the company’s annual revenue was in the tens of millions, Ursula advanced to the position of President at just 27. Sales guru Brian Tracy endorsed her first book, Selling with Intention, saying, “This powerful, practical book shows you how to connect with customers by fully understanding the sales process from the inside out. It really works!” Ursula is also the author of One Great Goal, Selling with Synchronicity and The Belief Zone, which received the Beverly Hills President’s Choice award. Her Podcast, Double Your Sales NOW, is available on iTunes, iHeartRadio and other outlets.
Ursula also serves as Past Statewide Chairperson of the NAWBO-CA Education Fund and Past President of NAWBO-CA. She is the recipient of the SBA’s Women in Business Champion and a recipient of the Willow Tree’s Extraordinary Example and Extraordinary Entrepreneur Awards, the NAWBO-IE ANITA Award, chosen as PDP’s Extraordinary Speaker, PDP’s Business Woman of the Year, the Spirit of the Entrepreneur Awards Finalist and the President’s Lifetime Achievement Award from two Presidents. She has shared the stage with bestselling author Loral Langemeier, Les Brown, Tom Antion, Lisa Nichols, Giuliana Rancic and many others! Her clients include Aflac, Ebenezer and Fairview Hospitals, New York Life, Paychex and more! She holds a B.A. in Psychology and Communication from St. Olaf College and an M.S. in Counseling Psychology from California Baptist University.
Social Links:
LinkedIn: https://www.linkedin.com/in/ursulamentjessalescoach/
Facebook: https://www.facebook.com/UrsulaSalesCoach
Instagram: @ursulaincorporated!
Twitter: @ursulamentjes
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Hey, everybody, welcome back to quantum revenue
Unknown:expansion, the podcast, super excited to have you with us
Unknown:today because I have a very special guest back and we're
Unknown:gonna do a two part show to kill farts, which I'm really excited
Unknown:about. We have Rebecca Hall. And Rebecca and I are going to be
Unknown:chatting on seven secrets to scaling your business. Seven
Unknown:Secrets to scaling your business with us. I know some of you hang
Unknown:out with us in a lot of rooms. So you're super excited to hear
Unknown:we're going to share and some of you might be new to the show. So
Unknown:I just want to welcome you. If you haven't gotten your welcome
Unknown:yet, gift yet go to quantum revenue expansion, actually,
Unknown:that that will let me change that go to Ursula inc.co. Just
Unknown:go to the homepage, it's easier, we're changing things, but it's
Unknown:still easier just to go there. And quantum revenue expansion,
Unknown:the masterclass sits on the homepage, it's waiting for you
Unknown:the little information and it's a three part class that's going
Unknown:to show you how to upgrade your revenue container. So you can do
Unknown:X or 10x is gonna show you how to increase your prices, change
Unknown:your marketing, all the things. And finally, at the very end, I
Unknown:talk about how to collapse time and get there even faster. So
Unknown:definitely grab that if you haven't yet, but we're gonna get
Unknown:right to this. So first of all, Rebecca, welcome back. Thanks.
Unknown:So always fun. You might
Unknown:be a record holder, which I know you appreciate. I think it's you
Unknown:and Tina Pettis. Yeah, have been on the show the most. So I don't
Unknown:know the exact number, I'm embarrassed to say. But I think
Unknown:you're ranking up there. So. And don't you don't know Rebecca, so
Unknown:many things I could say. But I'm going to be really succinct. So
Unknown:Rebecca and I have known each other for we think over 10
Unknown:years, probably in past lifetimes together. We've been
Unknown:in a lot of training and coaching room, she's been
Unknown:hanging out with my company, and a supportive role and coaching
Unknown:clients and really helping at all levels in the business for,
Unknown:I don't know, like 10 years, I don't know, we say 10 years,
Unknown:because it's just math. But we probably have to figure that
Unknown:out. Rebecca has coached over
Unknown:3000
Unknown:I think over the last year, we set up a lot last couple years,
Unknown:over 3000 business owners from everybody from startups to 100
Unknown:million dollar companies. And she is amazing at cutting
Unknown:through all the noise, and really helping you uncover
Unknown:what's stopping you and getting that thing out of the way. She's
Unknown:also getting certified in human design, which I know we're not
Unknown:really talking about today. But I feel like that might
Unknown:go soon. We'll talk about soon. Yeah, another another episode to
Unknown:basically put me at the top.
Unknown:Yes. Well, this is already two parts. So that says a lot. And
Unknown:then we'll have you back. Talk about human design is that
Unknown:continue to happen? So it doesn't really things? Like what
Unknown:else would you want to share about yourself or your story
Unknown:just now?
Unknown:Well, I mean, I think you've covered it. I mean, obviously,
Unknown:you know, we're very aligned. And I think that's really
Unknown:important just in life. There's a lot of information out there
Unknown:and a lot of frequencies that you can play on, I think it's
Unknown:important to find the frequency that resonates the best with
Unknown:you. And so I feel like I've found that place here. And I
Unknown:just encourage anyone watching this, that, you know, you might
Unknown:be in the right place. So don't be afraid of that.
Unknown:Yeah, might be hanging out, we're definitely going on the
Unknown:right place, if you're listening with us today. So you know, um,
Unknown:so Rebecca is a master coach at Earthlink. So she and I coach
Unknown:our clients, and sometimes we coach our clients at the same
Unknown:time. Sometimes it's individual. Sometimes I'm doing intuitive
Unknown:reading, she's doing human design now, like all kinds of
Unknown:cool things to help give our clients the breakthrough theirs
Unknown:that they're looking for. And I was thinking about, you know,
Unknown:I've been talking a lot about scaling on the show, like, I
Unknown:feel like 2022 things that I've been sharing, I've done a lot of
Unknown:solo shows on you know, how to really scale your business what
Unknown:that looks like. And I just kind of had this this download, I was
Unknown:like, you know, what are people not talking about when it comes
Unknown:to scaling? Like, what, what all our clients, you know, bump up
Unknown:against and get super frustrated with? Or, you know, what, like,
Unknown:what do people just want people talking about? What's the
Unknown:underbelly of scaling? What are the and then what are the
Unknown:secrets that we could share that have helped us scale our
Unknown:businesses or we've helped our clients with? So Luke seven
Unknown:things want to talk about, that's what we had to have a two
Unknown:part show cuz I feel like we could talk all day about this.
Unknown:We're gonna talk about team time marketing, sales systems
Unknown:mindset, and the quantum the quantum energy. Where should we
Unknown:begin? Well, first,
Unknown:before we begin, I want to I want to really specify about
Unknown:scaling, because sometimes people think that scaling is
Unknown:like, the way that you build your business, right to success
Unknown:or where you want to be. But I will tell you what, a lot of
Unknown:times scaling means tearing down and redoing or shifting what
Unknown:you're already doing. Scaling is whatever it takes to get your
Unknown:business where it needs to go. So it's not like this linear
Unknown:uphill and I'm scaling my business sometimes scaling your
Unknown:business looks like this. Right? And so for those Have you the
Unknown:have been in business for a while or, you know, here's the
Unknown:thing, if you're not getting the results that you want, we're
Unknown:going to talk about scaling, which means that might mean stop
Unknown:doing some things, start doing some things, do some things
Unknown:more, come at things from maybe a different perspective or a
Unknown:different way. So I just want to be really clear that when we're
Unknown:talking about scaling, don't disqualify yourself, if you're
Unknown:watching this, and you're like trying to start a business or
Unknown:you've been in business or, or even if you're like, look, my
Unknown:business is comfortable right now. It's scaling is always part
Unknown:of the game scaling is a continuous motion that happens
Unknown:all the time. So I just want to be super clear about that. Where
Unknown:it's not this destination for your business. It's actually an
Unknown:action that's happening all the time in your business. Yeah,
Unknown:it's
Unknown:a great point, the journey of scamming people, like we
Unknown:definitely we tore everything down in my company when COVID
Unknown:head because we're like, wow, the path we're on, you know,
Unknown:right before COVID was about live events, and lots of them.
Unknown:And of course, that wasn't the thing in 2020. So we we tore
Unknown:everything down, we really rebuilt it, which I think is and
Unknown:we what's correct, like if you think about it, Rebecca, we
Unknown:actually dismantled everything. Right. Like we don't even offer
Unknown:a program today that we did two years ago, like they're all
Unknown:gone. And we actually came back stronger, within six months than
Unknown:we've been before. Revenue wise, which is crazy, we end up having
Unknown:our you know, our best year in business in 2020. We did it
Unknown:again in 2021. We're gonna do it again in 2022. Because of this
Unknown:idea of scaling and tearing down and rebuilding, so that's
Unknown:important for building about like, you've been thinking,
Unknown:maybe I need to, to rebrand or change some things you probably
Unknown:do. But I was like, if it's if it's downloading, like you've
Unknown:been thinking about it for a while, or your clients are
Unknown:asking for different things. And it's like, as comfortable as you
Unknown:might be. I guarantee you if you're willing to do the work
Unknown:and pull things apart and rebuild things, there's
Unknown:something there's definitely something waiting for you so
Unknown:Alright, so where do you feel I mean, the thing about Rebecca's
Unknown:brain if you don't know her, I think I told someone this week,
Unknown:I'm like, Rebecca is like a robot. So that's my new thing.
Unknown:As a compliment, we're
Unknown:being really nice you are so Allah works like a robot like
Unknown:you put information in and then answer comes out was one thing I
Unknown:really appreciate about you. And what I mean by that is that
Unknown:you're very logical and how you're very logical. And then
Unknown:through 2020 and 2021, you've also become very heart centered.
Unknown:So I feel like you're even more balanced in the check those
Unknown:checkpoints of logic and heart centered. Thinking about this,
Unknown:from a logical perspective, where do you feel called to
Unknown:begin in those seven, seven spots of scaling?
Unknown:So I can start anywhere?
Unknown:What feels the most logical though, like, if we're going to
Unknown:think about
Unknown:it? We're going to be around structure. So you know, I think
Unknown:probably the the first place we start and this happens in a lot
Unknown:of conversations that we have with clients is around team. And
Unknown:there seems to be this like, I don't know what it is, I don't
Unknown:know if it's like a throwback of the industrial age, which we're
Unknown:really not in anymore, right? Especially right now a supply
Unknown:chain issues. Were everyone's having to get really scrappy
Unknown:about stuff. So and think more, but this whole team concept I
Unknown:always run into, like, that's awesome. I totally want help.
Unknown:And as soon as I can afford it, I'm gonna hire. Right? And I
Unknown:just, you know, we say, the truth is, you can't afford to
Unknown:not hire right now. And we've chatted about this before men,
Unknown:men are really good at it. Like, a guy's got a job to do. And all
Unknown:of a sudden, he's like, Well, who can do this? Yeah, you might
Unknown:even be married to one of those. No, knock on men, you know that.
Unknown:But that's just the way their brain thinks but, you know, it's
Unknown:how you get things done. It's how you grow is who can help me
Unknown:with this. And then there's this, what do you call it? Like,
Unknown:there's this pride about the one man band like the the I do
Unknown:everything, you know, from start to finish that I'm grinding and
Unknown:it's like, I don't I don't understand that. It's hard. I
Unknown:mean, I did that myself for a long time, like running around
Unknown:doing all the hats. Some of it's like cultural especially being a
Unknown:woman where it's like, you know, I need to clean my own house or
Unknown:stuff like that. So we talked a lot about you know, internal and
Unknown:external team and I think a lot of your listeners like
Unknown:understand the whole hire out, you know, help for your house or
Unknown:what do you need to do to give that time in your business? But
Unknown:then the truth is, is what are the wheels that you're spinning
Unknown:in your business because you won't ask for help, or because
Unknown:you think you can't afford it? And I know you know, if people
Unknown:have attended our to exci I go through a very, you know, quick
Unknown:introduction showing you how to release 10 hours. So that in
Unknown:that is from hiring so that you can actually build your Business
Unknown:stronger, faster, quicker. So this thing about being willing
Unknown:to let go certain aspects of the business, and I'll talk a little
Unknown:bit more about it when we talk about systems and operations.
Unknown:But, man, you just got to get in the whole thing of like who, you
Unknown:know who is going to help me do this? Who can do this? And
Unknown:really, like, be comfortable with that and know that you can
Unknown:afford it. You absolutely 100% can afford hiring help.
Unknown:Let's talk about that piece. Because here's what I think this
Unknown:is one of the big lies out there is I think there's this
Unknown:perception that companies have really big teams or they have
Unknown:lots of people working for them. And I think that was one of the
Unknown:things that I was most like, I came from working for a tech
Unknown:company technic technical training consulting company. And
Unknown:we did have a big team, we kind of needed the company needed a
Unknown:big team. But as I got out in the world, and I saw, like, you
Unknown:know, half a million dollar companies, or million dollar
Unknown:companies, which is probably a lot of our listeners are early
Unknown:six figures. You know, you can grow like this is one of things
Unknown:I don't think people realize you can grow a really successful
Unknown:seven figure business with yourself and like, one or two
Unknown:team members. Yeah, even they don't even have to be full time.
Unknown:They're not they don't necessarily have to be w two
Unknown:employees.
Unknown:Yeah. Well, we'll see how this goes over in the comments. But
Unknown:you know, I spent time in corporate America and, and
Unknown:entrepreneurship and corporate America is interesting. I think
Unknown:that's where that facade of that takes so much team, I think
Unknown:corporate America tends to throw bodies at problems. And that's
Unknown:where the waste is. My son, and I have three, so you'll never
Unknown:know which one it is. And he works for a very large company,
Unknown:which you'll never know which one it is because it may work. A
Unknown:few of them work for bigger companies. Yeah. But he was
Unknown:talking to me the other day about the company's doing some
Unknown:layoffs. And I'm like, Well, what is that about? And he said,
Unknown:Yeah, well, let me give an example. The whole marketing
Unknown:team went to Mexico and the tab was $3 million. And it's like,
Unknown:yeah, that makes a lot sense. And you know, where I've been in
Unknown:corporate America, I've seen that kind of I call it financial
Unknown:bloat. And, you know, you get caught up in like the culture
Unknown:and throwing bodies at problems, and you're moving so fast. And
Unknown:that's where it becomes scary. That's where you hear stories of
Unknown:like, I can't make payroll, or this is what we spend on
Unknown:payroll. And then if you're just an entrepreneur, or small
Unknown:business owner, you're like, I, I can't afford to get caught in
Unknown:that trap. That'll put me out of business. And I think it's a
Unknown:complete, it's, just don't compare your game to that. It's
Unknown:a totally different game. It's a different game on marketing.
Unknown:It's a different game on fulfillment, you know, even just
Unknown:like for the sake of what you're why you're doing business as an
Unknown:entrepreneur. And this isn't to say, like, we don't want to talk
Unknown:to people that, you know, aren't huge, you know, 30 $40 million
Unknown:companies we do. But I'm telling you, it's not what you think it
Unknown:is. Right? I think it's kind of like being a kid, and you can't
Unknown:wait to be an adult, because you're like, I'm gonna be free
Unknown:and do whatever I want and have cold cereal anytime I want. And
Unknown:then you get to be an adult, and you're like, wait a minute. Oh,
Unknown:yeah. So you can't you know, and then they don't look at the kid.
Unknown:And it's like, I wish I had no responsibility was that kid
Unknown:again, right. So, you know, we don't want to look in those
Unknown:areas. If you're really looking to build the business, you need
Unknown:to have team that there's no such thing as a self made
Unknown:millionaire unless you're a lotto winner, but even then
Unknown:you're not self made, because the guy had to, like, give you
Unknown:the ticket, or someone's gonna pay you. So, you know, you do
Unknown:need to think about having at least one team member. Like,
Unknown:even if you're just starting, you should be thinking like, who
Unknown:am I going to hire this one person to help me 1015 20 hours
Unknown:a week, and then build from there?
Unknown:Let's Yeah, I think I want to key in on that for a minute.
Unknown:Because, literally, we live in this, you know, global economy,
Unknown:like we all know that right? But I don't think it's ever been
Unknown:more true since the time of this pandemic. This interesting time
Unknown:where everything you know, we live on Zoom, it's global. Now,
Unknown:what's cool about that the upside is that I can hire
Unknown:someone from anywhere in the world. And there are people all
Unknown:over the world that can work with you. So you know, if you're
Unknown:like, Well, I would never do that. You'd be surprised how
Unknown:many companies work with people all over the world you know, and
Unknown:I get like some people are like well I really want to work with
Unknown:some of us that's fine. And I we have clients that listen from
Unknown:all over the world who hire from all over the world so you know
Unknown:open up your mind to see all the potential ways that you could
Unknown:hire someone and and then there's internships and there's
Unknown:other things but I you know, but let's let's pay for someone to
Unknown:help you at least right. It started there. And to Rebecca to
Unknown:your point, you can start with 10 hours a month. That was my
Unknown:first virtual assistant 10 hours a month. That was before vas,
Unknown:we're, I don't even know if people I mean, it was just very
Unknown:brand new. I hired my first virtual assistant 10 hours a
Unknown:month. And I started delegating and it helped a lot. So yeah,
Unknown:I've always been
Unknown:Yeah, the only thing I add before we move on to the next
Unknown:thing is the other misconception is that you have to hire people
Unknown:that are like you like they would be your friends, right?
Unknown:And it really is not about the person you hire, it's about the
Unknown:role you're trying to fill. And so just being very strategic,
Unknown:or, you know, concise about what is the role that you need, and
Unknown:finding the person now, you know, we're not going to get
Unknown:into culture, of course, you want someone that is similar,
Unknown:but it's it, that sort of the people get scared, and they
Unknown:don't know how to make that thing. Because it's like you're
Unknown:trying to hire someone who they think is going to be a friend or
Unknown:who definitely they're, like, see themselves as like, knowing
Unknown:more or whatever, right? And it's not about that. I love to
Unknown:hire people that know more than me all the time. Like, thank
Unknown:you. Thanks for coming on. I'm happy to pay you for your genius
Unknown:and to just get this done, even if I don't know. So I think
Unknown:that's the only part I would add to the team. And people just
Unknown:don't talk about it.
Unknown:Yeah, and I so thank you, I said all that to say, just to really
Unknown:bring this part home is to grow, you need some help. And Dan
Unknown:Sullivan wrote a book, great book, I need to have him on the
Unknown:show. Sometimes I talk about all the time, who not how, and he
Unknown:wrote it with somebody who I don't know who that guy is, but
Unknown:he was who who wrote the book. That's the irony of it. Sorry,
Unknown:shout out to whoever that gentleman is. He's probably
Unknown:like, really? Why doesn't anybody know my name? Anyway?
Unknown:The whole idea? It's like, how do I do this, ask who can help
Unknown:me get this done, and that, that will serve you so well. And know
Unknown:that when you hire, it's like building a bridge to the next
Unknown:level. And you got to believe that you're going to bring more
Unknown:revenue in and that's going to keep growing. So alright, so
Unknown:talked about team, a lot of myths out there. So hopefully,
Unknown:those some of the secrets we shared that, you know, were
Unknown:helpful, but I think it's a natural progression to talk
Unknown:about time, like I think on this first part, we should cover team
Unknown:time marketing and sales, because I want to save systems
Unknown:and operations for part two, because I think that like,
Unknown:because you geek out on it, it's so fun to so fun to listen to.
Unknown:So from time to time, because one of the things I heard you
Unknown:say, is this piece of like, you know, there's just never enough
Unknown:time or I don't have to even like I don't have time to hire.
Unknown:You talked about what we do what you do the exercise, do it the
Unknown:2x intensive course, where you really help people see the
Unknown:potential time they get back from hiring, and also the return
Unknown:on investment in hiring to get back that time. But, you know,
Unknown:for someone who's like, because we hear this all the time, I
Unknown:think we you know, we we meet a lot of clients who are the low
Unknown:six figures. And they are the business, right? They're doing
Unknown:it all, you know, I can think of many who are even at 300,000
Unknown:doing it all themselves. And they're, they feel like they
Unknown:don't even have time to hire. Right. So what do you think the
Unknown:secrets are? I think you have a lot of secrets about time, like,
Unknown:what are some of the secrets that you think people just
Unknown:yeah, um, well, I mean, I've struggled with this myself, you
Unknown:know, and sometimes they come and here's my favorite one is
Unknown:like, well, I love working in my business. I love it so much. And
Unknown:in fact, I was just talking to somebody today that wants to
Unknown:work with us. And I was like, Yeah, but what else? You know,
Unknown:what, what's going on in your marriage? What's going on in
Unknown:your relationship? You know, are you really want to be working
Unknown:all the time, there's nothing else you'd rather do. And, and
Unknown:they were like, yeah, actually, I wish I had time to do this.
Unknown:And this. And so sometimes we get addicted to that work. And
Unknown:then we put more time into it, right. And then we just play
Unknown:this game where it's like, I work in my business all the
Unknown:time. And then I don't have time to do anything, and it's you're
Unknown:contradicting yourself. But to me, time really comes down to
Unknown:like not not knowing exactly what to do or how something
Unknown:unfolds. And then just the biggest one, just being
Unknown:subjected to distractions. It's so amazing how we have allowed
Unknown:ourselves to leak time. Some are pretty obvious, scrolling
Unknown:through Facebook, you know, things like that. But the
Unknown:distractions, and there's a lot of studies out there, you know,
Unknown:when you try to move from like one, like one thing, one task
Unknown:that you're doing to a different, totally different
Unknown:type of task, and then come back to it. So for example, you're
Unknown:totally busting out like a marketing campaign on you're
Unknown:writing some copy. And then like an email comes in, or a phone
Unknown:call comes in or a text, and you stop what you're doing to see
Unknown:like, Okay, what's going on? Does this does this deserve my
Unknown:attention? What's the priority of that? Are you to solve it
Unknown:right now? I don't know. I'm thinking about it. Or I decided
Unknown:to take the call and then it's not what I thought it was. And
Unknown:then I'm like, Okay, I gotta get back to him doing and you, you
Unknown:try to complete that task and then move your mind back to
Unknown:like, Okay, I'm totally writing awesome copy. huge waste of
Unknown:time. And there's been a lot of practice that maybe you've heard
Unknown:where people are like, Well, I only check my email at 10 and
Unknown:four and, and that's fine, but there's way more areas in your
Unknown:life where you're letting time leak out through distractions.
Unknown:And a lot of our clients I have them do a tick mark like every
Unknown:time they check email or don't forget on their phone during the
Unknown:day,
Unknown:talk about that, what do you mean a tick mark, so they have
Unknown:to track it. Yeah. So
Unknown:you know, we do time tracking, and we help clients, you know,
Unknown:organize their day. So they have everything they want in life
Unknown:really is what I call it. And part of that instead of like
Unknown:taking the time to write down every time you check email or
Unknown:your phone, because that takes so much time, I just have the
Unknown:mike have a little cheat next to their next to them that has a
Unknown:just a little hash mark. And there's lots of hash marks
Unknown:20 3040 hash marks, if you just average that every time you
Unknown:broke your attention on something that you needed to be
Unknown:doing to, to pay attention to a distraction, and analyze or
Unknown:determine if it's a priority, and that you should break, just
Unknown:to make that, you know, dissemination and then come back
Unknown:to your task is at least three minutes, if not five minutes,
Unknown:because your brain has to get right that goes back. Like we
Unknown:think multitasking is a thing and it's totally not. It's just
Unknown:being busy. So if you do it 20 times a day, times five minutes,
Unknown:that's 100 minutes, that's an hour and 40 minutes a day that
Unknown:you spend floating off somewhere and then trying to get back.
Unknown:huge waste of time. You know, and so what else, you have kids
Unknown:that are like Mom, mom, you know, that's another course. But
Unknown:you know, I taught my kids how to communicate with me during
Unknown:the work day, especially when a lot of us are working from home.
Unknown:But, you know, paying attention to that because we just we've
Unknown:become a reactionary society, we react to this react to that
Unknown:react to that day, we react to that message. And I really think
Unknown:that's where we're just kind of blowing out our energy. And then
Unknown:we almost are like too exhausted or too unfocused to come back
Unknown:and actually, like do good work or not even do good work. Just
Unknown:do. What would you call it? You just do like meaningful or like
Unknown:this is I know what I'm going to get from this action. This is
Unknown:money in my business, this script active or? Yeah, exactly.
Unknown:So that's a big one. And we just don't realize it, we don't
Unknown:realize time. And if you think if you don't think that you're
Unknown:wasting time, I challenge you to track it. Just like I attract
Unknown:money in college, we attract every penny we spent. And that
Unknown:really created some conversations in our household
Unknown:of the time. I eat Why are you stopping at the convenience
Unknown:store every single day to get a drink that's turning into $15 of
Unknown:right. And that's just an example. But we do the same
Unknown:thing with time. It's that to three minutes to three minutes
Unknown:to three minutes to three minutes all day. Yeah, it's
Unknown:distracts you as well.
Unknown:So effective. i Yeah, definitely. I mean, pool.
Unknown:There's so many distractions now. And I think I think you're
Unknown:right. I'm sure some of the listeners are like, Yeah, I
Unknown:don't really do that. But if you do track, you'll see. So
Unknown:thinking about just really quickly, like thinking, think
Unknown:about one of your clients, like what was the biggest
Unknown:breakthrough in their life? Or what did it change for them when
Unknown:they realized? spend their time differently? Oh, my
Unknown:gosh, just one. It's all kinds of things. Because it's not just
Unknown:about business. Yeah. You know, we think we're going to organize
Unknown:our 40 Hour Workweek. And it's more than that. I mean, people
Unknown:are getting relationships back, they're getting back into the
Unknown:things that you still love doing physical activity connection
Unknown:with nature, being present in relationships, that's probably
Unknown:the biggest one is just being present when you're not working.
Unknown:Yeah, right. Because how many of you don't get on the conference
Unknown:call on the way to your kids soccer game? How many of you,
Unknown:this used to be one of our house that finally got shut down was,
Unknown:hey, let's watch a show together for quality time. But while
Unknown:we're doing that, I want to be on my computer. Yeah, no
Unknown:answering emails, and like acting like I'm engaged in the
Unknown:show and with you. And it's just such a crock, you know, and but
Unknown:we tell ourselves that all the time. So it's this, it's the
Unknown:speaking of multitasking are always always being on. And
Unknown:again, going back to science and studies, it shows that, you
Unknown:know, when we take breaks, like true breaks, like, put your
Unknown:phone away, you know, like really engage in something else
Unknown:for your brain, whether it's like physical, if you sit at a
Unknown:desk and all of that kind of stuff, you come back more
Unknown:productive, you come back with better ideas, you come back with
Unknown:solutions, you actually come back with like just a better
Unknown:feeling of joy, like you just feel better. When you're able to
Unknown:take a break. And I wish in America, we would get used to
Unknown:that there's other countries that do that very well. But
Unknown:right, was it your time? i i It's such a it's one of things
Unknown:that I work on all the time, as well as not getting distracted.
Unknown:And I find that when I do the podcast like this or when I'm on
Unknown:the client doing, you know, in a coaching session, it's such a
Unknown:relief to be able to be forced to focus on one thing, which
Unknown:reminds me that you know, especially for those of us who
Unknown:feel like we might be add in some way, shape or form although
Unknown:some people say you're not but it's something I've really had
Unknown:to work on. It's like that that pull of energy. But when I work
Unknown:on your right, when I work on one thing at a time, I
Unknown:definitely feel I feel less stressed. I don't feel like
Unknown:being like the angst, anxiety of that. Alright, keep going. So
Unknown:sales and marketing, I'm going to put those two together,
Unknown:there's marketing, and then their sales. Mm hmm. So let's
Unknown:start with marketing and then sales, and then we're going to
Unknown:wrap this this section up. So what are the myths about
Unknown:marketing in the world? Do you think or in the world,
Unknown:the marketing is hard that you have to be tech, a tech wizard,
Unknown:that you're gonna have to invest a ton of money and adspend. You
Unknown:know, it's that you gotta get like this Lamborghini CRM and
Unknown:figure right now, it is one the, I think the biggest thing is
Unknown:that you need 1000s and 1000s of leads to make the money that you
Unknown:want to make. And granted, if you make two cent widget, right?
Unknown:And you're producing mass producing that in the 10s of
Unknown:1000s, you're going to need a lot of leads. Yeah, that's
Unknown:actually not most of us in business, though. Businesses are
Unknown:mostly service providers. So it's not that many clients, you
Unknown:know, it's kind of different than the product industry. But
Unknown:I'd say most people run into 80% of the businesses that I've
Unknown:worked with over 17 years are service based businesses. Yeah.
Unknown:And so that does bring down the lead count, or the client count
Unknown:that you really need to hit revenue goals. And so I think
Unknown:that's the biggest thing is that you have to it's this big
Unknown:monster that has to go get 1000s and 1000s of names so that you
Unknown:can churn through it and make your money. And it's just, it's
Unknown:just not true.
Unknown:It's crazy. And how many times have we talked to a client and
Unknown:found that they already had the leads they needed, sitting
Unknown:somewhere, or a way to get to their 2x, or their 10x? Like it
Unknown:was already around them? Like so many of our clients. It's like
Unknown:we don't, we don't see the easy stuff as opportunities. And we
Unknown:think we have to go create this big marketing strategy to be
Unknown:successful. And I remember when I launched my business, I did a
Unknown:whole years later, I did this whole as a podcast or recording
Unknown:on the eight freeways and marketed in the beginning, like
Unknown:what I did to grow my business, like I don't have a budget. So
Unknown:you know, I, I networked I cold called I set up free events,
Unknown:like I partnered with other organizations, like it was
Unknown:endless of what I did for free to grow 1000s And what became
Unknown:millions of dollars in revenue over the years. And so I think
Unknown:that's a lie that you have to spend a lot of money. And, you
Unknown:know, the secret is you don't you don't have to spend a lot of
Unknown:money I would I would decide what you want to create in terms
Unknown:of revenue and then see, see what the marketing opportunity
Unknown:is. That would be easy. That's around you right now. Yeah,
Unknown:I've been on the whole spectrum of marketing. I've run
Unknown:television ads, full page newspaper ads. And I've also
Unknown:like, stuck into Barnes and Nobles and put my business card
Unknown:in a few very select books.
Unknown:I was wondering who did that now? I know. Yeah, I've also
Unknown:thrown rock flyers, you know, so yeah, I've done everything from
Unknown:like, the very cheap to the very expensive, and here's what I'll
Unknown:tell you is part of marketing is not the attention grabber. It's
Unknown:the actual nurture to the sale. And so you know, that's when I
Unknown:have people, it's like, oh, I just put all this money in
Unknown:leads, and I didn't get anything. Like I really want to
Unknown:look at your nurture sequence. And and that really is the
Unknown:dating. Like, if you really thought about dating your
Unknown:prospect, then, you know, what would you change? Or, or even
Unknown:like, what would you add? I think a lot of times we miss
Unknown:things, we think if we just throw a fishing line out there
Unknown:with bait on it, that we should just have tons of fish coming
Unknown:in. And you really got to slow down. It's not it's not hard
Unknown:science, but just be smart about it. Like if you are dating
Unknown:someone, and you're like, oh, I want to be in a relationship.
Unknown:And so my dating consists of we're going to go to the same
Unknown:coffee house every Saturday morning at eight o'clock. And
Unknown:we're going to order the same things and sit there for the
Unknown:same amount of time. How long is that relationship going to last?
Unknown:I mean, it after three times anyway, like, I'm bored, we got
Unknown:to do something else. It's relationships going nowhere. I
Unknown:don't understand what's happening right now. You're a
Unknown:robot. So it's like, you can really design like any kind of
Unknown:mentioned, it's like having those three to five ways that
Unknown:you actually get people's attention, and then actually
Unknown:sitting down and being like, Okay, if I get this person's
Unknown:attention here, how do I actually lead them to the sale?
Unknown:Yeah, what are all the steps? And I think we, when we go over
Unknown:our clients marketing, we're missing, they're missing a lot
Unknown:of those steps. Right? It's like, well, then what happens
Unknown:here is like, well, I'm, I'm putting together this whole
Unknown:webinar, and you I'm going to drive traffic to it, and then
Unknown:I'm going to make sales. Well, we've missed a whole bunch of
Unknown:things there. You know, like, you know, so how are you going
Unknown:to follow up and when are you gonna fall apart for that? And
Unknown:then what does that look like? And how do you onboard someone?
Unknown:How do you confirm this and, and, you know, I don't I don't
Unknown:say all that stuff to be like, Oh, it's this big, hard, arduous
Unknown:thing. It's not and that's why I like the dating thing, because
Unknown:here's the truth. If you're interested in someone, you can
Unknown:figure out how to date I'm in Florida with them. And you're
Unknown:like thinking of what little creative things you can do.
Unknown:Should I send them flowers of their work? I want to take them
Unknown:to the special restaurant, if you want to pick Nick, I know
Unknown:they love this band, I'm going to get concert tickets. They're
Unknown:like, that is marketing guys. And everyone, everyone that's
Unknown:listening probably has been in a relationship at least one time.
Unknown:Unless you're four, and then you haven't. And if you're watching
Unknown:this podcast, I want to talk to you if you're four, because
Unknown:you're really smart. It's like, just do like, think about how to
Unknown:date and make it exciting. And what would the next logical step
Unknown:be? And that's the easiest way to break down your marketing to
Unknown:have it be effective.
Unknown:Awesome. We're gonna stop there, because we're at a time for part
Unknown:one, Rebecca, this is awesome. So you know, part one, we talked
Unknown:about teen time, and marketing. Part two, we're going to talk
Unknown:about sales systems mindset, and Quantum. So you're not going to
Unknown:miss that show. Rebecca, thanks for being here today. And
Unknown:thanks. Thank you to our listeners all over the world.
Unknown:Come back and listen to part two, you're not gonna want to
Unknown:miss it. Alright, everybody, bye for now. Hey, everybody, welcome
Unknown:back to part two. So you're listening to the quantum revenue
Unknown:expansion where we make your annual income, your monthly
Unknown:income. And today, my guest is back Rebecca Hall, we're talking
Unknown:about seven secrets to scaling your business, we're talking
Unknown:about the insider stuff and stuff that no one ever talks
Unknown:about whether you want to go from six figures to seven
Unknown:figures, or you just want to get through your first six figures,
Unknown:this scaling conversation is for you. Here's what I'm gonna say
Unknown:though, if you missed part one, go back and listen to it.
Unknown:Because I tell you all the things about Rebecca that you
Unknown:want to know, and you don't want to miss what we talked about,
Unknown:which was team time and marketing. And you know, just
Unknown:kind of all the secrets out there. So Rebecca, Welcome back,
Unknown:we're just gonna jump in, because I want to make sure we
Unknown:get to all the things. And so next we want to talk about
Unknown:sales. So moving out of the marketing, which we had a really
Unknown:fun conversation about what people miss about marketing, and
Unknown:that it doesn't have to be hard and that there's really a
Unknown:science to it. Once those prospects, those leads start
Unknown:coming in, it's time to talk about sales. Chris is one of my
Unknown:favorite topics I wrote the book selling with intention back in
Unknown:the day, sometimes I go back and look at that book. And I'm like,
Unknown:you know, it still makes sense today. Like there's, there are
Unknown:very clear principles when it comes to, you know, sales and
Unknown:selling. So from your perspective, having been in a
Unknown:lot of people's different programs and rooms, and just,
Unknown:you know, being a human on the planet, buying things for the
Unknown:last X amount of years. What are the myths about selling? And
Unknown:what do you think some of the secrets are?
Unknown:Well, some of the myths are that I have to convince somebody, or
Unknown:in this convincing game, so we like overdo the features and
Unknown:benefits about why you should buy my thing, or why I'm so
Unknown:amazing, or why you can trust me. And I think we're just
Unknown:missing the mark. Anytime I've ever bought something. It's
Unknown:because we that thing is solving a problem or meeting a need for
Unknown:me. That's it. Like, it really is that simple. And you know, if
Unknown:you go back and listen to this episode, where we're talking
Unknown:about marketing and how you don't have to have 10s and 10s
Unknown:of 1000s of leads, it kind of plays in here. Because if you
Unknown:really know who your top 20% is, and you really understand what
Unknown:their problems and their needs are. And you look at what you
Unknown:have and say this solves that problem. Sales become very easy.
Unknown:In fact, we say like people will buy, and that's a lot easier
Unknown:than you selling my my, what I need food for my fridge. I just
Unknown:get up on my own volition and go to the store. The February has
Unknown:someone going door to door being like yep, food in your fridge,
Unknown:you might want to think about coming to my store. Right? And
Unknown:so I think sometimes we miss the simplicity of sales, where it's
Unknown:not about convincing you that my thing or that I'm amazing. It's
Unknown:that, hey, you have this problem. Here's the symptoms of
Unknown:that problem. And my thing solves that.
Unknown:Mm hmm. Right, like we always talk about you always add the or
Unknown:meet a need, right, solve a problem, meet a need solve a
Unknown:problem meet any like, what's the problem that you're solving
Unknown:for your client or your prospect? And then what's the
Unknown:need that meets for them? And we could spend, I mean, I remember
Unknown:all the books, I read on sales and selling in the sales
Unknown:process, and some were so complicated. I've never been
Unknown:wrong with wanting to be in tears. And after a while, I just
Unknown:realized that, so much of that wasn't necessary. You know, we,
Unknown:you know, one of the chapters in selling with intention is
Unknown:connecting with intention. Like when you connect with someone,
Unknown:you have a real human conversation with them. And you
Unknown:ask enough open ended questions, figure out what their problem
Unknown:is, you can figure out like, oh, great, I can solve your problem,
Unknown:or I'm gonna refer you to somebody else, right? To say
Unknown:that. It's like, Hey, Rebecca, you know, if I can help you grow
Unknown:your sales, I'd love to do that. If not, I'd love to refer you to
Unknown:somebody else. And so for our listeners is like, can you say
Unknown:something like that? Of course you can. And then from there,
Unknown:it's like, ask those questions, literally open into questions
Unknown:that are pain related or goal related. And how I mean, I mean,
Unknown:that's what we do. That's Our whole process with talking to
Unknown:our clients and our prospective clients, is just asking those
Unknown:key questions of where are they in business right now? Where are
Unknown:they stuck? Where do they want to go next? And can we do we
Unknown:believe and this is really important for us, Rebecca, I
Unknown:think we really take this seriously, do we believe we can
Unknown:help the person in front of us and if we can, when we think
Unknown:it's a disservice if we don't offer them a next step with us?
Unknown:Absolutely. 100% That's why they're talking to you in the
Unknown:first time in the first place. I am popular. Actually, that was a
Unknown:kid. That's why we do this live right and see, right. So, yeah,
Unknown:I think it's, it's having the confidence that you can solve
Unknown:the problem you need, which here's the thing, it's not about
Unknown:who you are as a person so much, or who you think you're not.
Unknown:That confidence piece comes into sales all the time. You know,
Unknown:like, oh, I don't, I hope that I can actually fulfill on this
Unknown:thing, or I hope I do a good job, I hope they don't judge me
Unknown:the way I do this thing for them. And that happens again,
Unknown:you know, when you're, when you're in a service based
Unknown:business, it seems to happen a lot. Okay, like whoever made my
Unknown:pots and pans, I don't know who that is, they probably don't
Unknown:even care if I like them or not. Right. But you know, service
Unknown:based, you know, thing, then it does kind of like who has that
Unknown:face behind the business. But I always talk here about
Unknown:integrity. And I know that most of us have the integrity that if
Unknown:there's something that you know, happens in the sales process, or
Unknown:a fulfillment process that the clients aren't happy about, I
Unknown:know that I'm Integris enough that I'm gonna do everything I
Unknown:can to fix it. Mm hmm. And that's, that's what I lean on in
Unknown:sales. Like right now, the conversation that we're having
Unknown:the problem you say that you're having, I know, I can I know, I
Unknown:can meet that I know, the thing that I offer fixes that problem,
Unknown:and I want to do that for you. I want to I want to provide that
Unknown:service for you. And I don't ever think for a second like,
Unknown:well, what if it doesn't work? Or what if something goes wrong?
Unknown:Yeah, I don't know. It's a variable. You know, we live in a
Unknown:human world with humans and things go wrong all the time. Is
Unknown:that the end of the world? No. Do they the things that go wrong
Unknown:get fixed most of the time? Absolutely. And you give that
Unknown:same grace to someone that you bought something from if you
Unknown:weren't happy with something and said, Hey, this isn't working
Unknown:for me, or I ordered this steak medium, and it's overcooked,
Unknown:like, is it at the end of the world? No. And if they fix it,
Unknown:you actually like Yelp? Those are great. Yeah. Yeah. Cuz they
Unknown:fix my problem. So sometimes your client actually appreciates
Unknown:the care at which you deliver or fulfill more than, than even the
Unknown:thing itself. And so there's just got to be that trust.
Unknown:Yeah. Well, and, you know, in our company, and Ursula Inc,
Unknown:it's like, we don't necessarily celebrate our errors, but we
Unknown:kind of laugh at ourselves. And we were very transparent with
Unknown:our clients. And there are times when it's like, you know, the
Unknown:wrong email goes out or a wrong zoom link for the 100th time or
Unknown:something, you know, something that we've had staff
Unknown:transitions, and that's affected things in handoffs. And rather
Unknown:than just being like mortified and feeling terrible, we tell
Unknown:our clients, we're like, here's what's going on, here's why this
Unknown:happened. Here's what we learned from it. And in the end, most of
Unknown:our clients are lovely and very, like, they're like, most of them
Unknown:don't even care, right? They're like, okay, no big deal. I got,
Unknown:like, get over it, that we care more than they do. And or
Unknown:they're like, I'm so glad you talked about that. Because now
Unknown:that I'm me, I know what to do or know how to have the
Unknown:opportunity to just be transparent. Yeah. All right. So
Unknown:we're gonna keep moving because I think the state like the the
Unknown:real core of the sales pieces, is don't make it harder than it
Unknown:needs to be. Don't think you have to write super complicated
Unknown:sales scripts, you know, solve a problem, meet a need, ask open
Unknown:ended question questions, find their pain point, can you help
Unknown:them if you can, it's a disservice to not offer that. So
Unknown:once that's all happening, like we have team run, you know, we
Unknown:have team helping us we're growing the business, we've got
Unknown:a handle on our time, the market is going out, sales are coming
Unknown:in, and then stuff starts to break in the background, right?
Unknown:Like there's, you know, systems and operations like, is
Unknown:critical. It's definitely not my favorite thing to talk about.
Unknown:But it's definitely my favorite thing to fix in my business
Unknown:because it makes my life easier. So a lot of times we're talking
Unknown:about it. What I know it's something you love you geek out
Unknown:on it. What do you think people get wrong about systems and
Unknown:operations? Or you know,
Unknown:yeah, they don't think it through. They do there's so much
Unknown:energy attached to the money making part or the sales part.
Unknown:And we get so excited like, Oh, I got a sale or we're gonna hit
Unknown:a sales goal that we forget the the next part, which is actually
Unknown:fulfilling, right, it's kind of like being excited that you got
Unknown:married and you got the ring and you got the piece of paper, and
Unknown:then like totally dropping the ball on like the rest of the
Unknown:relationship, right? So you know, it's really taking the
Unknown:time to delineate the steps fulfillment, right. And that's
Unknown:where systems come in. And we did this training, I think it
Unknown:was last month. With our clients. We talked about like,
Unknown:what what is the system? Like? What do you think a system is?
Unknown:And you know what, what came back was, you know, yeah, it's a
Unknown:bunch of tasks that you do to get something done. And it's
Unknown:like, huh, so here's all these ingredients to make a chocolate
Unknown:cake, go for it, figure it out. It's, it's, I call it the
Unknown:context within the content. You have someone buy in, like,
Unknown:here's what they get, like, really think about how that how
Unknown:we move from one task or one piece of that task to the next.
Unknown:And that's what creates a system, a system is something
Unknown:that can run pretty much by itself. A lot of things that we
Unknown:consume are part of systems, you go to McDonald's, that's a
Unknown:system, you go you buy a car, that car was built with a
Unknown:system. And I think a lot of times we miss that, because we
Unknown:tend to be creative entrepreneurs, we don't like the
Unknown:details, it's not the fun part, I'll tell you, what's really fun
Unknown:is when you have a system that works and does things for you.
Unknown:And then you can go do fun stuff yourself, that aren't in your
Unknown:business, or that you can assist them so good that you can hand
Unknown:it off to somebody else, and they can do it. So systems and
Unknown:operations are super important. I think the biggest thing was we
Unknown:just don't think through it, we don't take the time to think
Unknown:through what it is. And or we put so much that if it gets
Unknown:broken, we have like a come apart, we devalue ourselves or
Unknown:our word or whatever. And you know, it just doesn't have to be
Unknown:that way, just step in, FIX IT systems evolve over time,
Unknown:because we live in an ever evolving world. You don't you
Unknown:don't go and do things the way that you used to do them.
Unknown:Because of a lot of things, you get older, you get sore, there's
Unknown:the technology, they're just a different cultural way of doing
Unknown:things. And so we forget that it's an evolution of the system.
Unknown:But I really think people don't stop. It's not about being
Unknown:smart, logical, that's not how you build a system, it's just
Unknown:being willing to be present with the fulfillment, or the thing
Unknown:that you're trying to get done. And just taking the time to do
Unknown:that. And then once you do that, you know, like if you had I love
Unknown:metaphors always say a metaphor. You know, if you had a yard full
Unknown:of weeds, and you only you know, handled those weeds, three or
Unknown:four times a year, that would be a crappy project, like you would
Unknown:take days and you'd be sore and all that. But the truth is, if
Unknown:you cleared all that once, and then you have a system where
Unknown:every week, he just went and poked with just come pulled,
Unknown:which is just come up. That was not a hard system, it takes a
Unknown:few minutes and you handle it and then you've got the result
Unknown:of that system all year round. So it's thinking of it in terms
Unknown:of that just being willing to dig in. It's not hard. It's just
Unknown:be present, take the time, what is the process? What needs to
Unknown:happen? What are the key points, document it? How often do you
Unknown:need to do that? Yeah, and I do think that's fine. Some people
Unknown:might be like, Wow, I don't want to be a business owner. Now.
Unknown:Thanks, Rebecca. But you know, if you can think of someone else
Unknown:can do it. So that's the other cool part about it is just you
Unknown:can think it through. That's where you hired out?
Unknown:Well, I think from a practical piece, and this is what I wish
Unknown:someone else would have told me, I think one of the secrets is
Unknown:like, it's like, well, how would I even began, I, I'd love to pay
Unknown:attention to when I start to do something more than one that I
Unknown:don't really want to be doing or I shouldn't be doing it, it goes
Unknown:back to, should I be doing this? Or should I delegate it right?
Unknown:Or should it be done at all, maybe maybe we do something that
Unknown:just total waste of time, like we find these things in my
Unknown:business. And I'm like, stop doing that, like we need to
Unknown:streamline this even more, there needs to be a better system in
Unknown:place. And so, you know, as a CEO, watch for those things that
Unknown:you're doing that you're like, why am I doing this? Again? Like
Unknown:if you find yourself asking that it's because you don't have a
Unknown:system in place, there's something missing?
Unknown:And also, when you're doing something, know what the result
Unknown:like, why are you doing that thing? Because that goes back to
Unknown:our time conversation where it's like, I'm just spending time
Unknown:doing things in the business. Yeah. But we're actually don't
Unknown:know, like, really what the result is of a lot of things
Unknown:that we do or where it fits or if it's efficient, or, like you
Unknown:said, if I even need to be doing it. So part of it is just it's
Unknown:not about spending time guys. It's about really getting
Unknown:present to what the process is so that you can get to the
Unknown:completion of that or the result or the inspection of what you're
Unknown:looking for.
Unknown:Yeah, and human design projector and you really validated the
Unknown:fact that you're like, oh, yeah, of course, that's why you
Unknown:delegate everything, which I still want to know more about
Unknown:that. But I think it's like, knowing, you know, if you're not
Unknown:a generator, if you don't know what human design is, you'll go
Unknown:learn more about it. But if you don't know your human side, you
Unknown:can. There's a lot of places you can just get it for free. I'm
Unknown:sure Rebecca is gonna have that on her site one of these days,
Unknown:but you know, know how you operate for me, whether it's you
Unknown:and about human side or not, like there's just, I'm not good
Unknown:at admin stuff. I shouldn't be doing it. There should be a
Unknown:system in place or a team member to support me with that. And so,
Unknown:I think of delegating As a sport and creating systems, it's like
Unknown:there's a better way to do it. Okay, we've got lots of time
Unknown:left, I want to make sure we have time to talk about mindset.
Unknown:And then the quantum realm, which has been a big, a big
Unknown:conversation in the co creation community this year, which is
Unknown:one of our, it's our coaching group for seven figure clients
Unknown:and above. So let's talk about mindset first, which I would say
Unknown:mindset, big conversation at this table with our clients who
Unknown:are going from six figures to seven figures of that, like
Unknown:really asking, Who do I need to be? Who do I need to be if I
Unknown:want to have a seven figure business? And, you know, it's
Unknown:like, I know, this is an area I struggled, I would say, mindset
Unknown:was probably my biggest struggle, as a CEO wanting to
Unknown:grow my own business, when I left someone else's business to
Unknown:start my own. And it's just, it's a constant piece of like,
Unknown:what's the story? I'm telling myself? Or what's the belief
Unknown:that I, you know, and it's so much easier to hear other
Unknown:people's stories and their limiting beliefs and things when
Unknown:they say them, but hearing our own, it's like, you gotta have
Unknown:someone around, you gotta have a coach or someone else like
Unknown:Rebecca, you always say, Well, what do you say? Lots of things.
Unknown:But you know, is that, is that really what you want to believe?
Unknown:Or where are you going with that? Are you you have kind of a
Unknown:stop process. And I do the same with our clients. So what are
Unknown:the secrets about mindset that you don't think? Oh, no,
Unknown:I think one of the myths that I see about mindset is people
Unknown:think it happens in the business, they read business
Unknown:books, they read, you know, they need to be inspired to change
Unknown:their mindset about their business. And the truth is, his
Unknown:mindset is the work you do outside of the business to
Unknown:benefit the inside of the business. And it's not about
Unknown:what you know, or it's not about, you know, reading the
Unknown:latest book and getting like, pumped up and inspired. Like,
Unknown:um, I've shifted my mindset, I'm totally into this now. You know,
Unknown:mindset really is a way of being, and it's who you're being
Unknown:and, and that's more of a whole conversation. It's not, who are
Unknown:you being when you're a wife, or who you being when you're a
Unknown:business owner, or who you being when you're a CEO, it really is
Unknown:the outside perspective, that, you know, permeates or
Unknown:punctures, or you know, who you're being or what you're
Unknown:doing all day. You know, I have people tell me, like, you know,
Unknown:you don't think that anything's impossible, like, anywhere I
Unknown:talked, whether it's in business or out of business with my kids,
Unknown:as my friends, everything's a possibility. And that says, I've
Unknown:worked really hard in that mindset, where I want to see
Unknown:solutions, I want to see opportunities, I don't want to
Unknown:see where we're stopped. I don't want to, I don't want to just
Unknown:succumb to like, well, that's not possible. And so I've done a
Unknown:lot of work on the outside to just change how I'm thinking,
Unknown:whether it had to do with business or not didn't matter. I
Unknown:wanted to be a person with a mindset of possibilities of
Unknown:opportunities. And so that resonates anywhere, you know,
Unknown:like, I'll challenge anyone that's like, well, I can't do
Unknown:that, or that's not possible, or that's not gonna work. The very
Unknown:first thing I'm like, why, you know, what evidence do you have
Unknown:that that's not going to work? So I really, you know, it's not
Unknown:about just picking up the book. Mindset, in my opinion, is who
Unknown:you're being all the time, not just in the business. Mindset
Unknown:isn't only for the business mindset is for just how you're
Unknown:navigating through life.
Unknown:Yeah, yeah. And like how you're being who you're being in every
Unknown:moment and and that it's a choice and that you have, you
Unknown:have a choice in that. And often, you know, a client might
Unknown:come to us and say, here's, here's what's happening. And the
Unknown:question is, well, is that what you want? Like, do you want that
Unknown:to be true? Or do you want something else because we can
Unknown:get really wrapped up in our stories, and just get locked in
Unknown:like, this is how it is. That's not true. That might be how you
Unknown:think it is right now. But what else is available to you? I have
Unknown:a client today, like literally today, who was like, you know,
Unknown:she's like, I've been rewriting we met in 2013. I think she's
Unknown:like, I've been rewriting my story all these years. And she
Unknown:did like she took the time to rewrite her story. And she's a
Unknown:tremendous story. I hope she writes a book about it someday,
Unknown:because from where she was to where she is today, she's
Unknown:different person, but she was willing to rewrite the story.
Unknown:And when I say reread the story, sometimes it's literally like
Unknown:writing down your future and what you want. And then it's
Unknown:being willing to live it on a day to day basis of what am I
Unknown:choosing in this moment, which really brings us to the quantum
Unknown:realm. I know you and I both have. We have studied a lot of
Unknown:metaphysics, we've studied quantum physics, and the
Unknown:cocreation collective with our CEOs who are over seven figures
Unknown:who talked a lot about about this, you know, even making
Unknown:quantum jumps and from a scientific perspective that that
Unknown:is a real thing, that we make quantum jumps all the time. The
Unknown:question is, how can we become more intentional about it? So
Unknown:things we're doing that group, which I think has been just so
Unknown:much fun to see, you know, just see the thought like, just to
Unknown:see what's happening. So, you know, I don't I mean, I think
Unknown:when we first started working together We were talking about
Unknown:this a little bit, but not to this level. So how does the
Unknown:quantum conversation like? Where's that for you right now?
Unknown:What do you feel like you've discovered over the last year or
Unknown:two in this space?
Unknown:Yeah, I mean, the quantum is definitely what we don't know
Unknown:what we don't know. Right? And so then the question is, are you
Unknown:closed off? To what you don't know? What do you know? You
Unknown:don't know? Are you open to what you don't know that you don't
Unknown:know. And I really think there's an area of trust that has to
Unknown:step in with this. And whether it's like, a faith or a trust in
Unknown:God or a trust in the universe. But the truth is, is, you know,
Unknown:as humans, we, on our own, we have a hard time bringing
Unknown:something into belief, right? It's only when as a collective,
Unknown:we demonstrate that for each other that then the quantum
Unknown:becomes real, right? You talk about quantum jumps, and
Unknown:someone's like, well, this happened to me. And then
Unknown:someone's like, Well, that happened to me too. And then all
Unknown:of a sudden, this quantum jump is, is a realistic thing. And so
Unknown:I think it's, you know, I was listening to training today, in
Unknown:my certification, and we were talking about how life really
Unknown:isn't strategic, but we treat it as such. And the thing and does
Unknown:it matter that life is strategic or not?
Unknown:Say more about that? What do you mean? Well,
Unknown:just that we spend a lot of time like laying out plans of sure we
Unknown:spend a lot of time determining how things will come about, or
Unknown:how they need to play out? Or what denotes this or that. And
Unknown:the truth is, in quantum realm, does that even matter? Because
Unknown:in the quantum realm, things just happen.
Unknown:Right? You just you choose it without trying to figure it out.
Unknown:And yeah, we're
Unknown:not talking about fate, right? Where you don't have freewill or
Unknown:anything like that? Of course you do. But at the ease of what
Unknown:you approach, you know, things happening or your life like what
Unknown:are you really doing? Are you must lean it? Are you taking it
Unknown:the hard way? Do you think it has to be a certain way? Are you
Unknown:actually just open to the experience and what you don't
Unknown:know and let things happen to you, or receiving? You know,
Unknown:we've talked a lot in the last couple of weeks about
Unknown:manifesting versus receiving. And it's not that manifesting
Unknown:isn't great. But manifesting is turned into like, a hustle and
Unknown:grind. And if I work hard enough, if I think hard enough,
Unknown:then the manifesting will happen. And I don't really
Unknown:personally, I don't see that happening in a quantum realm. A
Unknown:quantum realm was kind of like a serendipitous, like loop of, of,
Unknown:what would you say acceptance, receiving and desire? Yes. So I
Unknown:think it's, it's been, I mean, I'm not gonna claim to be an
Unknown:expert in everything, but it's definitely something I've been
Unknown:playing with and practicing with the last year or two. And what
Unknown:I'm noticing for myself is the ease at which things show up for
Unknown:me, and the less stress or attachment that I'm putting on
Unknown:the simplest of things, and, you know, yeah, everything's turning
Unknown:up roses, it's great. We'll always be like that, I don't
Unknown:know. But I'm not gonna, like get strategic and try and, you
Unknown:know, control it and hoard it, or whatever. But it definitely
Unknown:has me more present in life. And then a, I'm open to able open to
Unknown:be able to see the things that actually are awesome. And
Unknown:Quantum.
Unknown:Yeah. Awesome. Thank you. And I think that, you know, for our
Unknown:listeners, just at a high level, we could have a deep
Unknown:conversation about, you know, quantum physics to remember that
Unknown:it all starts with choosing what you want, make the decision and
Unknown:get all in like, this is what I want, this is what I'm choosing,
Unknown:I'm all in. And then watch what happens around you. And you
Unknown:know, be willing to take those steps, maybe you can manifest on
Unknown:the couch, but there might be some steps involved with that,
Unknown:which I think is a perfect place to land this plane. So Rebecca
Unknown:Hall, thanks for hanging out with us today. We know the
Unknown:secrets to scaling the stuff that no one's really talking
Unknown:about. And so we'll definitely have you back. Wish you a
Unknown:phenomenal year. Thanks for all you do.
Unknown:For our for this with your friends. It's a great
Unknown:conversation, like there's
Unknown:definitely share this with your friends. Thank you and leave us
Unknown:a review. If this speaks to you. And we'll see you back next
Unknown:week. Have a great week, everybody. Take care. Guys, it's
Unknown:Ursula and I just want to stop by and chat with you really
Unknown:quickly. Before we jump into the show. On February 24, we have an
Unknown:event called scale to seven, which I'm super excited about.
Unknown:And if you haven't registered yet, we have a few seats left.
Unknown:It's we're holding it at 20 CEOs, so 20 CEOs who are looking
Unknown:to grow from six figures to seven figures or six figures to
Unknown:multi six figures. And if that's you, and you're you know, you've
Unknown:been wanting to do this for a long time, and you feel like
Unknown:you're stuck at a certain income ceiling. We'd love to have you
Unknown:join us. It's on the 24th of February from one to 3pm Central
Unknown:Time. And a couple things we're going to cover two things to
Unknown:power strategies power strategy number one is to help you
Unknown:discover your unique scale to seven formula. I think we
Unknown:because it couldn't be myself and Rebecca Hall, our master
Unknown:coach, she's going to be supporting the session. So it's
Unknown:I with the two of us together with the kind of coaching we're
Unknown:going to do and how we're going to support you in a small group.
Unknown:It's gonna be so powerful. So We're gonna dig into like, what?
Unknown:What your numbers are right? So are you at 200,000? You want to
Unknown:be at 400,000? What would that look like? Maybe your turn 1000,
Unknown:you want to be at 600,000? Like, what's your unique formula to
Unknown:get there and really look at like, what's the fastest and
Unknown:easiest way to make that happen? And so if that's a conversation,
Unknown:you've been wanting to have to get some support round, we'd
Unknown:love to have you and then power strategy number two, is to
Unknown:reveal and release your number one block to scaling your
Unknown:business. Once you're clear on like, here's I want to how I
Unknown:want to grow, a lot of times something pops up, I would say
Unknown:most of the time, most of the time, there's something that's
Unknown:in the way, or you have already gotten there, right. So what's
Unknown:stopping you? What's your number one block, so we're going to
Unknown:take you through our signature process for discovering and
Unknown:releasing a block so that you can move forward with ease and
Unknown:grace. The best part is the $1,000 value we're giving away
Unknown:for free. We're 20 CEOs who are really ready to scale this year.
Unknown:So if that's you, we would love to have you come and hang out
Unknown:and we'll have it in the show notes below scale the number to
Unknown:the number seven so it looks like scale to seven scale.
Unknown:20 seven.com get registered. We'll see you there. Alright
Unknown:everybody. That's it for now. Have a great week. And I hope