eCommerce MasterPlan - Chloë Thomas EPISODE 150
Content marketing with Jacqueline Parisi of Hello Fresh - we dive into blogs, quizzes, & KPIs
Content marketing with Jacqueline Parisi of Hello Fresh - we dive into blogs, quizzes, & KPIs
Jacqueline Parisi is a Copywriter at the American arm of meal kit company Hello Fresh. One of her core responsibilities is to write and post 3 blogs a week – including getting them ready AND tracking the KPIs (that’s key performance indicators / results), as well as email copy, product copy and more. She also works with the American and global teams on a range of other written content. Including developing the official editorial style guide for the USA team, to ensure consistent brand messaging, voice, and tone across both marketing and products. Phew! We have serious expert with us today!