Shownotes
Find The Words To Spice Up Your Brand
Listen to this energetic conversation to discover ...- The important difference between Copy and Content.
- What is your Brand Voice? And why it matters.
- A simple trick to figure out the unique voice of YOUR brand
- Understanding your ideal customer's voice (and why you should)
- How to know if your message is resonating with your audience or not
- Common mistakes to avoid
- What is a Word Wall (and why you need one)?
- and so much more!
Tune in to this high-vibe conversation to find the right words to spice up YOUR brand and write killer product descriptions that will help you make more sales!
Resources Mentioned
Lucy's Contact Links
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Gift is unwrapped.
Speaker:Episode 396.
Speaker:Something happens when we get in front of that Google Doc
Speaker:and it's blank and that cursor's staring at us in the
Speaker:face. Attention,
Speaker:Gifters, bakers,
Speaker:crafters and makers pursuing your dream can be fun.
Speaker:Whether you have an established business or looking to start one,
Speaker:now you are in the right place.
Speaker:This is Gift Biz Unwrapped,
Speaker:helping you turn your skill into a flourishing business.
Speaker:Join us for an episode packed full of invaluable guidance,
Speaker:resources and the support you need to grow your gift biz.
Speaker:Here is your host Gift Biz gal Sue Moon Height.
Speaker:Hi there,
Speaker:it's Sue and thanks for joining me here on the show.
Speaker:Today you're gonna walk away with at least one,
Speaker:probably more ways you can make your language more enticing to
Speaker:your customers,
Speaker:all while staying true to your brand and natural way of
Speaker:speaking. This topic has been something I've been thinking about a
Speaker:lot even before I met Lucy.
Speaker:Whether I'm talking or typing,
Speaker:I've noticed I gravitate to the same words over and over
Speaker:again. They aren't bad words,
Speaker:but they've gotten boring with overuse.
Speaker:Beautiful. So creative,
Speaker:that's wonderful.
Speaker:And I'm excited are all authentic and heartfelt.
Speaker:Except I know I can do better to bring more spice
Speaker:to my messages.
Speaker:I'm thinking adding more pizazz will be entertaining for you too.
Speaker:Making emails more fun to read social posts,
Speaker:more shareable and overall separate my copy and content from the
Speaker:crowd. You can do this too to make your brand stand
Speaker:out. Lucy's here to show us the way.
Speaker:Today we're gonna learn how to make our messaging more impactful
Speaker:through a conversation with Lucy Bode.
Speaker:Lucy is a personality driven copywriter and owner of my right
Speaker:hand woman who specializes in crafting copy for businesses that want
Speaker:to make a mark online.
Speaker:She says,
Speaker:Your copy is the salesperson who works for you 24 hours
Speaker:a day,
Speaker:seven days a week.
Speaker:If you've got that amount of work out of a person,
Speaker:well that would be illegal.
Speaker:Lucy has worked with a variety of companies ranging from growing
Speaker:solopreneurs to multimillion dollar brands.
Speaker:Her signature skill,
Speaker:she uses client brand voice and zesty humor to help them
Speaker:stand out online,
Speaker:create a fun brand experience and scale much faster.
Speaker:Lucy, you're just who we need here today.
Speaker:Welcome to the gift quiz on Rev podcast.
Speaker:Thank you so much.
Speaker:I'm so excited.
Speaker:Me too.
Speaker:I have to tell you,
Speaker:we've been talking topics for blogs,
Speaker:how to write emails,
Speaker:but we've never really talked about the style of writing and
Speaker:talking, so super excited to dive into that.
Speaker:But before we do,
Speaker:I wanna ask you another question to get to know you
Speaker:in a little more of a creative way,
Speaker:and that is through a motivational candle.
Speaker:So if you were to think of a candle,
Speaker:you just envision one that totally speaks you,
Speaker:what would your candle look like by a color quote or
Speaker:any other creative things you'd like to add to it?
Speaker:Oh, I love this.
Speaker:I think when I think of a candle,
Speaker:the first thing that comes to mind would be the scent.
Speaker:And when Yankee candle was really big,
Speaker:I was obsessed with buttercream.
Speaker:So it would have to be something in the vanilla,
Speaker:something's baking something delicious realm.
Speaker:And then in terms of color,
Speaker:definitely hot pink.
Speaker:I would be very on brand with that choice.
Speaker:And a motivational quote for my candle would be just because
Speaker:you dim your own light doesn't make other people's light shine
Speaker:brighter. Because I'm all about making sure that you are showing
Speaker:up the vest is yourself so that everyone around you can
Speaker:glow. I like the approach that you took to this.
Speaker:You have control over how bright your light shines,
Speaker:so why would you wanna dim yours?
Speaker:Absolutely. And it's kind of leading to the idea to me
Speaker:that you know how we can all be bubbly in person.
Speaker:Like if you and I were sitting over coffee,
Speaker:let's say we'd talk,
Speaker:we'd chatter,
Speaker:we'd laugh,
Speaker:we'd be ourselves,
Speaker:we'd be friendly,
Speaker:et cetera.
Speaker:The second we'd get in front of an audience or the
Speaker:second we'd get in front of our screen cuz we have
Speaker:to write something,
Speaker:there's like this filter that comes over us and we dim
Speaker:our light then I think.
Speaker:Absolutely. I mean you said the magic word you said,
Speaker:if we were sitting and having coffee on your couch,
Speaker:you know we would just be talking casually about your business,
Speaker:your offers,
Speaker:what lights you up.
Speaker:But something happens when we get in front of that Google
Speaker:doc and it's blank and that cursor's staring at us in
Speaker:the face where we're like,
Speaker:okay, now I need to just put that all away.
Speaker:But the truth is you need to bring all of that,
Speaker:that casualness,
Speaker:that fun,
Speaker:that personality,
Speaker:cuz that's really what helps things elevate.
Speaker:It sounds a lot easier than it is,
Speaker:right? Yes,
Speaker:I totally in agreement that Statement because I realize it.
Speaker:I think personally I've gotten better at that.
Speaker:I just try to write as if I'm writing to a
Speaker:friend or writing to like,
Speaker:I'll think of one or two clients and pretend like I'm
Speaker:just writing to them because it's a topic we've talked about
Speaker:together recently or something.
Speaker:But it's still difficult.
Speaker:It's still hard to do.
Speaker:And I know that this is a wall,
Speaker:I'll say that a lot of us can't get over,
Speaker:hence we never do start writing our blog or we never
Speaker:do start an email strategy.
Speaker:We know we should,
Speaker:but when we get to it,
Speaker:it just feels too difficult or we feel like we're being
Speaker:too vulnerable maybe.
Speaker:I think that's a big one,
Speaker:especially vulnerability and authenticity.
Speaker:I mean those are two very big buzzwords,
Speaker:but it's like where is the line?
Speaker:Like how can we be more authentic?
Speaker:How can we be more vulnerable in our business without feeling
Speaker:like our deepest darkest secrets are out on display all the
Speaker:time? So that is such a common thing that people will
Speaker:tell me.
Speaker:Yeah, and let's face it,
Speaker:we can still decide what we're gonna talk about.
Speaker:It's not like we have to be a hundred percent open
Speaker:book, but it's how do you make the things that you
Speaker:talk about stand out and sound interesting and beyond brand?
Speaker:And I know we're gonna get to this,
Speaker:but you impressed me so much with just all these fun
Speaker:words you have.
Speaker:Thank you.
Speaker:I don't even know where they all come from and maybe
Speaker:we're gonna get into that and you'll share some secrets,
Speaker:but tell me how you got started and having this be
Speaker:your interest for a business.
Speaker:Yeah, so I got started fresh out of college.
Speaker:I knew from my senior year that I don't think I'd
Speaker:be very happy in a corporation just because I've always been
Speaker:one of those people who wants to do things my way
Speaker:and doesn't take authority very well.
Speaker:And that's something I do know about myself.
Speaker:So when the pandemic hit and I was like,
Speaker:Okay, well I'm not gonna get a job anyways,
Speaker:it kind of turned into this thing of well let me
Speaker:just go all in,
Speaker:let me try it.
Speaker:This is a really great time for me to just do
Speaker:it and see what happens.
Speaker:And if it fails,
Speaker:it fails.
Speaker:And at this point I had been a writer for about
Speaker:seven years writing for a food publication and I actually was
Speaker:able to gain some traction with my articles because I would
Speaker:try these crazy celebrity diets for a week and talk about
Speaker:what happened.
Speaker:And as I'm sure any listener can realize,
Speaker:they probably took a crazy turn for the left sometimes.
Speaker:So that was my way of being able to express myself
Speaker:and connect with people through writing.
Speaker:So becoming a copywriter was kind of a natural progression,
Speaker:but I think the toughest part was thinking,
Speaker:okay, well now how can I take my love of writing,
Speaker:mix it with my marketing degree and create a business that
Speaker:can actually support me and help other female entrepreneurs grow.
Speaker:I think it's perfect because,
Speaker:and especially when we talk about teaching other people how to
Speaker:write in their own voice,
Speaker:not many people are doing that.
Speaker:I mean,
Speaker:we can all hire ghost writers to write blog articles for
Speaker:us. I mean I even have some client who have other
Speaker:people writing their emails for them and I've done that too.
Speaker:But you still need your voice.
Speaker:Yeah. And you still need to be able to word it
Speaker:with the personality of your brand and all of that.
Speaker:And even if you have someone writing for you,
Speaker:you have to note what it is to be able to
Speaker:relay it to them so they can do it for you.
Speaker:Yes. So were you loving like what do you call it
Speaker:now, creative writing as you were growing up in school,
Speaker:Was this just a natural to you all this time?
Speaker:Oh absolutely.
Speaker:I mean if my mom was here,
Speaker:she would say that I had lined paper like just thrown
Speaker:around my childhood bedroom as a kid with like stories upon
Speaker:stories, like mostly just realistic fiction writing about my experiences.
Speaker:And she was like,
Speaker:Okay, my child is crazy.
Speaker:It's how I expressed myself and I just had such an
Speaker:affinity for it from a young age.
Speaker:And then I just feel so fortunate that I was able
Speaker:to kind of connect the dots and now I get to
Speaker:wake up and do it every day.
Speaker:So it aligns with something that naturally has come to you
Speaker:all this whole time your whole life.
Speaker:Yeah. And now it just gets to be amplified and people
Speaker:actually get to read my stuff,
Speaker:which is really cool too.
Speaker:Read your stuff and we need your direction badly.
Speaker:We do.
Speaker:So let's circle this around to our listeners here.
Speaker:I don't know if we've all thought about the fact that
Speaker:we need to write and have it match our brand.
Speaker:I mean we've talked a little bit about this in terms
Speaker:terms of adjectives of how you would define your brand,
Speaker:but not necessarily you as the writer for your brand.
Speaker:So how would you start talking to us about that?
Speaker:Yeah, I mean if I would say if you are very
Speaker:new, like you've never even thought of this concept before,
Speaker:the best thing you can do is figure out how you
Speaker:naturally speak.
Speaker:If you've ever had a corporate job or even if you
Speaker:had like a strong education,
Speaker:if you went to college,
Speaker:took a bunch of English classes,
Speaker:chances are you were taught how to write and how to
Speaker:speak in a way that is on paper very good and
Speaker:very coherent,
Speaker:but it's not the way that people talk and it's hard
Speaker:to make that readable because it's a little bit too formal
Speaker:for what we're going for with web copy.
Speaker:So I would say take out your voice notes,
Speaker:this is gonna be the fringiest thing you ever do,
Speaker:and record yourself explaining your offers as you would to your
Speaker:mom, your best friend if you were meeting a client for
Speaker:coffee. And that is definitely the best way to think,
Speaker:Okay, well how would I describe what I'm making or what
Speaker:I'm baking or the product that I have?
Speaker:How would I say this to someone who I'm really close
Speaker:to? And that is such a great way when you go
Speaker:back and listen to that voice memo,
Speaker:you know you're gonna hear your own voice,
Speaker:but you can kind of see the patterns.
Speaker:Maybe you say y'all and you're like,
Speaker:oh wait,
Speaker:why didn't I write y'all in my web copy?
Speaker:Like that's how I talk.
Speaker:So you'll be able to see the different mannerisms and the
Speaker:patterns in how you're speaking and then transcribe it to the
Speaker:page. And then if you've already kind of done that,
Speaker:I mean maybe not that exact thing,
Speaker:but you wanna kick things up a notch,
Speaker:that's when I like to kind of give the visual of
Speaker:a Venn diagram.
Speaker:You have how you speak in one circle,
Speaker:but then you have how people want to be spoken to
Speaker:and how your brand presents itself.
Speaker:So that's the more inception mind complex like thinking.
Speaker:But think about who's actually buying your products.
Speaker:Is it women who are new moms,
Speaker:they're in their early thirties.
Speaker:Is it women who have just retired?
Speaker:Is it men?
Speaker:Is it students that are maybe 14,
Speaker:15 in high school?
Speaker:How would they speak because your brand needs to speak to
Speaker:the way that they're naturally speaking to each other And that
Speaker:feels comfortable for them to receive.
Speaker:Yes. I mean I've had a couple of emails come to
Speaker:me, well not just a couple,
Speaker:but people that I do business with that I learn from,
Speaker:but they're emails,
Speaker:it just doesn't relate to me and it feels like a
Speaker:disconnect. It almost makes me rethink like is this the right
Speaker:person that I should be working with just in words that
Speaker:are on an email.
Speaker:So I mean that's just reinforcing to me exactly what you're
Speaker:saying here.
Speaker:And I'm thinking if you're listening,
Speaker:if you can think back to some emails that just didn't
Speaker:land well for you when you opened them,
Speaker:that's where there's a disconnect in the Venn diagram,
Speaker:right Lucy?
Speaker:Because it's your voice and your customer's voice and how do
Speaker:you intersect those two in a real way,
Speaker:right, in a genuine way.
Speaker:And that's where the magic happens,
Speaker:I'm Guessing for sure.
Speaker:I mean you just hit the now on the head with
Speaker:words are powerful and you know,
Speaker:even if you have something that's beautifully designed or a product
Speaker:that's just absolutely fabulous,
Speaker:like that is a very important part of the equation.
Speaker:But the way people are gonna connect with you and become
Speaker:a fan for life is what they read is how they
Speaker:talk to you.
Speaker:And I'm assuming you're not getting on the phone with everyone
Speaker:who's ever bought your product.
Speaker:So by talking to them through your email and not treating
Speaker:email like something that you write every week to just write
Speaker:it, same goes for your website.
Speaker:You can actually speak to every single person who comes into
Speaker:your world.
Speaker:How do you confirm that the way you talk like that
Speaker:intersection area,
Speaker:that the way you talk is really hitting the mark with
Speaker:your audience?
Speaker:There's a few things you can do.
Speaker:I mean I am also a little bit of a data
Speaker:head. So you can look at your analytics if you notice
Speaker:that maybe your open rates are really high for your email
Speaker:or you're getting a lot of traffic to your website,
Speaker:but it's just not converting,
Speaker:people aren't taking that next action,
Speaker:whether it's clicking a CTA button or adding something to their
Speaker:cart or actually making that purchase.
Speaker:Well then there's the disconnect.
Speaker:You're like,
Speaker:okay, well I'm getting eyeballs on my site,
Speaker:but those eyeballs aren't turning into fans.
Speaker:So that would be something where I'd say,
Speaker:okay, well let's go back to that intersection and see if
Speaker:there's something that's off.
Speaker:I mean it could be a million factors,
Speaker:but usually it's a disconnect in the messaging.
Speaker:And then you can also look at analytics and data.
Speaker:You can kind of,
Speaker:when you test different headlines,
Speaker:different subject lines,
Speaker:see what's performing,
Speaker:see what people are resonating with,
Speaker:ask people who bought from you like what made you buy
Speaker:my product?
Speaker:And chances are what they're gonna say is gonna be a
Speaker:combination of your amazing product and how you communicated it.
Speaker:They might not even realize potentially that it's the wording that
Speaker:you're using that either makes them really interested and push the
Speaker:buy button or doesn't they just be saying,
Speaker:well you as a person,
Speaker:like in what you stand for,
Speaker:they might not specifically say,
Speaker:Well it's because of the beautifully worded emails,
Speaker:Loved your subject,
Speaker:like not to purchase,
Speaker:Which I wanna get to some of that also,
Speaker:but to the point that you made a little while ago,
Speaker:depending on where we fall in the generations,
Speaker:you know,
Speaker:I mean I know when I was in school everything was
Speaker:perfect English period and you know all it is not it,
Speaker:you know if you're gonna write formally and all that.
Speaker:And I feel like in this day and age we need
Speaker:to get out of that.
Speaker:To your point,
Speaker:you should be writing the way you talk,
Speaker:right? So people when they're reading it can almost even hear
Speaker:your voice coming through in their head,
Speaker:right? Absolutely.
Speaker:I mean I always joke English teachers would scream if they
Speaker:saw the way I'm writing and the way I'm selling my
Speaker:writing, they'd be like,
Speaker:That's a fragment,
Speaker:that's a run like,
Speaker:and I'm like,
Speaker:no, no,
Speaker:I'm just making it so people buy things.
Speaker:And the truth is people don't read the same way they
Speaker:would read like an amazing piece of prose or literature.
Speaker:They're just clicking on your website giving it a quick skim
Speaker:and being like,
Speaker:Oh okay cool.
Speaker:I guess I could use a candle adding it to cart
Speaker:and purchasing or leaving the website.
Speaker:So you're writing for a very different purpose than you would
Speaker:be if you were looking to like flex that perfect grammar.
Speaker:Yeah. So if you're writing for a book,
Speaker:it's a whole different story than if you're writing on your
Speaker:website or an email,
Speaker:et cetera.
Speaker:Absolutely. Okay,
Speaker:So that's really,
Speaker:really good to know.
Speaker:I have to ask you this cuz this is such a
Speaker:pet peeve for me,
Speaker:the salutation line dear,
Speaker:whatever. Right.
Speaker:Do you have any recommendations on that?
Speaker:And the reason I ask is I always like to use
Speaker:and every email provider now allows you to just merge in
Speaker:our first name.
Speaker:But you know,
Speaker:you'll have people do these creative salutation lines like hey friend,
Speaker:or what's up Go friend.
Speaker:Or you know like all these things that when they're not
Speaker:used well are a real turn off.
Speaker:What do you think about that?
Speaker:You know,
Speaker:some of the customization that might come in,
Speaker:I'm sticking with emails for now,
Speaker:but For sure,
Speaker:I mean you definitely are like from what you're saying,
Speaker:it sounds like a lot of people are using pet names
Speaker:in the space so you see a lot of like,
Speaker:hey there,
Speaker:lovely. What's up babe?
Speaker:You want Yeah,
Speaker:What is up with that?
Speaker:Yeah, So I think when it comes to that,
Speaker:it really comes down to if your brand can pull it
Speaker:off. If you are someone where like that just irks you
Speaker:and makes your tummy do a summer salt,
Speaker:it's always gonna sound fake if you try and use it.
Speaker:So just use people's name.
Speaker:You don't have to say like dear name if you're like
Speaker:that's so formal.
Speaker:You can just say like,
Speaker:hi there first name,
Speaker:you know,
Speaker:and start the conversation organically that way.
Speaker:But if you do have a brand that's a little bit
Speaker:more, I'm not gonna say like cheerleader vibes,
Speaker:but like that's the word that's coming to mind.
Speaker:I actually have some clients that do call all of their
Speaker:community beauties and lovelies and they have super successful businesses but
Speaker:they feel that that is actually what they feel in their
Speaker:core and what they want to call their community.
Speaker:So I think it really comes down to what you can
Speaker:stomach, but also what you feel like your community can resonate
Speaker:with and what you can commit to if you can't commit
Speaker:to one or two pet names that feel really authentic to
Speaker:you. I would say stick to the first name.
Speaker:We've also heard it in the book How to Win Friends
Speaker:and Influence People.
Speaker:People love to hear their own names.
Speaker:So if you can get that first name in the subject
Speaker:line in the first couple of lines of the email,
Speaker:Golden. And to your point,
Speaker:if you don't normally talk like that,
Speaker:don't start sending emails that way just cuz they look different
Speaker:and fun and pretty or whatever it is.
Speaker:All right.
Speaker:But customization and the point about names is super important I
Speaker:think. And also again,
Speaker:just sticking with emails,
Speaker:like I think it's nice to separate the conversation for us
Speaker:into emails versus then we're gonna go into the website.
Speaker:I see a lot of emails when we actually do this
Speaker:in ours as well,
Speaker:only a sentence or two for each paragraph.
Speaker:Some paragraphs are only three or four words,
Speaker:dot, dot,
Speaker:dot. Cuz that's the way I talk,
Speaker:you know,
Speaker:I feel like I'll just think of how I'm talking and
Speaker:I kind of just type it as I talk it type
Speaker:thing. All of that is okay in emails.
Speaker:It's not just okay,
Speaker:it's encouraged.
Speaker:I think the shorter the sentence,
Speaker:the shorter the paragraph,
Speaker:the more white space you can have if you're a maker
Speaker:or especially if your product is very beautiful or the look
Speaker:of your product is very important.
Speaker:Put pictures in those emails and structure it more of like
Speaker:a newsletter.
Speaker:Make it so that the whole email is an experience,
Speaker:not an essay.
Speaker:Because my guess is you're not selling essays.
Speaker:Not selling essays.
Speaker:And I don't know if everyone will agree with my behavior,
Speaker:but I open an email and I see long paragraphs and
Speaker:I'm over it.
Speaker:I close out and go away.
Speaker:I don't have the time.
Speaker:Something that you could have told me in a sentence and
Speaker:a half is like a paragraph an inch long too much
Speaker:for me.
Speaker:I'm on my way,
Speaker:I just don't have time,
Speaker:You're not alone.
Speaker:That is such common behavior.
Speaker:I mean I think we always underestimate how little of a
Speaker:detention span people have And what we think is so important.
Speaker:I mean I'd love to think that all of my customers
Speaker:wanna hang on my every word.
Speaker:They don't.
Speaker:They have their own things to do.
Speaker:I am much less important than that.
Speaker:You know,
Speaker:I need to get to the point,
Speaker:tell them what I need to tell them with some color,
Speaker:you know,
Speaker:why it's important to them and get the word across as
Speaker:fast as I can.
Speaker:What do you say about that?
Speaker:Is that true?
Speaker:Definitely. I think we,
Speaker:especially emails like our inboxes are flooded,
Speaker:you know we probably have multiple inboxes we're checking every single
Speaker:day. So the best thing you can do is grab someone's
Speaker:attention in the first subject line,
Speaker:make those CTAs higher up on the email than you would
Speaker:usually do it because most people aren't hitting the bottom of
Speaker:the email and just really focusing on what's in it for
Speaker:the person who's gonna be purchasing from you,
Speaker:what would be a product that they would really love and
Speaker:they would wanna purchase.
Speaker:And maybe even think about segmenting your audience if you are
Speaker:targeting multiple people,
Speaker:sending different emails to different people and promoting different products that
Speaker:you think would be the most applicable to their life.
Speaker:Okay, so we've got that for emails.
Speaker:I'm gonna get to the flowery wording choices in a minute,
Speaker:but how does this then change when you're doing a blog?
Speaker:Yeah, so when it comes to content writing,
Speaker:I always make the distinction between copywriting and content writing.
Speaker:I do both for clients,
Speaker:but I think it's good to know like the semantics,
Speaker:like what is what,
Speaker:okay, so blogs are definitely in that content umbrella.
Speaker:So copy is meant for getting people to purchase,
Speaker:take an action,
Speaker:really hardcore persuasion,
Speaker:just like using all of those sales psychology,
Speaker:making sure that it's really short to the point,
Speaker:all that good stuff.
Speaker:Content, obviously you still wanna do some of the same things.
Speaker:You don't wanna write these crazy long extra bland paragraphs,
Speaker:but content you have a little bit more flexibility to really
Speaker:speak through your mind and educate and inform and just connect
Speaker:with people.
Speaker:You don't have to be as to the point because the
Speaker:whole point if someone clicks on your blog is they're coming
Speaker:there to read.
Speaker:So you do have like 500,
Speaker:750, even a thousand plus words to play with and that's
Speaker:a really great time for you to go deep into maybe
Speaker:your making process,
Speaker:show them behind the scenes or maybe talk about a client
Speaker:case study where like if you have,
Speaker:especially if you're selling wholesale or you wanna sell to more
Speaker:corporations, be like,
Speaker:well this happened,
Speaker:this is what they purchased and this is how it went.
Speaker:So you can start to get some of those bigger sales
Speaker:as opposed to just smaller direct to consumer sales if that's
Speaker:something that you're interested in.
Speaker:But blogs are really your opportunity to go deeper into educating
Speaker:your audience and bringing them into your world in not quite
Speaker:as a salesy way,
Speaker:Not as a salesy way,
Speaker:but still with interesting wording.
Speaker:Right, Absolutely.
Speaker:Okay, I'm threading this wording topic through for a second.
Speaker:Okay, so now let's jump over and talk about your website.
Speaker:So is website,
Speaker:I'm thinking you're gonna say that that's content,
Speaker:not copy either or maybe there's a combination of the two
Speaker:depending on the page you tell me.
Speaker:Ooh, yeah,
Speaker:actually websites are almost always copy,
Speaker:Copy, Yeah actually I'm really glad you brought that up because
Speaker:I think a lot of people think like the content for
Speaker:their website and then they end up getting a content writer
Speaker:and then they don't get the sales that they want because
Speaker:they actually did a copywriter from the get go to write
Speaker:that homepage about page shop page product descriptions.
Speaker:So I think that was actually a really good point we
Speaker:actually brought up.
Speaker:Okay, let's talk about the about us page on a website.
Speaker:This is my pet peeve,
Speaker:you know,
Speaker:cuz a lot of people will just put a resume up
Speaker:there and call it a day and we all know now
Speaker:that the about Us page is a really important very highly
Speaker:red page.
Speaker:What should we really be writing there?
Speaker:You give us a little training here For sure.
Speaker:So when it comes to an about page,
Speaker:really the main things people are going onto that page is
Speaker:to learn about you.
Speaker:So the common kind of advice we see in the copywriting
Speaker:world is you're about page is about you,
Speaker:but for your ideal client.
Speaker:And I think that definitely does resonate to a certain degree
Speaker:and I think that's important.
Speaker:You know,
Speaker:it's really hard to write about ourselves,
Speaker:but sometimes I think that perspective shift of,
Speaker:okay, well I'm just telling my story in a very relevant
Speaker:way to my ideal client makes it a little less like,
Speaker:okay, now I need to be like fun and interesting and
Speaker:have fun facts,
Speaker:which can be a little more daunting.
Speaker:So if I was just structuring and about page right now,
Speaker:I would do some sort of header that goes along with
Speaker:your mission,
Speaker:your differentiator,
Speaker:why you started your business,
Speaker:just one line that really like pulls people in.
Speaker:And then I would do a small paragraph that's a little
Speaker:bit like behind the brand or behind the shop and I
Speaker:would talk about your shop just globally,
Speaker:like how you started it,
Speaker:like why you started it,
Speaker:who you wanted to serve.
Speaker:And then I would move into your story,
Speaker:which is just like taking people a little bit behind the
Speaker:scenes of your life,
Speaker:maybe your background,
Speaker:maybe why you chose to make the thing that you're making
Speaker:or sell the product that you're selling.
Speaker:And then from there always make sure you end with a
Speaker:CTA where people can go directly to the shop because after
Speaker:they're psyched because they just met you,
Speaker:they love your story,
Speaker:you wanna make sure that they can take the next step,
Speaker:which is usually for making a purchase.
Speaker:How about including at some point in there why this information
Speaker:is important to the reader?
Speaker:Do you think that belongs on and about us page?
Speaker:I think if it's more general,
Speaker:absolutely. Like if you found this like new way of using
Speaker:coconut oil and it has this specific benefit on specific types
Speaker:of skin,
Speaker:absolutely put that in like your behind the brand or behind
Speaker:the shop page.
Speaker:Be like this shop started because I decided coconut oil deserves
Speaker:a higher place in your beauty routine or something like that
Speaker:would be a really strong way to show that without being
Speaker:overtly like coconut oil,
Speaker:Coconut oil,
Speaker:which I would like definitely stress for like your product descriptions
Speaker:and the pages that have a little bit more sales on
Speaker:them. But the about page is really just focusing on just
Speaker:so much connection.
Speaker:Like I always say like an ooey-gooey connection with your ideal
Speaker:client of like why you want this shop to be number
Speaker:one on the places they go to for whatever product you're
Speaker:selling. Okay,
Speaker:you're gonna hate me for this question.
Speaker:Define ey,
Speaker:gooey. Yeah,
Speaker:So I mean I just think about it like when you
Speaker:have that one friend and when they give you a hug
Speaker:you're like okay,
Speaker:I don't even care,
Speaker:I just had the worst day ever,
Speaker:but my day is so much better right now.
Speaker:So it just gives that feeling that you get it,
Speaker:you're there.
Speaker:You're not just some faceless brand because if you are so
Speaker:closely connected to the product you're selling,
Speaker:you're not a faceless brand,
Speaker:you are very in depth with the day to day of
Speaker:what it takes to get these products to your customers.
Speaker:So just making it so that everyone who goes on this
Speaker:about page not only feels like you are the CEO of
Speaker:your product based company,
Speaker:but that you're a friend and you're someone that's making something
Speaker:that's going to make their life better And that they can
Speaker:relate to you.
Speaker:Absolutely. You're not this business owner customer and there's a wall
Speaker:in between,
Speaker:but you're kind of like friends and you're talking about to
Speaker:your point about how you got started in the business or
Speaker:whatever you would be saying,
Speaker:but still like if I said uey gooey in my copy,
Speaker:people would think I was insane cuz that's not a word
Speaker:that I would use,
Speaker:but I don't know the words that I use and often,
Speaker:so I'm asking for a little coaching here,
Speaker:Lucy, let's Do it.
Speaker:I often will gravitate to words that I always say that
Speaker:I always use and I know they could be more colorful.
Speaker:I know they could be more visual or flowery or that
Speaker:could still be me,
Speaker:but I don't know how to find them if I knew
Speaker:I I'd start using 'em.
Speaker:Or is that starting to cross the line over to being
Speaker:fake? You know what I mean?
Speaker:Like I look at your emails,
Speaker:they're so fun,
Speaker:you have such colorful words that you use.
Speaker:How do we do that?
Speaker:So if we haven't been creative writers with paper around our
Speaker:childhood bedrooms,
Speaker:how do we get there?
Speaker:I wanted to pause this discussion for a second to let
Speaker:you know that I recognize you may be feeling overwhelmed right
Speaker:now. I mean I bring on great guests who are specialists
Speaker:in their fields and we get into fabulous conversations that you
Speaker:know can help grow your business.
Speaker:So after the show you have the full intention of grabbing
Speaker:a download,
Speaker:making an adjustment on your website or any number of other
Speaker:ideas that arise as a result of this podcast.
Speaker:But what happens,
Speaker:you get back to your other activities and the momentum you
Speaker:once had gets lost,
Speaker:what you've planned to do is forgotten,
Speaker:then you feel bad because your business is going on as
Speaker:usual without implementing anything that you know would help grow your
Speaker:business. We're just too busy doing all the things like a
Speaker:robot moving from one thing to another without thinking because we
Speaker:have to.
Speaker:I get it,
Speaker:I've been there.
Speaker:But guess what?
Speaker:There is another way.
Speaker:Since I recognized this exact behavior in my own business,
Speaker:I set out to do something about it and now what
Speaker:works for me,
Speaker:I'm sharing with you.
Speaker:I formalized the process and it's called the inspired daily planner
Speaker:made specifically for gifters,
Speaker:bakers, crafters and makers,
Speaker:but it's not your ordinary planner.
Speaker:First off it comes with a video explaining my productivity strategy
Speaker:plus it's not dated.
Speaker:So you can start using your planner the second it arrives
Speaker:at your doorstep.
Speaker:And that's not all included for each day is a motivational
Speaker:message or business building tip and plenty of space to capture
Speaker:and book in time for to-dos,
Speaker:schedule appointments and all those other ideas that are now getting
Speaker:lost. Think of it as a book and a planner all
Speaker:in one yet compact enough to carry with you and resource
Speaker:as necessary.
Speaker:It's the perfect solution to truly act and move your business
Speaker:forward. Go to gift biz unwrapped.com/inspired
Speaker:to get your hard copy planner along with my power of
Speaker:purpose video that will set you on the path for true
Speaker:business growth.
Speaker:This makes a great gift too.
Speaker:So if you have a biz bestie,
Speaker:pick up a planner for them too.
Speaker:That link again is gift biz unwrapped.com/inspired.
Speaker:Okay, let's get back to the show.
Speaker:I think you raised a really great point because when it
Speaker:comes to flowery or colorful words,
Speaker:I wanna make sure that everyone who's listening doesn't kind of
Speaker:see that as needing to add fluff to their writing.
Speaker:So fluff is what I consider to be like describing your
Speaker:product as amazing or awesome or it's gonna change your life.
Speaker:Like all the things where you're like,
Speaker:okay, did that really need to like go into the copy
Speaker:like you're selling like beautiful dish towels but they're dish towels,
Speaker:you know?
Speaker:So it's like this idea of like not being overdramatic and
Speaker:adding in all of these adjectives to try and make your
Speaker:product seem like this big crazy thing because that is what
Speaker:usually comes across as fake.
Speaker:So when it comes to using more color,
Speaker:especially when you're trying to describe a product,
Speaker:I always say the more specific you can be the better.
Speaker:So let's say you're selling baked goods,
Speaker:you're selling these beautiful cookies,
Speaker:instead of just saying,
Speaker:well I baked these cookies,
Speaker:I put this frosting on them and then inside you'll find
Speaker:chocolate chips.
Speaker:Talk about the experience,
Speaker:say like when it's your son's birthday and he wakes up
Speaker:to a giant piping hot plate of cookies instead of his
Speaker:usual Kellogg's frosted flakes,
Speaker:imagine that smile that's just gonna take over.
Speaker:So as you can see,
Speaker:I'm kind of taking that product and making that product a
Speaker:whole experience and I think that's where you can really make
Speaker:yourself stand out from other people in your industry.
Speaker:Okay, so what I really liked about you just saying you
Speaker:added piping hot and it came naturally to you,
Speaker:right? So by you adding that word it brought me into
Speaker:that actual place,
Speaker:I could close my eyes and see that image.
Speaker:So maybe that's one way for us to find words is
Speaker:to actually try to put ourselves into and live whatever that
Speaker:experience is,
Speaker:right? For sure.
Speaker:Yeah. And you can absolutely ask your clients like how did
Speaker:you experience my product?
Speaker:Or how did it go?
Speaker:How was the party?
Speaker:And you can take words that your clients are saying and
Speaker:then turn those into narratives like mini narratives that you could
Speaker:use to describe your product That resonate with you and would
Speaker:come naturally with you.
Speaker:Like words that you would say.
Speaker:Yeah. So would it make sense?
Speaker:I mean I even think like now I'm thinking maybe I'll
Speaker:test it out tonight,
Speaker:but like if I'm sitting watching TV and I'm listening to,
Speaker:I don't even care what show it is,
Speaker:but they say some interesting words that I never would've thought
Speaker:of. Is it worth making a little list of words you
Speaker:think you could pull from?
Speaker:Yeah, I call it a word wall and I always encourage
Speaker:my clients to do that.
Speaker:A word wall?
Speaker:Yeah, you just kind of when something like hits you and
Speaker:you're like wait,
Speaker:I could use that to describe this.
Speaker:Or maybe you don't even have a use for it but
Speaker:you're like,
Speaker:I'm kind of obsessed with that phrase,
Speaker:write it down.
Speaker:That's a great idea.
Speaker:A word wall.
Speaker:We're all building word wall,
Speaker:you guys,
Speaker:Everyone's homework.
Speaker:Build a word wall.
Speaker:You could even have it in just your planner or something.
Speaker:Just a page of words.
Speaker:Yeah, They have to be words that you like that fit
Speaker:your brand obviously.
Speaker:For sure.
Speaker:I think when it comes to stuff like that,
Speaker:like a word wall or like,
Speaker:I do wanna make it like a small caveat though about
Speaker:using words that you like just because it's so important that
Speaker:your brand tone overall is aligned with who you are.
Speaker:You know,
Speaker:if you're a really casual person,
Speaker:you're not gonna write in a really formal way.
Speaker:But I would say especially if you're struggling with sales or
Speaker:you feel like your brand is off and you do hire
Speaker:a copywriter,
Speaker:I would say the best thing you can do is to
Speaker:just keep an open mind and realize that you know,
Speaker:maybe the way you speak like to the law isn't what's
Speaker:gonna be what sells your product.
Speaker:I just wanted to throw that in there.
Speaker:It's really important that you're not totally misaligned with the way
Speaker:your brand sounds,
Speaker:but definitely like the copywriters speak is gonna be a little
Speaker:bit different than probably how you're used to speaking.
Speaker:So it's important to kind of just keep both of those
Speaker:in mind.
Speaker:I used to have a social media person,
Speaker:we do our own social media in house now,
Speaker:but I loved so much what she said,
Speaker:the words would never be what I could even think of
Speaker:using. But they felt so good to me every week when
Speaker:I would get,
Speaker:you know how you'll get your copy I guess you call
Speaker:it for social media,
Speaker:not content copy for the social media post smiles because I'm
Speaker:like this is so perfect,
Speaker:this is so great.
Speaker:It feels so right.
Speaker:But there was just something about her,
Speaker:again, really super colorful wording that absolutely great.
Speaker:So I think there is a fine line between using too
Speaker:much so you have to really think about where's the right
Speaker:line. Yeah and I think the line is usually like thinking
Speaker:about things that are really specific.
Speaker:I think when we talk about fluff or stuffing,
Speaker:it's because people are trying so hard that it comes off
Speaker:as very cliche.
Speaker:So I think really where that line is,
Speaker:is think about an experience from the point of what would
Speaker:actually happen with this product,
Speaker:how would you actually describe it in context as opposed to
Speaker:how can I beef up this product and make it sound
Speaker:better. So I think if you kind of have that mindset
Speaker:of like a realistic experiential,
Speaker:fun way that is actually happening,
Speaker:instead of just like making sure that you seem like the
Speaker:best thing ever on the market,
Speaker:it will naturally flow and people will just connect with what
Speaker:you're selling a lot better.
Speaker:But you can still use the word wall.
Speaker:Yes. Still use the word wall.
Speaker:I think the word wall is such a fun way to
Speaker:just get a better feel for what you like.
Speaker:I need a word wall.
Speaker:I feel like I,
Speaker:Well I also talk a lot,
Speaker:you know with the podcasts and you know emails and all
Speaker:of that.
Speaker:So I feel like I need some new words that equally
Speaker:resonate with words I already use.
Speaker:So I'm doing it Lucy,
Speaker:I'm doing it.
Speaker:I love it.
Speaker:I might even have a pen and paper at the ready
Speaker:while I'm watching TV tonight.
Speaker:You never know.
Speaker:Actually maybe.
Speaker:No I won't.
Speaker:I'm kidding.
Speaker:I was gonna say actually I'm gonna go back and look
Speaker:at all your emails,
Speaker:but that's not right.
Speaker:I'm not gonna do that.
Speaker:Now that I've said emails again,
Speaker:I kind of forgot to ask you this question.
Speaker:I really wanted to subject lines for emails.
Speaker:I think there's also,
Speaker:when we talk about that balance right between making sure that
Speaker:you stay credible and true versus getting the attention and trying
Speaker:to prompt people to open an email.
Speaker:What do you say about,
Speaker:you know,
Speaker:what you talk about in subject lines?
Speaker:So when it comes to a subject line,
Speaker:the best thing you can do is be as concise as
Speaker:possible. I think that that is like the number one,
Speaker:like keep it short,
Speaker:keep it relevant to the email,
Speaker:but pick out the most important,
Speaker:most exciting part of the email.
Speaker:So instead of saying something like candles are on sale this
Speaker:week, you could just say like sale with like a fun
Speaker:emoji and be like click inside to get your exclusive code.
Speaker:So just making it very action oriented and making it so
Speaker:that from that subject line they have to click.
Speaker:Cuz your subject line really has one job,
Speaker:it's just to get people to open the email and then
Speaker:your email will do the rest of the work.
Speaker:So I would say it's probably a hybrid between making it
Speaker:like a little bit click baby because you definitely want people
Speaker:to click but not so click baie that people click the
Speaker:email and they're like oh there they go again,
Speaker:just writing some subject line that has nothing to do with
Speaker:the email.
Speaker:So I think it's that happy medium.
Speaker:Right. Well and if it's click baie it might not even
Speaker:get into the primary folder like in Gmail.
Speaker:Yeah. You know it might go to promotions or spam.
Speaker:So you do wanna be careful also with how many emojis
Speaker:you use.
Speaker:Yeah, I would say one emoji.
Speaker:You say one?
Speaker:Yeah, if you use an emoji.
Speaker:Just One.
Speaker:Just one.
Speaker:Although I have been seeing people use emojis more and more,
Speaker:which I love,
Speaker:you know,
Speaker:it just adds to the flavor I think.
Speaker:I agree.
Speaker:I think anytime you can add a visual or just something
Speaker:that's gonna grab an eye is top notch to it.
Speaker:Okay, so circling back we were talking about how does someone
Speaker:get started and add a little bit more color to how
Speaker:they speak.
Speaker:The first thing you said is talk as if you're talking
Speaker:to your friend,
Speaker:record an audio recording or whatever and listen to the words
Speaker:that you use and try to duplicate that as you can
Speaker:in your writing.
Speaker:And then you also,
Speaker:the whole Venn diagram,
Speaker:one thing that you're talking,
Speaker:but how are people receiving and there's gotta be kind of
Speaker:a commonality between the two and you can look at those
Speaker:by looking at your opens,
Speaker:your website visits that convert to sales,
Speaker:things like that to get a feel for if you're in
Speaker:alignment, if you're not sure,
Speaker:like I kind of feel like I know what my customers
Speaker:would resonate with cuz I've been working with them for so
Speaker:long. But if you don't or if you're new to business,
Speaker:this would be a good way to do it.
Speaker:Or if I tested out new words,
Speaker:I need to check and make sure that I'm not doing
Speaker:something that turns people off too.
Speaker:Yeah and so would you add anything to those two things
Speaker:for people who are listening just as they're getting started,
Speaker:these would be the two things to do.
Speaker:I think the number one thing I would just add,
Speaker:I mean I think you summed it up beautifully is be
Speaker:consistent. I mean if you're gonna have a brand voice,
Speaker:it's only gonna work if that brand voice is present on
Speaker:all of your customer touch points.
Speaker:So if you decide that you wanna be like irreverent and
Speaker:have like this kind of dry sense of humor,
Speaker:just because you get one hater is not a reason to
Speaker:like turn it off.
Speaker:You have to keep leaning into it and commit to it
Speaker:because that's how you're gonna draw people in.
Speaker:So that would be a big,
Speaker:a big thing that I would say is consistency when you're
Speaker:using a brand voice or you're writing in a certain way
Speaker:for your company is so much more important than creating it.
Speaker:You really have to use it.
Speaker:Yeah, I mean I'm thinking of certain people now who swear
Speaker:all the time like that's part of how they talk.
Speaker:That's just it.
Speaker:And you see it if they're on video,
Speaker:if they're doing lives,
Speaker:you see it in their written copy,
Speaker:you see it in their emails everywhere.
Speaker:They just stay consistent cuz that's who they are.
Speaker:So. Okay.
Speaker:All right.
Speaker:Wonderful mistakes.
Speaker:If you were to give me one or two mistakes that
Speaker:you see that we should be cautious of as we consider
Speaker:making a switch in our style to be more in alignment
Speaker:with our conversation today,
Speaker:what are some mistakes?
Speaker:I think a big mistake I wanna talk about,
Speaker:especially based on the conversation we just had,
Speaker:is when business owners prioritize cleverness over clarity,
Speaker:I think they can both coexist.
Speaker:I think you can make jokes,
Speaker:I think you can make cultural references and use fun words,
Speaker:but when you stop getting to the core of who you
Speaker:are as a business,
Speaker:what you sell,
Speaker:how you add value,
Speaker:and how you're different,
Speaker:people are not gonna buy because they're gonna be confused.
Speaker:So I definitely think clarity has to be there first and
Speaker:then once you have the clarity you can pepper in the
Speaker:cleverness and then they can both coexist.
Speaker:But clarity always has to come first because at the end
Speaker:of the day,
Speaker:we're not trying to be like these crazy amazing creative writers.
Speaker:We're trying to be richer business owners.
Speaker:So we have to think about it from a business standpoint
Speaker:before we can have more fun with It.
Speaker:So clarity in terms of communicating to our customers,
Speaker:obviously what the products are that we offer,
Speaker:why they're of value,
Speaker:how to purchase those very simple basic things,
Speaker:why your product is different from somebody else's,
Speaker:you know,
Speaker:it's those things to be very clear on and then you
Speaker:can get more descriptive and fun with describing those topics as
Speaker:long as that stays clear.
Speaker:Absolutely. Okay.
Speaker:All right.
Speaker:Clarity over cleverness.
Speaker:Okay, another mistake,
Speaker:Another mistake I often see is this is a pretty easy
Speaker:fix. So I think oftentimes we use a lot of I
Speaker:because we're used to referencing ourselves.
Speaker:So we'll say things like,
Speaker:I help people by doing this and I make this because
Speaker:it leads to this result.
Speaker:So I want you to chop out all of those eyes,
Speaker:all of those I do,
Speaker:I help,
Speaker:I make and just say what it is.
Speaker:So I'll give you guys this,
Speaker:an example in practice.
Speaker:So we're gonna change eye centric copy to use centric copy
Speaker:with you being your ideal client.
Speaker:So you centric copy would just be like candles for every
Speaker:day you have me think about candles.
Speaker:Now I feel like anyone who is a candle maker on
Speaker:this podcast,
Speaker:like she keeps using me.
Speaker:So just say exactly what it is that you create.
Speaker:So you can say clothing for the deep winter,
Speaker:you know?
Speaker:So as you can see,
Speaker:I'm just stating what the product is and what it does
Speaker:and how it adds value and I'm chopping out all of
Speaker:those little,
Speaker:like I do this,
Speaker:I do that because frankly it's just not necessary.
Speaker:I also just hearing you say it feel like it weakens
Speaker:the message.
Speaker:I like that.
Speaker:I'm thinking about that even for craft shows,
Speaker:like when people come up to booths just stating what it
Speaker:is that you sell.
Speaker:You know,
Speaker:if it's not,
Speaker:yeah, immediately obvious.
Speaker:If it's candles,
Speaker:it's immediate,
Speaker:immediately obvious,
Speaker:but it might not be if you paint with a different
Speaker:technique that's not obvious,
Speaker:like oh my gosh,
Speaker:I'm going to have someone on the show who paints by
Speaker:by blowing the paint across the canvas,
Speaker:That's so cool.
Speaker:But that would not be completely obvious when you're looking at
Speaker:the beautiful paintings,
Speaker:unless she said that to you.
Speaker:So that would be something that paintings done through and she's
Speaker:named her technique,
Speaker:I don't remember what it is,
Speaker:but so saying that instead of I'm,
Speaker:you know,
Speaker:it's obvious that she made these paintings,
Speaker:she's the booth owner.
Speaker:So yeah,
Speaker:things like that.
Speaker:So interesting.
Speaker:Very interesting.
Speaker:Okay, I like doing things in three.
Speaker:Lucy, do you have one more mistake for us?
Speaker:Yeah, so I think one more mistake is holding back.
Speaker:I know it can be really tough to just put all
Speaker:of yourself into your,
Speaker:your writing and letting yourself flow,
Speaker:but the worst thing you can do is like get caught
Speaker:up in perfection.
Speaker:I mean a first draft is never perfect and the best
Speaker:thing you can do is just to take this mistake and
Speaker:turn it into the positive is instead of holding back,
Speaker:what you can do is just write like literally if you
Speaker:have to have a glass of wine or make the lighting
Speaker:a little less in your face or whatever you have to
Speaker:do to just be able to get the words at least
Speaker:onto the page,
Speaker:you can always refine later do it.
Speaker:Because I've noticed that a big issue that when clients come
Speaker:to me they have is not too much to say is
Speaker:they're like,
Speaker:I don't know how to talk about my product.
Speaker:So the best way to do that is just get it
Speaker:on paper.
Speaker:I mean we're not trying to do wordy copy or a
Speaker:ton of copy that is gonna just go over your customer's
Speaker:heads, but you have to at least have something on the
Speaker:page and then we can refine from there.
Speaker:That makes sense.
Speaker:And you won't have it done perfectly the first time.
Speaker:Just get it down and then go back and maybe even
Speaker:put it aside and then go back.
Speaker:For sure.
Speaker:I kind of feel like,
Speaker:okay, the first word should be this,
Speaker:The second word should be this.
Speaker:Okay, one and two looks good.
Speaker:Now the third word should be this,
Speaker:right? And in such a stressful way I feel like of
Speaker:writing, But I'm making it a little worse than it is.
Speaker:But how often do we do that?
Speaker:Like we'll write a little paragraph and then we'll go back
Speaker:and we'll change the first two sentences of the paragraph and
Speaker:then no,
Speaker:we'll change the last sentence of the paragraph.
Speaker:And we're still on that first paragraph,
Speaker:right? We haven't gotten into the second one yet and we're
Speaker:already editing the first one.
Speaker:To your point,
Speaker:get it all on paper and then you can rearrange and
Speaker:do it.
Speaker:It just,
Speaker:I have actually found that that's so much easier too and
Speaker:you can scrap the whole thing if you have to.
Speaker:Yeah, literally like I have such a copy graveyard,
Speaker:like you know,
Speaker:it's okay,
Speaker:it doesn't have to be perfect.
Speaker:Look, there are your words again.
Speaker:Copy graveyard.
Speaker:Does this come more naturally to you as you start doing
Speaker:it? I mean,
Speaker:yeah, I write for like six to eight hours a day.
Speaker:Like I'm not gonna lie,
Speaker:but I also think like more than just practice,
Speaker:I think I just approach my life like a writer.
Speaker:Like if something happens to me,
Speaker:I'll just like think like,
Speaker:oh, how would I write about this?
Speaker:Which sounds weird if you're not doing it,
Speaker:but I guess it's a subconscious process that I'm just so
Speaker:used to Doing.
Speaker:It must be,
Speaker:well I wanna be you Lucy.
Speaker:But like we're not all born with that style and that
Speaker:ability, but these are different ways that we can put,
Speaker:interject that in and that's why people hire people like you
Speaker:or learn from people like you or buy services and all
Speaker:that from you because you're able to do it so well
Speaker:and you can help us integrate that into our brands.
Speaker:Right? Absolutely.
Speaker:And I love doing it.
Speaker:Yeah. Tell us a little bit more about what you provide
Speaker:your services and such.
Speaker:Yeah, so I always like to say I know as much
Speaker:as we see this world of a lot of people come
Speaker:in and teach versus do I am a pure play done
Speaker:for you copywriter.
Speaker:So if someone wants to work with me,
Speaker:basically what you're gonna do is I'm gonna ask you a
Speaker:million and a half questions about your business and I'm gonna
Speaker:take it and I'm gonna put it into words and write
Speaker:a website or some sales copy or emails that get open
Speaker:and get you you more customers,
Speaker:more clients,
Speaker:more traffic.
Speaker:So if you feel like you're really struggling to make sales
Speaker:or you just know that you have this incredible product,
Speaker:but communicating it is just makes you wanna pull your hair
Speaker:out, definitely get in touch with me and let's partner up
Speaker:so I can write whatever it is that we need to
Speaker:write and really solidify your messaging and your place in the
Speaker:market. But if you're like,
Speaker:that is a little scary,
Speaker:I'm newer,
Speaker:I'm not totally ready to just hand everything and outsource my
Speaker:copy. Then I also offer audits.
Speaker:So what I can do,
Speaker:they're called copy roasts.
Speaker:I can go into your website or a few of your
Speaker:emails and give you my feedback and some verbal edits on
Speaker:things I would change to up your conversion.
Speaker:So if either of those sound good to you,
Speaker:definitely I will of course save my links and all that
Speaker:good stuff and I'm sure they'll be in the show notes,
Speaker:but definitely reach out whether it's like very casually over dms
Speaker:or filling out the contact form on my website and we
Speaker:can talk about what you definitely need.
Speaker:Oh that's wonderful.
Speaker:And there you go again,
Speaker:coffee roasts,
Speaker:like seriously.
Speaker:Oh, I saw something about templates coming through some emails.
Speaker:What's that all about?
Speaker:Yeah, so I actually have a template shop that is up
Speaker:and coming.
Speaker:So if you feel like you need help,
Speaker:especially on the brand voice side,
Speaker:I have templates for sales copy and web copy.
Speaker:But if you are a maker or a product based business,
Speaker:they're not as quite applicable.
Speaker:They're a little bit more for service based businesses.
Speaker:But the brand voice template,
Speaker:I literally take you step by step holding your hand through
Speaker:the process that corporations use to build multimillion dollar brand voices
Speaker:so you can actually have access to that process,
Speaker:that curation process for obviously a fraction of the price since
Speaker:it's a done for do it yourself resourced.
Speaker:So if you feel like,
Speaker:okay, I need that,
Speaker:if that just like knocked your socks off,
Speaker:what you should do is you should go to find my
Speaker:brand voice.com,
Speaker:take the quiz and after you take the brand voice quiz,
Speaker:this is super secret,
Speaker:you're gonna get a 50% off coupon to use on the
Speaker:brand voice template.
Speaker:So you're gonna be able to grab it at like this
Speaker:crazy rate because you went through the quiz.
Speaker:So telling you this because you guys are all insiders now,
Speaker:we've just talked for a few minutes on this podcast.
Speaker:And so that would be a really awesome resource,
Speaker:especially if you're just starting out and you're like,
Speaker:I wanna have a brand voice that just catapults me to
Speaker:the next level.
Speaker:Yes. And I don't just invite anybody on this podcast,
Speaker:as you guys know,
Speaker:I went through and I took Lucy's test before we even
Speaker:started her talking about her being on the show and it
Speaker:landed perfect with who I am and what I anticipate my
Speaker:voice should be,
Speaker:you know,
Speaker:and what I'm trying to get out there.
Speaker:I'm so glad.
Speaker:And the other ones were so not right,
Speaker:like some of the answers to the questions,
Speaker:cuz you know,
Speaker:you go through a list of questions and it finally tells
Speaker:you what your brain voice is,
Speaker:right? Some of the other answers were so obviously not me.
Speaker:So it was kind of easy to make the selections,
Speaker:but it totally nailed it.
Speaker:So I loved that.
Speaker:I'm so glad you took it.
Speaker:Yeah, that's when I responded to the email and I said,
Speaker:Let's do it.
Speaker:And then it got better from there.
Speaker:Cuz then I got all of your fun worded emails coming
Speaker:through. So everyone needs to go and do the brand quiz,
Speaker:like seriously just to see it.
Speaker:And then also for sure you'll see her whole welcome sequence,
Speaker:all of that.
Speaker:It's fabulous.
Speaker:I love it.
Speaker:So great.
Speaker:Thank you.
Speaker:Wonderful. Well,
Speaker:any final words of encouragement for us as we re-look at
Speaker:our copy and our content?
Speaker:I'm gonna say with both adding a little bit more of
Speaker:ourselves into that,
Speaker:which the hope would be of course to deepen the relationships
Speaker:with our customer base so they feel more comfortable and would
Speaker:wanna buy from us.
Speaker:Give us a pep talk here.
Speaker:Yeah, I think the,
Speaker:the biggest thing you can do is know yourself.
Speaker:If you are super new to business,
Speaker:equip yourself with the investments you can physically make.
Speaker:So whether that's a resource or having someone just like audit
Speaker:your copy,
Speaker:or even if you just need to like ask a friend
Speaker:or take a walk,
Speaker:like set yourself up for success.
Speaker:So if you are just staring at this blank Google Doc
Speaker:and it's not coming to you,
Speaker:something needs to shift.
Speaker:So that can be an internal shift or that can be
Speaker:an external shift of actually doing something.
Speaker:But if you're gonna diy,
Speaker:I would say definitely do what you have to do to
Speaker:get yourself in the head space to properly communicate your brand.
Speaker:And if you're growing,
Speaker:if you're more established and you're thinking,
Speaker:Okay, well I think I'm ready to go to the next
Speaker:level. So for me the next level is you're looking to
Speaker:kind of create this like multi six figure,
Speaker:seven figure e-commerce shop.
Speaker:That's just flourishing.
Speaker:You're reaching your ideal client.
Speaker:That is the part when I would definitely say it's time
Speaker:to outsource.
Speaker:It's time to invest,
Speaker:It's time to build a team.
Speaker:So just to give you some,
Speaker:I guess,
Speaker:breaking up this podcast into two groups,
Speaker:because especially if you're DIYing,
Speaker:there's so many things out there.
Speaker:There's so many ways to just write an Epic website.
Speaker:But if you are at that next level or wanna hit
Speaker:that next level,
Speaker:that's the time to bring in help.
Speaker:And if you want My health,
Speaker:if you've like this episode,
Speaker:you can just head to At My Right Hand Woman on
Speaker:Instagram, right?
Speaker:Is spelled like writing,
Speaker:Send me a dm.
Speaker:Or you could just head straight to the website,
Speaker:which is my right hand woman.com.
Speaker:And again,
Speaker:right is spelled like writing.
Speaker:Perfect. Lucy,
Speaker:thank you so much.
Speaker:You've given us so many tips.
Speaker:You've made it sound so much more doable.
Speaker:Again, we're doing those word walls for sure.
Speaker:Every single one.
Speaker:Yeah, everyone's homework.
Speaker:Word Walls,
Speaker:word walls.
Speaker:Hey, and you guys,
Speaker:let's share the word walls in the breeze.
Speaker:So any of you who are part of Gift,
Speaker:Bre Lucy,
Speaker:that's my Maker's Facebook group.
Speaker:I'm gonna start a post there that says word wall.
Speaker:Now, you can't use other people's words that they put up
Speaker:there unless they also resonate with you.
Speaker:But maybe we'll start a master maker wall of words.
Speaker:Something like that.
Speaker:I love this.
Speaker:Please tag me.
Speaker:I wanna be in this group even though I'm Not a
Speaker:maker. Okay,
Speaker:You can come in.
Speaker:I'll wait till you see.
Speaker:There are amazing things happening there.
Speaker:All right,
Speaker:Lucy, thank you again so,
Speaker:so much for all of your direction input.
Speaker:I'm really excited about this.
Speaker:Thanks for being on the show today.
Speaker:Thanks for having me.
Speaker:Goodbye. Fluffy words,
Speaker:enter in more verbs versus adjectives while still balancing clear over
Speaker:clever. Got it.
Speaker:Don't forget about the new word wall happening over in the
Speaker:breeze. The post,
Speaker:including the wall,
Speaker:will be up and running this Thursday.
Speaker:And if I see that we're adding and using it,
Speaker:I'll keep it pinned to the top of the group so
Speaker:that you can easily reference it.
Speaker:And the unique artist that I referenced in this show,
Speaker:Stephanie, of Canary Artwork,
Speaker:is gonna be the podcast coming up next week.
Speaker:So watch for that one.
Speaker:If you're enjoying the podcast and would like to show support,
Speaker:a rating and review is always fabulous because it helps get
Speaker:the show seen by more makers.
Speaker:It's a great way to pay it forward.
Speaker:And there's another way where you can get something tangible in
Speaker:return for your support too.
Speaker:Visit my merch shop for a wide variety of inspirational items
Speaker:like mugs,
Speaker:journals, water bottles,
Speaker:and more featuring logos,
Speaker:images, and quotes to inspire you throughout your day.
Speaker:And we've just added some new products for the season to
Speaker:the shop.
Speaker:Turn around is quick and the quality is top notch.
Speaker:Nothing but the best for you.
Speaker:Take a look at all the options@giftbizunwrapped.com
Speaker:slash shop.
Speaker:All proceeds from these purchases helps go to offset the cost
Speaker:of producing the show.
Speaker:And now be safe and well,
Speaker:and I'll see you again next time on the Gift Biz
Speaker:Unwrapped podcast.
Speaker:I wanna make sure you're familiar with my free Facebook group
Speaker:called Give Miss Bre.
Speaker:It's a place where we all gather and are a community
Speaker:to support each other.
Speaker:I've got a really fun post in there that's my favorite
Speaker:of the week,
Speaker:I have to say,
Speaker:where I invite all of you to share what you're doing
Speaker:to show pictures of your product,
Speaker:to show what you're working on for the week,
Speaker:to get reaction from other people.
Speaker:And just for fun,
Speaker:because we all get to see the wonderful products that everybody
Speaker:in the community is making.
Speaker:My favorite post every single week.
Speaker:Without doubt.
Speaker:Wait, what?
Speaker:Aren't you part of the group already?
Speaker:If not,
Speaker:make sure to jump over to Facebook and search for the
Speaker:group gift.
Speaker:Bre, don't delay.
