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Share Your Podcasting Brilliance With A New Podcast [S3E124]
Episode 12410th May 2021 • Podcast Pontifications • Evo Terra
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Evo Terra:

Podcasters and podcasting companies build

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robust media kits, linktrees, and websites to showcase their work.

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Good ideas!

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But why not also leverage podcasting to showcase your podcasting work?

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Hello, and welcome to another Podcast Pontifications with me, Evo Terra.

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I am all about pushing against the edges of what podcasting can be.

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I've done that since '05.

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So I was quite intrigued when friend of mine and also a quasi-partner Brian

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Barletta, he had an idea to do this upfront idea if podcasting, which is all

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over the place, like there's an upfront coming up this week, I'm going to attend.

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But his idea was to take the upfront idea and turn it into a podcast, which no one

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weirdly enough had actually done before.

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Now, the concept, it's called Up Next and it just went live today.

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There will obviously be a link in the episode details.

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If you want to get an experience, an example of what I'm about to

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talk about, looks like, sounds like, appears like in your app.

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Because that process of helping Brian think through how the Up Next

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Up Fronts would work really got me thinking about how we podcasters could

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use this idea for our own purposes.

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Typically, I'm talking about podcasters who do podcasting

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services for other people.

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So like me, for example, I own a podcast production company called Simpler Media.

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I could do something like this.

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You could do something like this.

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And the idea is, this is make a reel out of your work, but

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utilizing a brand new RSS feed.

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Because if you're doing podcasting, if you do podcast services, I think

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you should showcase that as a podcast.

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Of course, that's not the only thing you should do.

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Yes, as I mentioned in the opening, you need a website, you need linktrees, you

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need media kits, all of those things.

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But maybe also make a podcast.

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Use that option really to showcase the work you do in the medium it's designed

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to be listened to and consumed in.

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So here's how I think you would do something like that.

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And we'll use this from the point of view of, let's say

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that you are a podcast producer.

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Your job is to produce podcasts on behalf of different people who hire

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you, and you want to showcase the work that you have done to the public.

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Great.

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So each one of your shows you've worked on is going to

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be its own season, if you will.

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And I'm going to deal with all of this in a minute.

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So just kind of walk through this with me, right?

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You're going to treat each one of the shows you've worked on as a season, even

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though it's only one episode, that's it.

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But before that you need to create a trailer for each of those seasons,

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each of those shows, if you will, that features you explaining what you did.

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Because the word "producer" can mean a lot of different things.

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So if you are a producer, it explains what you did on the program.

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That's the first trailer/episode.

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Now, if you're not a producer, maybe you're actually an

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ad sales rep or someone.

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What is it that makes this show, this next thing they're about to hear, special?

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Maybe sponsorship information, who the audience is, how many people are

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reached on a regular basis, whatever.

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Your job is to basically pre-sell what they're about to hear.

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And you'll do it as a trailer episode.

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That's number one.

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The second thing is, as I mentioned, each season as its own

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show, each show's its own season.

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So don't upload all twenty-seven episodes of that podcast.

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No, just one episode.

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Now, if the media hosting company you are going to put this new reel RSS

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feed on will allow it, just go ahead and point back to the original media

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file, wherever it happens to be hosted.

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If you can do that.

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Not all podcasting companies will allow you to do that.

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So if you have to, just upload another version, copy-paste, you know, just

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re-upload it to your own service.

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So inside of that season there's only two episodes.

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There's the trailer and then there is the actual thing itself.

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There is the pre-selling of why this is important, they should listen, and then

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the next episode down in that season, and the only episode down after that

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in that season is the episode itself.

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Now, some people may say, well, I don't want the entire long episode in there.

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I just want to pull out the stuff that I did, focusing on that.

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Sure, if you want to make your own snippet you can.

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Just edit it down.

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To me, I think that's extra work.

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And also, I think you're getting away from the full experience.

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You're putting too much of a focus on you.

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Show the whole thing there, pre-sell what you did, but then let the whole thing

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play, at least that one episode play, is the best way I think you can do that.

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Again, each season becomes its own show.

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Each episode is its own season, if you will.

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And there's really only two things.

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One, there's the trailer, and two, there's the actual representative episode from

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that particular show that you worked on.

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Now, when you're doing this in the RSS feed, you gotta be careful.

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Because, look, you got to be careful with the order in which things appear because

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most not-Apple-Podcasts podcast players will just present the episodes in the

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order in which they appear in the feed.

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They will ignore your trailers.

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They'll ignore your episode numbering.

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They'll ignore bonus and all of that.

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And they just simply dump it out in straight order.

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Why?

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Don't even get me started.

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So you need to be careful once you've done this, check your feed, add it to

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a podcast player, and take a look to make sure it actually looks good to

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you before you go out and promote that.

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That's something definitely to think about.

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And then over time, because you're a working podcaster, you're

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producing content on a regular basis, prune the feed, just like

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you would prune a garden or a tree.

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Remove the seasons or shows that you're no longer working with, maybe those that

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you got better at, they're not really showcasing your true talents, who knows.

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But by all means, remove things that don't need to be in your reel any longer

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and keep adding things to this reel.

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And by all means, yes, you should submit this show to podcast directories.

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You're not competing with these shows you're highlighting in

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your reel because you're only putting in one episode from them.

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You're also not competing with your own show.

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You just put it out there and you can call it whatever you want to call it.

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Your fancy podcast feed, I don't know, totally up to you.

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But again, side load this into your own app, any of the apps,

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in fact, several apps, I would suggest, prior to submitting it.

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And certainly before you promote that work.

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Oh, one more thing.

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If the directories like Apple Podcasts and Spotify will allow

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you to actually designate a trailer for the entire show, do that.

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Highlight one.

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Maybe even create one that explains everything someone is about to witness in

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their ears as they listen to the content.

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And again, keep it updated.

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Keep checking to see how it looks in various apps, not just Apple

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Podcasts, but also Spotify, Google Play, and a variety of others.

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You need to understand what this actually is going to look like.

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So who could use this idea?

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Producers, as I mentioned, but I also think ad reps.

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If you're an ad representation firm, and you want to showcase the work

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that you rep shows on, do that.

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If you're a network and you're putting new shows on a regular basis, by all means,

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definitely showcase each one of them.

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Production houses, prolific podcast hosts, lots of people working in

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podcasting right now could utilize this.

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But I'm curious how you might implement this idea.

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I'd love to hear about that.

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Also, I'd love for you to brainstorm with your fellow podcasters and

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see what shakes out of their heads.

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Share this episode with someone you would like to collaborate with.

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Also, I'll remind you to go to buymeacoffee.com/EvoTerra,

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if you love this idea.

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And a big thanks to those many people who've supported me on the Buy Me a

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Coffee, who've upgraded to a membership, which just means regular virtual coffee

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contributions, just starting last week.

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So great for all of you to upgrade.

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You can all expect an email from me this week that's going to give

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you some additional details of the season four opportunities,

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which I have cooking just for you.

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And with that, I shall be back tomorrow with yet another Podcast Pontifications.