Recently we completed a multiple regression case study analysis on how price changes affect conversion rate. In summary, there is a strong relationship between price and conversion rate. For most products, as price increases, conversion rate decreases.
As a seller, understanding where you fall on the curve can significantly affect your decision towards making incremental price changes.
In this episode, Matt and I dived into overall results from the case study we conducted and the impact price adjustments have on advertising and overall profits.