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Discover how Gianina Skarlett's first NFT hit $2M revenue Ep. 104
Episode 10417th January 2023 • Fascinating Entrepreneurs • Natasha Miller
00:00:00 00:23:30

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Venezuelan Founder, CEO, and Lead Engineer of W3 Learn Academy and CTW, a Web3 community-centric brand that has empowered 20,000+ community members worldwide to take space in Web3. Previous to joining the Web3 industry Gigi was a software engineer for an AI Silicon Valley tech company,

Where to find Gianina Skarlett

Website: www.cryptotechwomennft.com

Tech Stack

  • Notion
  • Jira
  • RescueTime
  • Slack
  • Podcasts
  • Udemy

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Transcripts

Gianina Skarlett:

I started just doing it myself.

Gianina Skarlett:

To be honest, the tech I had, marketing, I learned and just creating this by myself.

Gianina Skarlett:

Once we did our initial mint or initial sale in February, we were able to

Gianina Skarlett:

sell out, or all 8,888, and we raised over $2 million during this sale.

Natasha Miller:

Welcome to Fascinating Entrepreneurs.

Natasha Miller:

How do people end up becoming an entrepreneur?

Natasha Miller:

How do they scale and grow their businesses?

Natasha Miller:

How do they plan for profit?

Natasha Miller:

Are they in it for life?

Natasha Miller:

Are they building to exit?

Natasha Miller:

These, and a myriad of other topics will be discussed to pull back the

Natasha Miller:

veil on the wizardry of successful and fascinating entrepreneurs.

Natasha Miller:

My book, relentless is now available everywhere books can be bought online,

Natasha Miller:

including Amazon and BarnesandNoble.com.

Natasha Miller:

Try your local indie bookstore too, and if they don't have it, they can order it.

Natasha Miller:

Just ask them.

Natasha Miller:

The reviews are streaming in and I'm so thankful for the positive feedback

Natasha Miller:

as well as hearing from people that my memoir has impacted them positively.

Natasha Miller:

It is not enough to be resilient.

Natasha Miller:

You have to be RELENTLESS.

Natasha Miller:

You can go to the RelentlessBook.com for more information.

Natasha Miller:

Thank you so much.

Natasha Miller:

Gianina Skarlett is the founder, CEO, and lead engineer of W3 Learn Academy.

Natasha Miller:

They have empowered 20,000 plus community members worldwide to take space.

Natasha Miller:

In Web three, we talk about what Web three crypto and NFTs are, how she

Natasha Miller:

made over $2 million on her first NFT release and how she's getting

Natasha Miller:

the word out about her company.

Natasha Miller:

Now, let's get right into it.

Gianina Skarlett:

Still W3 Learn Academy.

Gianina Skarlett:

You could say We Learn Academy, so we like to say it, but it could

Gianina Skarlett:

also be Web Three Learn Academy.

Gianina Skarlett:

It's an academy that is focused on web three skills in helping people bridge

Gianina Skarlett:

their web two skills through web three.

Gianina Skarlett:

So as we have been entering this new space of the Web three industry, there

Gianina Skarlett:

are so many people looking to do the jump and we're here to create the content and

Gianina Skarlett:

the paths needed for them to be able to come in and start building and creating.

Natasha Miller:

And so for those that are listening that don't know

Natasha Miller:

what Web three or Crypto or NFTs are, can you give a brief tutorial?

Gianina Skarlett:

Yes.

Gianina Skarlett:

So for anyone here who's interested in Web three, web three, what I like to explain

Gianina Skarlett:

to my friends, a simple explanation is the next iteration of the internet.

Gianina Skarlett:

So in web two, we have the idea of, "Hey, we are creating content."

Gianina Skarlett:

And we look at ads, we look at all these things, but we don't

Gianina Skarlett:

really get to own any of it, right?

Gianina Skarlett:

We have a Twitter profile.

Gianina Skarlett:

It doesn't mean we get to take it with us.

Gianina Skarlett:

With Web three, the new iteration, the difference is we are actually owners.

Gianina Skarlett:

So we're able to own our data.

Gianina Skarlett:

We're able to own even kind of our data to share with prospects.

Gianina Skarlett:

If we would like'.

Gianina Skarlett:

So if you use something like Brave, you can choose to select what data to sell.

Gianina Skarlett:

Where in Web two, when you use something like Google, your data just gets sold

Gianina Skarlett:

automatically whether you like it or not.

Gianina Skarlett:

So I would like to just say simple explanation.

Gianina Skarlett:

Web three is the iteration where you get to own what you do on the internet.

Natasha Miller:

I think a lot of people confuse or think that Web three is

Natasha Miller:

the metaverse that is interactive, that is artificial intelligence

Natasha Miller:

and AR talk to me about that.

Natasha Miller:

Is that, so is that part of it or is that not what Web three is?

Gianina Skarlett:

Yeah, so that's a great question.

Gianina Skarlett:

I used to work as a software engineer in a AI company, and I think AI is

Gianina Skarlett:

kind of the web 2.5 in a way where AI is definitely going to be the future,

Gianina Skarlett:

and it's going to continue to be used in web two and web three, but that is

Gianina Skarlett:

not really what web three is about.

Gianina Skarlett:

Same thing with the metaverse.

Gianina Skarlett:

If you think about it, we've all been participating in a metaverse.

Gianina Skarlett:

That's the internet.

Gianina Skarlett:

We go on Twitter, we see people's photos, we interact, but the Metaverse itself,

Gianina Skarlett:

what people talk about is this space that is being created by multiple companies.

Gianina Skarlett:

They're trying to use this concept for us to kind of go back into,

Gianina Skarlett:

I would say like a web two space.

Gianina Skarlett:

I know there were so many platforms suing this, where you go into a

Gianina Skarlett:

website, you have your avatar, and you're able to connect with

Gianina Skarlett:

people from all over the world.

Gianina Skarlett:

That is not what web three is about.

Gianina Skarlett:

Web three is the technology underlying that.

Natasha Miller:

Great.

Natasha Miller:

And let's talk then now next about cryptocurrency and just a little bit

Natasha Miller:

of a overview for people that have heard the word but does don't have a,

Natasha Miller:

not Aask wallet or D or not exchanging money in Coinbase or whatever yet.

Gianina Skarlett:

Yeah, so for crypto, there are so many tokens out there, and

Gianina Skarlett:

I'm pretty sure most of the audience have heard of Bitcoin, Ethereum.

Gianina Skarlett:

Those are kind of the ones that you will hear about the most.

Gianina Skarlett:

Probably the safest one, if we can even use the word safe in crypto.

Gianina Skarlett:

But they're basically decentralized currencies that are not owned

Gianina Skarlett:

by a central organization.

Gianina Skarlett:

So right now we have like, JP Morgan as a bank.

Gianina Skarlett:

We have our money there.

Gianina Skarlett:

We know JP Morgan is the entire company that owns and is able to transact with

Gianina Skarlett:

our money, with decentralized currencies.

Gianina Skarlett:

It's, I'm trying to find like a very non-technical way of

Gianina Skarlett:

explaining it, but basically there are notes all over the world.

Gianina Skarlett:

That all work towards keeping this currency decentralized by not one

Gianina Skarlett:

single point of person being able to own it, if that makes sense.

Gianina Skarlett:

So if I own Ethereum, really I'm not the one person who owns it.

Gianina Skarlett:

There are hundreds of computers that are validating every single transaction.

Gianina Skarlett:

So there's not one person who can say, "Hey, I'm gonna give

Gianina Skarlett:

Linda a million dollars."

Gianina Skarlett:

Just because all of these hundreds of computers will look at it and decide,

Gianina Skarlett:

is this even a real transaction?

Gianina Skarlett:

So it just makes it safer to own money in a decentralized manner.

Natasha Miller:

And banks like JP Morgan are actually getting

Natasha Miller:

on the crypto bandwagon.

Natasha Miller:

So what business does a centralized institution have in

Natasha Miller:

decentralized money transactions.

Natasha Miller:

Do they just flat to get their greedy fingers in the pie?

Gianina Skarlett:

I mean, if we think about it, there are stocks, right?

Gianina Skarlett:

Every company out there has stocks if they're public.

Gianina Skarlett:

So meta has a stock.

Gianina Skarlett:

So if we look about cryptocurrencies is kind of having the same interaction where

Gianina Skarlett:

you are buying a stock from this company.

Gianina Skarlett:

Although it's a decentralized one, I know JP Morgan is

Gianina Skarlett:

launching their own stable coin.

Gianina Skarlett:

I don't think it's going to be as decentralized as other currency , but

Gianina Skarlett:

I do like the fact that they are starting to participate in this

Gianina Skarlett:

space which will bring in more eyes.

Gianina Skarlett:

And for a lot of people, when you see this big player centering, it does

Gianina Skarlett:

makes it more legit and more safe.

Natasha Miller:

But it also makes it less mysterious and exciting and underground.

Gianina Skarlett:

Yes, it's definitely no longer I would hope, an underground thing.

Gianina Skarlett:

I think this past year was a year where it really came into the mainstream, and

Gianina Skarlett:

now we're seeing brands like Starbucks, Facebook, Gucci, Louis, Vuitton, like

Gianina Skarlett:

all of them come into Web three, which I do think it's for the best, as we

Gianina Skarlett:

are definitely looking for a massive.

Natasha Miller:

And then let's now talk about NFTs.

Natasha Miller:

What are they in a nutshell?

Natasha Miller:

I own a couple.

Natasha Miller:

I was going to do an NFT launch for my book launch and decided my audience

Natasha Miller:

was not ready for it, and I was right.

Natasha Miller:

So from your lips to our listeners' ears, tell me about NFTs.

Gianina Skarlett:

Yeah, so that's an exciting topic.

Gianina Skarlett:

And I will say for all of my friends that I tried to onboard into the Web

Gianina Skarlett:

Three Wagon NFTs, I just described them as digital collectibles, and

Gianina Skarlett:

we actually saw Reddit do a huge onboarding their users into Web

Gianina Skarlett:

three without even calling them NFTs.

Gianina Skarlett:

They were just digital collectibles and digital avatars.

Gianina Skarlett:

So simplest explanation, it's a digital collectible that resides in a blockchain.

Gianina Skarlett:

So you could use Ethereum as the main token for it.

Gianina Skarlett:

You could use a lot of different tokens.

Gianina Skarlett:

So I'm just gonna stick to Ethereum.

Gianina Skarlett:

But it's basically a digital collectible.

Gianina Skarlett:

It doesn't even have to be an image.

Gianina Skarlett:

It could be music, it could be video, it could be a poem,

Gianina Skarlett:

it could be anything you like.

Gianina Skarlett:

It resides on the blockchain and it has a provenance.

Gianina Skarlett:

Which points to the unique owner of it.

Gianina Skarlett:

It's also unique, so they call it non fungible tokens

Gianina Skarlett:

because each one, it's unique.

Gianina Skarlett:

There will never be a replica of it.

Natasha Miller:

I love NFTs for, I mean, lots of different reasons I love tech,

Natasha Miller:

but the one thing about an NFT that is exciting to me, and I'll give an example,

Natasha Miller:

is if you buy this book from me for $20, right, and you buy it as an NFT, and then

Natasha Miller:

you want to sell it to your neighbor.

Natasha Miller:

Then as I understand it, as the original seller and the owner of this

Natasha Miller:

book, I get a commission or I get a piece of the pie of when you sell it.

Natasha Miller:

That's cool.

Gianina Skarlett:

Yeah.

Gianina Skarlett:

I think that has been one of the things that have brought so many creators

Gianina Skarlett:

and artists into the space, and is that it's the concept of royalties.

Gianina Skarlett:

Normally in art when you sell, something.

Gianina Skarlett:

You get that first paycheck and that's the last time you get money out of that sale.

Gianina Skarlett:

With NFTs, you can ride into the contract.

Gianina Skarlett:

Just to be really simple here and kind of technical, NFTs are basically

Gianina Skarlett:

code, so in that code you can ride.

Gianina Skarlett:

What is the percentage of perpetuity in royalties that you would like to get?

Gianina Skarlett:

For us, a crypto tech onement is 6% and that is kind of like every cell

Gianina Skarlett:

that happens, you are going to continue to get that royalty, which I think

Gianina Skarlett:

for anyone who has been in the Web two world as a creator, it's a huge

Gianina Skarlett:

bonus into coming into Web three.

Natasha Miller:

So let me ask you this clarifying question.

Natasha Miller:

So, if we had an agreement that wasn't an NFT where I said, "Gianina, I'm

Natasha Miller:

gonna sell you this book for $20, and you're like, thank you so much,

Natasha Miller:

I will give you 6% of the book.

Natasha Miller:

If I sell it to my neighbor."

Natasha Miller:

Then you sell it to your neighbor.

Natasha Miller:

, but you don't tell me you sell it.

Natasha Miller:

I don't get the money.

Natasha Miller:

I don't even know you've sold it.

Natasha Miller:

But if it were an N F T, am I getting an automatic notification

Natasha Miller:

and an automatic deposit?

Gianina Skarlett:

Yes.

Gianina Skarlett:

So with the NFT, since it's written into the contract,

Gianina Skarlett:

you will get it automatically.

Gianina Skarlett:

You don't really have to do anything and whatever is your wallet or

Gianina Skarlett:

your vault, which is the one that will receive the payment.

Gianina Skarlett:

We'll just continue to get it without you having to do anything.

Natasha Miller:

Yeah, I mean there's so many things about NFTs

Natasha Miller:

I like, but I really like that.

Natasha Miller:

And so let's talk about this.

Natasha Miller:

I know from my, I like tech and I'm tech forward, and it's pretty challenging to

Natasha Miller:

sift through how many steps you have to take to get involved in crypto and NFTs.

Natasha Miller:

Do you see that barrier?

Natasha Miller:

To entry, changing in shortening, or do you see us having to adapt to

Natasha Miller:

learning how to choose a coin, how to invest in it, how to access it.

Natasha Miller:

When you buy an NFT, it goes here and then it's here on meta mask.

Natasha Miller:

Like it's easy to see some things on a browser, but sometimes it's

Natasha Miller:

easier to see other things on your handheld device like it's maddening.

Natasha Miller:

Where are we with ironing all that out?

Gianina Skarlett:

Yes.

Gianina Skarlett:

That's an amazing question.

Gianina Skarlett:

I do think last year it was a hurdle, right?

Gianina Skarlett:

Even for myself when I started learning about Web three, I can tell you so

Gianina Skarlett:

many hours were invested to even understand how to even create one.

Gianina Skarlett:

I do think now as so many organizations like ours, so focused on onboarding

Gianina Skarlett:

movies into Web three, also in a very safely manner, I do see so much more.

Gianina Skarlett:

Evolution in the tools that are being used in the UI experience.

Gianina Skarlett:

I think that was one of the biggest things like UI.

Gianina Skarlett:

UX was not there for anyone who was not technical, but I do see

Gianina Skarlett:

a lot of big companies and small companies now focused on this now.

Gianina Skarlett:

There are no code tools that are free for people if they want to

Gianina Skarlett:

launch their own NFT collection.

Gianina Skarlett:

That wasn't there before.

Natasha Miller:

Yeah.

Natasha Miller:

I mean, I think to reach a greater audience, they have to simplify it

Natasha Miller:

and make it understandable, and as an audience we have to, there is some

Natasha Miller:

work to be done, like, I don't know if it will ever be as easy as a click,

Natasha Miller:

one click, or maybe it will one day, but it's far into the future, right?

Gianina Skarlett:

Yes, I am very excited to win.

Gianina Skarlett:

It is one click.

Gianina Skarlett:

I do see a lot of companies like Coinbase, they are developing a lot of

Gianina Skarlett:

like really easy material for people to learn and always bringing rewards.

Gianina Skarlett:

So if you do complete this course, you get some cryptocurrencies with us.

Gianina Skarlett:

We're doing, "Hey, if you do complete a course, you're gonna

Gianina Skarlett:

have an own chain credential."

Gianina Skarlett:

That says, "Hey, you passed this course."

Gianina Skarlett:

So I think one, giving people rewards for actually committing to learn

Gianina Skarlett:

something new, but also developing the tech to be simple to use.

Gianina Skarlett:

So I did see for Reddit, when they did their whole NFT sale, which was digital

Gianina Skarlett:

collectible, they could just buy it with a Stripe debit card, credit card.

Gianina Skarlett:

That is what we should aim for, where people don't even need to

Gianina Skarlett:

know that it's web three or crypto.

Natasha Miller:

Right.

Gianina Skarlett:

It's just a normal experience.

Natasha Miller:

Have you ever thought that you should write a book, that you should

Natasha Miller:

write the story of your life to help other people learn from your experience?

Natasha Miller:

Please go to memoirsherpa.com and learn how I can help you write, figure out your

Natasha Miller:

publishing path and market your story, your memoir, to a best seller status.

Natasha Miller:

How are you funding this new endeavor, this new company?

Natasha Miller:

Are you bootstrapping?

Natasha Miller:

Do you have venture capital?

Natasha Miller:

What's it like.

Gianina Skarlett:

Yes, so I did bootstrap it.

Gianina Skarlett:

I started last year.

Gianina Skarlett:

Luckily as a software engineer I had my good savings.

Gianina Skarlett:

So very thankful for that.

Gianina Skarlett:

I started just doing it myself.

Gianina Skarlett:

To be honest, the tech I had, marketing, I learned and just creating this by myself.

Gianina Skarlett:

Once we did our initial mint or initial cell in February, we were able to

Gianina Skarlett:

sell out, or all 8,888, and we raised over $2 million during the sale.

Natasha Miller:

Oh my goodness.

Gianina Skarlett:

Yes.

Natasha Miller:

So how did you get the information out to those people

Natasha Miller:

that bought that original mint?

Gianina Skarlett:

Yes.

Gianina Skarlett:

And honestly that is, it goes back to normal web two marketing.

Gianina Skarlett:

You create your profile on Twitter, you start talking about what in web

Gianina Skarlett:

three, I say it's all about utility.

Gianina Skarlett:

Like what is that user getting for supporting.

Natasha Miller:

And what were they getting?

Gianina Skarlett:

So for us it was the biggest proponent

Gianina Skarlett:

is our educational platform.

Gianina Skarlett:

All of our holders have access to it.

Gianina Skarlett:

They don't have to pay any additional monthly fee for it.

Gianina Skarlett:

We also do holders only, or members only events.

Gianina Skarlett:

So in real life events, we're gonna have put in our Basel coming up, it's

Gianina Skarlett:

all about creating that value that you think your audience will like.

Gianina Skarlett:

So it's pretty much like creating a web two.

Gianina Skarlett:

That will have that initial sale that will be really exciting

Gianina Skarlett:

for them to participate in.

Natasha Miller:

So when did you start this company?

Gianina Skarlett:

Yeah, so I started the company this year officially.

Gianina Skarlett:

I started working on the concept in August.

Gianina Skarlett:

So in August I-

Natasha Miller:

of last year?

Natasha Miller:

-started creating, yes.

Gianina Skarlett:

So august, you started creating, you started it officially

Gianina Skarlett:

this year, you minted two mil.

Gianina Skarlett:

How did you reach that big of an audience?

Natasha Miller:

I mean, it can't be just from a Twitter profile, and I

Natasha Miller:

know you're working with Sally, so talk to me about your marketing strategy.

Gianina Skarlett:

Yeah, so it started back in August.

Gianina Skarlett:

It was just creating a Twitter profile, and then back then I

Gianina Skarlett:

didn't really have any other teammates, so it was just by myself.

Gianina Skarlett:

I will say this, we started a discord immediately.

Gianina Skarlett:

To this date, you don't need a discord.

Gianina Skarlett:

There are other avenues you can use to communicate with your members, but

Gianina Skarlett:

it was creating a Twitter profile, creating a discord, communicating our

Gianina Skarlett:

value, which was, "Hey, I am a woman."

Gianina Skarlett:

"I am in tech."

Gianina Skarlett:

"I want to bring more women in tech."

Gianina Skarlett:

"I want to create a space for minorities."

Gianina Skarlett:

And I want to create a space that feels kind of easy to understand

Gianina Skarlett:

and that you feel like you belong.

Gianina Skarlett:

Because at that time it was a lot of bros in the crypto space, and

Gianina Skarlett:

so I will say, that was something that worked in our favor, which was

Gianina Skarlett:

creating this space that women and minorities felt really comfortable in.

Gianina Skarlett:

Also, just creating that value proposition beyond from, yes, being an amazing

Gianina Skarlett:

community, what else are you giving them?

Gianina Skarlett:

And then the growth strategy was.

Gianina Skarlett:

One Tweets, tweeting, and I know for so many people, they're

Gianina Skarlett:

like, who is even on Twitter?

Gianina Skarlett:

Web three's on Twitter.

Gianina Skarlett:

So we would be tweeting three to five times a day collaborating.

Gianina Skarlett:

So web three's all about collaboration, which in web two,

Gianina Skarlett:

it's more about competition, right?

Gianina Skarlett:

We don't see Facebook and Tumblr as an example, collaborating together.

Gianina Skarlett:

But in web three, you do.

Gianina Skarlett:

So it was finding like-minded communities that we could collaborate and in return,

Gianina Skarlett:

you're sharing your audience, right?

Gianina Skarlett:

So their audience becomes yours, and it was doing this weekly, every day, if

Gianina Skarlett:

possible, finding ways to engage them.

Gianina Skarlett:

So in this score, you have a direct communication with your

Gianina Skarlett:

consumers or with your members.

Gianina Skarlett:

So being there present every day you're there communicating with them,

Gianina Skarlett:

you're creating that tie with them that will really make them believe

Gianina Skarlett:

in you and what you stand for.

Gianina Skarlett:

So it was doing that repeatedly, doing Twitter spaces, which are

Gianina Skarlett:

basically like mini podcasts.

Gianina Skarlett:

There were weeks I would do six, six a week, and it was not only mine,

Gianina Skarlett:

I would jump into other people's.

Gianina Skarlett:

So definitely just being precedent showing up.

Natasha Miller:

And you're working with sally now on

Natasha Miller:

mostly Google or Facebook ads.

Natasha Miller:

Which one or both?

Gianina Skarlett:

None of those yet.

Gianina Skarlett:

So Sally came in after our Mint.

Gianina Skarlett:

She actually was one of the people that bought our, in our initial sale, and

Gianina Skarlett:

then we met in LA and I heard all about her background and I'm like, I love her.

Gianina Skarlett:

She needs to come in.

Gianina Skarlett:

She's been helping with our overall marketing strategy and honestly also some

Gianina Skarlett:

strategy in terms of business development and who should we partner with.

Gianina Skarlett:

Why?

Gianina Skarlett:

What event should we be in?

Gianina Skarlett:

But we're still pretty much very heavy on Twitter.

Gianina Skarlett:

So that's our main place we are expanding to LinkedIn, TikTok, Instagram.

Gianina Skarlett:

But it's funny because in web three, if you run ads, it looks scammy.

Gianina Skarlett:

So in web two ads are where it is, right?

Gianina Skarlett:

Like I've seen so many business.

Gianina Skarlett:

Number one thing is ads in web three because of the whole essence of it.

Gianina Skarlett:

It's so new.

Gianina Skarlett:

If you run ads for your company, it does look like, "hmm, maybe

Gianina Skarlett:

they're scamming someone."

Natasha Miller:

And why does it look like that?

Natasha Miller:

What is the trigger?

Gianina Skarlett:

The trigger is so many companies that came in, running

Gianina Skarlett:

ads and then they would do rug, which means they basically took the

Gianina Skarlett:

money after the sale and disappeared.

Gianina Skarlett:

So it definitely burned a lot of people.

Gianina Skarlett:

And I do know ads are the future and they're gonna stay, but it's

Gianina Skarlett:

so early in web three that they're still not accepted with open hands.

Natasha Miller:

What do you think about the potential of Elon Musk

Natasha Miller:

laying off 70% of Twitter employees and the future of Twitter, which

Natasha Miller:

has been really the mainstay of your top of the funnel for your business?

Natasha Miller:

What are you gonna do?

Gianina Skarlett:

Yeah, so one of the things is because we are looking for

Gianina Skarlett:

non-native audiences, we are expanding to non web three audiences, which are

Gianina Skarlett:

on LinkedIn, like Instagram, TikTok.

Gianina Skarlett:

But for the Elon question, yes, I think it's crazy.

Gianina Skarlett:

He's going in and what I do think it's crazy is that they have 10,000 employees.

Gianina Skarlett:

I do not know what is their strategy, what departments do they.

Natasha Miller:

I have to tell you something right now.

Natasha Miller:

Today, my core business is Entire Productions, we're an event and

Natasha Miller:

entertainment production company.

Natasha Miller:

We're producing an event at Twitter for Halloween.

Natasha Miller:

I don't know what everyone does.

Natasha Miller:

Sales.

Natasha Miller:

Who knows?

Gianina Skarlett:

You should snoop into departments and see what you find.

Gianina Skarlett:

I think the core product will still be there.

Gianina Skarlett:

And he actually came in strong by promising a creator's perk.

Gianina Skarlett:

So now people are really hyped for this and really excited.

Gianina Skarlett:

As a creator, you do want to make some revenue for creating, and I think that

Gianina Skarlett:

has been something Twitter has not done.

Natasha Miller:

Right.

Gianina Skarlett:

Where we see Instagram, Facebook, TikTok, Snapchat will do it.

Gianina Skarlett:

Yeah.

Gianina Skarlett:

I'm actually not really worried about the change of structure.

Gianina Skarlett:

I do think that maybe it makes sense.

Gianina Skarlett:

I guess it depends what departments, it's.

Natasha Miller:

So what is your team comprised of, right now?

Gianina Skarlett:

Yeah, so we're still a very lean team, but is

Gianina Skarlett:

marketing partnerships, business development, finance community.

Gianina Skarlett:

So for web three, always have to be in contact with your members.

Gianina Skarlett:

So we do have a community team, and then PR and product management

Gianina Skarlett:

for W3 Learn Academy as well.

Natasha Miller:

So we talked about your marketing strategy.

Natasha Miller:

Let's talk about your exit strategy.

Natasha Miller:

Are you building this company with an exit in mind or an acquisition, or are you

Natasha Miller:

gonna hold onto it for dear life forever.

Gianina Skarlett:

That's a great question.

Gianina Skarlett:

I think for now, I do not have an exit in mind just because I'm

Gianina Skarlett:

so passionate about the cause.

Gianina Skarlett:

I started engineering myself, coding through Code Academy when

Gianina Skarlett:

I was 16, and then coming into tech and actually being a founding

Gianina Skarlett:

software engineer at a tech company.

Gianina Skarlett:

I think I'm just so involved with the mission and.

Gianina Skarlett:

When I see my mission, it's kind of selfish because it's kind

Gianina Skarlett:

of like what I want and what I wanted to see when I was 16.

Gianina Skarlett:

And so for now, no exit strategy.

Gianina Skarlett:

I did hear that question a lot in my previous company was also

Gianina Skarlett:

startup and people would always say,

Gianina Skarlett:

"Do you think we're gonna IPO?"

Gianina Skarlett:

"Are we gonna sell?"

Gianina Skarlett:

But I know the founder were also just very strong believers in the company and

Gianina Skarlett:

they're like, we're doing this forever.

Gianina Skarlett:

So, I kind of feel that way right now.

Gianina Skarlett:

Are they supporting this past job of yours?

Gianina Skarlett:

Are they supporting your new endeavor?

Gianina Skarlett:

Are you partnering

Gianina Skarlett:

with them?

Gianina Skarlett:

Not as of now, just because our companies are still different, but they were

Gianina Skarlett:

very supportive and honestly, when I started building this, I had a talk

Gianina Skarlett:

with the co-founder cuz as you can imagine, if you're doing anything,

Gianina Skarlett:

what a great mentor that would've been.

Gianina Skarlett:

Yeah.

Gianina Skarlett:

You have to let them know.

Gianina Skarlett:

And I was thinking about it, it wasn't even solid.

Gianina Skarlett:

And he encouraged me.

Gianina Skarlett:

He said, if this is something you're passionate about, go for it.

Gianina Skarlett:

And he was really encouraging and even after pose myself becoming a

Gianina Skarlett:

real founder, a lot of issues, right?

Gianina Skarlett:

Or like a lot of things to think about, he was also very opening

Gianina Skarlett:

to giving me advice and feedback.

Gianina Skarlett:

So it was very encouraging to have that too.

Natasha Miller:

For more inform.

Natasha Miller:

Go to the show notes where you're listening to this podcast.

Natasha Miller:

Wanna know more about me, go to my website OfficialNatashaMiller.com.

Natasha Miller:

Thank you so much for listening.

Natasha Miller:

I hope you loved the show.

Natasha Miller:

If you did, please subscribe.

Natasha Miller:

Also, if you haven't done so yet, please leave a review where you're

Natasha Miller:

listening to this podcast now.

Natasha Miller:

I'm Natasha Miller and you've been listening to FASCINATING ENTREPRENEURS.

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