Scott Messer is a pioneer of an approach that takes the guesswork out of sales. On this episode of “Smashing the Plateau,” Scott talks about what the best salespeople all have in common, how to see the world from a potential client’s point of view, the mechanics of leaving your comfort zone, and much more.

Topics include…

• How “anti-sales” could be your best revenue booster
• The secret of healthy and productive risk-taking
• How to get your employees working on overdrive
• The true value in knowing what you’re good at
• Why you should never be the most talented person in the room

Scott Messer and his company Sales Evolution LLC have revolutionized how companies approach their sales tactics. He is also co-author of the business novel The Outcome.

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