Episode 1: Influence Marketing, and How Trends and Technology Are Impacting It
In this first episode of the Marketing on Tap podcast, Sam Fiorella and Danny Brown take a look at how influence marketing has changed since their acclaimed book on the topic came out five years ago.
Is influence marketing in a better place than it was? Are brands using it better to gain actual business results? And how has influence marketing software changed since the days of Klout and social scoring?
Settle back and enjoy this week's topic, brought to you in the usual unscripted manner that you've come to expect when Sam and Danny take the mic.