Why You Need to Build a Personal Brand to Build a Profitable Business, with Pete Matthew
I’ve said it once, and I’ll say it again…every youpreneur should have their personal brand running side-by-side their main business structure. Why, you might ask? Well, when you shift your focus and concentrate on putting more fuel into your personal brand, it builds trust. Trust in you. Trust in your brand. And, perhaps more importantly, trust in your business.
But the real question I want to dig into and explore in more detail is one I get asked time and time again…how much does your personal brand really influence the overall success of your business.
This has been a hot topic over recent years and so I wanted to really get into it with my guest on this podcast episode, Pete Matthew from Meaningful Money. We talk all about his journey and how he’s used his personal brand to grow his business, further his professional career and realise his dream of becoming a published author.
It’s a fantastic conversation filled with one value bomb after the other. So, grab a notebook and hold onto your hats, it’s a wild ride!
Essential Learning Points From This Episode:
Understand that it doesn’t have to cost an arm and a leg to get your message out, you can do it for free
The importance of continually putting yourself in situations where you can learn new things and actually take action based on what you’ve learned
By 2020, over 80% of all content online will be in video format, which means now is the time to start leveraging the power of video to build a profitable business
Don’t give up on podcasting. It’s the one medium that’s likely to keep growing and gaining momentum
If you want more clients, you’ve got to put yourself “out there” consistently and don’t be afraid to share more of yourself online
When recording a podcast episode, remember that you’ve got to give listeners a reason to visit your website
Injecting your personality into your content helps to increase likeability and trust in your business
Understanding that when you produce so much content for so long, it really helps to distill and refine your thoughts on the subject
Much, much more!
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