If the National Collegiate Athletic Association will not to allow college athletes to be paid for playing the sports, then they should at least let them make money by marketing themselves. Players don't make any money from the selling of merchandise, such as their jerseys.

Or should they?

Aaron talks with Christoper Heaney, College Liftoff's Graphic Designer, and recent graduate of The Ohio State University.

Paying college athletes is no doubt controversial, but needs to be addressed soon.

During each episode, Aaron Greene, Founder and CEO at College Liftoff, and his staff of counselors help students and families reduce the cost of higher education, navigate the application process, and make well-rounded decisions by evaluating the modern metrics of education.

College Liftoff emerged from Aaron’s desire to help students learn to treat education like an investment, accounting for the career, academic, and financial factors that shape this decision. He has also forged a debt control calculation to set student loan debt limits for each student. College Liftoff opened its first office in Columbus, Ohio in May 2009.

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