RR 356: Bruno Tabbi And The Power of a Vanity Phone Number
Bruno Tabbi is President and Co-Founder at Ignition Toll-Free, where he focuses on premium vanity phone numbers including 1-800-MECHANIC. He has created several successful networks around vanity phone numbers and is one of the top vanity phone number consultants in the country.
Bruno has worked with brands such as California Closets and Lithia Motors. He was the winner of the 2017 SOMOS campaign of the year award for the work that was done with California Closets and its use of 1-800-CAL-CLOSETS. Bruno works with small business and Fortune 500 companies connecting and advising them on vanity phone numbers.
KEY TALKING POINTS
Uses easy to remember phone numbers (ex: 1-800-mechanic) with GPS technology to route calls, a customer can license market for a specific territory
SEO for phones, the cornerstone for business- people will remember, gives you advantage
Majority of customers do not know business phone number by heart, an opportunity for rebranding
Efficient and effective advertising tool
The average cost of this platform is $250-500 per month
Call tracking and call recording
Calls convert rate of at the rate of10-15 times than web leads
61% of people that call business are in the purchasing phase of buying cycle
84% of people want to call for the first service
Multiple locations- nearest location routing, present with the menu so they can select which location to go to
Business can see which location gets most calls with a recording system
Most memorable vanity numbers are number one in their respective markets.
Do not use two numbers in your ads if you get a vanity number. Just use the vanity number. If you polled your customer; you’ll find that the majority do not know your current or legacy number.
Get in touch with Bruno, 1-800-STRONG-SALES (800-787-6647)
This episode is brought to you by Federal-MogulMotorparts and Garage Gurus. With brands like Moog, Felpro, Wagner Brake, Champion, Sealed Power, FP Diesel and more, they’re the parts techs trust. For serious technical training and support – online, onsite and on-demand – Garage Gurus is everything you need to know. Find out more at fmmotorparts.com and fmgaragegurus.com