Are We Unintentionally Devaluing Ourselves [FTR 096]
Episode 96 •
26th July 2024 • Remarkable Results Radio Podcast • Carm Capriotto, AAP
00:00:00
00:12:41
Shownotes
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Corey Evaldi discusses the issue of unintentional self-devaluation in the automotive industry. Corey advocates for a shift in mindset, urging industry professionals to see themselves as skilled specialists, and the importance of educating customers about the value of services. Corey highlights the need for clear communication, transparency in pricing, and fostering a positive industry image.
Corey Evaldi, Olmstead Auto Care, Olstead Falls, OH. Listen to Corey’s Episodes HERE.
Show Notes
- Watch Full Video Episode
- Corey's Thoughts on Devaluation (00:00:06) Corey discusses the theme of self-devaluation in the automotive industry.
- Educating Customers on Value (00:01:08) Corey emphasizes the need for better customer education regarding service value.
- Importance of Thorough Inspections (00:02:09) Corey advocates for comprehensive DVI inspections beyond just pricing.
- Value of Skilled Specialists (00:03:07) Discussion on the importance of skilled specialists and quality parts.
- Understanding Diagnostic Time (00:04:01) Corey explains the significance of diagnostic time in pricing services.
- Undervaluing Knowledge and Skills (00:05:02) Corey points out how industry professionals undervalue their expertise.
- Reframing Industry Perceptions (00:06:48) Corey argues for changing perceptions of automotive professionals.
- Building Value in Services (00:07:16) Corey stresses the importance of communicating the value of services provided.
- Professional Appearance Matters (00:08:24) Discussion on the importance of maintaining a professional appearance.
- Negative Talk About Competitors (00:10:27) Corey warns against speaking negatively about competitors and its impact.
- Encouraging Industry Change (00:11:28) Corey calls for individual responsibility in promoting industry value.
