Artwork for podcast Bass Pro Shops Outdoor World
Live from the 2016 Archery Trade Association Trade Show
16th January 2016 • Bass Pro Shops Outdoor World • BPS Direct, L.L.C.
00:00:00 00:50:44

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Hit the floor of the annual ATA Trade Show, with Jay McAninch, President and CEO of the Archery Trade Association. This year's trade show boasted an estimated 9,500 attendees and 615 exhibitors, and is the archery and bowhunting industry’s largest show.

As the ATA’s president/CEO, Jay has expanded the industry’s efforts to grow archery and bowhunting through innovative programs, especially those administered through state wildlife agencies, and shooting and hunting organizations. These include the Explore Archery, Explore Bowhunting and Explore Bowfishing programs, and the Retail Archery Program. These ATA programs and other nationwide efforts, including the National Archery in the Schools Program, receive substantial funding from net revenues generated by the annual ATA Trade Show.

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