64. Why Selling Doesn't Make You Salesy with Brad Lea
“You can’t control other people’s thoughts and opinions so other people’s opinion of you shouldn’t be any of your business. You should just be authentically out there trying to help people, and don’t worry about what people assume or think.” – Brad Lea
On this episode of The Leadership Locker, Founder and CEO of LightSpeed VT Brad Lea discusses coaching courses and recurring revenue. Listen as Brad and Rich talk about social proof, price vs. cost, and building credibility.
Brad Lea is a leading authority on web-based training. Experienced and proven in sales and marketing, he is a seasoned professional with a strong base of sales management coming from 25 years in the Automotive Industry. As the Founder and CEO of LightSpeed VT, Brad has revolutionized the online training world. He has set the gold standard for how training is delivered, tracked and reported on ensuring maximum performance, accountability, retention and results.