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Choosing The Difficult Path To Making Podcasting Easier [S3E110]
Episode 11013th April 2021 • Podcast Pontifications • Evo Terra
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Evo Terra:

Easy peasy lemon squeezy does not make for a compelling podcast.

Evo Terra:

At least not for your listeners.

Evo Terra:

If you want to be a more proficient podcaster, you can't ignore

Evo Terra:

the hard parts of podcasting.

Evo Terra:

Hello, and welcome to another Podcast Pontifications with me, Evo Terra.

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Podcasting's too easy.

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Oops.

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Let me put that another way.

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It's too easy to gloss over the difficult parts of podcasting that,

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when done right, help make a show truly outstanding and remarkable.

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I firmly believe that.

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To illustrate the point, I want you to think about your own process

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of making a podcast episode.

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Just an episode.

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It's always fun to - it's always smarter to drill down.

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Don't want to look at the whole thing, just one.

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Your process of making an episode.

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Or maybe if you are a part of a podcast production service, and you do kind of

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one thing, think about the process you go through fulfilling that particular role.

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Okay?

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Either or.

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And I want you to start from the beginning, whether you're a

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podcaster that does everything on your own, or you're just one part.

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Start from the very beginning.

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Think, like, episode planning.

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What am I going to talk about tomorrow?

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Next week?

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Whatever.

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I don't know.

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Or maybe thinking of figuring out topics and angles.

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Maybe even before the episode, what are the topics and what

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are the angles going to be?

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Just think about that process.

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Put it in your mind for a moment.

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And from there, I want you to walk through all of the steps that you

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go through from that moment when the podcast for you truly begins, all

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the way through until it is done.

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And I don't just mean publishing.

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I mean, all the post-publishing work you do as well, like updating your

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website or doing marketing and promotion or whatever else you do at the end.

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Think through all those things.

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Now, when you've got that done, you'll figure out that some of

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those things are probably easy.

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Hopefully, if you've been podcasting for a long time and you're

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getting better and better at your craft, most of them will be easy.

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Again, the longer you podcast, the better you get and the

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easier all of this becomes.

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But still somewhere in that list, there's at least one thing that isn't easy or

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it's not as easy as the other ones.

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There's something in there, and maybe somethings in there,

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that are actually difficult.

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I am proof of this because there are things in my process that are difficult.

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Here's what I mean.

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Here's what they could be, right?

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So these are things that maybe you just don't have enough

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skill in that particular area.

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There's a lot to podcasting and we're all better and worse at some aspects.

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So maybe the difficult things you're identifying right now are areas

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where you don't have enough skill.

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Maybe the difficult things you've identified are things that are just

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too time-consuming for you to do right.

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You know you could do it better, but that's not easy.

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That's difficult.

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So therefore you're forced to take a shortcut.

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Maybe this is a thing where these are things that you were told to

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do by someone, maybe me, and you're not sure why that's in there.

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It's part of your process, but you're just really not sure why.

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And when you get there, it's always kind of a speed bump.

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Or maybe these are things you just don't like doing.

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Maybe it's, there's always this thing that I hit, I just hate it

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every time, so, finally just plow through it cause I do not like it.

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Now, think back to your process, all things I just said, and identify a

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particular difficult thing, just one, one difficult thing and write it down.

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Grab a sticky note, put it on your monitor, your microphone, your mixer,

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your whatever, identify that, and write it down because that's what I want

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you to focus on for an entire month.

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A month.

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You cannot fix this in one day.

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You cannot fix this after listening to my rambling and rantings right here.

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If it's difficult for you to do, it's going to be difficult for

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you to move past that thing so that it becomes less difficult.

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It may never become easy, by the way, you can make it less difficult, but I cannot

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promise you that it will become easy.

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You see, we tend to ignore difficult things because we're people, you know?

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And also, there's a lot that goes into podcasting and somehow we've done this

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weird mathematical computation in our brain that says, well, if we do these

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ten very easy things great, then just doing one difficult thing poorly?

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Ah, that's not going to show up.

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We're wrong about that.

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We're terribly wrong about that because the poorly-executed thing stands out

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like a sore thumb to those who are unfamiliar with all of the others ten

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easy things we did in the process.

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Because they don't care about those ten easy things.

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They care about the final product.

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And that one difficult thing is a problem that's getting in the way.

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So what's the one difficult thing about podcasting, about your own podcasting

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processes that you want to work to make easier in the next thirty days?

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I'll tell you mine.

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Mine is EQ and vocal track cleanup.

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My own vocal track clean up, my own EQ, and then also for

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the ones I do for clients.

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But primarily it's all about me.

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And my problem is - I know what the problem is.

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I'm not picky enough and I'm a pretty picky person, as I've

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said on this program many a time.

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But I'm not picky enough when it comes to this particular aspect.

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Worse, I'm taking the easy road.

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I'm taking the easy road right now.

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I'm doing some, but I'm not doing nearly enough.

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So what I've decided to do is get some one-on-one training from a person

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who's much better than me - Hi, Marcus!

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- and investing in my brand new set of tools.

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Well, not brand new to me.

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Tools I use right now, but not the advanced mode.

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I'm going to step up and spend the cash to get them so I can get better at it.

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This process of EQing and doing vocal track cleanup is quite time-consuming.

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Especially for a guy like me, who's putting out an episode every day, the

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same day he does it, which is always a bad idea, but it's the format I have.

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So I'm going to have to figure out what to do about that, how that's going to

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impact my production process internally.

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Again, for clients, what I'm doing is fine and great.

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Cause it's a different process and I can use Marcus when I need to.

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But for me, I want to make it better.

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And that might mean changes to Podcast Pontifications, but it might also just

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mean I get up and do things earlier.

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I don't know.

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So for the next month, I'm going to identify that, get the training I need,

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get the software I need, and work on a better way to make this difficult

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aspect of my podcasting process a little bit easier for me, and, hopefully,

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a lot better for you, my listener.

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So what's yours?

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What's your difficult thing you're going to work on for the next thirty days?

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This can be very hard to see from the inside looking out.

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You're too close to this.

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So guess what?

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It's that thing I say all the time, ask your podcasting peers.

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Ask your podcasting peers who also listen to your show and

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know your process, ideally.

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Ask them what stands out as less-than-perfect to them.

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It's probably difficult for you.

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Of course, it's difficult to get them to be honest, but hopefully,

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if you can get them to be honest and you're open with them, they can

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give you some really good feedback.

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Because they probably know what that one thing is and they're

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just not ready to tell you.

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So ask.

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See what you can get out of them.

Evo Terra:

And if you love this idea, please go to buymeacoffee.com/evoter ra

Evo Terra:

and slide a virtual coffee my way.

Evo Terra:

That's always nice.

Evo Terra:

That's it.

Evo Terra:

I shall be back tomorrow with yet another Podcast Pontifications.