In today's episode, we are talking all things content marketing with Chris Marr from Content Marketing Academy. We also dive into the world of video in this conversation. We talk about the idea of getting over the fear of video and using video strategically in order to drive sales.
Chris is the leading voice of the growing Content Marketing movement in the UK. His pioneering work has helped countless organisations grow through content marketing. His drive comes from a desire to help people break free from the world of interruptive marketing.
In this episode
What led Chris to content marketing
The definition of content marketing
What makes for good content marketing
How content lead to sales
What’s changed in content marketing over the last year
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