Shownotes
Hit the floor of the annual ATA Trade Show, with Jay McAninch, President and CEO of the Archery Trade Association. This year's trade show boasted an estimated 9,500 attendees and 615 exhibitors, and is the archery and bowhunting industry’s largest show.
As the ATA’s president/CEO, Jay has expanded the industry’s efforts to grow archery and bowhunting through innovative programs, especially those administered through state wildlife agencies, and shooting and hunting organizations. These include the Explore Archery, Explore Bowhunting and Explore Bowfishing programs, and the Retail Archery Program. These ATA programs and other nationwide efforts, including the National Archery in the Schools Program, receive substantial funding from net revenues generated by the annual ATA Trade Show.