We’ve been seeing a lot of economic headwinds that are impacting some brands and sellers within space.

Many consumers are adjusting their spending habits to adapt to inflation and higher interest rates. While dialing back on your advertising spend may seem to make sense for the short term, maximizing efficiency can help weather the uncertainty and reduce the impact on profit margins.

In today’s episode, Matt & Joe discussed ways brands can pivot their advertising strategy to increase profit margins and maximize efficiency. There is a ton of great information unpacked in this episode, so grab a pen and paper and let’s dive in!