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Product Launch Rebel - John Benzick 3rd July 2016
Ep. 003: On Launching a Drum Accessory Company — The Jeff Sevaldson Interview
00:00:00 00:37:20

Ep. 003: On Launching a Drum Accessory Company — The Jeff Sevaldson Interview

Learn how two bootstrapping college roommates launched a drum accessory company.

Hear how they networked with industry insiders, attended key trade shows and used Google to get the company going.

And see how social media marketing has been “huge” for them, given their limited marketing dollars.

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Podcast Timeline:

0:44 – Introduction to Jeff Sevaldson, co-founder of Drumlite

1:33 – Company description and what makes its products unique

2:20 – The story of how they discovered the product idea in college, how they tested the idea, and how the idea started rolling

3:50 – The motivation to be an entrepreneur and start Drumlite

7:21 – The quest to find a find parts and a manufacturer

14:03 – Finding the money to launch the business

15:38 – Coming up with product pricing so it is profitable and satisfies retailers

19:20 – Preparing to sell to retailers – how they did it

24:50 – Creating product awareness so it would sell in the stores: the role of social media and getting drummers to spread the word

28:58 – Forming a distributor relationship with Pearl Drums

30:00 – Biggest challenges and mistakes: being smart with their limited dollars. Learning how to bootstrap well.

31:30 – What have you learned most about yourself? “I’m not perfect.” “I don’t have all the answers.” “It can be a tough lesson.” Find a good business partner.

33:33 – Top piece of advice to budding entrepreneurs: Make sure you have a good partnership. Don’t be distracted by the glorious life of tech companies. Hardgoods companies are not sexy, but do it if you are motivated by it. Surround yourself with good people.