Annie Franceschi is a leading branding expert, professional speaker, and founder of Greatest Story Creative. After working for Disney and becoming a "branding super sleuth", she is now devoted to helping savvy entrepreneurs tell their story.

In today's episode of Smashing the Plateau, you will learn how leaving your corporate career and focusing on what you're best at can result in significant business growth.

Annie and David discuss:

• Annie's journey from a corporate career at Disney to becoming an entrepreneur [02:13]
• How Annie found her niche in business branding [05:46]
• The benefits of having repeatable processes in your business [08:34]
• The importance of support from like-minded entrepreneurs [11:12]
• The significance of running a well-focused business instead of trying to be all things to all people [14:40]
• Advice for those wanting to venture into entrepreneurship [16:39]
• A closer look at what Annie does for her clients now [21:54]

Learn more about Annie at www.greateststorycreative.com.

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