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#166 Dan Nash, Founder of SixEight, on Becoming a Cult Brand
Episode 1667th July 2022 • Hospitality Mavericks Podcast Show • Michael Tingsager
00:00:00 00:54:12

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Want to build a brand that people rave about? Dan Nash is the founder of SixEight, an agency that helps food brands turn their customers into a cult of superfans. As a Brand Strategist, it’s Dan’s mission to make food brands become a force for good, behave more like humans and generate the same intense love as the best brands in the world. He works with brands like Dishoom, Flat Iron, and Tonkotsu who have a story worth fighting for.

We talk about how you tell and scale your story so it has a huge impact now and in the future on your brand and sales. We also discuss building local connections, the power of naivety, creating a manifesto, Anthony Bourdain – and his previous life as a digital nomad in Thailand.

Links:

Omsom

Hiut Denim

Liquid Death Water

#20 Your Brand as Your Promise With Cliff Ettridge, Partner at The Team

Connect with Dan on LinkedIn

SixEight


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A big thank you to our sponsor Bizimply who are helping progressive leaders and operators making every shift run like clockwork. Head to our website at www.bizimply.com or email them directly at advice@bizimply.com.



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