Artwork for podcast TubbTalk - The Podcast for IT Consultants
[11] Using Social Media to Win Local Business
Episode 111st September 2015 • TubbTalk - The Podcast for IT Consultants • Richard Tubb
00:00:00 00:39:47

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In episdode 11 of TubbTalk, I talk with Chris Marr, a Social Media and Marketing expert.

Chris and I discuss:-

  • Overcoming the common objection "We don't use Social Media because our customers don't use it"
  • Why Social Media is worthwhile for local businesses
  • The perils of not prioritising Social Media (or any type of Marketing) in Small Business
  • Examples of Social Media opportunities for local businesses
  • The mistake of using Social Media to sell to people
  • Who your competition really is on Social Media
  • Joining the dots - How the principles of off line networking successfully work in social networking
  • How a small business can build a following on Social Media
  • The power of Twitter lists
  • Why should businesses seek out Twitter chats
  • Details of The Content Marketing Academy event in Edinburgh

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