My podcast, REACH OR MISS for entrepreneurs, reached its 200th episode, and - as part of the celebration - I decided to change its title to REACH OR MISS - Entrepreneurial Marketing Success.
The 1st secret - your “big idea” or what you are “one of a kind of?”
As I see it, the power and beauty of entrepreneurship is that it allows you to share or create what you are “one of a kind of” (the best at). That’s what entrepreneurs should focus on.
I’m aware that many people choose to enter the entrepreneurial world to leave their 9 to 5 jobs or to make more money, and these are good reasons; not every entrepreneur wants to change the world or make an impact. However, once you decided to become an entrepreneur, your chances to make an impact on more people and move the needle is significantly higher if you focus on your unique, powerful abilities.
I believe entrepreneurship is changing the world, not only because it can create technological or behavioral revolutions, but also because it enables entrepreneurs to choose to do what they are the best at and that means less mediocrity and much more greatness in our world.
What any entrepreneur should look for while deciding about his/her professional direction isn’t only where they can make a living, make more money or determine the leading trends today (although these are good and important parameters as part of this decision). Entrepreneurs should start to look for their professional direction after answering the question, What am I “one of a kind of”? Meaning, what will I be outstanding in doing?
The answer to this question lies in the meeting point between what you are best at doing and what you most like to do.
That will also be the direction where you have the best chances to achieve significant success
Once you’ve found what you are “one of a kind of,” you should find what product or service you should create or offer - one that answers a true need and brings value to a significant number of people or businesses.
Blake Jamieson is a fantastic example of an entrepreneur that is one of a kind at what he does, and he literally created a new market category that fit his talent.
Blake Jamieson is a pop portrait artist in Manhattan, NY. He paints pop art portraits for professional athletes and celebrities, including Howie Mandel, Drew Brees, Joe Montana, Gary Vaynerchuk, and over 250 other professional athletes in the NFL, NBA, NHL, MLS, and PLL.
Blake’s path to becoming a full-time artist was far from traditional. Despite his passion for art at a young age, Blake decided to forgo art school for a more “practical” degree, studying Economics at UC Davis. After graduating, Blake began his career in digital marketing at Zynga. He worked in digital marketing for nearly a decade, working for small tech startups to publicly traded companies.
On his 30th birthday, Blake decided it was time to stop building someone else’s dream, and start to following his own passions. He began painting full-time nearly five years ago, and has carved out a niche that allows him to paint every day.
Most passionate about
Blake’s best advice about approaching customers
Biggest success due to the right customer approach
The challenge of entrepreneurial marketing
According to entrepreneurs whose business failed, the number 1 reason for their failure (42%) is not finding the market need.
There are two reasons for not finding the market need: either you didn’t focus on the right customers or your product definition wasn’t correct.
Once you decide on your “big idea,” you need to attract the customers that will buy your product or service and drive sales - that’s marketing.
In order to do so, there are two stages: first, you need to locate the right customers, and second, you should define your product or service in such a way that those potential customers will understand how it solves their problem.
The 2nd secret - locating the right customers
While seeking potential customers - the first stage - you should search the market to find where is the biggest market opportunity for your product or service and who are the customers that need it most.
Among them, you should find those that are currently most concerned about the problem your product or service solves; who are those that are actively looking for a solution to this problem and who are ready for it.
The 3rd secret - Defining your product or service
Once you find your customers, you should define your product so that they will understand it solves their problem.
After that, you should start using sets of activities aimed at creating awareness and attracting the customers to you.
John Lee Dumas – JLD - Focused from the first day of his entrepreneurship on the right target audience - his avatar (ideal client)!
John Lee Dumas is the host of EOFire, an award-winning podcast where he interviews today’s most successful entrepreneurs 7-days a week. JLD has grown EOFire into a multi-million dollar a year business with over 1500 interviews and 1.5 million monthly listens. He’s the author of The Freedom Journal and The Mastery Journal, two of the most funded publishing campaigns of all time on Kickstarter. All the magic happens at EOFire.com!
Your best advice about approaching the customer
For the right customer’s approach
That’s the way to approach your customer.
Biggest failure with customers
Angela Maiers has the most amazing story about how she figured out what’s her product and service. Angela managed to define what she does most accurately…
Angela Maiers has been listed as one of IBM’s Top 20 Global Influencers, named by Forbes as one of the Top 5 Education Leaders to Watch, in 2017 and 2018, and is among Huffington Post’s Top 100 Social Media Influencers!
Angela founded the global movement, Choose2Matter in 2014.
The non-profit organization grew out of the impassioned response to a TEDTalk she gave on the power of two simple words, that went viral. YOU MATTER!
She is the author of nine books, including the highly-acclaimed Genius Matters and Classroom Habitudes.
Futurist. Innovator. Educator. Entrepreneur. Change Maker. Angela Maiers is on a mission to disrupt the status quo and to empower every individual to change their own world, if not the world around them for the better. It is fair to say she leaves no room unchanged. Please join me in welcoming – Angela Maiers!
Angela’s career and entrepreneurial development
Angela’s TED talk
Angela’s best advice for approaching customers
Today we reached 200 episodes. Thank you for being with me all this way. It’s all about you.
From these 200 episodes, we learned how the right marketing is what enables entrepreneurs to win.
We are going towards the next 100 episodes with a new title:
REACH OR MISS - Entrepreneurial Marketing Success. That’s where the magic happens.